Rio Open
Rio Open operates the largest tennis tournament in South America and the only ATP 500 event in Brazil, held annually at Jockey Club Brasileiro in Rio de Janeiro for global sports fans, ATP players, and 40+ corporate sponsors.
- Company typePrivate
- Founded2014
- HeadquartersRio de Janeiro, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rio Open does
Rio Open is the largest tennis tournament in South America and the only ATP 500 event held in Brazil, operated annually at the Jockey Club Brasileiro's 640,000 m² Gávea headquarters in Rio de Janeiro under license from its parent ATP Tour, Inc. Founded in 2014, the 2026 edition marked the 12th staging of the men's singles and doubles clay-court competition, drawing 70,000 attendees and a record 40+ sponsor roster across presenting, host, gold, official, and media tiers. The event is presented by Claro and supported by host sponsors XP, Mubadala, Shell, Rolex, Emirates, and ENGIE, with media coverage distributed through Sportv/Globo.
The business monetizes through three streams: ticket sales via the Eventim platform (with tiered pricing, half-price access for students/seniors/low-income youth, and free admission for eligible children, seniors, and disabled attendees), a multi-tier sponsorship structure topping 40 partners, and official merchandise through La Boutique. Distribution is anchored on Eventim (domestic and international sales with passport registration), exclusive presale windows for Claro Clube and Santander Select customers, and physical venue retail. The operating team is lean at 17 employees with broader event delivery supported by Jockey Club Brasileiro's 500+ administrative staff and 19,000+ member facilities.
Beyond the tournament, Rio Open runs two sustainability and social pillars: Rio Open Green (environmental program with UN Carbon Neutral certification for four consecutive years and 6,486+ tCO₂e offset since 2020 using Jirau Hydroelectric carbon credits) and Rio Open Ace (social platform headlined by the NERO program, expanded to a second center in Campo Grande in May 2025). These pillars, plus the NBR 9050 accessibility infrastructure, are positioned as sponsor-valued ESG and community engagement assets rather than standalone revenue lines.
Rio Open firmographics
Firmographics- Name
- Rio Open
- Legal name
- ATP Tour, Inc.
- Website
- https://rioopen.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rio Open operates the largest tennis tournament in South America and the only ATP 500 event in Brazil, held annually at Jockey Club Brasileiro in Rio de Janeiro for global sports fans, ATP players, and 40+ corporate sponsors.
- Ownership category
- akta.pro rank
Rio Open industry classification
Industry- Product category
- Professional Tennis Tournament
- NAICS
- Other Spectator Sports (711219)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)
- akta.pro secondary industry
- Tennis & Racquet Sports Facilities (MPAKAEAE)
Keywords
Where Rio Open is headquartered
LocationHeadquarters
- HQ city
- Rio de Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Rio Open business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Revenue generated from selling tickets to attend the tournament across various sessions and seating categories. Tickets sold through Eventim website with options for half-price and free admission for eligible groups.
- Sponsorship: Multi-tiered sponsorship structure including presenting sponsor (Claro), host sponsors (XP, Mubadala, Shell, etc.), gold sponsors, official partners, and media partners.
- Merchandise Sales: La Boutique merchandise store selling official Rio Open products including apparel and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard tickets with half-price options for eligible groups |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Rio Open product offering
Product offeringCore offering
Rio Open operates an annual ATP 500 men's professional tennis tournament held at the Jockey Club Brasileiro in Rio de Janeiro, Brazil, featuring singles and doubles competition on clay courts. The event is monetized through ticket sales (via Eventim), multi-tier corporate sponsorships, and official merchandise sales through La Boutique. Surrounding the core tournament are consumer programs including Neutraliza Rio Open carbon offset participation, Rio Open Ace social platform, and Rio Open Green environmental platform.
Product overview
Rio Open is a major ATP 500 tennis tournament operated as a single unified event product, combining live sports competition with comprehensive spectator services. The core offering centers on the annual tournament held at Jockey Club Brasileiro, supported by ticketing through Eventim, live streaming across multiple courts, and merchandise sales via La Boutique. The tournament extends its brand through two main pillars: Rio Open Ace (social responsibility platform including NERO sports development centers and Winners tournament) and Rio Open Green (environmental sustainability including Neutraliza Rio Open carbon offset program). Additional services include accessibility features, press accreditation, and sustainability reporting.
Differentiator
Problem solved
Functional benefit
Brands
- Rio Open Ace: Social pillar of Rio Open focusing on sport as a tool for inclusion and social transformation through support of youth development projects.
- Rio Open Green
- Neutraliza Rio Open
- NERO (Núcleo Esportivo Rio Open)
Products and services
- Rio Open ATP 500 Tournament Annual ATP 500 men's professional tennis tournament held at Jockey Club Brasileiro in Rio de Janeiro, the largest tennis tournament in South America and only ATP event in Brazil, featuring singles and doubles competition on clay courts across multiple courts (Quadra 1, Quadra 2, Quadra 4, Training Court). Customers purchase tickets to attend live matches.
- Tournament Ticket Sales Match admission tickets sold through the Eventim platform with options for general admission, reserved seating, PCD (disabled access), half-price for students/seniors/low-income youth/teachers, and free entry for children under 2 and qualifying elderly/disabled attendees. International sales supported with passport registration.
- La Boutique Official Merchandise Official tournament merchandise store selling Rio Open branded products including apparel, accessories, and commemorative items with eco-friendly packaging options. Operates both online and as a physical storefront at the venue.
- Neutraliza Rio Open Carbon Offset Program Consumer carbon offset program allowing ticket holders to neutralize their travel emissions to the event by entering ticket codes and transportation mode on neutralizarioopen.com.br, with emissions offset through Jirau Hydroelectric Power Plant carbon credits.
Quantifiable outcome
- 70,000 attendees in 2026 edition
- +2 more outcomes
Companies that use Rio Open
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Rio Open technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Rio Open partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- NERO (Núcleo Esportivo Rio Open)flagshipFlagship social project (Rio Open Ace) providing free tennis lessons combined with educational support, meals, and equipment for children up to age 15 from public schools in Rio's West Zone. Expanded to Campo Grande in May 2025.
- ClarocorePresenting sponsor of the Rio Open tournament. Provides primary brand visibility across all tournament materials, broadcasts, and activations.
- ENGIEcoreEnvironmental sustainability partner providing carbon credits from Jirau Hydroelectric Power Plant for the UN Carbon Neutral certification program. ENGIE holds 40% ownership of the power plant.
- XPflagshipHost sponsor providing investment and financial services brand visibility throughout the tournament.
- MubadalaflagshipHost sponsor - Abu Dhabi-based investment company with brand presence at the tournament.
- ShellflagshipHost sponsor - energy company with brand visibility during the tournament.
- RolexflagshipHost sponsor and official timekeeper of the tournament.
- EmiratesflagshipHost sponsor - airline providing travel and transportation brand association.
- Rio de Janeiro State Government / Secretaria de Esporte e LazerflagshipGovernment partner providing institutional support and promoting sports development in Rio de Janeiro.
- Jockey Club BrasileirocoreVenue host at the social headquarters in Gávea neighborhood. Provides the 640,000 m² facility including clay courts for the tournament.
- ATP TourcoreOfficial sanctioning body. Rio Open is an ATP 500 tournament, the largest in South America and only ATP event in Brazil.
- EventimcoreOfficial ticketing platform for ticket sales, both domestic and international.
- Sportv / GloboflagshipMedia partner broadcasting tournament coverage.
- Social Projects (Instituto Futuro Bom, Tênis na Lagoa, Projeto Paraty Tênis, Escolinha de Tenis Fabiano de Paula)flagshipRio Open Ace social pillar supports four social projects providing tennis lessons, educational support, and citizenship development for children and youth from public schools and vulnerable communities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Rio Open competitors and assessment
Company assessmentDirect peers
- Argentina Open: ATP tournament held in Buenos Aires, the other marquee men's clay-court ATP event in South America. Directly comparable in tier, geographic audience, and South American tennis fan base, making it the closest peer to Rio Open.
- Chile Open: ATP tournament held annually in Santiago. Comparable as a South American ATP event sharing the same regional tennis audience, sponsor pool, and broadcast ecosystem as Rio Open.
- cinch Championships (Queen's Club): Historic ATP 500 grass-court tournament in London. Closely comparable in ATP 500 status, premium sponsor profile (Rolex historically associated) and traditional tournament operating model.
- Gonet Geneva Open: ATP tournament held annually in Geneva. Comparable as a single-week European ATP event with similar tournament operations, sponsor tiering and ticket-led revenue model.
- Terra Wortmann Open (Halle): Long-running ATP 500 grass-court tournament in Germany. Directly comparable in ATP 500 tier, sponsor tiering, and single-week operating model, making it a strong like-for-like benchmark.
- Brisbane International presented by Evie: ATP/WTA tournament held in Brisbane. Comparable as a single-week, multi-session tennis event sharing the ATP tour calendar structure and similar ticket-sponsorship-merchandise revenue mix.
- Erste Bank Open (Vienna): ATP 500 indoor hard-court tournament in Vienna. Comparable in ATP 500 tier, multi-tier sponsorship structure and single-week premium event format.
Broad incumbents
- BNP Paribas Open (Indian Wells): Largest combined ATP/WTA tennis event outside the Grand Slams. Comparable as a high-attendance, sponsor-rich tournament with a similar ticket, hospitality and broadcast monetization playbook.
- Mutua Madrid Open: Premier ATP/WTA clay-court tournament in Europe. Directly comparable in surface, tournament scale, and multi-tiered sponsorship structure, providing a benchmark for top-tier clay event economics.
- Miami Open presented by Itau: One of the largest ATP/WTA combined events globally, operated on a similar ticket-sponsorship-merchandise revenue model. Comparable as a larger-scale, multi-session tennis tournament benchmark for Rio Open's commercial potential.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rio Open social profiles
Digital presenceRio Open compliance and trust
Trust signalCompliance2 records
Rio Open financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rio Open leadership team
Management profileNumber of profiles
Profiles2 records
Rio Open funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rio Open M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rio Open
What does Rio Open do?
Rio Open operates an annual ATP 500 men's professional tennis tournament held at the Jockey Club Brasileiro in Rio de Janeiro, Brazil, featuring singles and doubles competition on clay courts. The event is monetized through ticket sales (via Eventim), multi-tier corporate sponsorships, and official merchandise sales through La Boutique. Surrounding the core tournament are consumer programs including Neutraliza Rio Open carbon offset participation, Rio Open Ace social platform, and Rio Open Green environmental platform.
Is Rio Open a public or private company?
Rio Open is a private company. It is classified as corporate owned and is currently operating.
When was Rio Open founded?
Rio Open was founded in 2014. It employs 11 to 50 people.
Where is Rio Open based?
Rio Open is headquartered in Rio de Janeiro, Brazil, in the Latin America region.
How does Rio Open make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship and merchandise Sales.
Who are Rio Open's main competitors?
Direct peers on record are Argentina Open, Chile Open, cinch Championships (Queen's Club), Gonet Geneva Open, Terra Wortmann Open (Halle), Brisbane International presented by Evie and Erste Bank Open (Vienna). Broad incumbents are BNP Paribas Open (Indian Wells), Mutua Madrid Open and Miami Open presented by Itau.
Does Rio Open have an API?
No public API is recorded for Rio Open.
What industry is Rio Open in?
Rio Open's product category is Professional Tennis Tournament. Its primary akta.pro industry code is MPAGAMAC, Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics), with a secondary code of MPAKAEAE, Tennis & Racquet Sports Facilities. Its NAICS code is 711219 and its SIC code is 7990.