The Beauty Gurus

Name

The Beauty Gurus

Legal name

The Beauty Gurus

Website

https://thebeautygurus.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Cosmetic surgery services
• Breast augmentation
• Non-surgical aesthetics
• Plastic surgery clinic
• Dermal filler treatments

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including breast augmentation, breast uplift, breast reduction, tummy tuck, liposuction, facelift, rhinoplasty, blepharoplasty, labiaplasty, and gynaecomastia surgery. Revenue generated per procedure with consultation and aftercare included
2. Non-Surgical Treatments: Wrinkle relaxing injections (Botox), dermal fillers, and Obagi skin peels offered as recurring treatments requiring repeat visits
3. Beauty Products: Sale of beauty products through the Beauty Products Shop section of the website

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

The Beauty Gurus is a private cosmetic surgery practice that performs surgical procedures (breast enlargement, uplift, reduction, gynaecomastia treatment, tummy tuck, liposuction, labiaplasty, fat grafting, scar revision, facelift, eyelid surgery, rhinoplasty, otoplasty, rhinophyma treatment) and non-surgical treatments (Botox, dermal fillers, Obagi skin peels) at its CQC-approved facilities in Birmingham, Hereford, and Limerick. Procedures are delivered by GMC-registered, BAAPS/BAPRAS-member surgeons, several of whom also hold substantive NHS consultant positions. The company additionally retails a small range of beauty/skincare products through its online beauty products shop.

Product overview

The Beauty Gurus is a cosmetic surgery clinic offering a comprehensive portfolio of surgical and non-surgical aesthetic treatments. Their core surgical services are organized into three main categories: Breast Surgery (including enlargement, uplift, reduction, and gynaecomastia), Body Procedures (tummy tuck, liposuction, labiaplasty, fat transfer, and scar revision), and Facial Surgery (facelift, eyelid surgery, rhinoplasty, ear correction, and rhinophyma treatment). Non-surgical offerings include Botox injections, dermal fillers, and Obagi skin peels. They also offer combined procedure packages such as the Mummy Makeover, which combines breast and abdominal procedures. All treatments are delivered by BAAPS/BAPRAS-certified surgeons in CQC-regulated facilities across Birmingham, Hereford, and Limerick.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Enlargement (Augmentation) Breast augmentation surgery using implants or fat grafting techniques to increase breast size and improve shape, performed by BAAPS/BAPRAS-member surgeons in CQC-approved facilities.
• Breast Uplift Surgery (Mastopexy) Mastopexy procedure to raise and reshape droopy breasts by removing excess tissue and skin, performed in CQC-approved clinic settings.
• Breast Reduction Reduction mammoplasty to decrease breast size and alleviate associated pain, discomfort and self-image concerns.
• Gynaecomastia Surgery (Male Breast Reduction) Male breast reduction surgery to treat enlarged male breast tissue, including gland removal where indicated, performed by surgeons with experience of the full operative scope.
• Tummy Tuck (Abdominoplasty) Surgical procedure to remove excess skin and fat from the abdomen and tighten abdominal muscles, indicated for post-pregnancy and post-weight-loss patients.
• Liposuction Body contouring procedure to remove stubborn fat deposits that resist diet and exercise, often combined with fat grafting or used in body lifts.
• Labiaplasty Surgical procedure to alter the appearance and reduce discomfort of the vaginal labia, offered under general or local anaesthetic.
• Fat Grafting / Fat Transfer Procedure using liposuction to harvest fat from one area and inject it into another (e.g., breasts), using 100% natural body tissue for permanent results.
• Scar Revision Surgical treatment to improve the appearance of scars located anywhere on the body.
• Face Lift (Rhytidectomy) Rhytidectomy procedure to reduce signs of aging by tightening facial skin and underlying tissues, suitable for fit patients experiencing loss of skin elasticity, sagging, or drooping in the eyelids, face or neck.
• Eyelid Surgery (Blepharoplasty) Surgical procedure to improve the appearance of the eyelids by removing excess skin and fat, available under general or local anaesthetic.
• Nose Surgery (Rhinoplasty) Surgical procedure to reshape or reconstruct the nose for aesthetic or functional purposes, including revision rhinoplasty to correct prior failed procedures.
• Prominent Ear Correction (Otoplasty/Pinnaplasty) Pinnaplasty (otoplasty) procedure to set back protruding ears and improve their shape, available under local anaesthetic.
• Rhinophyma Treatment Surgical treatment for the progressive disfigurement of the nose caused by rosacea.
• Wrinkle Relaxing Injections (Botox) Botulinum toxin injections to relax facial muscles and reduce the appearance of lines and wrinkles, administered via Japanese nano needles to minimise pain, swelling and bruising.
• Dermal Fillers Injectable treatments to restore volume, fill wrinkles, and enhance facial contours including lips and cheeks.
• Obagi Skin Peels Medical-grade chemical peels using Obagi products to treat skin conditions such as acne, pigmentation, and signs of aging.
• Mummy Makeover (Combined Procedure Package) Combined surgical programme typically bundling breast uplift, breast enlargement, and abdominoplasty to restore pre-pregnancy body shape for mothers, with optional additional procedures such as fat grafting.

Quantifiable outcome

• 98% satisfaction rate for breast augmentation reported industry-wide (RealSelf data)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Football Development CentreminorGTM or Marketing PartnerThe Beauty Gurus sponsors the Football Development Centre as part of community engagement and youth sports support. Continuing tradition of sponsoring local football organizations.
• Redditch United Ladies Football TeamminorGTM or Marketing PartnerPreviously sponsored Redditch United Ladies Football Team as part of community sponsorship program supporting local women's football.
• Bournville FC Youth TeamminorGTM or Marketing PartnerSponsorship of youth football team. Dr Vik Vijh is a licensed FA football coach and sponsors local children's football as a personal passion alongside the company sponsorship.
• Nuffield Health Hereford HospitalcoreStrategic or Co-development PartnerPartner hospital facility where The Beauty Gurus surgeons perform consultations and procedures. Provides NHS-grade facilities in private hospital setting.
• Barringtons Hospital LimerickcoreStrategic or Co-development PartnerInternational partner hospital in Ireland where The Beauty Gurus extends services to Irish patients. Located at Georges Quay, Limerick.
• Queen Elizabeth University Hospital BirminghamcoreOthersNHS hospital where lead surgeon Dr Vik Vijh serves as Consultant Plastic Surgeon and previous Clinical Lead. The hospital is the Centre for Defence Medicine. Surgeons maintain substantive NHS positions alongside private practice.
• British Association of Aesthetic Plastic Surgeons (BAAPS)coreOthersProfessional association membership. All Beauty Gurus surgeons are members of BAAPS, ensuring adherence to association guidelines and highest professional standards.
• British Association of Plastic, Reconstructive and Aesthetic Surgeons (BAPRAS)coreOthersProfessional association membership. All Beauty Gurus surgeons are members of BAPRAS, ensuring compliance with association professional standards.
• International Society of Aesthetic Plastic Surgery (ISAPS)minorOthersInternational professional association membership for global standards in aesthetic plastic surgery.
• DoctifyminorChannel Partner/ Reseller/ DistributorIndependent patient review platform where verified patients can post reviews about treatments received. The Beauty Gurus cannot vet or influence reviews on this platform, providing authentic patient feedback.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sk:n Clinics: Largest UK chain of skin and aesthetics clinics (now part of Healthxchange Group). Overlaps with The Beauty Gurus on non-surgical treatments (Botox, fillers, skin peels, Obagi) and serves a similar consumer patient base across a much larger clinic footprint.
• Transform Hospital Group: One of the largest UK cosmetic surgery and weight-loss providers with multiple hospital sites. Competes on the same surgical procedure portfolio (breast, body, facial) and has broader geographic reach than The Beauty Gurus.
• The Private Clinic: Multi-clinic UK cosmetic surgery and non-surgical aesthetics chain. Directly comparable as a competitor offering breast, body, and facial surgical procedures plus injectables and skin treatments across multiple UK cities, serving a similar patient demographic.
• MYA Cosmetic Surgery: UK cosmetic surgery provider operating a multi-clinic model with strong digital patient acquisition infrastructure. Directly comparable procedure mix and patient demographic, with a more developed marketing technology stack.
• Cadogan Clinic: London-based CQC-registered cosmetic surgery and non-surgical practice. Comparable premium positioning, surgeon-credentialed model, and full procedure portfolio including breast, body, and facial surgery.
• Bella Vou Cosmetic Surgery Clinic: Boutique cosmetic surgery clinic in Tunbridge Wells. Closely comparable in operating model — small, surgeon-led, CQC-registered practice offering breast, body, and facial procedures to a similar consumer segment.
• The Harley Medical Group: Long-established UK cosmetic surgery chain with clinics across major cities. Offers overlapping breast, body, facial and non-surgical services to comparable consumer segments, with national brand recognition.
• The Cosmetic Skin Clinic: Doctor-led non-surgical and minimally invasive aesthetics clinic with CQC-registered facilities. Comparable in emphasis on injectables, skin treatments, and select surgical procedures, with strong brand presence in the Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheBeautyGurus
• YouTubeyoutube.com/user/BeautyGurusSurgery
• Facebookfacebook.com/thebeautygurus
• LinkedInlinkedin.com/company/the-beauty-gurus
• Instagraminstagram.com/beautygurus_surgery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beauty Gurus