New Country Motor Cars
- Company typePrivate
- Founded-
- HeadquartersHartford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
New Country Motor Cars firmographics
Firmographics- Name
- New Country Motor Cars
- Legal name
- New Country Motor Cars
- Website
- https://newcountrymercedes.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where New Country Motor Cars is headquartered
LocationHeadquarters
- HQ city
- Hartford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Country Motor Cars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new Mercedes-Benz vehicles including sedans, SUVs, coupes, convertibles, and commercial vans. Revenue generated from MSRP pricing plus dealer conveyance fees of $995 per vehicle.
- Pre-Owned Vehicle Sales: Sale of pre-owned Mercedes-Benz vehicles including certified pre-owned, nearly new/courtesy vehicles, and vehicles priced under $20k. Includes certified pre-owned benefits such as unlimited-mileage warranty.
- Service and Maintenance: Mercedes-Benz service center providing maintenance, repairs, tire service, roadside assistance, and recall information. Expert technicians service all Mercedes-Benz models.
- Parts Sales: Sale of genuine Mercedes-Benz parts and accessories including tires and wheels through the Parts Center.
- Financing and Leasing: In-house finance team assists customers with purchase financing and lease arrangements for Mercedes-Benz vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level Mercedes-Benz models (GLA, GLB) starting around $49,000-$51,000 MSRP |
| One time/ perpetual license | Pay-as-you-go | Mid-range Mercedes-Benz models (C-Class, E-Class) from $53,000-$82,000 MSRP |
| One time/ perpetual license | Pay-as-you-go | Luxury flagship models (EQS, S-Class) from $111,000-$202,000 MSRP |
| One time/ perpetual license | Pay-as-you-go | Commercial Sprinter Vans from $48,990-$61,180 MSRP |
| One time/ perpetual license | Pay-as-you-go | Pre-Owned Vehicles - Certified and Used |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
New Country Motor Cars product offering
Product offeringCore offering
Authorized Mercedes-Benz franchise dealership selling new, certified pre-owned, and pre-owned Mercedes-Benz vehicles including sedans, SUVs, coupes, convertibles, all-electric and plug-in hybrid models, and Sprinter/Metris commercial vans. The dealership operates an on-site service center with factory-trained technicians, a parts department with genuine OEM components, in-house financing and leasing, and an online Express Store enabling remote browsing and purchasing.
Product overview
New Country Motor Cars is a Mercedes-Benz franchise dealership in Hartford, CT, offering a comprehensive automotive portfolio. The core offerings include new Mercedes-Benz vehicles (sedans, SUVs, coupes, convertibles, and commercial vans), certified pre-owned vehicles with extended warranty coverage, and pre-owned inventory. The dealership provides an online Express Store for 100% digital vehicle purchasing. Service and parts operations support vehicle maintenance with factory-trained technicians. A connected vehicle ecosystem through the Mercedes-Benz App enables remote vehicle management. Electric and plug-in hybrid vehicle options include EQB, EQE, EQS models. Commercial offerings feature Sprinter van lineup with upfitting services.
Differentiator
Problem solved
Functional benefit
Products and services
- New Mercedes-Benz Vehicles Full line of new Mercedes-Benz automobiles including sedans (C-Class, E-Class, S-Class), SUVs (GLA, GLB, GLC, GLE, GLS), coupes (CLA, CLE, C-Class, E-Class, S-Class, AMG GT), convertibles and roadsters (CLE Cabriolet, SL Roadster), and Sprinter/Metris commercial vans for retail and fleet buyers.
- Certified Pre-Owned Vehicles Mercedes-Benz vehicles that have passed the manufacturer certification process, sold with an unlimited-mileage warranty for one year (extendable up to two additional years) plus 24-hour Roadside Assistance.
- Pre-Owned Vehicles Used Mercedes-Benz vehicles including former courtesy/nearly new vehicles and value-tier inventory priced under $20,000, catering to budget-conscious luxury buyers.
- Mercedes-Benz Sprinter Commercial Vans Commercial van lineup including eSprinter Electric Cargo Van (starting at $61,180), Cargo Van (up to 469 cu. ft., starting at $48,990), Crew Van ($53,830), Passenger Van (up to 15 passengers, $56,930), and Cab Chassis for custom upfits ($54,130). Targeted at commercial fleet operators.
- Mercedes-Benz All-Electric Vehicles Fully electric Mercedes-Benz models including CLA Sedan, EQB SUV, EQE Sedan, EQE SUV, AMG EQE Sedan, EQS Sedan, EQS SUV, Maybach EQS SUV, and G-580 w/EQ Technology, paired with Mercedes me Charge ecosystem access.
- Plug-In Hybrid Vehicles Hybrid-electric Mercedes-Benz models combining traditional combustion engines with electric propulsion for enhanced fuel efficiency.
- Mercedes-Benz Express Store Fully online vehicle shopping platform providing instant pricing, no-hassle purchasing, and the ability to build offers and complete the buying process remotely without visiting the dealership.
- Mercedes-Benz Service Center Factory-trained technician service department providing scheduled maintenance, repairs, Premier Express Service, tire service, recall work, and 24-hour roadside assistance for all Mercedes-Benz models.
- Parts Center Genuine Mercedes-Benz OEM parts and accessories available for online ordering and over-the-counter purchase, including the Mercedes-Benz Tire & Wheel Center.
- Finance Center In-house financing and leasing services including payment calculator, trade-in valuation tool, and online financing applications for vehicle purchases and leases.
- Sprinter Van Upfitting Custom upfitting services for Sprinter vans delivered through the mbvans.com partnership, enabling fleet operators to configure vans for specific commercial applications.
Quantifiable outcome
- Certified Pre-Owned vehicles include unlimited-mileage warranty for one year extendable to two additional years with 24-hour Roadside Assistance
- +1 more outcomes
Companies that use New Country Motor Cars
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
New Country Motor Cars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
New Country Motor Cars partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mercedes-Benz USA (MBUSA)coreNew Country Motor Cars is an authorized Mercedes-Benz franchise dealer representing Mercedes-Benz USA. The partnership grants exclusive rights to sell new Mercedes-Benz vehicles, access factory-trained support, marketing materials, technical resources, and manufacturer warranty programs including Certified Pre-Owned vehicle certification and support.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
New Country Motor Cars competitors and assessment
Company assessmentEmerging players
- Vroom: Vroom is an online used-vehicle retailer with ecommerce-led inventory and home delivery in select markets including parts of the Northeast. It is an emerging-format peer that competes for the subject's used-vehicle customer traffic and exposes the subject to accelerating digital-disintermediation risk in vehicle retail.
- CarMax: CarMax is the largest US used-vehicle retailer with a national omnichannel model and direct competition to the subject's certified pre-owned and used-vehicle operations. It is an emerging-format competitor that pressures traditional franchised dealers' used-car margins and increasingly overlaps with the subject's online Express Store purchase experience.
- Carvana: Carvana is a pure-play online used-vehicle retailer pioneering fully digital vehicle purchasing with home delivery. It is an emerging-format competitor that targets the same consumer shift toward online car-buying that the subject's Express Store addresses, and competes for used-vehicle customer share in the broader Northeast market.
Broad incumbents
- AutoNation: AutoNation is the largest automotive retailer in the United States, operating more than 200 franchises across multiple states and brands including Mercedes-Benz. It is a broader incumbent that competes with the subject dealer for used-vehicle inventory, online car-buying share, and customer eyeballs across the broader retail auto market.
- Penske Automotive Group: Penske Automotive Group is one of the largest US automotive retailers and a premier luxury-car dealership operator with significant Mercedes-Benz, Audi, Porsche, BMW, and Lamborghini franchises. It is comparable as a fellow Mercedes-Benz franchisee but operates at substantially greater scale and brand-portfolio breadth than the subject single-point dealer.
- Lithia Motors: Lithia Motors is a Fortune 200 automotive retailer with hundreds of stores in the US, UK, and Canada, operating franchises across nearly every major brand. It is comparable to the subject as a multi-brand dealership group investing heavily in digital retail channels (Driveway) that compete with the subject's Express Store offering.
Others
- Mercedes-Benz USA: Mercedes-Benz USA is the US distributor and brand steward that holds the franchise agreement with the subject dealer. It is an ecosystem participant whose product, marketing, and channel-strategy decisions directly determine the subject's unit volume, margin profile, and franchise value, and whose potential direct-to-consumer EV sales strategy represents a structural risk.
Direct peers
- Asbury Automotive Group: Asbury Automotive Group operates approximately 150 US dealerships concentrated in Sun Belt markets, with significant luxury and import brand exposure. It is comparable to the subject as a mid-sized franchise dealer group facing the same Mercedes-Benz franchise economics and customer-finance dependencies.
- Sonic Automotive: Sonic Automotive is a US automotive retailer with a meaningful EchoPark used-vehicle and new-franchise luxury portfolio including Mercedes-Benz, BMW, and Lexus. It is comparable to the subject as a similarly scaled franchise dealer group with parallel exposure to luxury new-vehicle dynamics and used-car independent retail competition.
- Group 1 Automotive: Group 1 Automotive operates over 200 dealerships in the US and UK, with a meaningful concentration of luxury and import franchises including Mercedes-Benz, BMW, Audi, and Porsche. It is a direct peer as a multi-point Mercedes-Benz franchise operator with shared exposure to luxury cyclicality, EV transition, and the same franchise economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Country Motor Cars social profiles
Digital presenceNew Country Motor Cars financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Country Motor Cars leadership team
Management profileNumber of profiles
New Country Motor Cars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Country Motor Cars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Country Motor Cars
What does New Country Motor Cars do?
Authorized Mercedes-Benz franchise dealership selling new, certified pre-owned, and pre-owned Mercedes-Benz vehicles including sedans, SUVs, coupes, convertibles, all-electric and plug-in hybrid models, and Sprinter/Metris commercial vans. The dealership operates an on-site service center with factory-trained technicians, a parts department with genuine OEM components, in-house financing and leasing, and an online Express Store enabling remote browsing and purchasing.
Is New Country Motor Cars a public or private company?
New Country Motor Cars is a private company. It is classified as unknown and is currently operating.
When was New Country Motor Cars founded?
New Country Motor Cars was founded in -1. It employs 11 to 50 people.
Where is New Country Motor Cars based?
New Country Motor Cars is headquartered in Hartford, United States, in the North America region.
How does New Country Motor Cars make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, service and Maintenance, parts Sales and financing and Leasing.
Who are New Country Motor Cars's main competitors?
Emerging players on record are Vroom, CarMax and Carvana. Broad incumbents are AutoNation, Penske Automotive Group and Lithia Motors. Mercedes-Benz USA is listed as an others. Direct peers are Asbury Automotive Group, Sonic Automotive and Group 1 Automotive.
Does New Country Motor Cars have an API?
No public API is recorded for New Country Motor Cars.