What Profound does

Profound (legally Profound Projects B.V.) is a privately held creative digital agency headquartered in Willemstad, Curaçao, operating across the Caribbean including Curaçao, Bonaire, Suriname, Guyana, Trinidad & Tobago, and Jamaica. Founded in 2012 and employing approximately 39 people, the firm delivers three core service lines: Technology & Digital Design (websites, applications, and digital platforms), Online Marketing & Media Buying (SEO, search engine advertising, and social media marketing), and Branding & Communication (campaign strategy and creative). It serves a mix of local Caribbean businesses, international brands operating in the region (KFC, EY, Sixt, PepsiCo/Frito-Lay, Quaker), tourism and hospitality operators (Isluno, Mondi City Beach, Bida Island), government bodies, and, more recently, sports organizations.

The company's technology footprint is built on standard digital-marketing and web-development tooling rather than proprietary IP: it uses Google Analytics, Google Ads, Meta Ads Manager, and Mixpanel for analytics and behavioral remarketing, and delivers bespoke client platforms such as the three digital properties built for the Federashon Futbol Kòrsou (a fan-facing Blue Wave website, an institutional FFK website, and an interactive Curaçao football storytelling site), modeled on the KNVB/Ons Oranje ecosystem. Profound also publishes a free CPM calculator as a lead-generation and content tool. Its differentiation rests on combining Caribbean regional and cultural expertise with international-standard creative execution, reinforced by the hire of Executive Creative Director Robin Pas, a decades-experienced Dutch advertising figure.

Profound monetizes through project-based professional-services engagements and ongoing client relationships, with pricing that is custom, quote-driven, and not publicly disclosed. Go-to-market is sales-led: direct client engagement supplemented by channel partnerships (e.g., Bonhata in Bonaire), strategic sponsorships (FFK/The Blue Wave), masterclasses and events, content marketing, and a local partnership with Bric Solutions supporting its Suriname expansion.

Name

Profound

Legal name

Profound Projects B.V.

Website

https://profoundprojects.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Profound is a Curaçao-based creative digital agency offering branding, online marketing/media buying, and web/platform development to local Caribbean businesses, international brands (KFC, EY, PepsiCo), tourism operators, and sports organizations across the Caribbean region.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative digital agency
• Digital marketing services
• Web development services
• Branding agency
• Media buying services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Creative Agency Services: Professional services revenue from providing branding and communication, online marketing and media buying, and technology and digital design services to clients. Revenue is generated through project-based engagements and ongoing client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Profound is a creative digital agency offering three core service lines: Technology & Digital Design (websites, applications, and platforms), Online Marketing & Media Buying (SEO, SEA, social media), and Branding & Communication (campaigns, strategy, market insights). The agency delivers these services primarily to local and international clients across the Caribbean region, supported by a 39-person team and proprietary tools such as a Free CPM Calculator.

Product overview

Profound is a creative digital agency based in Willemstad, Curaçao, offering a portfolio of three core service lines: Technology & Digital Design (websites, applications, platforms), Online Marketing & Media Buying (SEO, SEA, social media), and Branding & Communication (campaigns, strategy). These services are delivered to local and international clients and are supplemented by proprietary digital tools such as the Free CPM Calculator. Profound also develops bespoke digital platforms for clients; notably, under a four-year FFK partnership, the agency built three dedicated platforms for Curaçao football: a fan-facing The Blue Wave website, an institutional FFK website, and an interactive Curaçao football storytelling platform — together modeled after the KNVB/Ons Oranje digital ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology & Digital Design Technology and digital design services encompassing website creation, application development, and platform building with measurable digital impact. Includes UX/UI audits and professional web development for business clients.
• Online Marketing & Media Buying Online marketing services including SEO, SEA (search engine advertising), and social media marketing strategies tailored to increase online visibility and engagement for business clients.
• Branding & Communication Branding and strategic communication services providing market insights, standout campaigns, and comprehensive marketing planning to elevate client brands.
• Free CPM Calculator A free online tool that calculates Cost per Mille (CPM) across search, display, social media, and programmatic channels, supporting campaign planning, analysis, and budget optimization decisions for marketers.

Quantifiable outcome

• Clients have achieved revenue growth of 200% or more and ROI returns of up to seven times through proven business growth strategies

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• FFK (Federashon Futbol Kòrsou) and The Blue WaveflagshipStrategic or Co-development Partner · 1 November 2025Profound entered a strategic four-year partnership with FFK and The Blue Wave beginning end of 2025. As official digital partner, Profound is developing three advanced digital platforms: a renewed Blue Wave website for fan experience, the new FFK website for governance and regulations, and an interactive storytelling website for Curaçao football history. Inspired by the KNVB/Ons Oranje model, the partnership focuses on digital transformation, professional branding, and international positioning of Curaçao football.
• Bric SolutionscoreStrategic or Co-development Partner · 1 February 2025Profound and Bric Solutions partnered for Profound's expansion into Suriname. Bric Solutions, described as a long-standing strategic partner, joined Profound at the International Business Conference (IBC) 2025 in Paramaribo, Suriname. Together they offer tailored digital innovations including custom website development, mobile apps, and digital marketing designed to help Surinamese businesses thrive across energy, infrastructure, manufacturing, finance, and technology sectors.
• PepsiCo (Frito-Lay and Quaker)flagshipStrategic or Co-development Partner · 1 January 2025Profound was selected as strategic partner by Frito-Lay and Quaker to enhance their visibility and reach across the Caribbean. Profound delivers creative and impactful marketing solutions to strengthen brand presence of Lay's, Doritos, Cheetos, and Quaker brands while fostering deeper connections with Caribbean consumers through localized strategies tailored to unique regional preferences. This represents a major milestone for Profound's portfolio expansion.
• Bonhata (Bonaire Hotel & Tourism Association)coreGTM or Marketing Partner · 1 January 2024Profound partnered with Bonhata to host a targeted digital marketing masterclass in Bonaire for Bonhata members. The session covered keyword research for SEO and PPC, website conversion optimization, and UTM parameter tracking in Meta Ads. The practical approach using real-life examples based on Bonhata members' digital performance made the content relatable and applicable to their business challenges.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu offering branding, creative, and digital services comparable to Profound's integrated offering, with Caribbean regional presence.
• WPP / Ogilvy: Largest global advertising holding company with Caribbean operations (Ogilvy, VMLY&R, GroupM) overlapping with Profound's enterprise clients (KFC, EY, PepsiCo); represents the global network Profound competes against and partners with.
• VMLY&R: Global brand, customer experience, and digital agency within WPP, directly comparable in service mix (branding, digital design, online marketing, platform development) to Profound's three core lines.
• Publicis Groupe: Global advertising holding company (Publicis, Leo Burnett, Saatchi & Saatchi) with Caribbean presence; competes for the same multinational accounts that Profound services and could consolidate regional budgets.
• R/GA: Global digital and brand experience agency emphasizing design, technology, and storytelling — closely comparable to Profound's 'creativity + technology + marketing' positioning for enterprise clients.
• Omnicom Group (BBDO / TBWA): Global network of creative agencies (BBDO, TBWA, DDB) with Caribbean footholds; competes for enterprise creative mandates that anchor Profound's client roster.
• Interpublic Group (McCann / FCB): Global advertising holding group (McCann Worldgroup, FCB, MullenLowe) with Caribbean operations; comparable to Profound in offering integrated creative, media, and digital services to multinational brands.
• Havas Creative Network: Global creative network offering integrated advertising, digital, and brand experience services comparable to Profound's full-service proposition, with regional capabilities.

Direct peers

• Grupo Cerca: Dominican Republic-based creative and digital agency offering integrated marketing, branding, and digital production — a near-direct Caribbean counterpart to Profound with similar full-service positioning and regional client focus.
• MullenLowe Caribbean: Full-service creative and digital agency with Caribbean offices offering branding, media, and digital services comparable in scope to Profound's three core service lines, often for the same multinational clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKXeJDWanowcFPFwRVnevjw
• Facebookfacebook.com/profoundprojects
• LinkedInlinkedin.com/company/profound-projects
• Instagraminstagram.com/profoundprojects

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profound