Carteleras.com

What Carteleras.com does

Carteleras.com is a privately held Mexican outdoor advertising company headquartered in Mexico City (Álvaro Obregón), founded circa 1995 with 27+ years of operating history. The company commercializes an inventory of over 3,000 advertising locations across Mexico, including billboards (espectaculares), building walls (muros), 8 digital screens on main avenues of Mexico City, consecutive billboard takeovers, mobile truck advertising, and a Special Projects division launched in 2019 that produces experiential advertising campaigns through 3D renders. Carteleras also operates an in-house Centro de Impresión (printing center) that vertically integrates high-quality production for client campaigns.

The company serves a B2B customer base of brands, marketers, and advertising agencies through a direct sales-led motion, offering quote-based, multi-year contracts across its inventory. Pricing is not publicly disclosed and varies by format, location (zones such as Polanco, Santa Fe, Periférico Sur, and the Airport corridor), category (AAA/AA), and dimensions. Named enterprise clients include Mercado Libre, P&G, Mattel, Joker, Heineken, and Lenovo, primarily showcased through the Special Projects division, while the broader client base of 1,000+ customers spans SMB and mid-market advertisers purchasing standardized outdoor placements.

The business model is anchored in physical media rental revenue supplemented by printing services revenue. Carteleras distributes exclusively within Mexico through direct field sales and inbound website, phone, WhatsApp, and email channels. No external funding, M&A activity, leadership changes, or AI/technology investments are disclosed, suggesting a founder- or independently-owned operation focused on steady-state execution rather than venture-style scaling.

Name

Carteleras.com

Legal name

Carteleras

Website

https://carteleras.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industry

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)

Keywords

• Outdoor advertising services
• Billboard advertising
• Digital signage
• Advertising media sales
• Experiential marketing

Headquarters

HQ city

Tlalpan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Outdoor Advertising Space Rental: The company commercializes outdoor advertising inventory including digital screens, billboards (espectaculares), building walls (muros), consecutive spectacular takeovers, and truck advertising. Revenue is generated through renting advertising space to brands and agencies.
2. Printing Services: In-house printing center offering high-quality printing for advertising campaigns, providing end-to-end service for outdoor advertising production.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Carteleras.com commercializes a nationwide inventory of outdoor advertising space in Mexico, including billboards (espectaculares), building walls (muros), digital screens, consecutive billboard takeovers, and truck advertising across 3,000+ locations. Revenue is generated by renting this advertising inventory to brands, agencies, and marketers, supported by an in-house printing center and a special projects division that produces experiential campaigns through 3D renders.

Product overview

Carteleras.com is an outdoor advertising platform offering a comprehensive portfolio of advertising formats. The core offering includes Espectaculares (billboards), Muros (building walls), Pantallas digitales (8 digital screens in Mexico City), Takeovers (consecutive billboards), Camiones (truck advertising), and a Centro de impresión (printing center) for high-quality campaign materials. An add-on service, Proyectos Especiales, creates experiential advertising campaigns through 3D renders for clients like Mercado Libre, P&G, Mattel, Joker, Heineken, and Lenovo. The company operates 3,000+ locations nationwide with 27+ years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Espectaculares (Billboards) Billboard (espectacular) advertising placed throughout Mexico City, the Metropolitan Area, and across Mexico, offering permanent advertising presence, prolonged brand exposure, national coverage, campaign monitoring, and end-to-end banner production responsibility. Used by brands, agencies, and marketers for mass-market visibility and brand exposure.
• Muros (Building Walls) Large-format wall advertising on buildings in premium Mexico City locations (Periférico Sur, Polanco, Insurgentes Sur, Tecamachalco, Constituyentes, Condesa-Roma, Patriotismo, Revolución, Del Valle, Interlomas), providing high visibility from elevated positions free from visual clutter to directly reach target audiences.
• Pantallas digitales (Digital Screens) Digital advertising screens offering dynamic, easily updatable content with real-time communication capabilities. The company operates 8 digital screens on major avenues of Mexico City (including locations near the AICM airport, Gustavo A. Madero, Periférico Sur, and Periférico Norte), with permanent online monitoring and fast message updates.
• Takeovers (Consecutive Billboard Takeovers) Consecutive billboard advertising that increases interactivity between brands and customers, delivering efficient impacts for outdoor campaigns with greater reach and better results for advertisers.
• Camiones (Truck Advertising) Mobile outdoor advertising placed on trucks to promote products, events, or services. Advantages include low cost, mobile message diffusion, broad reach, flexibility, and added credibility for advertisers seeking medium- and long-range visual impact.
• Centro de impresión (Printing Center) In-house printing center with state-of-the-art printing technology for high-quality advertising campaign materials, providing end-to-end production responsibility and visibility for client products to achieve commercial objectives.
• Proyectos Especiales (Special Projects / Experiential Campaigns) Special experiential advertising projects that create innovative, creative brand experiences through 3D renders, designed to maximize impact and remain in consumer memory while provoking spontaneous sharing. Notable clients include Mercado Libre, P&G, Mattel, Joker, Heineken, and Lenovo.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Outfront Media: Outfront Media is one of the largest U.S. outdoor advertising companies with billboard, transit and digital OOH inventory across North America. It is comparable as a broad OOH incumbent operating analogous static and digital formats for national brand campaigns.
• Ströer SE & Co. KGaA: Ströer is a major German-based outdoor and digital out-of-home advertising operator with billboards, transit and DOOH screens across Europe. It is comparable as a broad OOH incumbent that has successfully scaled digital OOH alongside traditional inventory for enterprise clients.
• Clear Channel Outdoor Holdings: Clear Channel Outdoor Holdings is a major global OOH operator with billboards, transit and digital inventory, including presence in Mexico and Latin America. It is comparable as a broad OOH incumbent offering competing static and digital outdoor inventory to enterprise advertisers.
• JCDecaux: JCDecaux is the world's largest outdoor advertising company, operating street furniture, billboards and transit advertising in Mexico and globally. It is comparable as a direct large-scale OOH incumbent competing for the same enterprise brand budgets in Mexico City and across Mexico.
• Lamar Advertising: Lamar Advertising is a leading U.S. outdoor advertising operator with a large static billboard network and growing digital OOH inventory. It is comparable as a broad OOH incumbent running a multi-format, multi-region outdoor advertising platform for enterprise clients.

Emerging players

• Focus Media (分众传媒): Focus Media is a China-based digital OOH leader operating a massive network of building elevator and venue screens globally. It is comparable as an emerging global DOOH scale player whose data-driven, programmatic approach benchmarks the digital OOH trajectory Carteleras would need to follow.

Direct peers

• POPI (Publicidad en Exterior): POPI is a Mexican outdoor advertising company that operates billboards, spectaculares and transit formats in Mexico. It is comparable as a direct Mexican OOH peer offering overlapping static and outdoor formats to the same enterprise advertiser base.
• Quattro Outdoor: Quattro Outdoor is a Mexico-based outdoor advertising operator offering billboards and urban formats across Mexican metropolitan markets. It is comparable as a direct peer competing for spectaculares, muros and urban brand-visibility campaigns in the same Mexican metros.
• Vivid Outdoor (Mexico): Vivid Outdoor is a Latin American outdoor advertising operator with billboards and digital screens in Mexico. It is comparable as a direct regional peer competing for the same Mexican enterprise brand budgets across static and digital OOH formats.

Regional players

• Grupo R&S / Mundo Imperial Outdoor: Mundo Imperial and adjacent Mexican regional outdoor media operators sell billboard and digital screen placements in Mexican resort and metropolitan markets. They are comparable as regional peers with overlapping OOH inventory in selected Mexican geographies relevant to enterprise brand campaigns.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Carteleras
• Facebookfacebook.com/Carteleras
• LinkedInlinkedin.com/company/carteleras-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carteleras.com