Bent Pine Golf Club

What Bent Pine Golf Club does

Bent Pine Golf Club is a member-owned private golf and social club located at 6001 Clubhouse Drive in Vero Beach, Florida, founded in 1975 with its championship golf course opening in 1979. The club's core asset is a 7,008-yard Joe Lee-designed course — identified by Lee himself as his favorite among 200+ designs — which has hosted six U.S. Open Qualifiers and is credited with developing PGA Tour veteran and Ryder Cup champion Kenny Perry. Operations span golf, dining, and social programming, with member categories including Full Golf (voting), Associate (with auto-conversion to Full Golf at age 50), National (for non-local property owners beyond 100 miles), and Social/Social Dining tiers.

The business model rests on recurring annual membership dues as the primary revenue stream, supplemented by clubhouse dining and events (farm-to-table monthly dinners, wine dinners, Nine & Dines), golf shop merchandise (Peter Millar, Johnnie-O), club fitting, and instruction from a roster that includes two Golf Magazine Top 100 Teachers. Go-to-market is direct-to-consumer: prospective members contact General Manager Paul Veneziano through a website form or phone, with member referrals and word-of-mouth functioning as the dominant acquisition channel. Marketing is primarily organic — website content, Facebook/Instagram, and blog-driven storytelling.

The organization operates with a small professional staff of 11–50 employees under member-owned governance, with no parent company, institutional investor, or external capital structure disclosed. Recent strategic activity has focused on building differentiated programming (Mah Jongg league with a 2024 league championship, farm-to-table dinner series, monthly wine dinners) and instruction talent, rather than expansion through capital deployment.

Name

Bent Pine Golf Club

Legal name

Bent Pine Golf Club

Website

https://bentpinegolf.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Member-owned private golf and social club in Vero Beach, Florida, operating a Joe Lee-designed 7,008-yard course that has hosted six U.S. Open Qualifiers, offering Full Golf, Associate, National, and Social memberships with dining, instruction, and community programming.

Ownership category

akta.pro rank

Product category

Private Golf Club / Country Club

NAICS

Golf Courses and Country Clubs (713910), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Footwear & Apparel Retail (CRAMACAH)

Keywords

• Private golf club
• Country club membership
• Golf course
• Club dining
• Social club

Headquarters

HQ city

Vero Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from Full Golf, Associate, National, and Social membership categories. As a member-owned private club, membership dues constitute the primary recurring revenue stream.
2. Clubhouse Dining and Events: Revenue from dining services including daily terrace lunches, post-round meals, monthly wine dinner series, and farm-to-table events. Private events and gatherings generate additional dining revenue.
3. Golf Operations: Revenue from golf shop merchandise sales including apparel, footwear, and equipment from brands such as Peter Millar and Johnnie-O. Club fitting services and special orders also contribute to golf operations revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bent Pine Golf Club sells tiered private memberships (Full Golf, Associate, National, and Social/Social Dining) granting access to its Joe Lee-designed 18-hole championship golf course, clubhouse, dining venues, and social programming. Members pay recurring annual dues and may participate in farm-to-table dinners, monthly wine dinners, Mah Jongg tournaments, Nine & Dines, and instruction from PGA and LPGA professionals. Ancillary revenue comes from on-site golf shop merchandise sales and club fitting services.

Product overview

Bent Pine Golf Club is a private, member-owned golf club offering a portfolio of membership tiers centered on its Joe Lee-designed championship golf course. The core product is the Full Golf Membership, supplemented by Associate, National, and Social memberships. Beyond golf, the club offers dining programs including a farm-to-table dinner series and monthly wine dinners, social activities such as Mah Jongg, and professional golf instruction through its Director of Golf and Director of Instruction programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Golf Membership Full Golf Membership grants unlimited, unrestricted access to the Joe Lee-designed 18-hole golf course, full clubhouse programming, summer reciprocity with partner clubs, and voting membership rights in the member-owned club. It is designed for lifelong golfers seeking championship-level course conditions and a serious golf culture.
• Associate Membership Associate Membership provides full annual clubhouse and golf privileges plus summer reciprocity, designed for younger members establishing roots in Vero Beach. Members automatically transition to Full Golf Membership at age 50.
• National Membership National Membership provides annual clubhouse and golf privileges with summer reciprocity for members who do not own property within 100 miles of Vero Beach, allowing seasonal residents and out-of-area members to use the club as a Vero Beach anchor.
• Social & Social Dining Membership Social & Social Dining Membership provides access to world-class dining, social connection, and a vibrant social calendar including book clubs, Mah Jongg league, card playing groups, and wine dinners — without requiring golf as a primary activity.
• Joe Lee Golf Course The championship 7,008-yard golf course designed by Joe Lee, featuring Tif-Eagle greens running 11-12 on the Stimpmeter, 10 teeing grounds for men and 9 for women, built on a distinctive sand ridge. Has hosted six U.S. Open Qualifiers and is the centerpiece of the club.
• Farm-to-Table Dinner Series Monthly dinner series running November through May that showcases locally sourced ingredients from regional farms, prepared by Executive Chef Brian Jones. Available to members and their guests as part of the club's dining program.
• Monthly Wine Dinner Series Eight-couple monthly dinner events with changing menus, held at one table for intimate conversation. Available to members and their guests as part of the club's programming calendar.
• Nine & Dines Monthly nine-hole evening golf events followed by dinner on the clubhouse terrace. Combines casual competitive golf with social dining for members.
• Mah Jongg Program Weekly Mah Jongg games with a dedicated room, tournament team play, lessons, and monthly strategy sessions open to players from across the Vero Beach area. Includes competitive league participation (Mah Jongg League of Vero).
• Golf Instruction Program Private and group golf instruction from PGA and LPGA professionals including Eddie Suchora (Director of Golf, PGA since 1995), David Glenz (Director of Instruction, Golf Magazine Top 100 Teacher, PGA National Teacher of the Year, six PGA Tour seasons), and Wendy Ferrara (Director of Instruction, LPGA Class A, rehabilitation training).
• Golf Shop On-site golf shop carrying men's and women's apparel, footwear, and equipment from brands including Peter Millar and Johnnie-O, with club fitting and special order services for members and their guests.

Quantifiable outcome

• 6 U.S. Open Qualifiers hosted
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Quail Valley Golf Club: Private golf club located in the Vero Beach region serving a comparable Florida private-golf membership demographic with similar amenities and member-owned structure.
• Jonathan's Landing Golf Club: Private member-owned golf and country club in Jupiter, Florida with multiple courses and full amenities. Comparable Southeast Florida private golf and country club with similar membership structure.

Broad incumbents

• Bay Hill Club & Lodge: Orlando-area private club with an Arnold Palmer-designed course and home to the PGA Tour's Arnold Palmer Invitational. Comparable Florida private-club prestige asset with strong tournament pedigree.
• TPC Sawgrass: Ponte Vedra Beach private club with the famous Stadium Course. A larger, more commercially oriented Florida private-club incumbent with deeper tournament hosting credentials.
• PGA National Resort: Large Florida private club/resort in Palm Beach Gardens with multiple championship courses and home to the PGA Tour's Cognizant Classic. A larger-scale Florida golf-club incumbent offering overlapping membership and instruction services.
• Seminole Golf Club: Elite top-ranked private golf club in Juno Beach, Florida, with a Donald Ross design. Cited by a Bent Pine member as a comparison point; broader incumbent in the Florida elite private-club segment.

Direct peers

• John's Island Club: Member-owned private club in Vero Beach offering championship golf, tennis, and social amenities. The most direct local competitor to Bent Pine for the same affluent Vero Beach resident and seasonal homeowner demographic.
• Indian River Club: Private golf club in Vero Beach offering a championship course and full membership programming. Direct competitor in the Vero Beach private golf club market.
• The Moorings Yacht & Country Club: Private member-owned club in Vero Beach with golf, yacht, tennis, and dining. Competes head-to-head for the same Treasure Coast private-club member base that Bent Pine targets.
• Orchid Island Golf & Beach Club: Private golf and beach club in Vero Beach offering an Arnold Palmer-designed course and full club amenities. Directly competes with Bent Pine for Full Golf and Social memberships in the same Vero Beach trade area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bentpinegc
• Instagraminstagram.com/bentpinegolfclubvb
• Xx.com/BentPineGolf
• LinkedInlinkedin.com/company/bent-pine-golf-club-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bent Pine Golf Club