Baklatsidis Bros

What Baklatsidis Bros does

Baklatsidis Bros is a Greek family-owned distributor and retailer of bathroom and kitchen products, structured as a limited partnership (ΕΕ). The company's core activities are the wholesale distribution and retail sale of sanitary ware, bathroom furniture, faucets, shower cabins, bathtubs, electronic bidets, and kitchen sinks sourced from European manufacturers including Schock (Germany), Fortinox (Italy), Apell, and Gessi (Italy). Operationally, the business runs physical showrooms in Thessaloniki (headquarters) and the Athens metropolitan area, supported by a consumer-facing e-commerce website (baklatsidis.gr) and a dedicated B2B portal (b2b.baklatsidis.gr) for professional installers.

The business model is a hybrid distribution-plus-retail model. Revenue is generated through showroom sales to residential consumers and, increasingly, through the B2B portal serving professional buyers such as plumbers, contractors, and installers. The product range spans entry-level to premium tiers across bathroom and kitchen categories, with sinks available in granite, stainless steel, porcelain, and synthetic materials. The company distributes rather than manufactures, meaning revenue mechanics are tied to supplier relationships, inventory turnover, and channel reach rather than IP or proprietary technology.

The go-to-market is sales-led and showroom-anchored, augmented by a multi-platform social media presence (Facebook, Instagram, YouTube, LinkedIn) for consumer marketing. Pricing is communicated on a quote/purchase-request basis rather than fixed public list prices, consistent with project-based sanitary ware sales. No external investors, funding rounds, acquisitions, or leadership changes are disclosed, and the business operates as a bootstrapped family enterprise.

Name

Baklatsidis Bros

Legal name

Α. ΜΠΑΚΛΑΤΣΙΔΗΣ ΚΑΙ ΣΙΑ ΕΕ (A. BAKLATSIDIS KAI SIA EE)

Website

https://baklatsidis.gr

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Greek family-owned distributor and retailer of bathroom and kitchen products (sanitary ware, fixtures, sinks), operating showrooms in Thessaloniki and Athens with an e-commerce site and B2B portal serving residential consumers and professional installers.

Ownership category

akta.pro rank

Headquarters

HQ city

Thérmi

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of bathroom and kitchen products including sanitary ware, fixtures, accessories, and furniture through retail showrooms and e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Baklatsidis Bros is a Greek retailer and distributor of branded bathroom and kitchen fixtures for the residential and professional installation market. It sells sanitary ware (toilets, washbasins, bidets, shower cabins, bathtubs, hydromassage), bathroom faucets and accessories, heated towel rails, bathroom furniture, kitchen sinks in granite/quartz composite, stainless steel, porcelain and synthetic materials, kitchen faucets, and an exclusive premium kitchen line. Products are sourced from European manufacturers including Schock (Germany), Fortinox (Italy), Apell, and Gessi, and sold through owned showrooms, the baklatsidis.gr e-commerce site, and a dedicated b2b.baklatsidis.gr B2B portal.

Product overview

Baklatsidis Bros is a Greek retail company specializing in bathroom and kitchen fixtures. The product portfolio consists of two main categories: (1) Bathroom products including toilet basins (Λεκάνες) in wall-hung, low/high pressure, and classic-retro styles; washbasins (Νιπτήρες) in various mounting styles; bathroom faucets under brands like ELLE INOX 316, RES PRO, ELETTA; heated towel rails (ACCENT, BELLAVIA, VIVO series); shower cabins, bathtubs with hydromassage; electronic bidets (USPA); bathroom furniture; and disabled-access (Α.Μ.Ε.Α) products. (2) Kitchen products including granite sinks from Schock (CRISTALITE and CRISTADUR materials) in Manhattan, Mono, and Element lines; stainless steel sinks from Fortinox and Apell; porcelain and synthetic sinks; kitchen faucets; and an exclusive/premium kitchen line featuring Inciso, Meccanica, Cesello, and other design-focused products. The company operates as a distributor of European brands (primarily German Schock for granite sinks) rather than a manufacturer.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• SchockcoreTechnology or IntegrationSchock is a German manufacturer and the first to develop quartz (granite) sink technology. Today, 60% of quartz sinks manufactured worldwide use SCHOCK production methods. Baklatsidis Bros distributes Schock's Cristalite and Cristadur granite sink products.
• FortinoxcoreTechnology or IntegrationItalian manufacturer of stainless steel kitchen sinks. Distributed through Baklatsidis Bros product catalog.
• ApellcoreTechnology or IntegrationManufacturer of kitchen sinks including stainless steel models. Products distributed through Baklatsidis Bros catalog.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Praktiker Hellas: Greek home improvement and DIY retailer offering bathroom, kitchen, and building products across multiple store locations. Directly comparable as a multi-channel domestic retailer serving both DIY consumers and professional trades in Greece.
• Leroy Merlin Greece: International home improvement retailer with Greek operations, offering bathroom suites, kitchen fixtures, and installation services. Competes directly in the same product categories via showroom-and-online format.
• Jumbo SA: Leading Greek retail chain for household goods, toys, and home furnishings with an extensive physical store network. Comparable as a Greek-specialty big-box retailer selling home and household products.

Broad incumbents

• Grohe: Leading German manufacturer of kitchen and bathroom faucets and shower systems. Comparable as a premium European fixture manufacturer whose products may be sold alongside or compete with Baklatsidis offerings.
• Roca: Spanish global leader in bathroom products with manufacturing and distribution across Europe. Comparable as a major competing premium bathroom brand with established distribution in Greece.
• IKEA: Global home furnishings retailer with Greek operations selling bathroom and kitchen products. Comparable as a high-traffic showroom-and-warehouse retailer competing for the same renovation-driven customer base.
• Ideal Standard: Global bathroom fixtures manufacturer with established Greek market presence. Comparable as a competing supplier of premium bathroom products that may also be a brand partner or competitor to Baklatsidis.
• Villeroy & Boch: European premium bathroom and tableware manufacturer with global retail and showroom presence. Comparable as a premium European bathroom brand that could partner or compete in the Greek market.
• Hornbach: European DIY and home improvement retailer with strong presence across multiple countries. Comparable as a larger-format home improvement retailer that could expand into Greece and compete in bathroom/kitchen categories.

Regional players

• Kotsovolos: Greek electronics and home appliances retailer. Comparable as a Greek omnichannel retailer in adjacent home categories, though focused on appliances rather than bathroom fixtures.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@Baklatsidis
• Facebookfacebook.com/baklatsidisbros
• LinkedInlinkedin.com/company/baklatsidis-bros
• Instagraminstagram.com/baklatsidis_bros
• Xx.com/baklatsidisbros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baklatsidis Bros