Van Den Bos Flowerbulbs
Van Den Bos Flowerbulbs is a Dutch family-owned B2B wholesale distributor founded in 1946, supplying professional growers with over 500 varieties of lily, freesia, and calla bulbs across 60+ countries from offices on four continents.
- Company typePrivate
- Founded1946
- HeadquartersHonselersdijk, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Van Den Bos Flowerbulbs does
Van Den Bos Flowerbulbs B.V. is a privately held, family-owned Dutch flower bulb specialist founded in 1946 and headquartered in Honselersdijk in the Westland region of the Netherlands. The company supplies professional growers of potted plants and cut flowers with more than 500 varieties of lily, freesia, and calla bulbs, and is the exclusive exporter of the ROSELILY® double-flowered lily brand. Its customer base spans 60+ countries across four continents, served through direct sales by dedicated account managers, regional offices/subsidiaries in the United States, Canada, Australia, and Chile, and an online customer portal for batch ordering.
The business operates a B2B wholesale model with year-round availability achieved through access to bulbs grown in both the Northern and Southern hemispheres. Pricing is not publicly disclosed and is negotiated on a (semi-)exclusive variety basis, with standard payment terms of 30 days for air freight and 60 days for sea freight, quoted in EUR under FOB Rotterdam (sea) or FCA Honselersdijk (road) Incoterms 2010. The core operating technology is process-control oriented: each batch is tested in a dedicated trial greenhouse, and lily bulbs are stored in controlled cooling cells with daily monitoring of temperature, humidity, and sugar levels; freesia corms are conditioned in preparation cells before shipment. TAPP temperature loggers track conditions through storage and transport. Protected R-marked varieties carry propagation and resale restrictions.
The go-to-market is enterprise field sales-led, with account managers conducting regular on-site cultivation visits and providing tailored agronomic advice. Distribution is supported by regional entities — Flamingo Holland in the USA and Canada, Van den Bos Australia Ltd., and Southern Bulbs in Chile — alongside the Netherlands headquarters. Marketing channels include a multi-language website (EN, NL, ES, CN), Instagram, LinkedIn, Facebook, YouTube, WeChat, and an email newsletter. No revenue, headcount beyond a stated 11–50 employees, funding rounds, M&A activity, or leadership changes are disclosed in the available data.
Van Den Bos Flowerbulbs firmographics
Firmographics- Name
- Van Den Bos Flowerbulbs
- Legal name
- Van den Bos Flowerbulbs BV
- Website
- https://vandenbos.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Van Den Bos Flowerbulbs is a Dutch family-owned B2B wholesale distributor founded in 1946, supplying professional growers with over 500 varieties of lily, freesia, and calla bulbs across 60+ countries from offices on four continents.
- Ownership category
- akta.pro rank
Van Den Bos Flowerbulbs industry classification
Industry- Product category
- Ornamental Horticulture (Flower Bulb Distribution)
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where Van Den Bos Flowerbulbs is headquartered
LocationHeadquarters
- HQ city
- Honselersdijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Van Den Bos Flowerbulbs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Flower Bulb Sales: Sale of lily, freesia, and calla bulbs to professional growers for both potted plants and cut flowers. Products sold on (semi-)exclusive basis with year-round availability through Northern and Southern hemisphere sourcing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing for professional flower bulb orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Van Den Bos Flowerbulbs product offering
Product offeringCore offering
Van den Bos Flowerbulbs supplies lily, freesia, and calla bulbs to professional growers of potted plants and cut flowers, offering over 500 varieties on a (semi-)exclusive basis. The company is the exclusive exporter of the ROSELILY® double-flowered lily assortment, with year-round availability guaranteed through dual Northern and Southern hemisphere sourcing. Operations span four continents, serving more than 60 countries with direct account-manager-led sales and global cultivation support.
Product overview
Van den Bos Flowerbulbs is a global leader in flower bulb innovation and distribution, specializing in bulbs for lilies, freesias, and callas since 1946. The company operates as a comprehensive provider offering over 500 top-quality varieties across cut flower and potted plant segments. The product portfolio centers on three core bulb categories (lily, freesia, and calla), each available in cut and pot assortments, complemented by the exclusive ROSELILY® double-flowered lily brand. The company differentiates through (semi-)exclusive variety rights, access to both Northern and Southern hemisphere growing regions for year-round availability, and value-added services including quality inspection, trial greenhouse testing, controlled storage monitoring, and global cultivation support. Operations span four continents with customers in over 60 countries, headquartered in the Westland region of the Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- ROSELILY®: A stunning, double-flowered lily assortment that the company is the exclusive exporter of, which is reshaping the flower bulb industry.
Products and services
- Lily Bulbs - Cut Assortment
- Lily Bulbs - Pot Assortment
- ROSELILY®
- Freesia Bulbs - Cut Assortment
- Freesia Bulbs - Pot Assortment
- Calla Bulbs - Cut Assortment
- Calla Bulbs - Pot Assortment
- Global Cultivation Support Services
- Quality Inspection & Trial Greenhouse Testing
Quantifiable outcome
- 500+ varieties available
- +2 more outcomes
Companies that use Van Den Bos Flowerbulbs
Customer profileSegments2 records
Ideal customer profiles2 records
Van Den Bos Flowerbulbs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Van Den Bos Flowerbulbs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Flamingo Holland (USA & Canada)coreRegional operational partner handling Van den Bos Flowerbulbs distribution in the United States (Vista, California) and Canada (Norwich, Ontario). Staffed with dedicated account managers providing local market support.
- Southern Bulbs (Chile)minorRegional partner for Chile operations located at Ruta 215 km. 61, Puyehue, providing local market presence for South American customers.
- Van den Bos Australia Ltd.minorSubsidiary operating in Australia at 49 A Reservoir Rd., Silvan, VIC 3795, providing dedicated regional support.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Van Den Bos Flowerbulbs competitors and assessment
Company assessmentBroad incumbents
- PanAmerican Seed: Ball Horticultural's flower seed division serving professional ornamental growers globally. Broader incumbent in cut flower and bedding plant genetics; comparable B2B grower channel but seed-based rather than bulb-based.
- Dümmen Orange: One of the world's largest ornamental breeders based in the Netherlands, serving cut flower and potted plant growers worldwide. Broader incumbent with overlapping flower categories but a much wider variety portfolio including roses, gerberas, and pot plants beyond Van den Bos's bulb focus.
- Syngenta Flowers: Global flower seed and cutting business (part of Syngenta) supplying professional growers across pot and cut flower categories. Larger, multi-category incumbent with shared B2B grower customer base but broader portfolio and different propagation modality (seed vs bulbs).
- Ball Horticultural Company: Large US-headquartered horticulture supplier offering flower seeds, bulbs, and cuttings to professional growers worldwide. Broader incumbent with overlapping bulb distribution but a much larger and more diversified product range than Van den Bos.
Direct peers
- Royal Van Zanten: Dutch ornamental breeder and propagator active in lilies, chrysanthemums, and other cut flowers with global distribution. Directly comparable to Van den Bos as a Netherlands-based breeder-distributor serving the same professional grower base with similar exclusive variety IP.
- Schreurs: Dutch breeder and propagator of roses and lilies for the global cut flower industry. Direct peer in lily breeding with similar focus on proprietary varieties and exclusive supply to professional growers.
- Kapiteyn: Dutch flower bulb specialist focused on lilies and other bulbs for professional growers globally. Direct comparable to Van den Bos in product mix, geography, and B2B wholesale distribution model in the lily bulb segment.
- Hilverda (Kooij): Dutch floriculture company specializing in breeding and propagation of lilies, freesias, gerberas, and potted plant material. Direct peer with overlapping product lines (lilies, freesias) and similar B2B grower channel across global markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Van Den Bos Flowerbulbs social profiles
Digital presenceVan Den Bos Flowerbulbs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Den Bos Flowerbulbs leadership team
Management profileNumber of profiles
Van Den Bos Flowerbulbs subsidiaries and ownership
Company hierarchySubsidiaries4 records
Van Den Bos Flowerbulbs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Den Bos Flowerbulbs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Den Bos Flowerbulbs
What does Van Den Bos Flowerbulbs do?
Van den Bos Flowerbulbs supplies lily, freesia, and calla bulbs to professional growers of potted plants and cut flowers, offering over 500 varieties on a (semi-)exclusive basis. The company is the exclusive exporter of the ROSELILY® double-flowered lily assortment, with year-round availability guaranteed through dual Northern and Southern hemisphere sourcing. Operations span four continents, serving more than 60 countries with direct account-manager-led sales and global cultivation support.
Is Van Den Bos Flowerbulbs a public or private company?
Van Den Bos Flowerbulbs is a private company. It is classified as family owned and is currently operating.
When was Van Den Bos Flowerbulbs founded?
Van Den Bos Flowerbulbs was founded in 1946. It employs 11 to 50 people.
Where is Van Den Bos Flowerbulbs based?
Van Den Bos Flowerbulbs is headquartered in Honselersdijk, Netherlands, in the Europe region.
How does Van Den Bos Flowerbulbs make money?
One revenue line is on record: flower Bulb Sales.
Who are Van Den Bos Flowerbulbs's main competitors?
Broad incumbents on record are PanAmerican Seed, Dümmen Orange, Syngenta Flowers and Ball Horticultural Company. Direct peers are Royal Van Zanten, Schreurs, Kapiteyn and Hilverda (Kooij).
Does Van Den Bos Flowerbulbs have an API?
No public API is recorded for Van Den Bos Flowerbulbs.
What industry is Van Den Bos Flowerbulbs in?
Van Den Bos Flowerbulbs's product category is Ornamental Horticulture (Flower Bulb Distribution). Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 1114 and its SIC code is 100.