Rotex Supply
Rotex Supply is a privately held Canadian B2B distributor headquartered in Edmonton with a second branch in Toronto, supplying recycled wiping rags, sorbents, industrial cleaners, paper products, food-service disposables, and winter-safety supplies to industrial, janitorial, and food-service customers across Canada.
- Company typePrivate
- Founded2015
- HeadquartersEdmonton, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rotex Supply does
Rotex Supply Inc. is a privately held Canadian B2B distributor of industrial, janitorial, food-service, and spill-response supplies, headquartered at 14360 123 Avenue in Edmonton, Alberta, with a second branch at 5145 Steeles Avenue West in Toronto, Ontario. The firm's flagship offering is a line of recycled wiping rags produced from repurposed clothing — cotton t-shirts, fleece, flannel, terry cloth, mixed cotton, sheeting, cord, and denim — sold in box, bale, bag, duffle, and tote formats, plus a closed-loop recycling program that takes back used rags via filter and sorbent drums. Around this core, Rotex supplies a broad third-party distributed catalog spanning sorbents and spill kits (Oil Only, Universal, Hazard, Chemical), industrial cleaners and Sprayway aerosols, paper and hygiene products from Tork and Kruger, cups/tableware/food wrap from Dart, Solo, and Hy Pax, beverage supplies (Mother Parkers, Bunn, Coffee-mate), washroom care from Hospeco and M2, and winter-safety products from Keg River and Lava Grip.
The business model is straightforward B2B distribution: Rotex resells third-party manufactured SKUs and generates revenue through product sales rather than proprietary technology, with no disclosed SaaS or recurring component. Pricing is quote-based and not publicly published — customers are directed to a toll-free number (1.866.310.7888) and [email protected] for quotes — and there is no e-commerce list-price transparency. The go-to-market is direct, combining an e-commerce storefront (rotexsupply.com), telephone sales, and walk-in service at the two branch locations, with stated operating geographies limited to Alberta and Ontario. Customer segments are horizontal — industrial and commercial facilities, janitorial services, and food-service operations — with named segment use cases for maintenance, cleaning, spill response, safety compliance, and food preparation.
The firm is privately held, reports no funding rounds, no parent company, no institutional investors, and no management team data; headcount is stated as 1–10, and ownership commentary acknowledges founder/equity structure as a disclosed data gap. Industry-association affiliations include BALPEX and SMART, and charitable partnerships include Harbor 4 Life Youth Society. Founded year carries a discrepancy: firmographics data lists 1969 while the website footer bears a 2015 copyright and company-history text references 2015 as an establishment marker; the 1969 date is the more frequently cited establishment year across input sources.
Rotex Supply firmographics
Firmographics- Name
- Rotex Supply
- Legal name
- Rotex Supply Inc.
- Website
- https://rotexsupply.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rotex Supply is a privately held Canadian B2B distributor headquartered in Edmonton with a second branch in Toronto, supplying recycled wiping rags, sorbents, industrial cleaners, paper products, food-service disposables, and winter-safety supplies to industrial, janitorial, and food-service customers across Canada.
- Ownership category
- akta.pro rank
Rotex Supply industry classification
Industry- Product category
- Industrial Supply Distribution
- NAICS
- Stationery and Office Supplies Merchant Wholesalers (42412)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)
- akta.pro secondary industries
- Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Industrial & Specialty Wipers (Shop Towels, Cleanroom Wipers) (IMAMAGAG)
Keywords
Where Rotex Supply is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Rotex Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Rotex Supply generates revenue through the sale of industrial, janitorial, and safety products including wiping rags, spill response supplies, cleaning chemicals, paper products, and food service items. Sales are conducted through direct B2B transactions via their website, phone sales, and at physical branch locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Rotex Supply product offering
Product offeringCore offering
Rotex Supply is a Canadian B2B distributor of industrial, janitorial, and safety products. The company sells recycled wiping rags (made from repurposed clothing), spill response products (sorbents, spill kits, floor dry), cleaning chemicals (industrial cleaners, aerosols, sweeping compound), janitorial equipment (brooms, mops, squeegees), paper products (tissue, towels, napkins), and food service disposables (cups, plates, wrap) to industrial, commercial, and janitorial customers across Canada via its website and two branch locations.
Product overview
Rotex Supply is a B2B industrial and commercial supply distributor offering a broad portfolio of janitorial, cleaning, food service, paper, chemical, and spill response products. The core product line centers on recycled wiping rags (converted from repurposed clothing into wiping cloths) sold in various packaging formats (boxes, bales, bags, drums) and materials (cotton, fleece, terry cloth, etc.). This core is complemented by spill response products (sorbent pads, rolls, socks, booms, mats, spill kits, floor dry), chemical products (sweeping compound, industrial cleaners, aerosols, ice melters), janitorial supplies (brooms, mops, squeegees, hand soaps, waste containers), paper products (bath tissue, hand towels, napkins), and food service items (cups, plates, food wrap, beverages). The company operates two branch locations in Alberta (Edmonton) and Ontario (Toronto), with partnerships with multiple brand manufacturers including Tork, Kruger, Dart, Solo, Sprayway, Mother Parkers, Hospeco, and M2.
Differentiator
Problem solved
Functional benefit
Products and services
- Wiping Rags
Companies that use Rotex Supply
Customer profileSegments3 records
Ideal customer profiles3 records
Rotex Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rotex Supply partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- BALPEX (Canadian Association of Import and Export Brokers)minorBALPEX is listed as an association partner on the Rotex Supply website. BALPEX represents Canadian import and export brokers.
- SMART (Specialty Market Association)minorSMART is listed as an association partner on the Rotex Supply website.
- Harbor 4 Life Youth SocietyminorListed as a charitable partner on the Rotex Supply website.
- Earth Care ProductscoreEarth Care Products is the manufacturer of Sphag Sorb products which Rotex Supply distributes. Rotex Supply resells Earth Care Products sphag sorbents (standard and microbe enhanced) for spill response applications.
- Sprayway (Sprayway Inc.)coreSprayway is the manufacturer of aerosol cleaning products including glass cleaner, degreaser, brake parts cleaner, lubricant, and more. Rotex Supply distributes the complete Sprayway aerosol collection including Glass Cleaner, Brake Parts Cleaner, Citrus Degreaser, and Lubricant Protectant.
- TorkcoreTork is a leading manufacturer of professional hygiene products. Rotex Supply distributes Tork products including napkins, hand towels, bath tissue, centerfeed towels, and wipers. Product catalogs are available through Rotex Supply.
- KrugercoreKruger Products is a Canadian manufacturer of tissue and paper products. Rotex Supply distributes Kruger products including napkins, hand towels, bath tissue, centerfeed towels, and facial tissue.
- Dart Container CorporationcoreDart Container Corporation manufactures disposable food service containers. Rotex Supply distributes Dart products including paper cups, cold cups, and Mystique line products.
- Solo (Solo Cup Company)coreSolo is a manufacturer of single-use paper cups. Rotex Supply distributes Solo paper cups including Mystique and compostable cone water cups.
- BunncoreBunn is a manufacturer of commercial beverage equipment. Rotex Supply distributes Bunn 10-12 cup coffee filters as part of their food service product offerings.
- Mother ParkerscoreMother Parkers is a coffee roaster and supplier. Rotex Supply distributes Mother Parkers Mountain Grown Coffee 1.4oz products.
- Coffee-matecoreCoffee-mate is a creamer and coffee additive brand. Rotex Supply offers Coffee-mate coffee creamer as part of their food service product line.
- HospecocoreHospeco manufactures washroom care and hygiene products. Rotex Supply distributes Hospeco products including metered aerosols, air deodorizers, toilet seat covers, and urinal products.
- M2 ManufacturingcoreM2 Manufacturing produces cleaning equipment. Rotex Supply distributes M2 products including brooms, pushbrooms, dust mops, and squeegees.
- Keg River Ice MelterscoreKeg River Ice Melters manufactures ice melter products. Rotex Supply distributes Keg River products including Polar Plus and Yukon Gold ice melters for winter safety applications.
- Lava GripcoreLava Grip manufactures traction aids and ice melters. Rotex Supply distributes Lava Grip products including 4.5KG jug, 8KG bag, and 16KG bag sizes for winter safety applications.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Rotex Supply competitors and assessment
Company assessmentBroad incumbents
- Grainger: Largest MRO distributor in North America with extensive janitorial, cleaning, and spill response offerings — competes with Rotex across all major categories but serves a much broader industrial customer base.
- Uline: Major North American broad-line distributor of industrial, janitorial, and packaging supplies with strong direct/e-commerce motion — competes with Rotex in janitorial and spill response, but operates at vastly larger scale with proprietary catalog depth.
- Fastenal: Large industrial supply and fastener distributor with growing janitorial and safety offerings serving industrial customers — comparable end-buyer base but a fundamentally different product core (fasteners/MRO).
- Staples Business Advantage: B2B division of Staples selling janitorial, breakroom, and paper products to commercial customers — overlaps with Rotex on tissue, towels, and facility supplies at the higher end of the mid-market.
- Bunzl: Global distribution and outsourcing group with category-leading positions in janitorial/sanitation, foodservice, and industrial supplies — competes with Rotex on paper, cleaning, and disposable categories as part of a much broader portfolio.
Regional players
- Northstar Chemical & Equipment: Canadian regional distributor of janitorial chemicals, equipment, and cleaning supplies to commercial and institutional customers — comparable product mix and Canadian regional footprint.
Direct peers
- Acklands-Grainger: Canada's largest industrial and JanSan distributor (Grainger subsidiary), offering the same categories Rotex serves — wiping products, cleaning supplies, safety, and paper — to industrial and commercial buyers across all Canadian provinces. The most direct competitive benchmark for Rotex in Canada.
- Wipes.com: U.S.-based specialty distributor of industrial wipers, rags, and absorbent products with a strong e-commerce focus — directly comparable to Rotex's core wiping-rag business but with a more digital-first go-to-market.
- Brady Industries: Multi-regional JanSan distributor serving commercial cleaning, industrial, and foodservice customers with paper, chemicals, and cleaning equipment — comparable product mix and customer base to Rotex.
- Imperial Dade: Large North American distributor specializing in janitorial/sanitation, foodservice disposables, and paper products — a near-perfect category overlap with Rotex's catalog, though Imperial Dade operates at meaningfully greater scale across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rotex Supply social profiles
Digital presenceRotex Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotex Supply leadership team
Management profileNumber of profiles
Rotex Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotex Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotex Supply
What does Rotex Supply do?
Rotex Supply is a Canadian B2B distributor of industrial, janitorial, and safety products. The company sells recycled wiping rags (made from repurposed clothing), spill response products (sorbents, spill kits, floor dry), cleaning chemicals (industrial cleaners, aerosols, sweeping compound), janitorial equipment (brooms, mops, squeegees), paper products (tissue, towels, napkins), and food service disposables (cups, plates, wrap) to industrial, commercial, and janitorial customers across Canada via its website and two branch locations.
Is Rotex Supply a public or private company?
Rotex Supply is a private company. It is classified as unknown and is currently operating.
When was Rotex Supply founded?
Rotex Supply was founded in 2015. It employs 1 to 10 people.
Where is Rotex Supply based?
Rotex Supply is headquartered in Edmonton, Canada, in the North America region.
How does Rotex Supply make money?
One revenue line is on record: product Sales.
Who are Rotex Supply's main competitors?
Broad incumbents on record are Grainger, Uline, Fastenal, Staples Business Advantage and Bunzl. Northstar Chemical & Equipment is listed as a regional player. Direct peers are Acklands-Grainger, Wipes.com, Brady Industries and Imperial Dade.
Does Rotex Supply have an API?
No public API is recorded for Rotex Supply.
What industry is Rotex Supply in?
Rotex Supply's product category is Industrial Supply Distribution. Its primary akta.pro industry code is CRAOAGAA, Janitorial & Sanitation (JanSan) Supplies Wholesale, with a secondary code of CRAOAGAC, Paper, Tissue, Wipers & Dispensers Distribution. Its NAICS code is 42412 and its SIC code is 5040.