Westland MyGroup

Name

Westland MyGroup

Legal name

Westland MyGroup Insurance Broker Limited

Website

https://mygroup.ca

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Worksite Pet Insurance (FSAIAMAL)

Keywords

• Group insurance brokerage
• Home and auto insurance
• Commercial liability insurance
• Cyber insurance products
• Affinity insurance programs

Headquarters

HQ city

Dartmouth

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Insurance Commissions: Commission income calculated as a percentage of insurance premiums paid to insurers. Commission rates vary by insurance company and line of business, ranging from 0-30% depending on the insurer and coverage type. This is the primary revenue stream for the brokerage.
2. Contingency Amounts: Performance-based bonuses paid by insurance companies based on total premium volume placed with an insurer and predefined ratios of claims paid to premium volume. Not paid at the account or policy level but at the aggregate portfolio level.
3. Service Fees (Complex Business Programs): Fees negotiated for additional services on complex commercial insurance programs requiring extra resources. Fees are outlined in proposals and approved by clients in advance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Westland MyGroup is a Canadian insurance brokerage that sells discounted group home and auto insurance programs to employees and members of partner organizations (employers, associations, alumni groups). The company also offers pet, travel, motorcycle, estate management, cyber, and commercial professional liability insurance (for pharmacists, dietitians, speech-language pathologists, audiologists, chiropractors, and hospitality businesses) through partnerships with 30+ insurers and providers including Petsecure, BOXX Insurance, and ReadyWhen.

Product overview

Westland MyGroup is a division of Westland Insurance Group Ltd. offering group insurance programs that leverage collective buying power to provide discounted rates on home, auto, and supplementary insurance products. The core offerings are Group Home Insurance and Group Auto Insurance, which serve as the primary group benefit programs for member organizations. These are supplemented by add-on modules including Pet Insurance (via PetSecure partnership), Travel Insurance, Motorcycle Insurance, Estate Management (via ReadyWhen), Personal Cyber Security Insurance (via BOXX Insurance), and Cyber Insurance for Business. Commercial insurance products include professional liability coverage for Pharmacists, Dietitians, Speech-Language Pathologists, Chiropractors, Hospitality businesses, and Restricted Insurance Agents. An Affinity Program extends preferred rates to existing Westland clients. The MyWestland Client Portal serves as the digital platform for member access to policy management, claims, and payments.

Differentiator

Problem solved

Functional benefit

Brands

• MyWestland: Client portal replacing the former MyGroup 24forU portal, providing 24/7 access to policy details, insurance documents, claims reporting, and online payment options.
• Cyber Select

Products and services

• Group Home Insurance Group home insurance program providing discounted rates on home, condo, rental property, cottage, and vacation trailer coverage for members of participating organizations.
• Group Auto Insurance Group auto insurance program offering discounted rates on personal cars, trucks, vans, SUVs, antique vehicles, campers, trailers, and motorhomes for members of participating organizations.
• Pet Insurance (PetSecure) Group pet insurance through partnership with PetSecure, covering up to 80% of eligible vet bills for accidents and illnesses, including dental, wellness, exam fees, prescriptions, and hospitalization.
• Travel Insurance Group travel insurance offering single-trip or year-round policies covering trip cancellation, emergency medical care, baggage loss/damage/delay, and early return costs.
• Motorcycle Insurance Group motorcycle insurance providing coverage options including third-party liability, accident benefits, collision, theft, fire, vandalism, and protection against uninsured motorists.
• Estate Management (ReadyWhen) Digital estate management solution powered by ReadyWhen, guiding users to build, manage, and share estate plans with military-grade encryption and security.
• Cyber Insurance for Business (Cyber Select) Cyber Select insurance coverage for businesses with less than $2,000,000 in annual revenues, providing $100,000 aggregate limit for incident response, data extortion/ransomware, legal costs, IT security, and system damage, plus $50,000 sublimit for cyber crime including social engineering fraud, phishing, and funds transfer fraud.
• Personal Cyber Security Insurance Personal cyber security insurance through BOXX Insurance partnership, offering breach response, credit and identity monitoring with Equifax, ID restoration, and online safety training for kids. Priced at $134+ tax per year.
• Pharmacists & Pharmacy Technicians Liability Insurance Professional liability insurance specifically designed for pharmacists and pharmacy technicians in Canada.
• Registered Dietitians Liability Insurance Professional liability insurance for registered dietitians.
• Speech-Language Pathologists, Audiologists & Hearing Instrument Practitioner Liability Insurance Professional liability insurance for speech-language pathologists, audiologists, and hearing instrument practitioners.
• Chiropractic Liability & Property Insurance Malpractice and clinic property insurance for chiropractic practices.
• Hospitality Insurance Insurance coverage for hospitality businesses.
• Restricted Insurance Agent's Coverage Coverage for restricted insurance agents.
• Affinity Program Preferred home and auto insurance rates for Westland clients and their employees, offering group pricing with personalized advice from licensed advisors.
• MyWestland Client Portal Online client portal replacing the former MyGroup 24forU portal, providing 24/7 access to policy details, insurance documents, claims reporting with photo upload, claims status checking, online payment options, and direct contact with service team.

Quantifiable outcome

• Save up to 15% on home and auto insurance through group buying power
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• BOXX InsurancecoreTechnology or IntegrationPartnership to provide personal cyber security insurance to Westland MyGroup members. BOXX provides the Hackbusters incident response team, BOXX Academy online safety training, and combines with Equifax for credit and identity monitoring services.
• PetsecurecoreTechnology or IntegrationPartnership for exclusive group pet insurance rates. Petsecure is Canada's largest pet health insurance provider with over 1.3 million pets cared for over 28 years. Provides accident and illness protection including dental and wellness coverage through licensed advisors and bilingual representatives.
• 30+ Insurance ProviderscoreTechnology or IntegrationWestland MyGroup partners with over 30 insurance providers in Canada and overseas to secure exclusive group rates for members. These include major insurers such as Intact, Aviva, Economical, Wawanesa, and others, providing access to multiple markets and competitive pricing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hub International: Hub International is a major North American insurance brokerage offering personal and commercial lines through group, affinity, and direct channels. Comparable to Westland MyGroup in its multi-channel brokerage model, though significantly larger and serving enterprise clients across multiple geographies.
• Aon Canada: Aon operates a global insurance brokerage and advisory practice with a strong Canadian presence in personal and commercial lines. Comparable as a top-tier brokerage competitor serving both individuals and organizations, though focused on enterprise risk management.
• Belairdirect: Belairdirect is a Canadian direct-to-consumer insurance provider offering home and auto coverage via phone and online. Comparable as a competitor in the Canadian personal lines market, though its direct model competes with Westland MyGroup's broker-mediated group distribution.
• Marsh Canada: Marsh is one of the world's largest insurance brokers and risk advisors, with significant Canadian operations covering personal, commercial, and specialty lines. Comparable as a full-service brokerage, though its scale and enterprise focus dwarf Westland MyGroup's group/affinity niche.
• Arthur J. Gallagher & Co. Gallagher is a major international insurance brokerage with Canadian operations covering personal, commercial, and employee benefits. Comparable to Westland MyGroup in brokerage distribution, though its scale, acquisition strategy, and benefit consulting depth far exceed the MyGroup offering.

Others

• Petsecure: Petsecure is Canada's largest pet health insurance provider and a direct partner of Westland MyGroup. Comparable as a product partner that supplies pet insurance to the MyGroup program, with shared economics across the Canadian pet insurance distribution channel.
• Westland Insurance Group Ltd. Westland Insurance Group Ltd. is the parent company of Westland MyGroup, operating as a full-service Canadian insurance brokerage. Comparable as the corporate parent and operational backbone that supplies the carrier network, infrastructure, and brand that MyGroup's group program depends on.

Emerging players

• Sonnet Insurance: Sonnet is a Canadian online direct-to-consumer home and auto insurer (subsidiary of Aviva). Comparable as a competitor targeting the same Canadian personal lines market, though it bypasses broker intermediaries with a digital-only model that challenges group brokerage economics.
• Kanetix: Kanetix is a Canadian online insurance comparison platform aggregating quotes from multiple carriers. Comparable as a channel that empowers consumers to bypass broker-mediated group rates, representing a structural threat to Westland MyGroup's group buying value proposition.

Direct peers

• BrokerLink: BrokerLink is one of Canada's largest independent insurance brokerages, offering personal and commercial lines through direct and affinity channels across multiple provinces. Highly comparable as a direct competitor to Westland MyGroup in the Canadian retail brokerage market with similar multi-product offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/westlandmygroup
• LinkedInlinkedin.com/company/westlandmygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westland MyGroup