Scaligera Basket Verona

What Scaligera Basket Verona does

Scaligera Basket Verona is a professional basketball club founded in 1951 in Verona, Italy, operating as Scaligera Basket Verona S.S.R.L. A Socio Unico. The club competes in LBA Serie A for the 2026/27 season following promotion from Serie A2 via the 2025/26 playoff finals, returning to Italy's top basketball tier after a 2023 relegation. Its core product is the professional first team (marketed as Tezenis Verona), which plays home matches at the Pala MAGIS arena in Verona.

The club generates revenue across four streams: matchday income (single-game and season tickets across multiple arena sectors, starting at €216 for the cheapest season-ticket tier and including a discount structure for Under-18 and Over-65 buyers), corporate sponsorship (a tiered pyramid anchored by main sponsor Tezenis/Calzedonia Group, with MAGIS/Agsm Aim as gold and naming-rights partner, eight further gold and silver sponsors, and official suppliers including Decathlon), merchandising (via sbvstore.it and Decathlon retail), and broadcasting (LBA TV Season Pass at €79). A vertically integrated player-development funnel — Microbasket, Minibasket, Settore Giovanile, and the Tezenis Basketball Academy — supplies the first team and anchors a recurring youth-program subscriber base.

Commercially, Scaligera distributes through Vivaticket (online), Pala MAGIS (arena box office), club HQ on Via Cristofoli 48, the sbvstore.it e-commerce platform, and Decathlon retail. Marketing relies on owned social channels (Facebook, Instagram, LinkedIn, TikTok, X, YouTube), a 'Canestro da Tre' email newsletter, press conferences broadcast from Pala MAGIS, and B2B networking at sponsor facilities. The club is privately held by the Pedrollo family, with Gianluigi Pedrollo as President, Giorgio Pedrollo as Vice President, and Paolo Righetti as CEO; Alessandro Ramagli leads the first team as Head Coach under a contract through June 2028. No proprietary technology platforms, AI/ML capabilities, or third-party funding rounds are disclosed.

Name

Scaligera Basket Verona

Legal name

Scaligera Basket Verona S.S.R.L. A Socio Unico

Website

https://scaligerabasket.it

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Scaligera Basket Verona is a privately held Italian professional basketball club founded in 1951, competing in LBA Serie A for 2026/27. It operates the Tezenis Verona first team, sells tickets and merchandise, runs a tiered sponsorship program led by Tezenis/Calzedonia, and maintains an integrated youth academy.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industry

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional basketball team
• Basketball season tickets
• Team merchandise retail
• Youth basketball academy
• Sports event management

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Match Revenue: Revenue from ticket sales and season tickets for home games at Pala MAGIS arena. The season ticket campaign 'Giura che mi Ami' offers 15 regular season games with various sector options.
2. Sponsorship: Main sponsor Tezenis (Calzedonia group), gold sponsors (MAGIS, BCC Veronese, Just, Linz Electric, Pentax, Protecno, Zenato), silver sponsors (Mercury, Treugnaghi), official suppliers (Decathlon), and official sponsors (Nexidia).
3. Merchandising: Official merchandise sold through the club store (sbvstore.it) and Decathlon retail locations.
4. Broadcasting Rights: LBA TV Season Pass offered at 79 euros for subscribers to watch Serie A matches.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Scaligera Basket Verona operates a professional men's basketball franchise (marketed as Tezenis Verona) that competes in Italy's top-tier LBA Serie A league, playing home games at the Pala MAGIS arena in Verona. Beyond the first team, the club sells season tickets and individual match tickets, runs an official merchandise store (SBV Store), and operates youth development programs including Minibasket, Settore Giovanile, and the Tezenis Basketball Academy. Revenue is anchored by ticketing, multi-tier corporate sponsorships (led by Tezenis/Calzedonia Group), merchandise, and broadcast rights.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets and Match Tickets (Biglietti e Abbonamenti) Single-match tickets and annual season subscriptions for home games at Pala MAGIS arena, with sector options (Parterre, Tribuna Centrale, Tribuna Laterale, Gradinata Centrale, Gradinata Laterale) and discounts for Under 18 and Over 65 fans.
• SBV Store Official Merchandise Official team merchandise including apparel, accessories, and replica kits sold through the club's online storefront (sbvstore.it) and at Decathlon retail locations.
• Settore Giovanile Youth Development Program Youth basketball development programs for children and teenagers including Minibasket, Microbasket, and the Under-19 Eccellenza competitive team.
• Tezenis Basketball Academy Affiliated basketball training academy providing advanced development programs for young athletes, with special subscription rates offered to parents and siblings of academy athletes.
• LBA TV Season Pass Broadcast subscription product offered through LBA TV Season Pass at 79 euros, providing exclusive access to Serie A basketball match broadcasts.

Quantifiable outcome

• Promoted to Serie A 2026/27 after winning Serie A2 playoff finals
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and supporting.

• TezeniscoreGTM or Marketing PartnerMain sponsor of the club since 2002. Brand belonging to the Calzedonia group led by Dr. Sandro Veronesi, a Verona-based company. The partnership has been central to the club's identity and operations.
• DecathloncoreGTM or Marketing PartnerOfficial supplier of the club. Official merchandise is available at Decathlon retail locations in addition to the club's own store.
• MAGIS/Agsm AimcoreGTM or Marketing PartnerGold sponsor and name sponsor of the Pala MAGIS arena (also known as Pala Agsm Aim). Home venue for all competitive matches.
• Banca BCC VeronesemajorGTM or Marketing PartnerGold sponsor - local banking institution supporting the club
• Just ItaliamajorGTM or Marketing PartnerGold sponsor. Hosted B2B events at their Just Academy training center. Local Verona-area company.
• Linz ElectricmajorGTM or Marketing PartnerGold sponsor - electrical company from the Verona area
• Pentax PumpsmajorGTM or Marketing PartnerGold sponsor - pump manufacturing company
• ProtecnomajorGTM or Marketing PartnerGold sponsor - engineering/technical services company
• ZenatomajorGTM or Marketing PartnerGold sponsor - wine producer from the Verona area (Santarossa region)
• MercurysupportingGTM or Marketing PartnerSilver sponsor - supporting sponsor
• NexidiasupportingGTM or Marketing PartnerOfficial sponsor and communication agency. CEO Enrico Gastaldelli presented the 'Giura che mi Ami' season ticket campaign. Agency has been partnered with the club for over 10 years.
• Fratelli TregnaghisupportingGTM or Marketing PartnerSilver sponsor - logistics/transport company
• VivaticketcoreTechnology or IntegrationOfficial ticketing platform for online ticket and season subscription sales. Both online and physical point of sale locations available.
• Centro Medico Atlante VeronasupportingGTM or Marketing PartnerOfficial Sponsor. Location for team assembly/raduno. Medical services provider for the club.
• LBA TVcoreGTM or Marketing PartnerOfficial broadcasting partner. Season Pass available at 79 euros for subscribers. Exclusive broadcasting of Serie A matches.
• Tezenis Basketball AcademycoreStrategic or Co-development PartnerYouth basketball academy affiliated with the club. Special subscription rates offered to parents and siblings of athletes in Minibasket, Settore Giovanile, and Academy programs.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Napoli Basket: Serie A Italian basketball club based in Naples. Comparable as a recently promoted Serie A side with similar trajectory pattern, sharing a smaller-market Serie A profile.
• Reyer Venezia Mestre: Veneto-region Serie A basketball club based in nearby Venice. Closely comparable as a northeastern Italian professional basketball team serving a similar geographic and cultural catchment, with similar youth academy structure.
• Pallacanestro Varese: Historic northern Italian basketball club with a strong youth sector (Bianchi joined Scaligera from Varese youth). Comparable as a heritage northern Italian basketball organization with parallel youth development pipeline.
• Dolomiti Energia Trento: Trentino-based Italian basketball club competing in LBA Serie A. Highly comparable as a provincial Italian basketball team of similar size, relying on a tightly-knit local sponsor base and youth development pathway.
• Germani Basket Brescia: Lombardy-based Serie A basketball club of similar mid-market scale. Comparable as another northern Italian professional basketball team with a single main title sponsor and provincial operating model.
• UNAHOTELS Reggio Emilia: Serie A Italian basketball club based in Reggio Emilia. Comparable as a mid-tier Italian professional basketball team with similar sponsorship-driven economics and provincial fan base.
• Bertram Derthona Tortona: Piedmont-based Italian basketball club competing in Serie A. Comparable as a smaller-market Serie A side that Scaligera opens its 2026/27 season against, sharing similar scale and operational profile.

Broad incumbents

• Pallacanestro Olimpia Milano: Italy's most decorated basketball club, competing in LBA Serie A and EuroLeague. Directly comparable as a top-flight Italian basketball team competing in the same league, but operating at a far larger scale and national/international footprint.
• Virtus Pallacanestro Bologna: Historic Italian basketball club competing in LBA Serie A and EuroLeague. Same top-flight league as Scaligera, with a comparable trophy heritage including EuroLeague titles, but larger commercial scale.

Others

• Lega Basket Serie A (LBA): The governing league body and broadcast rights distributor for Italian top-flight basketball. Relevant as the institutional counterparty that determines LBA TV broadcasting economics and league-level sponsor exposure for Scaligera.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/scaligerabasket
• YouTubeyoutube.com/user/BasketScaligero
• Facebookfacebook.com/scaligerabasketverona
• LinkedInlinkedin.com/company/scaligera-basket-verona-ssdarl
• Instagraminstagram.com/scaligerabasketverona
• TikToktiktok.com/scaligerabasketverona

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scaligera Basket Verona