Assing
Assing S.p.A. is a privately-held Italian engineering company, founded 1971, that manufactures and distributes high-technology instrumentation across medical radiology, preclinical imaging, scientific instruments, forensic, automotive powertrain testing, and clean rooms, serving enterprise, government, and academic customers in 47 countries.
- Company typePrivate
- Founded1971
- HeadquartersMonterotondo, Italy
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Assing does
Assing S.p.A. is a privately-held Italian engineering and distribution company founded in 1971 by mechanical engineers Renato De Silva and Luigi Cremona, both graduates of Sapienza University in Rome. Headquartered in Monterotondo (near Rome) with additional offices in Milan and Avellino, Assing operates as both a manufacturer and exclusive distributor of high-technology systems across six verticals: medical diagnostic radiology (proprietary Helios DRF tables, ProXima digital radiography, mammography, portable/home/veterinary X-ray), preclinical imaging (cryogen-free MRI 3T-9.4T, PET/SPECT/CT, X-ray irradiators), scientific instruments for nanotechnology and semiconductors (TESCAN electron microscopes, Rigaku XRD/XRF, Bruker nanoindenters and profilometers, ULVAC-PHI surface analysis, Nu Instruments mass spectrometry), forensic systems (IBIS ballistic identification via LeadsOnLine, Vision X, Regula document verification), automotive powertrain testing (ELEKTRA electric motor benches, RIGAL engine hot test, battery testers, fuel cell and hydrogen systems with ADT Korea), and clean room design and construction for pharmaceutical and life science facilities.
The company generates revenue through capital equipment sales (both proprietary-manufactured like Helios DRF and distributed from world-leading OEMs), professional services (technical assistance with 24/7 support and ticketing, training programs of minimum three days), and managed services (EPC/EPCM clean room projects from feasibility through validation). Pricing is quote-based and not publicly disclosed; the company offers Extended Warranty (Premium formula), Full Risk maintenance contracts, and remote supervision services. Go-to-market is sales-led and direct, with field sales representatives handling enterprise and institutional clients across 47 countries, supplemented by an ecosystem of 90 worldwide academic and industrial partners and an Executive Committee seat in AIRI (Italian Association for Industrial Research). Customer base spans government research bodies (CNR), automotive OEMs (Fiat Auto), medical imaging leaders (Siemens Healthineers as a clean room client), and universities (La Sapienza, Vanvitelli, University of Cagliari). The company remains entirely Italian-owned and family-controlled, with co-founder Renato De Silva's tenure concluding in 2023 and current governance held by Giselda De Silva (President) alongside board members Fazio Bianco, Sebastiano Caravaggi, and Maria Bianco.
Assing firmographics
Firmographics- Name
- Assing
- Legal name
- Assing S.p.A.
- Website
- https://assing.it
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Assing S.p.A. is a privately-held Italian engineering company, founded 1971, that manufactures and distributes high-technology instrumentation across medical radiology, preclinical imaging, scientific instruments, forensic, automotive powertrain testing, and clean rooms, serving enterprise, government, and academic customers in 47 countries.
- Ownership category
- akta.pro rank
Assing industry classification
Industry- Product category
- Scientific and Medical Instrumentation
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516), Irradiation Apparatus Manufacturing (334517), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Laboratory Analytical Instruments (3826), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Surgical & Medical Instruments & Apparatus (3841), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)
- akta.pro secondary industries
- X-ray & Fluoroscopy Systems (HLAHABAA), Microscopy, Imaging & Flow Cytometry Instruments (HLAGAIAE), Lab Furniture, Facilities & Utilities (Benches, Casework, Gas/Water Systems) (HLAGAIAM)
Keywords
Where Assing is headquartered
LocationHeadquarters
- HQ city
- Monterotondo
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Assing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- High-tech Equipment Sales: Sale and distribution of advanced scientific, medical, automotive, and forensic instrumentation systems
- Technical Assistance and Service: Technical support, installation, and maintenance services for all equipment, including 24/7 availability and dedicated ticketing portal
- Clean Room Design and Construction: Turnkey design, construction, and management of contamination-controlled environments for pharmaceutical, healthcare, and industrial applications
- Training Services: Basic, advanced, and tailor-made training programs for operators and technicians on equipment usage and maintenance
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Assing product offering
Product offeringCore offering
Assing S.p.A. is an Italian company that designs, manufactures, and distributes high-technology systems for scientific research, medical diagnostics, automotive engineering, and forensic applications. Its portfolio spans digital X-ray radiology equipment (Helios DRF, ProXima, Planmed mammography), preclinical imaging (PET/SPECT/CT, MRI, irradiators), advanced scientific instruments (electron microscopes, X-ray diffractometers, mass spectrometers, surface analysis tools), automotive test benches (electric motors, engines, batteries, fuel cells), hydrogen/fuel cell power systems, and turnkey clean room construction, supported by 24/7 technical assistance and training.
Product overview
Assing is an Italian company (founded 1971) that operates as both a manufacturer and distributor of high-tech products and services. Its portfolio comprises multiple distinct product lines: (1) Medical diagnostic imaging systems - including the Helios DRF remote-controlled X-ray table, ProXima digital radiography systems, and mammography solutions (Planmed Clarity series, OMICRON DR TOMO); (2) Preclinical imaging equipment - PET/SPECT/CT/OI systems, cryogen-free MRI systems (3T-9.4T), X-ray irradiators, and 2D/3D X-ray imaging; (3) Scientific instruments for nanotechnology and semiconductors - featuring TESCAN electron microscopes (SEM, FIB-SEM, TEM), micro-CT systems, X-ray diffractometers (Rigaku), surface analysis tools (XPS, AES, TOF-SIMS from PHI), mass spectrometers, nanoindentators, profilometers, tribometers (Bruker), and SAXS systems; (4) Forensic solutions - IBIS Trax HD3D ballistic identification system, Vision X comparison microscope, and document forgery analysis tools (Regula); (5) Automotive testing systems - E-Axle and electric motor test benches (ELEKTRA), battery testing and dry rooms, conventional engine test systems, and fuel cell/hydrogen testing (Hydro-Gen, Hydro-Dock 360, Hydro-HT); (6) Clean room design and construction for life science, pharmaceutical, and industrial applications. The company also provides technical assistance, validation services, and training programs.
Differentiator
Problem solved
Functional benefit
Brands
- Helios DRF: Digital X-ray system / remote-controlled radiology table designed and manufactured by Assing, featuring lightness, compactness, and space-saving design with minimum patient table top height of 45cm.
- Discover +
- ProXima
- Laika VET
- Xcell
- Assing Surface Monitor
- ELEKTRA
- RIGAL
- Hydro-Gen
- Hydro-Dock 360
- Hydro-HT
- Quasar NVH
Products and services
- Helios DRF Digital X-ray System Remote-controlled digital X-ray table designed and manufactured by Assing, featuring compactness, lightweight construction, and a minimum patient table-top height of 45 cm for accessible diagnostic imaging in hospitals and clinics.
- ProXima Digital Radiology Series
Quantifiable outcome
- 54 years of continuous market operation since 1971
- +3 more outcomes
Companies that use Assing
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles6 records
Assing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Assing partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- ADT (Advanced Digital Technology)corePartnership agreement with Korean company ADT since 2018 to design and build powertrain test systems for electric and conventional vehicles in EMEA region. The partnership includes integrated technical coordination in design, installation, production, and post-sale support phases.
- RegulaminorCollaboration with internationally recognized company providing complementary and innovative solutions in the forensic sector, complementing the ballistic and documentary forgery product range.
- LeadsOnLine (formerly Forensic Technology)coreOfficial partner for approximately 25 years for IBIS (Integrated Ballistics Identification System) - the leading ballistic identification technology. Assing represents LeadsOnLine products in Italy, with IBIS systems used by law enforcement in over 80 countries and INTERPOL as the sole holder of the global database.
- ProjectinacoreOfficial partner for over 25 years for the Swiss company's Vision X optical comparator system used in IBIS ballistic analysis and documentary forgery detection systems. Products are also used by banks and public entities for quality control and fraud prevention.
- TESCANcoreExclusive distribution partner for TESCAN microscopy technology including SEM, TEM, FIB-SEM, AFM, and µCT systems. TESCAN provides innovative technologies such as 4DSTEM, Dynamic MicroCT, and PlasmaFIB along with ultra-high resolution FE-SEM instruments.
- RigakucoreDistribution partner for Rigaku X-ray technology including XRD diffractometers, X-ray spectrometers, single crystal XRD, Micro-CT, WDXRF/TXRF semiconductor metrology, SAXS systems, and electron diffractometry equipment.
- ULVAC-PHI (Physical Electronics)coreDistribution partner for PHI surface analysis technology including XPS (X-ray Photoelectron Spectroscopy), AES (Auger Electron Spectroscopy), and TOF-SIMS instrumentation used for advanced materials research in nanotechnology, microelectronics, and biomedicine.
- Bruker NanoSurfaces & MetrologycoreDistribution partner for Bruker nanoindentation (TI 980, TI Premier, TS 77 Select), profilometry (NPFLEX, ContourX, DektakXT), and tribometry (TriboLab, HD TriboLab, TriboLab CMP) systems.
- La Sapienza University RomecoreCollaborative research partner for hydrogen projects including Hydro-Gen (FESR Lazio program) and Hydro-HT (PNRR). Development of containerized mixed fuel cell battery system for converting green hydrogen into electricity.
- Vanvitelli UniversityminorAcademic collaboration since 2015 for QUASAR non-contact acoustic technique powertrain fault diagnosis system and 2019 Sens-I-Lab virtual reality laboratory development at the Faculty of Architecture.
- Cambridge InstrumentscoreHistorical partnership beginning in 1978 when Cambridge Instruments chose Assing for distribution and technical support of scanning electron microscopes in Italy. This marked the beginning of the 'Assing Partners in Research' era.
- CNR (National Research Council)coreLong-standing collaboration with CNR including the 1990 first dynamic engine test bench of completely Italian design for CNR Naples Motor Institute. Ongoing collaboration in advanced materials research at CNR-STEMS Naples.
- Nu InstrumentsminorDistribution partner for high-performance mass spectrometers including MC-ICP-MS, TOF-ICP-MS, HR-ICP-MS, GD-MS, IRMS, noble gas mass spectrometry, and TIMS systems for isotopic analysis.
- Agar ScientificminorDistribution partner for microscopy consumables and accessories including SEM, FIB-SEM, TEM, Cryo-EM, AFM, and SPM products. World leader for over 40 years in manufacturing and distribution of microscopy consumables.
- Cat Medical SystemscoreAcquired in 2007, Cat Medical Systems was a leading manufacturer of diagnostic X-ray systems. This acquisition established Assing's dedicated business unit for medical diagnostic imaging.
- ApsaracoreAcquired in 2012, Apsara specializes in the creation of Cell Factories for stem cells and pharmaceutical Cleanroom environments, expanding Assing's capabilities in the life science sector.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Assing competitors and assessment
Company assessmentDirect peers
- Horiba Scientific: HORIBA manufactures scientific instruments (X-ray, ICP-MS, spectroscopy), automotive test systems, and process/environmental measurement equipment that overlap Assing's powertrain testing, mass spectrometry distribution, and scientific instrument portfolio for industrial and research customers.
- Carl Zeiss AG: Carl Zeiss manufactures electron and optical microscopes, X-ray microscopy systems, and surgical/medical imaging solutions that directly overlap Assing's microscopy and medical imaging product lines for research and clinical customers.
- Bruker Corporation: Bruker manufactures and distributes the same categories of scientific instruments that Assing distributes (nanoindenters, profilometers, tribometers, mass spectrometry). Both serve research institutions and industrial metrology customers across overlapping technology stacks.
- Rigaku Corporation: Rigaku is Assing's exclusive Italian distribution partner for X-ray diffraction, X-ray fluorescence, SAXS, and semiconductor metrology systems. Both serve materials science, semiconductor, and pharmaceutical research customers with overlapping X-ray analytical technology offerings.
- TESCAN Group: TESCAN is Assing's exclusive Italian distribution partner for electron microscopes (SEM, TEM, FIB-SEM, AFM, micro-CT). Both target materials science, nanotechnology, and life sciences research customers with comparable microscopy and microanalysis capabilities.
- AVL List GmbH: AVL is a global leader in powertrain and vehicle testing systems including EV, battery, and fuel cell test solutions — directly competitive with Assing's ELEKTRA, E-Axle EOL, battery tester, and RIGAL engine test bench product lines for automotive OEM customers.
- Shimadzu Corporation: Shimadzu manufactures analytical instruments (X-ray, mass spec, chromatography) and medical imaging systems that overlap Assing's distribution portfolio and proprietary medical X-ray offerings for research, clinical, and industrial customers.
- Planmed Oy: Planmed manufactures the digital mammography systems (Planmed Clarity 2D/3D/+) that Assing distributes in Italy — both target hospital and clinic customers with diagnostic breast imaging equipment.
- JEOL Ltd. JEOL manufactures electron microscopes, mass spectrometers, and NMR spectrometers — categories where Assing distributes complementary TESCAN/Nu Instruments products to overlapping materials science, life science, and semiconductor research customers.
Broad incumbents
- Thermo Fisher Scientific: Thermo Fisher is a broad incumbent spanning analytical instruments, mass spectrometry, electron microscopy, materials science, and clinical diagnostics — covering most of Assing's product categories at greater scale and with direct sales rather than Italian distribution model.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Assing social profiles
Digital presenceAssing compliance and trust
Trust signalCompliance9 records
Assing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assing leadership team
Management profileNumber of profiles
Profiles4 records
Assing subsidiaries and ownership
Company hierarchySubsidiaries2 records
Assing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assing
What does Assing do?
Assing S.p.A. is an Italian company that designs, manufactures, and distributes high-technology systems for scientific research, medical diagnostics, automotive engineering, and forensic applications. Its portfolio spans digital X-ray radiology equipment (Helios DRF, ProXima, Planmed mammography), preclinical imaging (PET/SPECT/CT, MRI, irradiators), advanced scientific instruments (electron microscopes, X-ray diffractometers, mass spectrometers, surface analysis tools), automotive test benches (electric motors, engines, batteries, fuel cells), hydrogen/fuel cell power systems, and turnkey clean room construction, supported by 24/7 technical assistance and training.
Is Assing a public or private company?
Assing is a private company. It is classified as family owned and is currently operating.
When was Assing founded?
Assing was founded in 1971. It employs 101 to 250 people.
Where is Assing based?
Assing is headquartered in Monterotondo, Italy, in the Europe region.
How does Assing make money?
Four revenue lines are on record. High-tech Equipment Sales are the primary driver. The others are technical Assistance and Service, clean Room Design and Construction and training Services.
Who are Assing's main competitors?
Direct peers on record are Horiba Scientific, Carl Zeiss AG, Bruker Corporation, Rigaku Corporation, TESCAN Group, AVL List GmbH, Shimadzu Corporation, Planmed Oy and JEOL Ltd.. Thermo Fisher Scientific is listed as a broad incumbent.
Does Assing have an API?
No public API is recorded for Assing.
What industry is Assing in?
Assing's product category is Scientific and Medical Instrumentation. Its primary akta.pro industry code is HLAGAIAL, Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards), with a secondary code of HLAHABAA, X-ray & Fluoroscopy Systems. Its NAICS code is 334516 and its SIC code is 3826.