L.I.G. Sports Group

What L.I.G. Sports Group does

L.I.G. Sports Group is a Pittsburgh-based athlete intelligence and advisory firm serving high school athletes and their families navigating the college football recruiting process and the post-2021 Name-Image-Likeness (NIL) landscape. Founded and led by former NFL player Justin King, the company packages proprietary evaluation frameworks — the LIG Athlete Asset Score™ and NIL Readiness Score™ — under the Blueprint to Success™ program. These frameworks are positioned to benchmark athletic market value and brand readiness against division-level standards, though no underlying AI/ML implementation is disclosed in the source material; the offering is fundamentally advisory-led, grounded in King's credentials as a former Penn State Recruiting Coordinator (who delivered a 3rd-ranked national recruiting class in 2019) and XFL Football Operations Manager.

The core product surface is a three-tier subscription offering distributed direct-to-consumer via ligsports.com: Blueprint Starter at $2,500 (one-time assessment), Blueprint Pro at $5,000 per year, and Elite Track at $10,500 per year which includes full representation and a 5% commission on NIL deals. Supplementary revenue streams include the Speed Brings Opportunities™ one-on-one training program ($700 for four sessions, delivered via a partnership with 40TEK) and the Blueprint Cohort™ group advisory program at $3,000 per athlete with 6–12 athletes per quarterly cohort. The go-to-market motion is digital-direct with a 48-hour application response SLA, supported by a free webinar funnel ('Amateurism is Dead: Mastering the New NCAA Landscape') that uses a Recruiting Scorecard lead magnet to convert prospects into paid assessments. Brand endorsements from James Franklin (Penn State Head Coach), Oliver Luck (former XFL Commissioner), Doug Whaley (NFL executive), and Terry Smith (Penn State Cornerbacks Coach) provide third-party credibility, and the company has registered four trademarks (Blueprint to Success™, L.I.G. Operating System™, LIG Athlete Asset Score™, NIL Readiness Score™) to formalize its proprietary terminology. The company is bootstrapped with no disclosed external funding and operates with a 1–10 employee footprint.

Name

L.I.G. Sports Group

Legal name

L.I.G. Sports Group

Website

https://ligsports.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

L.I.G. Sports Group is a Pittsburgh-based athlete intelligence firm that advises high school athletes and their families on college football recruiting and NIL strategy through proprietary scoring frameworks and tiered subscription advisory services.

Ownership category

akta.pro rank

Product category

Athlete Intelligence and Sports Recruiting Advisory

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

akta.pro secondary industries

NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE), Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

Keywords

• Athlete intelligence platform
• College football recruiting
• NIL deal advisory
• Speed training services
• Sports consulting

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Blueprint Program Subscriptions: Three-tier subscription program providing athlete intelligence assessments, advisory services, and recruiting support. Tiers range from one-time assessment (Starter) to full-year representation with active deal negotiation (Elite Track).
2. Speed Development Sessions: One-on-one speed training sessions, combine and showcase prep, and position-specific mechanics coaching. One-time transaction per session package.
3. Blueprint Cohort Program: Group advisory program with 6-12 athletes per cohort. Each athlete receives full Blueprint assessment plus monthly group sessions and quarterly 1-on-1 with Justin King. Quarterly enrollment.
4. NIL Deal Negotiation (Elite Track): Active NIL deal negotiation and collective deal negotiation for Elite Track clients. Company earns 5% commission on deals structured.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

L.I.G. Sports Group is an athlete intelligence platform that delivers proprietary athletic and NIL brand evaluations (LIG Athlete Asset Score™ and NIL Readiness Score™), 12-month development roadmaps, and year-long recruiting advisory to high school athletes and their families, with three pricing tiers (Starter, Pro, Elite Track). Its core offering is augmented by 1-on-1 speed development sessions, a group Blueprint Cohort advisory program, and active NIL deal negotiation at the highest tier.

Product overview

L.I.G. Sports Group offers a suite of athlete intelligence and advisory services centered on the Blueprint to Success™ program, which provides proprietary scoring systems (LIG Athlete Asset Score™ and NIL Readiness Score™) to evaluate athletic market value and brand readiness. The core offering is supplemented by Speed Brings Opportunities™ for speed development training, Blueprint Cohort™ for group advisory, and three pricing tiers (Starter at $2,500, Pro at $5,000/year, and Elite Track at $10,500/year) that provide escalating levels of advisory access, deal negotiation, and representation services.

Differentiator

Problem solved

Functional benefit

Brands

• Blueprint to Success: Comprehensive proprietary evaluation of athlete's complete value including athletic profile, NIL brand, academic standing, and recruiting market position with 12-month roadmap and year-long advisory access.
• LIG Athlete Asset Score
• NIL Readiness Score
• Speed Brings Opportunities
• Blueprint Cohort

Products and services

• Blueprint to Success™ A comprehensive proprietary evaluation of an athlete's complete value including athletic profile, NIL brand value, academic standing, and recruiting market position, delivered through a private client portal with a 12-month development roadmap and year-long advisory access for high school athletes and their families.
• LIG Athlete Asset Score™ A proprietary composite evaluation that benchmarks an athlete's athletic market value against division-level standards, providing an honest measure of where the athlete stands relative to comparable recruits.
• NIL Readiness Score™ A proprietary scoring system that measures an athlete's brand and marketing readiness independently from athletic performance, enabling athletes to know what their name is worth before someone else sets the number.
• Speed Brings Opportunities™ A speed training program featuring 1-on-1 sessions, combine and showcase preparation, and position-specific mechanics coaching for athletes seeking to increase their market value through measurable speed gains.
• Blueprint Cohort™ A group advisory program of 6–12 athletes per cohort, where each athlete receives their own full Blueprint assessment and proprietary scores plus monthly group advisory sessions and a quarterly 1-on-1 with Justin King. Enrollment opens quarterly.
• L.I.G. Recruiting Scorecard A downloadable scorecard (free lead magnet) that provides a framework for evaluating colleges, programs, and recruiting opportunities to help athletes make informed decisions, available via signup to the Amateurism is Dead webinar.

Quantifiable outcome

• 40-yard dash time improved from 5.35 to 4.81 seconds through speed training program
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 40TEKminorOthersSpeed development training partner referenced in testimonials. Justin King conducts speed training sessions under the 40TEK brand as part of the Speed Brings Opportunities program offering 1-on-1 speed training, combine prep, and position-specific mechanics coaching.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Opendorse: NIL deal-fulfillment and athlete-brand marketplace platform used by schools, collectives, and athletes. Comparable to L.I.G.'s NIL Readiness Score and Elite Track deal negotiation capabilities, but with a technology-first, multi-athlete platform model rather than founder-led advisory.
• The NIL Company: NIL valuation and marketplace platform providing athletes with brand value assessments and deal matchmaking. Directly comparable to L.I.G.'s NIL Readiness Score and NIL deal sourcing capabilities, operating at a more productized scale.
• NCSA (Next College Student Athlete): Largest dedicated college athletic recruiting platform serving high school athletes and families with evaluation tools, coach matching, and recruiting advisory. Closest direct competitor to L.I.G.'s college recruiting advisory offering, with broader sport coverage and a more productized, lower-friction funnel.
• FieldLevel: Athlete-to-coach matching platform enabling high school athletes to share verified athletic and academic profiles with college coaches. Comparable to L.I.G.'s data-driven program outreach and target school list functionality, but as a network/platform play rather than bespoke advisory.
• CaptainU: College recruiting and athlete profile platform targeted at high school athletes, parents, and college coaches. Comparable to L.I.G.'s Blueprint data-driven school fit and target list output, though delivered as a SaaS platform rather than bespoke advisory.
• INFLCR (Teamworks): Athlete content and brand-building platform, now part of Teamworks, focused on personal-brand development and NIL readiness for college athletes. Overlaps with L.I.G.'s brand/marketing readiness scoring and school pitch deck deliverables.

Broad incumbents

• Octagon: Global sports marketing agency with athlete representation, NIL consulting, and college program partnerships. Comparable to L.I.G. on the B2B consulting and NIL advisory dimensions, but with institutional scale and broader sport coverage.
• Excel Sports Management: Established sports marketing and talent agency with broad NFL, MLB, and golf representation. Comparable to L.I.G.'s NIL deal negotiation and athlete career management scope, but at a much larger, multi-sport agency scale.
• Athletes First: Large, established full-service sports talent agency representing elite NFL and college athletes across contract negotiation and marketing. Overlaps with L.I.G.'s Elite Track representation tier, but operates at a fundamentally larger scale and roster.
• Wasserman: Global sports marketing and talent agency with athlete representation, consulting, and NIL capabilities. Adjacent incumbent competing for the same high-end athlete advisory and NIL deal flow that L.I.G.'s Elite Track targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmHR8yOZMQRRKU9ObAXkj4Q
• Facebookfacebook.com/LIGwhyBEtypical
• Xx.com/LIGSportsGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L.I.G. Sports Group