JEJU SHINHWA WORLD

What JEJU SHINHWA WORLD does

Jeju Shinhwa World Co., Ltd. is a private integrated resort operator headquartered in Seogwipo-si, Jeju Island, South Korea, incorporated in 2017 and operating Jeju Island's largest single-property integrated resort, developed by Landing Jeju Development Co., Ltd. The company is led by Representative Director Wan Chun Kit and reports a headcount in the 1,001-5,000 range. Its flagship asset is a multi-use destination in the south-western part of Jeju offering over 2,000 rooms and villas across four hotel brands: Landing Resort (five-star, smart-room enabled, Simmons beds), Shinhwa Resort (sky-pool anchored), Marriott Resort (five-star with minibar and luxury amenities), and Somerset (large family accommodations with full kitchens). Guest-facing technology is limited to room automation (smart lighting and temperature controls at Landing Resort) and a multilingual website (Korean, English, Simplified and Traditional Chinese, Japanese).

The resort's attractions and amenity layer includes Shinhwa Theme Park with 20+ thrill rides across 7 myth-themed zones, Shinhwa Water Park, Momo Zoo, MICE convention facilities, gaming facilities, Jeju's largest integrated retail complex, multiple signature restaurants, casual dining, cafes, bars and pubs, a cinema, a spa and wellness operation, and Shinhwa Villas resort condominiums. Revenue is generated across accommodation, theme park and water park admissions, F&B, retail, gaming, MICE and event services, and long-term stay. Customer segmentation is hybrid and consumer-led: families and leisure travelers (primary), MICE, long-term-stay guests, and wedding/celebration events. Distribution is omnichannel-direct plus partner packages.

Commercial mechanics rely on bundled packages rather than pure room sales: Basic Choice Package from KRW 148,500 per night with Shinhwa Theme Park Big 3 Pass, Stay More Save More from KRW 132,000 per night for 3+ night stays, and Water & Play from KRW 159,500 with Shinhwa Water Park admission and Jeju 48-Hour Unlimited Pass. Distribution combines direct online booking, travel-agency partnerships, and event-anchored GTM such as the 2024 Football Summit Stay Package with Jeju SK FC (which included FC Bayern Munich open training and a friendly match). Loyalty and retention are addressed through the Shinhwa Rewards program and Shinhwa Plus member-benefit tier.

Name

JEJU SHINHWA WORLD

Legal name

Jeju Shinhwa World Co., Ltd. (제주신화월드 주식회사)

Website

https://shinhwaworld.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jeju Shinhwa World Co., Ltd. operates Jeju Island's largest integrated resort, offering 2,000+ rooms across Landing, Shinhwa, Marriott, and Somerset hotels alongside a theme park, water park, retail, dining, gaming, MICE, and Shinhwa Villas accommodations targeting families, MICE, and leisure travelers.

Ownership category

akta.pro rank

Product category

Integrated Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Amusement Parks and Arcades (7131), Zoos and Botanical Gardens (71213)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Resort Convention Hotels (THAGALAC)

Keywords

• Integrated resort operations
• Luxury hotel accommodations
• Theme park attractions
• Convention and event services
• Resort dining and retail

Headquarters

HQ city

Sogwipo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation: Revenue from hotel rooms and villas across Landing, Shinhwa, Marriott, and Somerset properties with over 2,000 rooms and villas
2. Theme Park and Water Park Admissions: Ticket sales for Shinhwa Theme Park (20+ thrill rides and attractions in 7 themed zones) and Shinhwa Water Park
3. Food and Beverage: Multiple dining venues including signature restaurants, casual dining, cafes, bars and pubs
4. Retail: Jeju's largest retail facilities within the integrated resort
5. Gaming Facilities: World-class gaming facilities within the integrated resort complex
6. MICE and Events: Multi-purpose convention facilities for meetings, incentives, conferences and exhibitions, plus wedding and family banquet services
7. Long-term Stay: Luxurious resort condominiums and villas for extended stays

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

JEJU SHINHWA WORLD operates a luxury integrated resort on Jeju Island, South Korea, offering 2,000+ rooms and villas across four hotel brands (Landing Resort, Shinhwa Resort, Marriott Resort, Somerset) alongside a theme park (20+ rides in 7 themed zones), water park, zoo, retail complex, MICE facilities, gaming, cinema, spa, dining venues, and Shinhwa Villas condominiums. The resort sells bundled accommodation-plus-attraction packages, MICE and event services, and a loyalty membership (Shinhwa Rewards) to leisure travelers, families, corporate event clients, and long-term stay guests.

Product overview

JEJU SHINHWA WORLD is a world-class integrated resort located in the south-western part of Jeju Island, South Korea, developed by Landing Jeju Development Co., Ltd. The resort operates a platform-plus-accommodations architecture consisting of multiple luxury hotels (Landing Resort, Shinhwa Resort, Marriott Resort, and Somerset) offering over 2,000 rooms and villas combined, complemented by diverse attractions (Shinhwa Theme Park with 20+ rides across 7 themed zones, Shinhwa Water Park, Momo Zoo), extensive MICE facilities for conventions and events, gaming facilities, Jeju's largest retail complex, multiple F&B outlets, cinema, spa, and Shinhwa Villas luxury condominiums. The resort positions itself as Jeju's largest luxury integrated resort catering to both local and international visitors.

Differentiator

Problem solved

Functional benefit

Brands

• Landing Jeju Development Co., Ltd. Development company behind Jeju Shinhwa World integrated resort project
• Shinhwa Rewards
• Shinhwa Plus

Products and services

• Landing Resort Five-star hotel within Jeju Shinhwa World offering sophisticated rooms with Simmons premium beds and smart lighting and temperature controls for guest convenience. Targeted at business and leisure travelers seeking five-star resort luxury at a reasonable price point.
• Shinhwa Resort Luxury resort hotel within Jeju Shinhwa World featuring a famous sky pool for photo opportunities and complimentary sky pool access to Shinhwa Water Park. Targeted at leisure and family guests seeking a resort experience.
• Marriott Resort Five-star resort hotel within Jeju Shinhwa World offering deep relaxation and tranquility with complimentary minibar and luxurious amenities. Targeted at premium leisure and business guests seeking a recognized international hotel brand.
• Somerset Family-oriented accommodation within Jeju Shinhwa World offering 154 m² spaces with 3 bedrooms, 2 bathrooms, and full-option kitchen with premium smart appliances. Targeted at families and groups seeking spacious long-stay accommodation.
• Shinhwa Theme Park Theme park within Jeju Shinhwa World offering more than 20 thrill and adventure rides and attractions across 7 themed zones, themed after the world's prominent myths and legends. Targeted at families, thrill seekers, and leisure travelers visiting Jeju.
• Shinhwa Water Park Large-scale water park attraction within Jeju Shinhwa World. Targeted at families and summer visitors seeking water-based entertainment at the resort.
• Momo Zoo Zoo attraction within Jeju Shinhwa World catering to visitors of all ages. Targeted at families and children seeking animal-based entertainment at the resort.
• Shinhwa Villas Luxurious resort condominiums and villas at Jeju Shinhwa World offering premium vacation ownership options for extended stays. Targeted at long-term stay guests and premium vacation owners.
• MICE Facilities Multi-purpose convention facilities within Jeju Shinhwa World suitable for hosting regional and international meetings, incentives, conventions, and exhibitions, plus wedding and family banquet services. Targeted at corporate event organizers, associations, and wedding/family banquet hosts.
• Gaming Facilities World-class gaming facilities within the Jeju Shinhwa World integrated resort. Targeted at resort guests seeking gaming entertainment.
• Retail & Shopping Jeju's largest retail facilities within the Jeju Shinhwa World integrated resort complex. Targeted at resort guests and walk-in visitors seeking shopping experiences.
• F&B Outlets Multiple dining options within Jeju Shinhwa World including signature restaurants, casual dining, cafes, bars, and pubs. Targeted at resort guests and visitors seeking on-site dining variety.
• Cinema Complex Cinema facilities within Jeju Shinhwa World offering movie entertainment to resort guests. Targeted at families and resort guests seeking indoor entertainment.
• Spa Services Spa and wellness facilities within Jeju Shinhwa World for resort guests. Targeted at leisure guests seeking relaxation and wellness experiences.
• Basic Choice Package Staycation package at Jeju Shinhwa World offering accommodation at reasonable rates including the Shinhwa Theme Park Big 3 Pass. Available at Landing, Shinhwa, Marriott, and Somerset properties. Targeted at families and leisure travelers seeking bundled accommodation-plus-attraction value.
• Stay More Save More Package Extended stay package at Jeju Shinhwa World for bookings of 3 nights or more offering discounted per-night rates. Targeted at leisure travelers and families planning longer resort stays.
• Water & Play Package Summer waterpark and activity package at Jeju Shinhwa World including Shinhwa Water Park admission and Jeju 48-Hour Unlimited Pass. Available at Landing and Somerset properties. Targeted at summer visitors and families seeking waterpark-based resort experiences.
• Shinhwa Rewards Membership Company-wide loyalty program at Jeju Shinhwa World offering various benefits and rewards for resort guests, with tiered membership benefits including the Shinhwa Plus membership benefit program. Targeted at repeat resort guests and travelers seeking ongoing value on Jeju Shinhwa World stays.
• Football Summit Stay Package Event-driven accommodation-and-match package at Jeju Shinhwa World combining 1-2 nights at resort hotels (Myth Hall, Landing Hall, or Marriott Hall) with two tickets to the FC Bayern Munich vs Jeju SK FC friendly, welcome drink, round-trip shuttle, and access to a Bayern Munich open training session. Targeted at football fans and sports tourism visitors to Jeju.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Jeju SK FCminorGTM or Marketing Partner · 4 August 2024Jeju Shinhwa World signed a business agreement with Jeju SK FC to promote tourism and sports culture in the Jeju region. Partnership includes joint marketing packages such as the Football Summit Stay Package offering accommodation combined with football match tickets, including a friendly between Jeju SK FC and FC Bayern Munich on August 4th at Jeju World Cup Stadium.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Resorts World Sentosa: Singapore integrated resort with hotels, Universal Studios, casino, and MICE. Closest analogue globally: on-property theme park + water park + casino + multiple hotel brands within one destination.
• Paradise City: Korea's other flagship integrated resort near Incheon, combining a foreigner-only casino, hotels, convention facilities, and entertainment attractions. Directly comparable as a Korean IR with multi-revenue-stream architecture.
• Marina Bay Sands: Singapore integrated resort with multiple hotel towers, casino, convention center, retail, and dining. Comparable single-asset, multi-vertical integrated resort model targeting regional and international visitors.
• Galaxy Macau: Macau integrated resort combining multiple hotel brands, casino, F&B, retail, and MICE. Comparable multi-brand hotel stack and convention/event focus within an Asian IR.
• Atlantis Sanya: Chinese integrated resort on Hainan Island with hotels, water park, aquarium, dining, and MICE. Closest climate-and-market analogue targeting Chinese domestic and Northeast Asian tourists.
• Resorts World Genting (Genting Highlands): Malaysia's integrated resort operating hotels, theme park, casino, and entertainment venues. Comparable scale, integrated resort thesis, and Asian tourist market.
• Studio City Macau: Macau IR with on-property theme park (Warner Bros.), multiple hotels, casino, and entertainment — near-identical architecture of hotel + theme park + gaming + F&B under one roof.

Emerging players

• Lotte World Tower & Resort: Domestic Korean competitor with on-site theme park, observation tower, hotel, and retail mall. Comparable as a Korean integrated leisure destination but lacks a casino and full resort-scale lodging.
• Everland Resort (Samsung C&T): Korean theme park operator with adjacent resort hotels and seasonal attractions. Comparable as a domestic Korean theme park + lodging concept, though smaller in scope than Jeju Shinhwa World.
• Sun World Ba Na Hills: Vietnamese resort complex with theme park, cable car, hotel, and F&B. Comparable integrated resort thesis in an emerging Asian tourism market with mixed use of attractions and lodging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/jejushinhwaworld
• Facebookfacebook.com/jejushinhwaworld
• Instagraminstagram.com/jejushinhwaworld
• LinkedInlinkedin.com/company/shinhwaworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JEJU SHINHWA WORLD