Sun World

What Sun World does

Sun World is the entertainment brand of Vietnamese conglomerate Sun Group, operating 10 theme parks and entertainment complexes across the country — from Sa Pa in the north (Fansipan Legend) through the central region (Ba Na Hills, Ba Den Mountain, Ha Long, Cat Ba, Ha Nam, Sam Son) down to the south (Hon Thom on Phu Quoc, Vung Tau, plus a Downtown Da Nang urban property). The portfolio spans mountain, coastal, beachfront, and urban sites and combines Guinness World Record cable car systems, water parks (including WhiteWater- and ProSlide-designed record rides), thrill rides, on-site hotels, and large-format multimedia shows (Kiss of the Sea, After Glow cabaret, Thương cảng phồn hoa 3D mapping show). The flagship Ba Na Hills park hosts the globally viral Golden Bridge.

The core commercial engine is ticket admissions, with prices in the 150,000–300,000 VND range supplemented by on-site food and beverage, accommodations, and ancillary fees. Distribution is multi-channel: proprietary booking.sunworld.vn e-commerce site, the Sun Paradise Land (SPL) mobile app with AI itinerary suggestions and QR-code payments via NCB bank, physical ticket counters at all parks, global travel-platform partnerships (Trip.com, Klook), and a Sun Affiliate program paying up to 20% commissions. Pricing experiments include the Ba Na Hills three-day unlimited-access pass (introduced May 2026) and a multi-use weekend-fireworks pass at Vung Tau.

Sun World operates as a private, limited liability company (Công ty TNHH Tập Đoàn Sun World) under Sun Group, headquartered in Da Nang with regional offices in Hanoi, Ho Chi Minh City, and Phu Quoc, and serves domestic Vietnamese and international tourists across all three regions of Vietnam. It is recognized as Vietnam's leading entertainment brand, with World Travel Awards recognition for parks and for the Golden Bridge, and holds the world's largest beachfront beer hall Guinness record. The customer base is B2C across families and individuals, with no single-customer concentration risk.

Name

Sun World

Legal name

Công ty TNHH Tập Đoàn Sun World

Website

https://sunworld.vn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sun World is the entertainment brand of Vietnamese conglomerate Sun Group, operating 10 theme parks and entertainment complexes across Vietnam featuring world-record cable cars, water parks, and cultural attractions. It serves domestic and international tourists through proprietary apps, global travel platforms, and on-site ticket counters.

Ownership category

akta.pro rank

Product category

Theme Parks and Entertainment Complexes

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Resort Convention Hotels (THAGALAC)

Keywords

• Theme park operations
• Entertainment complexes
• Cable car systems
• Water park attractions
• Cultural tourism experiences

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Theme Park Admissions: Sun World generates primary revenue from ticket sales to its theme parks, water parks, cable car systems, and entertainment complexes across 9 locations in Vietnam. Tickets are sold through online booking, mobile app, and at park entrances.
2. Food & Beverage Services: On-site dining at restaurants, food courts, and specialty outlets within each park complex. Includes branded options like BaNa Brew House, Thai Market Restaurant, and local Vietnamese cuisine establishments.
3. Accommodation & Hospitality: Sun World offers on-site accommodation options including hotels at Ba Na Hills and integrated resort experiences. Revenue from lodging services within park complexes.
4. Affiliate/Commission Revenue: The Sun Affiliate program enables third-party promoters to earn commissions on referred ticket sales. Sun World acts as the merchant providing attractions while affiliates drive customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sun World operates a portfolio of integrated theme park and entertainment complexes across Vietnam, combining world-record cable car systems, water parks, amusement rides, cultural and multimedia shows, on-site dining, and hotel/resort accommodations. Products are delivered through 9–10 distinct park destinations (e.g., Ba Na Hills, Fansipan Legend, Hon Thom, Ha Long, Ba Den Mountain, Cat Ba, Ha Nam, Sam Son, Vung Tau), supported by a proprietary mobile app (Sun Paradise Land), online booking platform (booking.sunworld.vn), and affiliate/travel partner distribution channels.

Product overview

Sun World is Vietnam's leading entertainment brand under Sun Group, operating a portfolio of 10 theme parks and entertainment complexes spanning the country. The portfolio includes flagship destinations such as Sun World Ba Na Hills (featuring the iconic Golden Bridge), Sun World Fansipan Legend (with world-record cable cars to Vietnam's highest peak), Sun World Hon Thom (home to the world's longest sea-crossing cable car), and Sun World Ha Long, alongside six additional parks including Ba Den Mountain, Cat Ba, Ha Nam, Sam Son, Vung Tau, and Downtown Da Nang. The company also operates the Sun Paradise Land (SPL) mobile app with AI-powered itinerary planning and an online booking platform. The parks feature diverse attractions including water parks, cable cars, thrill rides, cultural shows (Kiss of the Sea, After Glow cabaret), and themed entertainment. Sun World positions itself as Vietnam's answer to international theme park destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sun World Ba Na Hills Flagship Sun World destination in Da Nang featuring the iconic Golden Bridge (Cầu Vàng), French Village architecture, Vietnam's largest indoor amusement park (Fantasy Park), cable car systems holding Guinness World Records, and Da Nang's first-ever 'After Glow' cabaret show. Targeted at domestic and international tourists and families.
• Sun World Fansipan Legend Mountain destination in Lào Cai/Sa Pa featuring world-record cable car systems, the spiritual complex atop Fansipan (Vietnam's highest peak), modern funicular railways, and cultural performances reflecting Northwest Vietnam's identity. Awarded World's Leading Cultural Tourist Attraction by the World Travel Awards.
• Sun World Hon Thom Island entertainment complex on Phú Quốc featuring the world's longest three-rope sea-crossing cable car, the large-scale multimedia show 'Kiss of the Sea', the Aquatopia Water Park with vibrant tropical slides, themed attractions, and the Sunset Town area.
• Sun World Ha Long Coastal entertainment complex in Quảng Ninh featuring Dragon Park (thrill rides), Typhoon Water Park (tropical slides), Sun Hill with the iconic Sun Wheel overlooking Ha Long Bay, and the VUI-Fest Ha Long complex hosting the 3D mapping show 'Thương cảng phồn hoa'.
• Sun World Ba Den Mountain Spiritual tourism complex in Tây Ninh featuring record-breaking cable car systems, the Bà Đen Tây Bồ Sơn Buddha statue (tallest bronze Buddha in Asia per Asia Records Organization), the Maitreya Bodhisattva statue, and a transformed mountain landscape.
• Sun World Cat Ba Cable car destination spanning nearly 4 km between Cát Hải Island and Cát Bà Island, anchored by the world's tallest cable car tower, offering panoramic views of Lan Ha Bay and the Cát Bà archipelago.
• Sun World Ha Nam Vietnam's first water park themed around traditional water puppetry (múa rối nước), organized into seven zones inspired by famous folk performances, with 40+ slides, the 'Song làn siêu tốc' (first parallel tube racing slides in Southeast Asia), and the Vĩnh Thần Sóng wave pool.
• Sun World Sam Son Water park in Thanh Hóa inspired by Vietnamese folklore including the Sơn Tinh–Thủy Tinh legend and the Mường epic 'The Birth of Land and Water'. Described as the largest water park in Northern Vietnam.
• Sun World Vung Tau 15-hectare beachfront entertainment destination (the 9th Sun World park) located in Vũng Tàu as part of the Blanca City development. Features the Aqua Adventure zone with WhiteWater attractions including Asia's first Mini Blaster, Asia's first Wall Runner (IAAPA Brass Ring Award winner), and the world's largest AquaForms structure (1,800+ sqm with 132 play features). Offers 100+ water games with world and continental records.
• Sun Paradise Land (SPL) Mobile App Proprietary mobile application (iOS and Android) providing a smart digital map to navigate 250+ destinations across the Sun World ecosystem, AI-powered itinerary suggestions matching user styles, digital tickets, QR code payment, and exclusive app-only discounts up to 30%.
• Sun World Booking Platform Online ticket booking system at booking.sunworld.vn for all Sun World parks, allowing visitors to purchase tickets, view availability, book attractions, and access combo packages and event tickets, with QR-based payment for international visitors via NCB.
• Sun World Affiliate Program (Thủ Lĩnh Chốt Đơn) Commission-based affiliate marketing program enabling promoters and content creators ('Thủ Lĩnh Chốt Đơn') to earn up to 20% commission on referred ticket sales, supported by sales kits and content resources for customer acquisition.
• Kiss of the Sea Show Ticketed large-scale multimedia show at Sun World Hon Thom (Phú Quốc) combining music, water effects, light, and fireworks as a standalone entertainment experience available for ticketed purchase.
• After Glow Cabaret Show Ticketed cabaret show at Sun World Ba Na Hills, positioned as Da Nang's first-ever cabaret show featuring world-class performance entertainment, available for ticketed purchase as part of the Ba Na Hills experience.
• Thương cảng phồn hoa Show Ticketed nighttime art show at VUI-Fest Ha Long featuring 3D mapping, light, music, and fireworks that depict Ha Long heritage. Available for purchase as an add-on entertainment experience.

Quantifiable outcome

• World record cable car system at Cat Ba with nearly 4km connection and world's tallest cable car tower
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Eric KayserminorStrategic or Co-development Partner · 1 September 2026French bakery brand Eric Kayser will open a new French Bakery and hotel complex at Sun World Ba Na Hills in September 2026 as part of Da Nang's new tourism product slate.
• ProSlidecoreTechnology or Integration · 12 February 2026ProSlide Technologies, a leading water ride technology company, partnered with Sun World Vũng Tàu with the ambition to make Vietnam a leading water park destination in the continent. Steve Avery, Senior VP of Business Development for APAC, leads the partnership.
• WhiteWatercoreTechnology or IntegrationWhiteWater, the world's largest water park designer and manufacturer, unveiled record-breaking attractions at Sun World Vũng Tàu including Asia's first Mini Blaster (world's longest water coaster for children), Asia's first Wall Runner (IAAPA Brass Ring Award winner), and world's largest AquaForms structure. The partnership positions the destination as a new benchmark for aquatic entertainment in the Asia Pacific region.
• NCB (National Credit Bank)coreStrategic or Co-development PartnerNCB bank and Sun Group launched a co-branded NCB Visa Sun Signature credit card offering integrated privileges across the Sun Group ecosystem including Sun World parks, resorts, aviation, and healthcare. NCB also pioneered QR payment solutions for international visitors at Sun World parks.
• Trip.comcoreChannel Partner/ Reseller/ DistributorStrategic partnership with Trip.com for global distribution of Sun World tickets and experiences. Sun World received Trip.com Strategic Partnership Award 2026.
• KlookcoreChannel Partner/ Reseller/ DistributorKlook is a major travel experience booking platform partner for Sun World. Sun World was honored with 'Best of Vietnam - Attractions' at Vietnam Klook Partner Awards 2025.
• Marco CasamontiminorStrategic or Co-development PartnerArchitect Marco Casamonti designed the iconic conical-hat-inspired wine cellar at Ba Na Hills as part of Sun World's collaboration with global design partners.
• Susan LeylandminorStrategic or Co-development PartnerUK and Europe's leading equestrian sculptor who created the four majestic horse statues at Sun Falls within the Ba Na Hills complex.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Merlin Entertainments: Merlin operates LEGOLAND parks, Madame Tussauds, SEA LIFE, and other attractions across 140+ sites globally. It is a broad incumbent peer because it is one of the world's largest attraction operators with a portfolio model (multiple site types, integrated parks) — a comparable operating structure, though Sun World's parks are larger and more resort-integrated.
• Genting Group (Resorts World): Genting operates integrated resort destinations in Malaysia, Singapore, the Philippines, and beyond, combining theme parks (e.g., Genting SkyWorlds), hotels, and entertainment. It is a broad incumbent peer because it operates premium resort entertainment complexes at scale across multiple geographies in Asia, comparable in scope and positioning to Sun World's flagship Ba Na Hills and Hon Thom.
• Walt Disney Parks & Resorts: Disney operates destination theme parks (Disneyland, Disney World, Tokyo/Shanghai/Hong Kong/Paris Disney) with integrated hotels, IP-driven shows, and iconic attractions. Comparable to Sun World as a global benchmark for destination theme park economics and brand-driven pricing power, though at vastly larger scale.
• Six Flags Entertainment: Six Flags operates a portfolio of regional theme parks across North America with thrill rides, water parks, and seasonal parks. It is a broad incumbent peer as a publicly listed multi-park operator, though Sun World is more resort-integrated and Asia-focused.

Direct peers

• Chimelong Group: China's largest theme park operator (Chimelong Paradise, Chimelong Water Park, Safari Park, Spaceship) with integrated resort and entertainment complexes. Comparable to Sun World as a regional multi-park, large-scale theme park operator with world-record attractions and resort integration.
• IMG Worlds of Adventure: IMG Worlds of Adventure operates one of the world's largest indoor theme parks in Dubai with branded IP zones and thrill rides. Comparable to Sun World as a destination-scale, multi-attraction theme park operator serving tourism-led demand rather than a local community catchment.
• Lotte World: Lotte World operates major indoor and outdoor theme parks in Korea (Lotte World Adventure, Busan's Magic Forest) with integrated retail, hotel, and entertainment. Comparable to Sun World as a regional multi-attraction theme park operator with a strong domestic tourism base and integrated resort ecosystem.
• OCT Group: Chinease operator of OCT East, Window of the World, and Happy Valley theme parks plus cultural tourism destinations across China. OCT is a close peer because it operates large-scale, multi-attraction resort parks with integrated cable cars, cultural shows, and resort accommodations — a model architecturally similar to Sun World.
• VinWonders: VinWonders is the entertainment brand of Vingroup, Vietnam's largest conglomerate, operating multi-attraction theme parks and resorts across Vietnam (Phu Quoc, Nha Trang, Ha Long, Hoi An). It is the most direct competitor to Sun World, serving the same domestic and international tourist base with similar theme park and water park offerings.

Others

• WhiteWater West Industries: WhiteWater is the world's largest water park designer and manufacturer and is a Core technology partner of Sun World, supplying world-record water attractions at Sun World Vung Tau. Included as an adjacent/ecosystem peer because it is an enabling supplier rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sunworldofficial
• Facebookfacebook.com/SunWorld.vn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun World