SNO Shield

What SNO Shield does

Sno Shield, Inc. is a Montana-incorporated, privately held specialty product company and distributor (1–10 employees, headquarters at 431 Bernard St, Billings, MT, with a shipping facility in Idaho Falls, ID) that sells snow retention and roof ice-melt systems to U.S. residential homeowners, commercial building owners, architects and specifiers, and roofing contractors. Its stated operating history includes over 20 years of metal roofing industry experience among its founders, with active projects spanning big-box retail facilities, schools, medical facilities, and residential developments across more than a dozen states from California to the Northeast. The company emphasizes U.S. manufacturing and liability/property-damage prevention messaging.

The firm's product portfolio combines own-branded Sno Shield snow guards and snow rail systems with distributed lines from S-5! (roof clamps, ColorGard, DualGard, solar mounting kits), HotEdge (UL Listed heat tape systems including HotEdge Rail, HotSeam, HotDrip, HotValley, HotFlashing, and the LOK and PRO Series), Snow Defender (4500 and 6500 clamp-to-seam guards), and ChemLink (adhesives and sealants). Proprietary technology centers on Color Armor (patent-pending), a snap-on cover that bonds a polycarbonate snow guard with a roof-material outer shell for permanent color, texture, and weathering match, and on clamp-to-seam attachment methods that preserve standing-seam roof warranties by avoiding penetration.

Sno Shield generates revenue through one-time product sales across three go-to-market motions: direct-to-consumer (website and toll-free phone, 888-976-6744), enterprise/commercial field sales for large projects, and a channel network of building materials distributors and vetted installers (including ABC Supply, Metal Sales, Lansing Building Products, Roof Things LLC, and others). Pricing is quote-based across product lines, with a 500-unit minimum order quantity for custom-colored guards.

Name

SNO Shield

Legal name

Sno Shield, Inc.

Website

https://snoshield.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sno Shield, Inc. is a Montana-based specialty product company and distributor that sells snow retention systems and roof heat tape to U.S. residential homeowners, commercial building owners, architects, and roofing contractors through direct, installer, and building materials distributor channels.

Ownership category

akta.pro rank

Product category

Roof Snow Retention Systems

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Ice Dam Prevention & Roof/Gutter De-Icing Systems (Heat Cable Install/Maintenance) (HSAIAKAM)

akta.pro secondary industry

Roof Snow & Ice Removal (Snow Raking, Ice Dam Mitigation) (HSAIAIAG)

Keywords

• Snow retention systems
• Roof snow guards
• Heat tape systems
• Ice dam prevention
• Metal roof accessories

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Snow Guard Product Sales: One-time product sales of snow guards (pad-style and clamp-on) for metal, slate, shingle, and other roof types. Products are sold directly to homeowners, contractors, and through distributor networks.
2. Heat Tape System Sales: Sales of HotEdge roof heat tape systems for ice dam prevention. Includes HotEdge Rail, HotSeam, HotDrip, HotValley, and HotFlashing products for various roof types.
3. S-5! and Accessory Product Resales: Resale of S-5! roof clamps, ColorGard snow retention, solar mounts, and other accessories through their distribution network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

SNO Shield manufactures and distributes snow retention products (pad-style and clamp-on snow guards, snow rails, snow diverters) and roof ice melt/heat tape systems (HotEdge Rail, HotDrip, HotSeam, HotValley, HotFlashing, LOK Series) for metal, shingle, slate, tile, and wood shake roofs. The company also resells the full S-5! product line including roof clamps, ColorGard, DualGard, and solar mounting kits, along with Snow Defender and ChemLink accessories, serving both residential homeowners and commercial building owners across the United States.

Product overview

SNO Shield offers a comprehensive snow retention and ice melt product portfolio for residential and commercial buildings. The core offering combines Sno Shield brand snow guards and snow rail systems with S-5! roof clamps and HotEdge heat tape systems to provide complete protection against rooftop avalanches and ice dams. Product lines include: (1) Snow guards and snow rails in various styles (pad-style, clamp-on, pipe-style) for standing seam, corrugated, and exposed-fastened metal roofs; (2) Heat tape systems (HotEdge Rail, HotDrip, HotSeam, HotValley, HotFlashing, LOK Series) for ice dam prevention on various roof types including metal, shingle, slate, and wood shake; (3) S-5! roof clamps and mounting products including ColorGard and DualGard snow retention, and solar mounting kits; (4) Color Armor system for matching snow guards to roof color and material; (5) Snow diverters for protecting roof protrusions. The company operates as a distributor partnering with S-5! and HotEdge brands alongside its own Sno Shield products.

Differentiator

Problem solved

Functional benefit

Brands

• Color Armor™: Patent-pending snow guard cover made from the same material as the roof that allows covering a functional polycarbonate snow guard with an attractive outer shell that perfectly matches roof material, texture, and color. Weather at the same rate as the roof for a permanent match.
• Sno Shield™ Snow Guards and Snow Rail

Products and services

• Sno Shield Snow Guards Snow guard devices that keep snow on a roof to prevent rooftop avalanches. Available in metal and polycarbonate (plastic) variants, including clamp-on, adhesive-mount, and screw-down installation methods for standing seam, corrugated, and other metal roof types. Targeted at residential homeowners, contractors, and commercial building owners.
• Snow Rail Systems Pipe-style snow retention systems that provide continuous bar coverage across roofs. Available as deck mount, clamp-on, single, double, and triple rail configurations for various roof types. Targeted at homeowners and commercial property owners in heavier snow load regions.
• HotEdge Rail Roof ice melt system that creates a raceway holding self-regulating heat cable against the metal drip edge to prevent icicles and ice dams. Patent-pending design conforming to NEC Article 426. Targeted at residential and commercial buildings with metal edges.
• HotDrip Gutter and roof heat cable system specifically designed for A-style roof edges where no metal drip edge exists, creating a heated metal lip to prevent snowmelt refreezing. Targeted at residential and commercial buildings.
• HotSeam Non-penetrating seam clamp with padded cable loop assembly that securely attaches horizontal heat cable runs to raised seam roofs. Patent-pending one-piece design. Targeted at buildings with raised seam roofing.
• HotValley Roof ice melt system track that holds single or double run of UL Listed self-regulating heat cable, creating a wide melt path in roof valleys to prevent ice dam formations. Targeted at residential and commercial buildings with roof valleys.
• HotFlashing Roof ice melt system that prevents ice build-up where a roof slope meets a vertical wall, spreading heat across panel 6-8 inches from heat cable. Targeted at residential and commercial buildings with wall-to-roof transitions.
• HotShingleLOK / HotSlateLOK / HotShakeLOK Ice melt systems engineered to lock onto existing asphalt shingle, slate, or wood shake roofs without penetrating the roof decking. LOK Series systems use one heat cable with options for up to three cables. Targeted at residential and commercial buildings with shingle, slate, or wood shake roofs.
• S-5! Roof Clamps Roof clamps for standing seam and exposed-fastened metal roofs. Includes multiple models (S-5-B, S-5-E, S-5-H, S-5-H90, S-5-KHD, S-5-N, S-5-N 1.5, S-5-Q, S-5-R465, S-5-S, S-5-T, S-5-U, S-5-V, S-5-Z) for various roof panel profiles. Targeted at contractors and commercial building owners.
• S-5! ColorGard Snow retention system that can color match the roof using color strips from roof panels. Uses S-5! roof clamps for attachment. Targeted at residential and commercial buildings with standing seam metal roofs.
• S-5! DualGard Two-pipe snow rail system for any standing seam and exposed-fastened metal roofs. Targeted at residential and commercial buildings requiring higher-capacity snow retention.
• Snow Defender 4500 Stainless steel snow guard installed using roofing screws with EPDM rubber washer for weather sealing. Designed for exposed-fastened metal roofs. Targeted at residential and light commercial buildings.
• Snow Defender 6500 Stainless steel clamp-to-seam snow guard for standing seam metal roofs. Fits standing seams up to 1 3/4 inch height and 7/16 inch width without penetrating the roof surface. Patented design. Targeted at residential and commercial buildings with standing seam metal roofs.
• Rib Guard (with Color Armor) Clamp-on snow guard for standing seam metal roofs with 1-2 inch tall seams. Can be paired with Color Armor metal cover that matches roof material and color. Targeted at residential and commercial buildings with standing seam metal roofs.
• Color Armor Patent-pending snow guard cover made from the same material as the roof, providing permanent color and texture matching. Snap-on attachment to polycarbonate snow guard base. Targeted at residential and commercial buildings where aesthetic coordination with the roof is required.
• SS Mini Snow Guards Small pad-style snow retention devices for light snow load areas. Available with mechanical, adhesive, or peel-and-stick mounting options. Targeted at residential buildings in light snow load areas.
• Snow Diverter Device that diverts snow away from roof pipe extrusions (vent pipes, stove pipes, chimney pipes) to prevent them from being bent or ripped off by sliding snow. Targeted at residential and commercial buildings with roof pipe protrusions.
• Panel Guard Pad-style snow guard often used when clamp-on guards won't attach to panel seams. Can be attached with adhesive, screws, or peel-and-stick tape. Targeted at residential and commercial buildings.
• Dormer Door Snow Diverter Snow diverter designed to keep falling snow and ice from barricading doorways in residential and commercial areas. Targeted at residential and commercial buildings with dormer doors.
• HotShinglePRO Heat tape system engineered for installation in place of the first row of shingles/shake/tile on new construction or remodel roofing projects. UL Listed. Targeted at new construction and remodel projects.
• HotFlashingPRO Newly developed product designed to replace traditional metal flashing panels on new construction projects. UL Listed. Targeted at new construction projects.
• HotValleyPRO Product designed to replace traditional valley metal panels on new construction projects. UL Listed. Targeted at new construction projects.
• S-5! Solar Kits / Solar Mounts Solar panel mounting products including PV Kit, EdgeGrab, ProteaBracket used to install solar panels on metal roofs using S-5! roof clamps. Targeted at residential and commercial metal roof solar installations.
• ChemLink Adhesives & Sealants Sealants and adhesives for roofing, concrete/masonry, vertical construction, mechanical contracting, interior construction and industrial applications. Targeted at roofing contractors and installers.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• S-5! InnovationscoreChannel Partner/ Reseller/ DistributorSno Shield has teamed up with S-5! to offer their premium selection of roof snow systems. Sno Shield resells the full S-5! product line including ColorGard snow retention, roof clamps, solar mounts, and accessories. S-5! has been introducing roof accessory mounting products for over 20 years.
• HotEdge LLCcoreChannel Partner/ Reseller/ DistributorSno Shield has partnered with HotEdge to provide roof ice melt systems. HotEdge is the only company with UL Listed certified roof heat tape systems compliant with National Electric Code standards. Sno Shield resells HotEdge products including HotRail, HotSeam, HotDrip, HotValley, and HotFlashing.
• Snow DefenderminorChannel Partner/ Reseller/ DistributorSno Shield distributes Snow Defender products including the Snow Defender 4500 and Snow Defender 6500 clamp-to-seam snow guards.
• ChemLinkminorChannel Partner/ Reseller/ DistributorSno Shield offers ChemLink adhesives and sealants for snow guard installation including M-1 Universal Adhesive and SureBond 190.
• Pioneer Metal Inc.minorChannel Partner/ Reseller/ DistributorListed as an installer of Sno Shield products serving Northern California, Nevada, Oregon, Utah, and Washington.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Rocky Mountain Snow Guards: Rocky Mountain Snow Guards supplies pad-style and pipe-style snow retention systems optimized for high-snow-load mountain climates. Their product mix and snow-belt customer base overlap directly with SNO Shield's commercial and residential installer base.
• TRA Snow and Sun: TRA Snow and Sun manufactures snow guards and snow rail systems including the SnowBee and M-Series product families. They target the same metal, shingle, slate, and tile roof customers across U.S. snow-belt geographies, making them a direct competitor in both residential retrofit and commercial new-construction sales.
• S-5! Metal Roof Attachments: S-5! is a leading manufacturer of non-penetrating clamps and ColorGard snow retention systems for standing seam metal roofs. S-5! is also SNO Shield's primary OEM partner, distributing the full S-5! line, making them the closest comparable in product and channel overlap.
• Alpine SnowGuards: Alpine SnowGuards designs and supplies pad-style and pipe-style snow retention systems for shingle, slate, tile, and metal roofs. Comparable assortment of snow guards and snow rails for residential and commercial buildings makes them a direct competitor in the same project pipeline as SNO Shield.
• HotEdge LLC: HotEdge manufactures UL-Listed roof heat tape and ice melt systems (HotRail, HotSeam, HotDrip, HotValley, HotFlashing). HotEdge is SNO Shield's OEM partner for the entire heat tape category and competes with Easy Heat/Frostex in the same roof de-icing channel.
• USA Premium Snow Guards: USA Premium Snow Guards designs and distributes snow guard systems for shingle, slate, and metal roofs, including both pad-style and pipe/rail configurations. They compete in the same U.S. channels — distributors, online, and direct-to-roofer — targeting identical residential and small commercial installations.
• Sno Gem: Sno Gem manufactures polycarbonate and metal snow retention devices for metal and shingle roofs. Their pad-style and linear bar systems overlap with Sno Shield's core pad-style snow guard line and target the same specifier, roofer, and homeowner segments.
• Snow Defender: Snow Defender makes the Snow Defender 4500 (screw-down) and 6500 (clamp-to-seam) snow guards distributed by SNO Shield. They are an OEM partner and a direct competitor in the clamp-to-seam standing seam snow guard category where SNO Shield also competes.

Broad incumbents

• GAF Ice & Water Shield (and StormGuard) heat cable: GAF is a major U.S. roofing materials manufacturer that bundles ice & water membrane, heat cable, and snow-related accessories into its full-system commercial and residential offerings. As an incumbent with significantly more channel power, GAF represents a broad competitive force in ice-dam-related products and shingle-targeted heat cable.
• Easy Heat (Emerson): Emerson's Easy Heat brand is a broad-line manufacturer of roof and gutter heat cable systems, including self-regulating and constant-wattage heat trace for residential and light commercial roofs. They compete with HotEdge (and thus SNO Shield) in de-icing heat cable at scale, with deeper retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/snoshield
• Facebookfacebook.com/snoshield
• LinkedInlinkedin.com/company/sno-shield

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNO Shield