What Rocky Mountain Snow Guards does

Rocky Mountain Snow Guards, Inc. (RMSG) is a Colorado-based specialty manufacturer and distributor of metal roof snow retention systems, founded in 2010 by Lars Walberg and headquartered in Englewood, Colorado. The company designs and produces clip-style snow guards (Rocky Guard, SnowTrapper, Yeti, Everest Guard, CorGard), pipe-style snow fences (Blizzard, Drift, No-Flash, SnowCap), and bar-style systems (S-5! ColorGard), manufactured from steel, aluminum, and copper with stated load ratings up to 2,100 lbs and a 50-year product warranty. RMSG is one of only four U.S. manufacturers producing retention systems for every major roof type and the only company in the U.S. focused exclusively on snow retention, with a catalog spanning 18 clip-style systems, 46 fence-style systems, and 18 bar-style systems.

RMSG serves a hybrid customer base of roofing contractors, architects, and property owners through a multi-channel go-to-market: direct sales (phone, email, website), a dedicated e-commerce storefront (SnowGuardDepot.com), and free in-house design and layout services that produce approximately 30 project quotes per day with a 2-3 day turnaround, plus a 3-Day Guarantee for single-family homes introduced in 2025. The company is the largest distributor of S-5! ColorGard bar-style systems in the western U.S., holds IAPMO Evaluation Report certification for EC 029-2018 compliance, and is supported by a 13-person team. Marketing channels include free AIA-accredited training, an annual "Show Us Our Snow Guards" contest ($6,000 in 2026 prizes), podcast sponsorships (Roofer's Coffee Shop), and the company-established National Snow Guards Safety Month in March.

Revenue is generated primarily through one-time product sales across individual snow guards, fence systems, and S-5! bar-style components, supplemented by accessories and replacement parts (tubing, end collars, ice screens, lag screws). The company is privately held, founder/partner-owned, with no disclosed institutional investment, funding rounds, or M&A activity. Operating geographies include Colorado, Utah, and Wyoming as core markets, with nationwide quote and shipping capability across the U.S.

Name

Rocky Mountain Snow Guards

Legal name

Rocky Mountain Snow Guards, Inc.

Website

https://rockymountainsnowguards.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocky Mountain Snow Guards is a Colorado-based specialty manufacturer and distributor of metal snow retention systems for every roof type, serving roofing contractors, architects, and property owners through direct sales, e-commerce, and free design/layout services.

Ownership category

akta.pro rank

Product category

Roof Snow Retention Systems

NAICS

Sheet Metal Work Manufacturing (332322)

SIC

Sheet Metal Work (3444), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Roof-Mounted Systems Integration (PV, Green Roofs, Roof Gardens, Snow Guards) (IMAFAMAI)

akta.pro secondary industry

Flashing, Edge Metal & Roof Accessories (IMADAFAJ)

Keywords

• Snow retention systems
• Roof snow guards
• Snow fence hardware
• Metal roofing accessories
• Standing seam clamps

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Snow Guard Products: Sale of metal snow guard products including Rocky Guard, ST, and Yeti series in various materials (steel, aluminum, copper) and finishes.
2. Fence-Style Snow Fence Systems: Sale of pipe-style snow fences including clamp-to-seam and bolt-down bracket systems with aluminum tubing components.
3. S-5! Bar-Style Systems: Distribution and sale of S-5! ColorGard bar-style snow retention systems including clamps, VersaClips, SnoClips, and color strips. Rocky Mountain Snow Guards is largest distributor in western US.
4. Accessories and Replacement Parts: Sale of accessories including aluminum tubing, end collars, end caps, ice flags, ice screens, and mounting hardware (CTX lag screws).
5. Free Layout Services (Lead Generation): Free snow retention layout and design services provided to generate product sales. 3-Day Guarantee for single-family home quotes.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rocky Mountain Snow Guards manufactures and distributes metal roof snow retention systems — including clip-style snow guards, pipe-style snow fences, and bar-style snow retention systems — for every roof type (standing seam metal, corrugated, asphalt shingle, slate, tile, cedar shake, solar panels, and single-ply membrane). Products are made from steel, aluminum, and copper and sold primarily to roofing contractors, architects, and property owners nationwide, accompanied by free professional layout, design, and quote services.

Product overview

Rocky Mountain Snow Guards is a specialized roof snow retention product company offering a comprehensive portfolio organized into three core system types: (1) individual Snow Guards (clip-style), including the Rocky Guard (RG) series, SnowTrapper (ST) series, Yeti series, Everest Guard (EG) series, and CorGard — all metal devices that add friction to hold snow on roofs; (2) Fence-Style (pipe-style) snow guards, including the Blizzard II/III clamp-to-seam systems (with S-5!® S, U, V, H, H90 clamps and Mini Clamps variants), SnowCap I & II, and bolt-down Drift Series, No-Flash Series, Single-Ply, and Drift Solar systems; and (3) Bar-Style snow guards using S-5!® ColorGard 2.0 with various S-5!® clamps (S, U, V, H, H90, N, E) and accessories including VersaClip 2.0, SnoClip 2.0 II/III, and ColorStrips. The company is the largest distributor of S-5!® ColorGard in the Rocky Mountain region and one of only four manufacturers in the USA designing systems for every roof type. Products are manufactured from steel, aluminum, and copper with a 50-year warranty and no-maintenance guarantee. The company also provides free in-house layout and design services for all products.

Differentiator

Problem solved

Functional benefit

Products and services

• Snow Guards (Clip-Style) Individual metal devices (1.5"–3" tall) attached to roofs in patterns that add friction to hold snow and ice in place, preventing dangerous avalanches. Sold in copper, steel, and aluminum with no plastic alternatives. Includes the Rocky Guard, SnowTrapper, Yeti, Everest Guard, and CorGard branded series for residential and commercial roofs.
• Fence-Style Snow Guards (Pipe-Style) Fence-style snow guards consist of 2 to 4 continuous metal tubes aligned vertically and attached parallel to the roof eave. Used in high snow load areas, ranging from 4" to 16" tall. Available as clamp-to-seam (for standing seam metal roofs) or bolt-down (mounted directly to roof structure). Includes Blizzard II/III, Drift Series, No-Flash, SnowCap, and Drift Solar systems.
• Bar-Style Snow Guards (S-5! ColorGard) Continuous stainless steel or aluminum bars mounted parallel to the roof eave to prevent snow from sliding off, attached with S-5! clamps or VersaBrackets. The S-5! ColorGard 2.0 system includes VersaClip 2.0, SnoClip II/III, and Color Strips. Rocky Mountain Snow Guards is the largest distributor of S-5! ColorGard in Colorado and the Rocky Mountain region.
• Rocky Guard (RG) Series Larger, stronger clip-style snow guards available in 5", 7", 10", and 16" lengths, plus Narrow (RGN), Wide (RGW), and RG-Tile variants. Made of powder coated galvanized steel or copper with load ratings over 1,200 lbs. Designed for high snow load environments such as ski areas.
• SnowTrapper (ST) Series Original patented half-round snow guards available in 6", 9", and 18" lengths. Load tested to over 500–700 lbs. Available in copper and Kynar-coated aluminum. The half-round profile with triangular gusset is the industry standard.
• Yeti Series Snow Guards Snow guards combining the strength and pad area of the Rocky Guard with the half-round style of the SnowTrapper. .040" thick painted aluminum with load ratings exceeding 800 lbs. Available in 6", 9", and 18" lengths with copper option, plus Yeti Tile Hook and Yeti Tile Barb for tile roofs.
• Everest Guard (EG) Series Stackable snow guards introduced in 10" (also usable as 7") and 16" lengths. Stocked in Dark Bronze, Harbor Gray, and Black. Designed for slate and composite roofs.
• CorGard Snow Guard System Snow guard system specifically designed for 7/8" and 3/4" corrugated metal roof panels. Fastens through the top of the corrugation rather than the roof deck to reduce water ponding and eliminate leak risk. Available in raw steel, powder coated galvanized steel, and aluminum.
• Blizzard Heavy Duty II (2-Pipe) Snow Fence System 2-pipe clamp-to-seam snow fence system using S-5! clamps (S, U, V, H, H90 variants) for standing seam metal panels. Effective for areas with high snow loads. Available in mill finish or powder coated aluminum.
• Blizzard Heavy Duty III (3-Pipe) Snow Fence System 3-pipe clamp-to-seam snow fence system using S-5! clamps (U, V, H, H90 variants) for standing seam metal panels. The tallest and strongest clamp-to-seam system for standing seam metal roofs; may reduce number of rows needed for some roof sections.
• Drift Solar Snow Fence System 4-pipe bolt-down fence-style bracket specifically designed for snow retention below solar panel installations. The 12" tall system must be bolted directly to roof support structure (rafters/trusses). Ice Screen (sold separately) must be installed to impede snow movement between tubing. Available in mill finish aluminum, powder coated aluminum, and copper.
• S-5! ColorGard 2.0 Bar System Continuous bar-style snow retention cross-member. The unpunched 7'8" bar attaches to standing-seam metal roofs via VersaClip 2.0 and S-5! clamps, or to corrugated/through-fastened roofs via CorruBracket or VersaBracket. IAPMO Evaluation Report (ER) certified. Distributed by Rocky Mountain Snow Guards as the largest S-5! ColorGard distributor in the Rocky Mountain region.
• Drift Series Bolt-Down Snow Brackets Bolt-down fence-style snow brackets with over 25 years of history. Includes Drift II (2-pipe), Drift III (3-pipe), Drift Corrugated I and II (for corrugated roofs), and Single-Ply systems. Made of aluminum for residential and lighter commercial applications. Claimed to be the strongest bolt-down brackets in the industry.
• No-Flash Series Snow Fence Brackets Bolt-down snow fence brackets installed where concealing fasteners is desired. Includes NoFlash II (2-pipe) and NoFlash III (3-pipe). Does not require any flashing around the base of the snow fence bracket.
• SnowCap I & II Clamp-to-Seam Snow Fence Brackets Clamp-to-seam snow fence brackets for standing seam metal roofs. SnowCap II raw steel version is designed for applications where a rusty-looking finish is desired to match rustic metal roofs.
• Free Snow Retention Layout & Design Services Free professional snow retention layout and design services provided by the in-house Design Engineering Team. Includes detailed layout plans, product specifications, quantities, and installation instructions. 3-Day Guarantee for single-family homes; approximately 30 project quotes processed daily with 2-3 day standard turnaround. Used as a lead generation tool tied to product sales.

Quantifiable outcome

• Load ratings up to 2,100 lbs for Rocky Guard series
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• S-5!coreChannel Partner/ Reseller/ DistributorLargest distributor of S-5! snow retention systems in the western United States. Distributes ColorGard bar-style systems, standing seam clamps (S, U, V, H, H90, N, E), VersaClips, SnoClips, and related products. Products have IAPMO Evaluation Report (ER) certification.
• Freedom Service Dogs of AmericaminorOthersNon-profit sponsor. RMSG is a proud sponsor of Freedom Service Dogs of America, a non-profit service dog organization.
• Roofer's Coffee ShopminorGTM or Marketing PartnerPodcast sponsorship. RMSG is a proud sponsor of Roofer's Coffee Shop, a roofing industry media platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• S-5!: S-5! manufactures the ColorGard bar-style snow retention systems and standing-seam clamps that RMSG distributes. It is both RMSG's largest channel partner and a direct competitor offering overlapping products to contractors and architects in the same roof-snow-retention category.
• TRA Snow and Sun: TRA Snow and Sun manufactures and distributes snow retention and solar mounting systems for residential and commercial roofs. Directly comparable as a snow-guard specialist serving contractors and architects, with solar-mounting overlap to RMSG's Drift Solar.
• Alpine SnowGuards: Alpine SnowGuards is a direct competitor designing and manufacturing snow retention systems for residential and commercial roofs, including pad-style and pipe-style guards. Highly comparable product breadth and target customer (roofing contractors, architects, homeowners in snow-prone regions).
• Sno-Gem: Sno-Gem designs and distributes metal snow guards and snow fences for standing-seam and through-fastened roofs. Closely comparable in product category (metal snow retention) and contractor/architect customer base.
• SnoBlox-SnoJax (IceBlox): SnoBlox-SnoJax (IceBlox) is a long-standing direct competitor in polycarbonate and metal snow guards, with comparable online catalog, contractor focus, and roof-type segmentation. Competes head-to-head with RMSG on residential and light-commercial snow retention.
• LMCurbs: LMCurbs produces snow guards and snow retention accessories for metal roofing, overlapping with RMSG's fence-style and bar-style product categories. Comparable customer base among roofing contractors and metal-roof installers.

Others

• DaVinci Roofscapes: DaVinci Roofscapes is a composite slate and shake roofing manufacturer that pairs with RMSG snow guards (RG10, RG16) on smooth composite roofs. A partner/complementary product rather than a direct competitor, but adjacent in the high-end residential roofing specification ecosystem.

Broad incumbents

• Metal-Era: Metal-Era is an established edge-metal and roof accessory manufacturer offering snow retention products alongside a broader portfolio (fascia, coping, drainage). Comparable in roof accessory products and contractor relationships, but operates as a wider-line incumbent rather than a snow-retention specialist.
• ATAS International: ATAS International manufactures metal roofing, wall, and accessory systems including snow retention. Comparable in metal roofing accessories and contractor distribution, though ATAS serves a broader building envelope scope.

Regional players

• East Coast Metal Systems: East Coast Metal Systems fabricates and distributes snow retention products primarily for the eastern US metal roofing market. Comparable offering with a regional go-to-market focus that overlaps but does not directly contest RMSG's western-US stronghold.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rocky-mountain-snow-guards-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Snow Guards