Innovative Sports

What Innovative Sports does

Innovative Sports Inc., founded in 2003 and headquartered in Eugene, Oregon, designs and sells wearable heated sports apparel and graphene-based compression products. The company's technology stack combines patented wireless heating elements, intelligent thermostatic temperature control, and smartphone-based control, layered with graphene far infrared emission fabrics in its newer line. Its catalog includes heated pitching sleeves, a women's heated onesie, and a broader graphene compression range spanning sleeves, shirts, pants, shorts, socks, skull caps, and pillow cases, priced across a $29.95–$499.95 spectrum.

The company operates a three-channel go-to-market. The primary channel is direct-to-consumer e-commerce through isheat.net, where individual athletes and general consumers purchase branded heated and compression apparel. A B2B team and custom integration channel serves institutional sports customers with tailored solutions. A licensed merchandise channel distributes co-branded products through college and professional sports organizations, generating credibility through visible team and US Olympian associations. The customer base spans individual athletes, sports teams (collegiate and professional), and licensed merchandise buyers.

The business model is a mix of unit-economics-driven DTC sales, custom B2B integration contracts, and royalty/licensing income from sports partnerships. There is no disclosed funding history, management team, headcount, or revenue. The 2023 launch of the graphene compression line — positioned as the first US seller of graphene compression apparel — and the women's heated onesie represent the most recent material product and customer-segment extensions.

Name

Innovative Sports

Legal name

Innovative Sports Inc.

Website

https://isheat.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Innovative Sports Inc., founded 2003 in Eugene, Oregon, designs patented wearable heated sports apparel and graphene compression products. It sells direct-to-consumer via isheat.net, through B2B team integration, and via licensed college and professional sports merchandise to athletes, teams, and consumers.

Ownership category

akta.pro rank

Product category

Wearable Sports Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949), Women's, Misses', And Juniors Outerwear (2330)

akta.pro industry

PRIMARYCRAAAEAH

Compression, Base Layers & Thermals

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

SECONDARYCRAAAAAD

Athletic / Performance & Activewear Brands

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAAAEAJ

Performance Socks, Underlayers & Active Essentials

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

SECONDARYCRAAAAAI

Outerwear & Cold-Weather Apparel Manufacturers

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAAALAJ

Cold-Weather & Thermal Protective Workwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Workwear, Uniforms & Safety Apparel

Keywords

• Heated sports apparel
• Graphene compression wear
• Wearable far infrared therapy
• Athletic compression sleeves
• Battery heated clothing

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer sales of graphene compression apparel and heated wearable products through their e-commerce website. Products sold at various price points from $29.95 to $499.95.
2. Custom Team/Apparel Integration: Provides customized versions of their proprietary heating system to sports teams for integration into their apparel and equipment.
3. Licensed Merchandise: Offers officially licensed heated jackets and apparel in college and pro sports designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Innovative Sports designs, manufactures, and sells wearable far infrared therapy apparel through its ISHeat brand. The product portfolio spans two categories: (1) proprietary battery-powered heated apparel (notably The Heater Pitching Sleeve and Women's Heated Onesie) using patented wireless heating, intelligent thermostatic temperature control, and smartphone integration; and (2) graphene compression apparel (sleeves, shirts, pants, shorts, socks, skull cap, pillow case) that emits far infrared rays when fueled by radiant body heat to increase blood flow, reduce inflammation, and provide cooling in warm weather.

Product overview

Innovative Sports Inc. is a wearable far infrared technology company founded in Eugene, OR in 2003, offering a portfolio of graphene compression and heated apparel products. The product line includes two categories: proprietary heated apparel (The Heater Pitching Sleeve, Women's Heated Onesie) that uses battery-powered heating systems, and graphene compression products (Full Arm Sleeve, Elbow Sleeve, Forearm Sleeve, Knee Sleeve, Leg Sleeve, Short Sleeve Compression Shirt, Long Sleeve Compression Shirt, Men's Pants, Women's Pants, Men's Shorts, Women's Shorts, Socks, Skull Cap, and Graphene Collagen Pillow Case) that emit far infrared rays when activated by radiant body heat. All graphene products increase blood flow and reduce inflammation through far infrared therapy, while also providing cooling effects in warm weather.

Differentiator

Problem solved

Functional benefit

Brands

• ISHeat: Wearable far infrared therapy brand featuring graphene compression and heated apparel products including sleeves, shirts, pants, and accessories.

Products and services

• Graphene Knee Sleeve Graphene compression knee sleeve that emits far infrared rays when powered by radiant body heat, increasing blood flow and decreasing inflammation in the knee for use as a pre-game warm-up, in-competition, and recovery or mobile therapy device usable during sleep. Priced at US$39.95.
• The Heater Pitching Sleeve Heated pitching sleeve providing wearable heat to help throwers stay warm when at rest, capable of increasing velocity, extending outing length, and safeguarding against injury. Heats the full arm, shoulder, and torso muscles on the throwing side. Priced at US$399.95.
• Full Arm Sleeve Full arm graphene compression sleeve emitting far infrared rays when powered by radiant body heat, designed to increase blood flow and decrease inflammation for pre-game, in-game, and recovery use. Priced at US$49.95.
• Elbow Sleeve Elbow graphene compression sleeve emitting far infrared rays fueled by radiant body heat, targeting the mid arm to increase blood flow and decrease inflammation in tendons, ligaments, and muscles. Priced at US$29.95.
• Women's Heated Onesie Women's heated onesie fitted with the proprietary heating system in the torso, available in black with IS label or over 40 officially licensed college designs. Priced at US$499.95.
• Skull Cap Graphene skull cap emitting far infrared rays fueled by radiant body heat, designed to cool the head during warm weather, reduce perspiration, and increase blood flow to the head.
• Short Sleeve Compression Shirt Upper body graphene compression shirt emitting far infrared rays when fueled by radiant body heat, covering torso and shoulders with graphene for cooling and therapy. Priced at US$99.95.
• Long Sleeve Compression Shirt Full upper body graphene compression shirt emitting far infrared rays when fueled by radiant body heat, covering torso, arms, shoulders, back, chest, and oblique regions. Priced at US$149.95.
• Forearm Sleeve Forearm graphene compression sleeve emitting far infrared rays fueled by radiant body heat, targeting the lower arm to increase blood flow and decrease inflammation.
• Men's Pants Full lower body graphene compression pants emitting far infrared rays when fueled by radiant body heat, covering hips, knees, and full legs for increased blood flow and decreased inflammation. Priced at US$165.00.
• Women's Pants Full lower body graphene compression pants emitting far infrared rays when fueled by radiant body heat, covering hips, knees, and full legs with cooling capabilities in warm weather.
• Men's Shorts Lower body graphene compression shorts emitting far infrared rays when fueled by radiant body heat, targeting hips, glutes, quads, and hamstring areas. Priced at US$89.95.
• Women's Shorts Lower body graphene compression shorts emitting far infrared rays when fueled by radiant body heat, covering hips, glutes, quads, and hamstring areas with cooling fabric properties.
• Leg Sleeve Graphene single leg sleeve emitting far infrared rays when fueled by radiant body heat, dramatically increasing blood flow and decreasing inflammation in a full single leg.
• Socks

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 2XU: 2XU is a leading performance compression apparel brand (sleeves, tights, tops) targeting endurance athletes — directly comparable product category and athlete use cases as Innovative Sports' graphene compression sleeves, shirts, and pants.
• SKINS Compression: SKINS is a performance compression apparel brand (sleeves, tights, tops) marketed for circulation, recovery, and athletic performance — directly overlapping Innovative Sports' graphene compression sleeve and apparel line on value proposition and target user.
• Ororo: Ororo is a direct peer in battery-powered heated apparel (jackets, vests, hoodies, gloves, base layers) sold via DTC e-commerce — competing head-on with Innovative Sports' heated sleeve, onesie, and pitching-warmth products on the same thermal-wearable value proposition.
• Hyperice: Hyperice is a direct peer in athlete recovery and wearable performance technology (recovery boots, percussion devices, heat/vibration wearables) — sharing Innovative Sports' focus on pre-game warmup, in-competition therapy, and post-game recovery for professional athletes.
• Therabody: Therabody (Theragun) sells percussive therapy and recovery devices targeting athletes for muscle recovery, blood flow, and inflammation reduction — overlapping with Innovative Sports' far infrared compression value proposition on athlete recovery and inflammation management.
• Tommie Copper: Tommie Copper sells compression sleeves, braces, and recovery apparel marketed for circulation and inflammation relief — competing in the same compression-for-recovery category with similar wellness-adjacent therapeutic claims.

Broad incumbents

• Under Armour: Under Armour is a broad incumbent in athletic and compression performance apparel (HeatGear, RUSH recovery line) — overlapping with Innovative Sports' compression and recovery-wear category but with vastly larger distribution, marketing, and team-licensing reach.
• Milwaukee Heated Gear (Milwaukee Tool): Milwaukee Tool sells heated jackets, hoodies, and gloves powered by M12 batteries — comparable battery-powered heating platform with strong brand and B2B channel, though targeting construction/industrial rather than sports use cases.
• Lululemon: Lululemon is a broad incumbent in premium athleisure and compression wear (Metal Vent, Swiftly, Align lines) — comparable compression apparel category, though serving yoga/lifestyle use cases beyond Innovative Sports' thermal and recovery focus.
• DEWALT Heated Gear: DEWALT (via its parent Stanley Black & Decker) markets battery-heated workwear jackets and outerwear — comparable heated-apparel technology with lithium battery systems, but focused on trades/industrial workers rather than athletes.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYuOv-P6z3XFYePXFFWYs7g
• LinkedInlinkedin.com/company/innovative-sports-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Sports