Yes Computers

What Yes Computers does

Yes Computers is a privately held, single-location Apple Premier Partner and Apple Authorized Service Provider based in Northampton, Massachusetts, operating continuously for over 29 years (since 1996). The company sells the full Apple hardware lineup — Mac (MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac Mini, Mac Studio, Studio Display, Studio Display XDR), iPad, AirPods, and Apple Watch — through a physical storefront at 196 Pleasant St, a Shopify-based e-commerce site, phone sales, and email inquiries. It complements hardware sales with Apple-authorized repair services covering iPhone, Mac, AirPods, and data recovery, plus personal and business tech support for macOS, iOS, and Apple services.

The business monetizes across four revenue streams: Apple hardware resale (unit pricing on each SKU), professional repair and data recovery services (Apple-authorized parts and tools), technical support and in-home networking services for home and business customers, and ancillary fee-generating activity such as Synchrony financing for Mac purchases and a trade-in program. Pricing is broadly aligned with Apple retail, with occasional promotional events (e.g., the annual Sidewalk Sale with 20%+ discounts) used to drive foot traffic. Customer segments are predominantly local individual consumers in the Northampton area, with a secondary local business customer base requiring multi-device procurement and ongoing support.

Technology depth is concentrated in Apple-authorized diagnostics and repair workflows rather than proprietary IP; the company runs on a Shopify storefront and uses Apple-approved tools and parts. Yes Computers holds no disclosed institutional funding, no parent company, and no subsidiaries, and there is no evidence of M&A, external capital, or expansion beyond the single Northampton location. The 2025 Valley Advocate "Best of" recognition signals durable local brand equity, while the absence of hiring surges, new geographies, or product diversification beyond Apple's own lineup indicates a stable, maintenance-oriented operating posture.

Name

Yes Computers

Legal name

Yes Computers

Website

https://yescomputers.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Yes Computers is a privately held Apple Premier Partner and Authorized Service Provider in Northampton, MA, selling Apple hardware and providing authorized repairs, data recovery, and tech support to local consumers and small businesses.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Computers & Laptops Retail (CRACABAA)

akta.pro secondary industry

Computer Peripherals Retail (Keyboards, Mice, Webcams, Printers) (CRACABAC)

Keywords

• Apple authorized retailer
• Apple device repair
• Mac computer sales
• Consumer electronics retail
• Apple tech support

Headquarters

HQ city

Northampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Apple Hardware Sales: Revenue from selling new Apple products including Mac computers, iPads, iPhones, Apple Watches, AirPods, and accessories. The company operates as an Apple Premier Partner with access to the full Apple product lineup.
2. Device Repair Services: Revenue from iPhone repair, Mac repair, AirPods service, and data recovery using Apple-authorized parts and processes.
3. Financing Services: Facilitating Synchrony financing for customer purchases, with transaction fees potentially applied.
4. Technical Support Services: Personal tech support for macOS, iOS, Apple services for home and business customers, including setup assistance and troubleshooting.
5. Trade-In Services: Device trade-in program allowing customers to exchange old devices for credit toward new purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Yes Computers is a local independent Apple Specialist that sells Apple's full consumer hardware lineup (Mac, iPad, AirPods, Apple Watch, Displays) and provides Apple-authorized repair, technical support, and data recovery services. The company operates a physical retail showroom in Northampton, MA complemented by a Shopify-based e-commerce store with in-store pickup, and offers Synchrony financing on Mac purchases.

Product overview

Yes Computers is an Apple Authorized Service Provider offering Apple products and related services. The product portfolio includes Mac computers (MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac Mini, Mac Studio, Displays), iPad tablets (iPad A16, iPad mini, iPad Air, iPad Pro), AirPods (AirPods 4, AirPods Pro 3, AirPods Max 2), and Apple Watch (SE, Series 11, Ultra 3), along with Studio Display and Studio Display XDR. The company provides repair services for iPhone, Mac, Data Recovery, AirPods, and In-Home Networking, as well as personal and business tech support. Financing options through Synchrony are available for Mac purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Mac Computers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ApplecoreChannel Partner/ Reseller/ DistributorYes Computers is an Apple Premier Partner and Apple Authorized Service Provider. This partnership authorizes them to sell Apple products and perform repairs using genuine Apple parts, diagnostic tools, and repair protocols. Their status as an Apple Authorized Service Provider enables them to provide warranty repairs and use Apple's brand in marketing.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Micro Center: US specialty retailer of computers, peripherals, and electronics with strong Apple assortment. Competes directly with Yes Computers on Mac and accessory sales, though at a much larger multi-store scale and without the localized service focus.
• Experimax: Chain of Apple authorized resellers specializing in refurbished Mac sales, repairs, and trade-ins. Operates a similar independent-specialist model to Yes Computers, focused on Apple ecosystem services and hardware.
• Simply Mac: Chain of independently-operated Apple authorized resellers and service providers across the US. Closest direct comparable to Yes Computers in business model: Apple Premier Partner status, authorized repair services, multi-channel retail, and similar product portfolio.

Broad incumbents

• Insight Enterprises: Global IT solutions provider reselling Apple hardware alongside broader enterprise technology. Overlaps with Yes Computers' business customer segment for Apple device procurement and ongoing support.
• Apple Store: Apple's own direct retail channel sells the same product lineup and provides in-store repairs. As Apple expands its own retail footprint, it poses the most direct competitive threat to small independent Apple authorized resellers like Yes Computers.
• Best Buy: Largest US consumer electronics retailer, sells the full Apple product line in-store and online, and operates Geek Squad for device repair and support—directly competing with Yes Computers' hardware sales and authorized service offerings, though at much larger scale and broader portfolio.
• CDW: Large IT hardware reseller serving businesses and consumers with Apple products, peripherals, and support services. While primarily B2B, CDW competes with Yes Computers for business customers in the surrounding Northampton region.
• CompuCom: US IT services and hardware provider offering Apple device procurement, deployment, and managed support to businesses. Competes with Yes Computers' business customer segment for Apple fleet purchases and ongoing tech support.

Regional players

• Power Mac Center: Apple Premium Reseller in the Philippines offering the full Apple product line, authorized service, and training. Comparable independent Apple-specialist retail model, though operating in Southeast Asia rather than North America.
• iStore (South Africa): Apple Premium Reseller operating in South Africa. While in a different geography, the business model is highly comparable: Apple authorized retail, authorized service, and device support for local consumers and businesses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yescomputers
• LinkedInlinkedin.com/company/yes-computers-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yes Computers