What Experimax does

Experimax is a franchise-based technology retailer and repair service provider specializing in certified pre-owned Apple devices (MacBook, iMac, iPad, iPhone, Apple Watch) and same-day repair services for major tech brands. The company operates four independently owned retail storefronts in Virginia (Richmond x2, Fredericksburg, Haymarket), with each store operating as a walk-in, no-appointment retail and service location. Its technical core is a multi-stage device certification process covering inspection, testing, cleaning, and certification, paired with repair services using original-quality parts and a 12-month limited warranty on devices and 3-month warranty on repairs.

The business model is built on three primary revenue streams: one-time sales of certified pre-owned devices at up to 60% savings versus new pricing, per-job repair and upgrade services, and a trade-in/buy-back program that recycles used devices as refurbishment inventory. A secondary Business & Education segment provides bulk device procurement, fleet repair contracts, MDM-ready device setup, and trade-in buy-back to schools and small-to-mid businesses, served through a dedicated local account owner at each store. A gaming add-on offers custom PC builds, hardware upgrades, and console repairs. Experimax is a franchise brand powered by Techy, which provides the operational framework, brand, and national tech network support; franchise inquiries are routed through Techy's franchising portal. The company is privately held, operates exclusively in Virginia, and has no disclosed funding, revenue, or headcount figures.

Name

Experimax

Legal name

Experimax

Website

https://experimax.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Experimax is a franchise-based technology retailer operating four stores in Virginia that sells certified pre-owned Apple devices, provides same-day repair services, and runs trade-in and Business/Education fleet programs, powered by Techy.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail & Repair

NAICS

Electronics and Appliance Retailers (449210), Used Merchandise Retailers (4595)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE)

akta.pro secondary industry

Refurbished, Used & Recommerce Smartphones (CRACALAG)

Keywords

• Refurbished electronics retail
• Certified pre-owned devices
• Consumer device repair
• Device trade-in services
• Business device fleet

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Certified Pre-Owned Device Sales: Sale of inspected, tested, certified pre-owned computers, tablets, and phones (MacBook, iMac, iPad, iPhone, Apple Watch, accessories). Devices sold at up to 60% savings versus new. Revenue from one-time device transactions at point of sale.
2. Repair & Upgrade Services: Same-day repair and upgrade services for devices including screen replacement, battery replacement, logic board repair, liquid damage repair, SSD/RAM upgrades, data recovery. Revenue generated per repair job, quote-based pricing.
3. Sell & Trade-In: Purchase of used devices from customers in exchange for cash, store credit, or trade-in credit toward a certified pre-owned device. Devices are then refurbished and resold.
4. Business & Education Fleet Services: Bulk pricing on certified devices, fleet repair contracts, volume pricing tiers (5, 10, 25, 50+ devices), asset enrollment, MDM-ready device setup, and trade-in buy-back for business and education customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Experimax sells certified pre-owned consumer electronics — primarily Apple devices (iPhones, iPads, Macs, Apple Watches, AirPods, Apple TVs) along with Android smartphones, tablets, and gaming consoles — at up to 60% off original retail prices through locally owned franchise stores. It complements device sales with in-store repair services, a walk-in trade-in program, gaming console repair and setup, and a Business & Education fleet program that supplies, repairs, and recycles devices for employers, schools, and IT teams.

Product overview

Experimax is a franchise-based technology retailer and repair service provider powered by Techy. The company operates a unified platform combining certified pre-owned device sales (MacBook Pro, MacBook Air, iMac, iPad, iPhone, Apple Watch, Accessories) with repair and upgrade services (screen repairs, iPhone/iPad/MacBook/iMac repairs, data recovery, hardware upgrades), device trade-in programs (sell & trade-in for cash or store credit), gaming services (custom PC builds, console repairs, streaming setups), and B2B fleet solutions (business and education device procurement and management). All products are backed by a 12-month warranty and repairs by a 3-month warranty, with same-day service available at local franchise stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Pre-Owned Devices Retail sale of certified pre-owned consumer electronics — primarily Apple devices (iPhones, iPads, Macs, Apple Watches, AirPods, Apple TVs) and Android smartphones, tablets, and gaming consoles — sold at up to 60% off original retail prices. Every unit is inspected, tested, cleaned, and restored by certified technicians before sale and backed by a 12-month limited warranty.
• Repairs & Upgrades In-store, same-day device repair and upgrade service for iPhones, iPads, Macs, Android smartphones and tablets, computers, and gaming consoles. Most repairs are completed while the customer waits, using OEM-grade parts, and are covered by a 3-month workmanship and parts warranty.
• Sell & Trade-In Walk-in trade-in program that buys consumer electronics directly from customers and offers payment as cash, store credit, or credit toward the purchase of a refurbished device. Operates without an appointment at all Experimax retail locations.
• Business & Education Solutions B2B device procurement, repair, trade-in, and recycling program for small/mid-market employers and K-12/higher-education institutions. Offers volume-tiered pricing (5, 10, 25, 50+ devices), custom configurations, and a dedicated local account owner.
• Gaming Services Local, walk-in gaming console services including repair, modification, and setup for PlayStation, Xbox, and Nintendo systems, with same-day turnaround.

Quantifiable outcome

• Customers save up to 60% on certified pre-owned devices compared to new device prices
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Techy (Powered by Techy)coreStrategic or Co-development PartnerExperimax is a franchise brand powered by Techy. The Techy franchise model provides Experimax franchisees with a proven business model, brand power, national tech network support, and operational framework. Techy operates as the parent franchise organization enabling Experimax's franchise business model. Franchise inquiries are directed to techycompany.com/franchising.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Best Buy: National big-box consumer electronics retailer offering new and open-box/refurbished Apple products, in-store repairs via Geek Squad, and trade-in programs. Overlaps with Experimax's full stack of sell-repair-trade-in but at vastly larger scale with national footprint and corporate (non-franchise) operations.
• Apple Refurbished Store: Apple's own certified refurbished hardware store offering Macs, iPads, iPhones, and Apple Watch with full Apple warranty. Competes head-on with Experimax's certified pre-owned Apple devices but offers OEM-direct warranty rather than third-party certification, and typically at smaller discounts than Experimax's 60% claim.

Direct peers

• uBreakiFix: National franchise specializing in same-day repair of smartphones, tablets, computers, and game consoles. Closest direct competitor to Experimax's repair and upgrade service line, with hundreds of locations and similar franchise structure offering walk-in, while-you-wait repairs.
• Gazelle: Online trade-in and recommerce platform for used smartphones, tablets, and laptops, selling certified pre-owned devices with warranty. Directly comparable to Experimax's trade-in plus certified pre-owned device model, though operates online-only versus Experimax's walk-in retail.
• Decluttr: Online recommerce platform buying used electronics, CDs, books, and media with direct trade-in valuations. Comparable to Experimax's trade-in/buyback service for used devices, but operates online and via mail-in rather than walk-in retail.
• Back Market: Leading online recommerce marketplace for refurbished consumer electronics including smartphones, laptops, and tablets. Directly comparable to Experimax's certified pre-owned device sales model with 12-month warranty, but operates at vastly greater scale and offers national reach through e-commerce versus Experimax's physical-only footprint.
• Swappa: Peer-to-peer marketplace for used and refurbished smartphones, tablets, laptops, and other electronics. Comparable in certified pre-owned device category but operates as a marketplace connecting buyers and sellers rather than Experimax's vertically-integrated buy-refurbish-resell model.

Others

• Techy: Parent franchisor of Experimax and operator of related tech repair/device brands. Most strategically connected entity as the franchise platform powering Experimax's brand, operational systems, and franchise inquiry pipeline. Comparable as the underlying franchise infrastructure enabling Experimax's business model.

Emerging players

• iFixit: Open-source repair community and parts retailer offering OEM-quality components, repair guides, and tools for Apple and other devices. Comparable to Experimax's parts/repair capability but operates as a parts supplier and DIY enablement platform rather than a service provider.

Regional players

• GameStop: National specialty retailer of new and used video games, consoles, and gaming hardware with significant trade-in flywheel for used inventory. Overlaps with Experimax's gaming services (custom PC builds, console repair, trade-in) but focused on gaming software/hardware rather than general consumer electronics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ExperimaxUS

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experimax