Vet Consulting

What Vet Consulting does

Vet Consulting d.o.o. is a privately held, family-owned Croatian company founded in 2003 and headquartered in Daruvar that operates as an exclusive representative and distributor of multiple European pharmaceutical manufacturers in the Croatian market. The company curates and sells veterinary medical products (VMP), animal nutritional supplements, and biocides spanning antibiotics, anti-inflammatories, intramammary preparations, vaccines, dermatologicals, vitamins, and farm management products across species including cattle, pigs, horses, sheep, goats, poultry, bees, dogs, and cats.

The business runs on a B2B distribution model executed primarily through its own e-commerce web shop at vetconsulting.hr, with registration-gated purchasing, free delivery above 40 EUR, and payment via bank transfer, CorvusPay-processed credit card, or cash on delivery. The underlying technology stack is a standard WordPress/WooCommerce-style e-commerce platform with no disclosed proprietary AI, API, or SDK layers; the competitive differentiator is the curated, exclusive product portfolio rather than the platform itself. Sales are supported by a small in-house team providing direct contact with veterinary clinics and livestock operations across Croatia, and a dedicated pharmacovigilance channel is maintained for regulatory compliance.

Vet Consulting generates revenue through one-time B2B transactions and e-commerce sales of represented European products to two primary customer segments: veterinary doctors and clinics, and modern animal breeders. The company is controlled by the Trbojević family, with mr.sc. Siniša Trbojević dr.med.vet. serving as Director, and operates exclusively in the Croatian market with no disclosed external investment, M&A, or geographic expansion activity.

Name

Vet Consulting

Legal name

Vet Consulting d.o.o.

Website

https://vetconsulting.hr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Vet Consulting d.o.o. is a Croatian family-owned distributor, founded 2003, that exclusively represents multiple European pharmaceutical companies in Croatia, selling veterinary medical products, nutritional supplements, and biocides to veterinary clinics and modern animal breeders via its own e-commerce platform.

Ownership category

akta.pro rank

Product category

Veterinary Pharmaceutical Distribution

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Veterinary Pharmaceutical Wholesalers & Distributors (HLAMAIAA)

Keywords

• Veterinary pharmaceutical distribution
• Animal health products
• Veterinary medicines
• Animal nutritional supplements
• Biocides and disinfectants

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. E-commerce Sales: Online sales of veterinary medical products, animal nutritional supplements, and biocides through their own web shop vetconsulting.hr to veterinarians and animal breeders in Croatia.
2. Business-to-Business Distribution: Distribution of veterinary pharmaceutical products to veterinary clinics and animal breeding operations across Croatia.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Vet Consulting d.o.o. distributes and sells veterinary medical products (VMP), animal dietary supplements, and biocides in the Croatian market on behalf of multiple European pharmaceutical companies. Its product range spans antibiotics, anti-inflammatories, sedatives, intramammary mastitis therapies, vaccines, dermatological and udder-care products, and nutritional supplements for livestock and companion animals. Customers are veterinary clinics, veterinary doctors, and modern animal breeders who access the catalog through a registration-gated e-commerce storefront and direct B2B sales.

Product overview

Vet Consulting d.o.o. is a Croatian family company established in 2003 that operates as a veterinary pharmaceutical products e-commerce platform. They represent multiple European pharmaceutical companies and introduce veterinary medical products (VMP), animal dietary supplements, and biocides to the Croatian market. Their product portfolio includes: veterinary pharmaceutical products (antibiotics, anti-inflammatory drugs, analgesics, sedatives), intramammary preparations (CLAMOX LC, KERASEAL, MICROCOX EDC, LINEOMAM LC), vaccines for various animal species (BioBos Respi 2, DIVENCE PENTA, STARTVAC, UBAC, BOVIBIO ROTACOL), dermatological preparations and skin care products (ECOCAMFORA, NANO GEL, EUTERGEL, HERBAL FRESHGEL, STAPHYLIA, probiotic products), nutritional supplements (vitamins AD3E, C, B Complex, DoggyRade, KittyRade, YummyRade, RENIDAN VIT), and farm management products (KAMEN MULTIVIT INSEKT REPELENT mineral blocks, SHIELD PLUS). Products target livestock (cattle, pigs, horses, sheep, goats, poultry) and companion animals (dogs, cats).

Differentiator

Problem solved

Functional benefit

Products and services

• CALIERCORTIN (dexamethasone injection) Dexamethasone injection solution for cattle, pigs, horses, dogs, and cats, distributed for veterinary clinical use.
• EQUIVERM PLUS (ivermectin and praziquantel oral paste for horses) Oral deworming paste for horses combining ivermectin and praziquantel; pack size 7 ml.
• Biocan Novel DHPPi vaccine for dogs Lyophilizate and diluent for injection suspension for dogs; pack size 10x1 mL.
• SEDAN oral gel (35 mg/mL) for horses and dogs Oral sedative gel for horses and dogs, available through the Vet Consulting e-commerce catalog.
• ALGENAMIC (tolfenamic acid) injection for animals Anti-inflammatory injection solution with tolfenamic acid for cattle, pigs, dogs, and cats.
• CHETAMOL (paracetamol) drinking-water solution for pigs Paracetamol-based solution for administration in drinking water for pigs, used for antipyretic and analgesic therapy.
• DoggyRade Pro isotonic rehydration drink for dogs Isotonic rehydration drink for dogs; pack size 500 ml, sold via the Vet Consulting e-commerce storefront.
• DoggyRade isotonic rehydration drink for dogs Isotonic rehydration drink for dogs; pack size 500 ml, sold as part of the companion-animal supplement range.
• KittyRade isotonic rehydration drink for cats Isotonic rehydration drink for cats; pack size 250 ml, sold via the Vet Consulting e-commerce storefront.
• YummyRade meal enhancer for dogs and cats Meal-enhancer supplement for dogs and cats, distributed as part of the companion-animal nutrition line.
• DOGGYRADE chewing sticks with prebiotic for dogs Prebiotic chewing sticks for dogs; pack size 100 g (16 pieces).
• APETI CAT appetite-improvement paste for cats Appetite-improvement paste for cats; pack size 30 ml.
• CLAMOX LC intramammary suspension for lactating cows Intramammary suspension with amoxicillin, clavulanic acid, and prednisolone for lactating cows; pack size 24 x 3 g.
• RENIDAN VIT chewable kidney-support tablets for dogs and cats Chewable tablets for kidney function support in dogs and cats; pack size 30 tablets.
• CISTOVIT DOG urinary-tract support powder for dogs Powder for proper urinary-tract function in dogs; pack size 60 g.
• CISTOMET CAT urinary-tract support powder for cats Powder for proper urinary-tract function in cats; pack size 60 g.
• VITAMIN AD3E oral vitamin solution for multiple species Vitamin AD3E oral solution for cattle, horses, sheep, goats, pigs, dogs, and cats.
• VITAMIN C supplementary feed solution for multiple species Vitamin C oral solution as supplementary feed mixture for cattle, horses, sheep, goats, pigs, poultry, dogs, and cats; 100 ml bottle.
• VITAMIN B KOMPLEX supplementary feed solution for multiple species Vitamin B complex oral solution as supplementary feed mixture for cattle, horses, sheep, goats, pigs, poultry, dogs, and cats.
• VETICOAL charcoal paste for dogs and cats Charcoal-based oral paste for dogs and cats; pack size 30 ml.
• PRO-BIO probiotic paste for cats and kittens Probiotic oral paste for cats and kittens; pack size 15 ml.
• KAMEN MULTIVIT INSEKT REPELENT licking salt block for livestock Mineral salt block with multivitamins and insect repellent for cattle, sheep, goats, and horses of all ages; pack size 4 x 5 kg.
• RESPIGUARD oral solution (respiratory support supplement) Oral supplementary feed mixture for cattle, calves, horses, pigs, all poultry, and rabbits; pack size 1 L.
• RESPIGUARD powder (respiratory support supplement) Powder supplementary feed mixture for pigs, sheep, cattle, poultry, pigeons, rabbits, and horses; pack size 1 kg.
• BioBos Respi 2 intranasal vaccine for calves Intranasal spray vaccine against parainfluenza and bovine respiratory syncytial virus for calves; pack size 1 x 5 doses.
• DIVENCE PENTA injection vaccine for cattle Injection vaccine against respiratory and digestive infections in cattle; pack size 20 doses.
• CLAMOX RTU injection suspension for animals Ready-to-use amoxicillin and clavulanic acid suspension for injection in cattle, pigs, dogs, and cats; pack size 100 mL.
• E-SELENSOL vitamin E and selenium injection for livestock Emulsion for injection containing vitamin E and selenium for cattle, sheep, and pigs; pack size 100 mL.
• DAXTON (tulathromycin) injection for livestock Tulatromycin injection solution for cattle, pigs, and sheep.
• SHIELD PLUS anti-cannibalism spray for pigs Topical spray to deter cannibalism and tail biting in pigs; pack size 500 mL.
• PROBIOTIC DERM A CARE skin lotion for goats Probiotic skin lotion for goats; pack size 100 mL.
• STAPHYLIA lotion for dogs and cats Topical lotion for dogs and cats; pack size 125 mL.
• DIPACXON PLUS liquid insecticide Liquid insecticide biocide; pack size 250 mL.
• PROBIOTIC EAR CARE lotion for dogs and cats Probiotic ear-canal maintenance lotion for dogs and cats; pack size 100 mL.
• PROBIOTIC EYE CARE lotion for animals Probiotic eye-care lotion for animal use.
• PROBIOTIC DENTAL CARE oral-cavity lotion for animals Probiotic oral-cavity care lotion for animal use.
• CRIMECTIN (ivermectin) injection for livestock Ivermectin injection solution for cattle, pigs, sheep, and goats.
• CRIMECTIN PLUS (ivermectin and clorsulon) injection for cattle Ivermectin and clorsulon injection solution for cattle.
• KELAMOXIL LA (amoxicillin) long-acting injection Long-acting amoxicillin suspension for injection in cattle and pigs; pack size 250 mL.
• TOLFELAB (tolfenamic acid) injection for animals Tolfenamic acid injection solution for cattle, pigs, cats, and dogs.
• KERASEAL intramammary suspension for dry cows Bismuth subnitrate intramammary suspension for dry cows for prevention of new intramammary infections during the dry period; pack size 24 syringes.
• MICROCLOX EDC intramammary suspension for dry cows Cloxacillin intramammary suspension for treatment of existing intramammary infections in dry cows; pack size 24 x 3.6 g.
• NEOSKILAB (neostigmine) injection for livestock Neostigmine injection solution for cattle, sheep, goats, and horses used in treatment of rumen and intestinal atony; pack size 25 mL.
• Trilocur oral suspension for dogs (Cushing's syndrome) Oral trilostane suspension for treatment of pituitary-dependent and adrenal-dependent hyperadrenocorticism in dogs; available in 10 mg/mL and 50 mg/mL; pack sizes 50 mL and 90 mL.
• UBAC mastitis vaccine for cows Vaccine against clinical mastitis caused by Streptococcus uberis in cows; pack sizes 1 dose, 5 doses, 25 doses.
• STARTVAC mastitis vaccine for cows Vaccine against clinical mastitis caused by Escherichia coli and Staphylococcus aureus in cows; pack sizes 20 x 1 dose and 5 doses.
• ECOCAMFORA skin and udder cream for animals Camphor and methyl-salicylate cream with cooling effect for skin and udder care for all animal species; pack sizes 180 g, 450 g, 900 g.
• NANO GEL MIX skin and udder gel for animals Gel with silver and copper nanoparticles providing cooling and warming effect for skin and udder care for all animal species; pack size 600 mL.
• NANO GEL HOT warming skin and udder gel for animals Gel with silver and copper nanoparticles with warming effect for skin and udder care for all animal species; pack size 600 mL.
• EUTERGEL essential-oil gel for animal skin and udder care Essential-oil gel with cooling effect for skin and udder care for all animal species; pack size 1 kg.
• HERBAL FRESHGEL camphor cooling gel for animal skin and udder care Camphor, aloe vera, and vitamin E gel with cooling effect for skin and udder care; pack size 1 kg.
• LINEOMAM LC intramammary solution for lactating cows Lincomycin and neomycin sulfate intramammary solution for treatment of mastitis in lactating cows; pack size 24 x 10 mL.
• METABOLASE FORTE metabolic-disorder injection for livestock Injection solution for metabolic disorders in cattle, sheep, pigs, and horses containing d,l-acetylmethionine, carnitine, alpha-tocopherol, and cyanocobalamin; pack size 100 mL.
• LABIPROFEN (ketoprofen) anti-inflammatory injection for animals Ketoprofen injection solution for inflammation and pain relief in cattle, pigs, and horses; pack size 100 mL.
• BOVIBIO ROTACOL vaccine for calves Vaccine against rotavirus, coronavirus, and E. coli for calves; pack sizes 10 mL and 10 x 2 mL.
• BIOBOS RESPI 4 injection vaccine for cattle Injection vaccine against respiratory and digestive infections in cattle including BRSV, PI-3V, BVDV, and Mannheimia haemolytica; pack sizes 10 mL (5 doses) and 50 mL (25 doses).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• European Pharmaceutical CompaniescoreOthersVet Consulting represents multiple European pharmaceutical companies, bringing new veterinary medical products, nutritional supplements for animals, and biocides to the Croatian market. They collaborate exclusively with pharmaceutical companies that follow modern veterinary medicine development.
• Veterinary Faculty ZagrebminorOthersListed as a professional link on the Vet Consulting website.
• Croatian Veterinary InstituteminorOthersListed as a professional link on the Vet Consulting website.
• Ministry of Agriculture - Veterinary DirectorateminorOthersListed as a professional link on the Vet Consulting website.
• Veterinary Information PortalminorOthersListed as a professional link on the Vet Consulting website.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Calier: Spanish veterinary pharmaceutical manufacturer (now part of the broader Ceva/Andrés Pintaluba ecosystem) producing pharmaceuticals and biologicals across companion and production animals. Overlaps directly with Vet Consulting's portfolio of branded veterinary pharmaceuticals (e.g., CALIERCORTIN, ALGENAMIC).
• Dopharma: Dutch veterinary generics manufacturer and distributor focused on antibiotics, anti-inflammatories, and supporting animal-health products for livestock. Similar to Vet Consulting in being a smaller, specialty European vet pharma/distributor emphasizing differentiated formulations and multi-country distribution.
• Fatro: Italian veterinary pharmaceutical company that develops and distributes a broad portfolio of veterinary medicines, vaccines, and nutrition products across Europe. Comparable to Vet Consulting in product mix (pharmaceuticals, intramammary mastitis products, supplements) and in being a mid-sized European specialty vet pharma player.
• Livisto: European veterinary pharmaceutical company distributing pharmaceuticals, nutraceuticals, and biosecurity products across multiple European countries. Closely mirrors Vet Consulting's specialty-distribution model and curated product philosophy.

Broad incumbents

• MSD Animal Health (Merck Animal Health): Global animal-health division of Merck offering vaccines, anti-infectives, and pharmaceuticals across companion and production animals. Many of Vet Consulting's principal partners (e.g., vaccine suppliers) compete or align with MSD Animal Health's portfolio.
• Ceva Santé Animale: Global veterinary pharmaceutical group headquartered in France, with deep product overlap (vaccines, anti-infectives, reproduction products) and direct distribution across Europe. Acts as both a potential supplier and a competitor to specialty distributors like Vet Consulting.
• Henry Schein Animal Health: Large North American veterinary distributor that has expanded into technology and practice solutions. Relevant comparison point as a large-scale veterinary distribution competitor illustrating the consolidation trajectory Vet Consulting faces.
• Vetoquinol: French global veterinary pharmaceutical company focused on companion and production animal health. Comparable in product categories (anti-inflammatories, dermatology, nutrition) and in serving both livestock and companion-animal veterinarians via European distribution.
• Zoetis: Largest global animal-health company, offering pharmaceuticals, vaccines, diagnostics, and genetics. Overlaps broadly with Vet Consulting's portfolio and represents the type of large incumbent the Croatian distributor competes against for shelf space in clinics.
• Dechra Pharmaceuticals: UK-based specialty veterinary pharmaceuticals company with strong European and North American presence in companion-animal endocrinology, dermatology, and analgesics. Comparable to Vet Consulting's specialty positioning but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vetconsulting
• LinkedInlinkedin.com/company/vet-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vet Consulting