Coldwell Banker Preferred Realtors
- Company typePrivate
- Founded1989
- HeadquartersPlymouth, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Coldwell Banker Preferred Realtors firmographics
Firmographics- Name
- Coldwell Banker Preferred Realtors
- Legal name
- Preferred, Realtors Ltd
- Website
- https://cbpreferred.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Coldwell Banker Preferred Realtors industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Coldwell Banker Preferred Realtors is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coldwell Banker Preferred Realtors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate brokerage earning commission fees on residential property transactions for both buyers and sellers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Real estate transaction fees - rates not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Coldwell Banker Preferred Realtors product offering
Product offeringCore offering
Coldwell Banker Preferred Realtors is a residential real estate brokerage that represents home buyers and sellers in the Metro Detroit and Southeastern Michigan market through a network of over 100 agents. The company provides property search, listing, valuation, mortgage referral, and closing support services, supported by a website-based property search platform with IDX data and an AI-powered search beta.
Product overview
Coldwell Banker Preferred Realtors operates as a residential real estate brokerage offering a unified platform of services centered around property buying, selling, and renting in the Southeast Michigan market. The core product is a property search platform (currently featuring AI search in Beta) that enables users to search Single Family, Condos, Multi-Family, Commercial, and Land listings. This platform integrates with complementary services including free home valuation, instant listing alerts with market reports, buyer and seller resources, mortgage pre-approval partnerships, an agent roster directory, featured area searches, open house listings, and a sold properties database. The company also offers rental application services through a partnership with Rental Beast. All services are designed to support the company's residential brokerage operations across Metro Detroit, with home office in Plymouth Township.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Valuation Service Free instant home valuation tool enabling sellers to receive quick estimates of their property value to prepare for listing.
- Pre-Approval Services Partnership with lenders offering low rates, low fees, local underwriting, and technology-driven mortgage lending with streamlined communication throughout the process for prospective buyers.
- Agent Roster & Agent Directory Directory of over 100 agents with the ability to view individual agent profiles and contact information, enabling clients to select a representative.
- Open Houses Feature enabling users to view and search for open house listings in the Southeast Michigan market area.
- Buyer & Seller Resources Online resource directory providing tips and guidance for listing and buying homes, designed to help consumers save money during real estate transactions.
- Buyer Representation Services Full-service residential property buying representation by 100+ agents across Southeast Michigan, including property search, offer negotiation, and closing support.
- Seller Listing Services Full-service residential property listing and selling representation, including pricing strategy, listing exposure, qualified buyer attraction, and transaction closing support.
- Rental Application Service Rental listing application service through partnership with Rental Beast, featuring one-time application fees valid for 30 days, seamless online process, soft credit checks only, and fast-tracked reviews.
Companies that use Coldwell Banker Preferred Realtors
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Coldwell Banker Preferred Realtors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature1 record
Coldwell Banker Preferred Realtors partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting.
- InsideRE, LLCsupportingThird-party vendor providing text message and phone call services on behalf of Preferred, Realtors Ltd for real estate transaction communications and marketing
- Rental BeastsupportingPartner for rental application processing, allowing renters to apply through Preferred, Realtors Ltd listings with a one-time application fee valid for 30 days across participating properties
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Coldwell Banker Preferred Realtors competitors and assessment
Company assessmentEmerging players
- Compass: Tech-forward residential brokerage with proprietary platform, agent equity participation, and national scale. Represents the modern, technology-driven competitive threat to traditional commission-based brokerages.
- Redfin: Technology-first residential brokerage offering discounted commission structures and direct consumer lead generation. Competes with traditional brokerages on price and digital experience for the same buyer/seller segments.
- eXp Realty: Cloud-based, agent-centric brokerage model with revenue sharing and low overhead. Competes directly for agent recruitment and retention, which is a critical operational dynamic for any traditional brokerage.
Broad incumbents
- CENTURY 21 Real Estate: Globally recognized residential real estate franchise with similar agent-driven brokerage model. Comparable as a competing franchise option for independent brokerages and individual agents.
- Sotheby's International Realty: Luxury-focused residential real estate franchise with international referral network. Comparable franchise-affiliated brokerage model, particularly relevant for higher-priced listings in the Plymouth/Canton/An
- Berkshire Hathaway HomeServices: National residential real estate franchise network with similar agent-based brokerage model. Directly comparable to the franchise structure that Coldwell Banker Preferred Realtors operates under, with broader geographic coverage.
Direct peers
- Real Estate One: Largest independent Michigan-based residential real estate brokerage, headquartered in the same Southeast Michigan market. Directly comparable in scale, business model (transaction commissions), and local market focus.
- Howard Hanna Real Estate: Family-owned Mid-Atlantic and Midwest residential brokerage with comparable agent-driven, commission-based model. Overlaps in Midwestern geography and serves similar home-buying customer segments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coldwell Banker Preferred Realtors social profiles
Digital presenceColdwell Banker Preferred Realtors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coldwell Banker Preferred Realtors leadership team
Management profileNumber of profiles
Profiles1 record
Coldwell Banker Preferred Realtors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coldwell Banker Preferred Realtors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coldwell Banker Preferred Realtors
What does Coldwell Banker Preferred Realtors do?
Coldwell Banker Preferred Realtors is a residential real estate brokerage that represents home buyers and sellers in the Metro Detroit and Southeastern Michigan market through a network of over 100 agents. The company provides property search, listing, valuation, mortgage referral, and closing support services, supported by a website-based property search platform with IDX data and an AI-powered search beta.
Is Coldwell Banker Preferred Realtors a public or private company?
Coldwell Banker Preferred Realtors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coldwell Banker Preferred Realtors founded?
Coldwell Banker Preferred Realtors was founded in 1989. It employs 101 to 250 people.
Where is Coldwell Banker Preferred Realtors based?
Coldwell Banker Preferred Realtors is headquartered in Plymouth, United States, in the North America region.
How does Coldwell Banker Preferred Realtors make money?
One revenue line is on record: real Estate Commission.
Who are Coldwell Banker Preferred Realtors's main competitors?
Emerging players on record are Compass, Redfin and eXp Realty. Broad incumbents are CENTURY 21 Real Estate, Sotheby's International Realty and Berkshire Hathaway HomeServices. Direct peers are Real Estate One and Howard Hanna Real Estate.
Does Coldwell Banker Preferred Realtors have an API?
No public API is recorded for Coldwell Banker Preferred Realtors.
What industry is Coldwell Banker Preferred Realtors in?
Coldwell Banker Preferred Realtors's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.