What Roco does

Roco is a Brazilian manufacturer of metal-plastic plumbing solutions (soluções metalplásticas) targeting the Brazilian home water-management and gas-installation aftermarket. Its product portfolio spans six categories: MVS valves, repair parts for registers and faucets, gas installation components, mechanisms for coupled toilet tanks, water filter adapters, and hydroponic garden accessories. The company positions itself as a quality-premium provider within this segment, though no third-party certifications or awards are disclosed in available sources.

The business model is a partner-channel distribution architecture. Roco sells primarily through two indirect channels — lojistas (retail store owners who resell to end consumers) and representantes (independent sales representatives covering defined territories) — with a digital catalog at catalogo.roco.com.br serving as the central product-discovery and lead-capture surface. Catalog access is gated by a qualification form requiring name, email, phone, CNPJ (Brazilian corporate tax ID), customer-type classification, and state, indicating a B2B-oriented funnel even where consumers are technically admitted. Pricing is not publicly disclosed; transactions appear to be initiated via 'Solicite um orçamento' (request a quote) and general contact forms, with the company's main website (roco.com.br) currently in a transitional state pending a redesign.

Operating scope is single-country (Brazil, all states plus DF), with no disclosed headcount, no funding history, no parent company, no management team disclosure, and no M&A activity. The company appears to be privately held and operationally active, but the absence of financial disclosure and the mid-transition state of its primary web presence limit the depth of externally verifiable intelligence.

Name

Roco

Legal name

Roco

Website

https://roco.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Roco is a Brazilian manufacturer of metal-plastic plumbing solutions — including MVS valves, faucet repairs, gas-installation components, toilet-tank mechanisms, filter adapters, and hydroponic accessories — distributed via a retailer and sales-representative partner network across Brazil, anchored by a digital product catalog.

Ownership category

akta.pro rank

Headquarters

HQ city

Blumenau

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Roco generates revenue through the sale of physical metal-plastic products including MVS, repairs for registers and faucets, gas installations, mechanisms for coupled cisterns, filter adapters, and accessories for hydroponic gardens. The company sells primarily through distributor/retailer partnerships and direct catalog access for retailers and representatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Roco is a Brazilian manufacturer of metal-plastic plumbing solutions (soluções metalplásticas). It produces and distributes a unified portfolio including MVS valves, repair parts for registers and faucets, gas installation components, mechanisms for coupled cisterns, filter adapters, and accessories for hydroponic gardens. Products are sold primarily through a partner network of retailers (lojistas) and sales representatives (representantes) via a digital catalog, with quote-based pricing for the Brazilian market.

Product overview

Roco is a Brazilian manufacturer of metal-plastic plumbing solutions offering a unified portfolio of complementary products. The core offerings include MVS valves, repair parts for registers and faucets, gas installation components, mechanisms for coupled toilet tanks, filter adapters, and hydroponic garden accessories. These products are distributed through a digital catalog system primarily targeting retailers (lojistas) and sales representatives (representantes), with the company positioning itself as a quality premium provider in the Brazilian plumbing fixtures market.

Differentiator

Problem solved

Functional benefit

Products and services

• MVS

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Duratex: Duratex is a large Brazilian building materials conglomerate that owns the Deca brand and operates in wood panels, ceramics, and metal plumbing fixtures — a broad incumbent with overlapping channels and substantially greater scale than Roco.
• Deca: Deca, part of the Duratex group, is one of Brazil's leading premium bathroom and sanitaryware brands offering faucets, valves, and broader bathroom fixtures. It overlaps with Roco's plumbing range but operates a much wider portfolio and stronger national brand presence.
• Roca Brasil: Roca is a globally established Spanish sanitaryware and bathroom fittings brand operating in Brazil; while it spans a broader bathroom portfolio than Roco, it competes for the same premium positioning and retailer shelf space in the Brazilian market.

Direct peers

• Docol: Docol is a Brazilian manufacturer specializing in premium metal faucets, valves, and register components — closely comparable to Roco's repair-for-registers/faucets and metal-plastic valve portfolio, and competing in the same premium positioning tier.
• Lorenzetti: Lorenzetti is a major Brazilian manufacturer of showers, electric showers, faucets, and complementary water-heating accessories — overlapping Roco's household water-management category and sharing the same retail/wholesale distribution channels in Brazil.
• Hydra: Hydra specializes in toilet flushing mechanisms, coupled cisterns, and complementary bathroom fittings — a direct product-line overlap with Roco's 'mecanismos para caixas acopladas' offering and similar plumbing distribution channels in Brazil.
• Tigre: Tigre is Brazil's largest manufacturer of pipes, fittings, valves, and accessories for water, sanitation, and gas — directly overlapping with Roco's MVS, gas installation, and cistern mechanism lines and competing for the same lojista and constructor channel.
• Icasa: Icasa is a Brazilian manufacturer of metal and plastic plumbing fixtures, fittings, and accessories for residential construction — directly comparable to Roco's metal-plastic solutions portfolio and competing in the same lojista/retailer channel.
• Astra: Astra is a Brazilian manufacturer specializing in plumbing fittings, valves, toilet mechanisms, and accessories — directly overlapping Roco's valves, register repair, and cistern mechanism SKUs and serving similar B2B plumbing distribution channels.

Market position

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/canalroco
• LinkedInlinkedin.com/company/canalroco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roco