What Lagoon does

Lagoon (legally OFFRATEL LAGOON S.A.S.) is a privately held internet service provider headquartered in Nouméa, New Caledonia, where it operates as the self-reported #1 ISP with approximately 40% market share and around 27,000 subscribers. Founded in 1996 as Offratel and rebranded to Lagoon in 1999, the company delivers fiber and ADSL connectivity across the territory through three retail boutiques, an online self-service portal, phone sales, and a reseller network. Its core technology stack combines fiber-optic backhaul, Wi-Fi 6 customer-premises equipment, VoIP telephony, and smart-home integration via FRITZ! (AVM) devices such as repeaters, smart plugs, LED bulbs, and DECT phones.

The company's revenue is generated primarily through recurring monthly subscriptions across three core internet tiers — Primo+ (35 GB, 2,000 FCFP), Spido+ (100 GB, 4,000 FCFP), and Alto+ (unlimited, 4,500 FCFP) — with VoIP telephony included in most plans. Beyond core broadband, Lagoon monetizes through several adjacent streams: TV bundles with Canal+ and Clap TV, the Helia mobile recharge distribution business, FRITZ! connected-device hardware sales through retail, an international eSIM offering via linkesim.com, and a dedicated Lagoon Business division serving SMBs and enterprises with professional internet, SaaS, and hosting solutions. Specialized plans (Easy Start for newcomers, Game Changer for gamers, Promo Jeune for 18–29-year-olds) and a referral program (Parrainage) round out customer acquisition and retention mechanics.

Lagoon serves two principal customer segments: individual residential consumers (the primary base) and business customers via the Lagoon Business platform. The customer segments are horizontally defined, with the company explicitly targeting price-sensitive households, youth demographics, newcomers and movers, gamers, and professional clients. The go-to-market motion is multi-channel: direct-to-consumer through boutiques and online self-service, sales-led through phone lines and dedicated B2B sales, and indirect through a reseller network. Operating status is active and growing modestly, anchored by 25 years of brand presence, no-contract positioning, and a Conso+ loyalty program.

Name

Lagoon

Legal name

OFFRATEL LAGOON S.A.S.

Website

https://lagoon.nc

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Lagoon is the leading ISP in New Caledonia, serving roughly 27,000 residential and business subscribers with fiber/ADSL internet, VoIP, TV bundles, mobile recharges, and smart-home devices through retail boutiques, online channels, and a reseller network.

Ownership category

akta.pro rank

Headquarters

HQ city

Nouméa

HQ country

New Caledonia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Internet Subscription Services: Monthly recurring subscription fees from internet plans (Primo+, Spido+, Alto+, Easy Start, Game Changer) offering various data allowances from 35GB to unlimited with VoIP telephony included.
2. Helia Mobile Recharges: Resale of Helia mobile top-up recharges, where Lagoon acts as a distributor earning margin on recharge sales.
3. TV Bundles: Bundled internet + TV packages with Canal+ and Clap TV services, generating recurring revenue from TV subscription add-ons.
4. Connected Objects Sales: Sale of connected devices including FRITZ! Wi-Fi repeaters, smart plugs, LED bulbs, and DECT phones through retail boutiques.
5. Modem Rental: Monthly rental fees for Wi-Fi 6 modems provided to customers as part of service packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Lagoon provides fiber-optic internet subscriptions (Primo+, Spido+, Alto+, Easy Start, Game Changer) bundled with VoIP telephony to residential consumers in New Caledonia, alongside Canal+ and Clap TV packages, mobile recharges via the Helia sub-brand, eSIM Monde international connectivity, and FRITZ! smart home devices. The Lagoon Business division provides dedicated professional internet, SaaS, and hosting solutions to SMBs and large enterprises.

Product overview

Lagoon operates as a telecommunications company offering internet, mobile, and television services primarily in New Caledonia. The core product portfolio centers on three internet subscription tiers: Primo+ (35 GB, 2,000 FCFP), Spido+ (100 GB, 4,000 FCFP), and Alto+ (unlimited, 4,500 FCFP with VoIP). These are complemented by specialized plans including Easy Start for newcomers (5,500 FCFP with modem), Game Changer for gamers (6,000 FCFP), and youth promotions offering free months. The Helia sub-brand provides mobile prepaid services. Television bundling is available through Canal+ and Clap partnerships. Business solutions are delivered via the separate Lagoon Business platform covering professional internet, SaaS, and hosting. Smart home devices including FRITZ! Wi-Fi extenders, smart plugs, smart bulbs, and DECT phones are sold through retail channels, while eSIM Monde serves international travelers.

Differentiator

Problem solved

Functional benefit

Products and services

• Primo+ Internet Plan Entry-level residential internet plan offering 35 GB of monthly data with VoIP telephony included, priced at 2,000 FCFP per month for individual consumers in New Caledonia.
• Spido+ Internet Plan Mid-tier residential internet plan providing 100 GB of monthly data with VoIP telephony, priced at 4,000 FCFP per month for individual consumers seeking more data than the entry-level plan.
• Alto+ Internet Plan Premium unlimited residential internet plan with VoIP telephony including 3 hours of calls to French mobile networks, priced at 4,500 FCFP per month, with optional Multi-screen HD and Priority speed add-ons.
• Easy Start Internet Plan Internet package targeting new arrivals or those relocating to New Caledonia, offering unlimited internet with Wi-Fi 6 modem rental and VoIP telephony to 110 destinations plus 3 hours to French mobiles, at 5,500 FCFP per month.
• Game Changer Internet Plan Gaming-focused internet package offering optimized performance for gamers with unlimited internet and gaming perks, priced at 6,000 FCFP per month.
• Helia Mobile Services Mobile services sub-brand operated by Lagoon offering prepaid recharge cards (Liberté cards) for mobile connectivity, distributed through Lagoon boutiques and online channels.
• Canal+ Internet + TV Bundle Internet and television bundle combining Lagoon's internet service with Canal+ TV programming, available as a 3-in-1 package for residential subscribers.
• Clap TV Internet + TV Bundle Internet and television bundle combining Lagoon's internet service with Clap TV content for residential subscribers.
• eSIM Monde International eSIM service enabling travelers from New Caledonia to access 4G/5G connectivity abroad, offered through partnership with linkesim.com.
• Lagoon Business Business-oriented service platform providing professional internet solutions, SaaS offerings, hosting services, and dedicated internet plans tailored for enterprises from SMBs to large organizations.
• FRITZ! Connected Objects Connected home devices including the FRITZ! Repeater 1200 AX (Wi-Fi 6 range extender), FRITZ! DECT500 (smart LED bulb), FRITZ! DECT210 (outdoor smart plug), and FRITZ! Fon C6 (DECT cordless phone), sold through Lagoon retail boutiques for residential smart home integration.

Quantifiable outcome

• 40% market share in New Caledonie ISP market
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HeliacoreChannel Partner/ Reseller/ DistributorHelia is the mobile brand offered by Lagoon. Lagoon acts as a reseller and distributor for Helia mobile recharges and services, offering Liberty top-up cards and eSIM solutions for travelers through its retail and online channels.
• Canal+coreChannel Partner/ Reseller/ DistributorLagoon offers bundled internet + TV packages through Canal+ partnership, providing Canal+ channel packages as an add-on to internet subscriptions (CANAL+ 3 en 1 offer).
• Clap TVcoreChannel Partner/ Reseller/ DistributorLagoon offers bundled internet + TV packages through Clap TV partnership, providing local TV content as an option for Easy Start and other internet plans.
• linkesim.com (eSIM Monde)minorGTM or Marketing PartnerLagoon partners with linkesim.com to offer international eSIM solutions (eSIM Monde) enabling 4G/5G connectivity for travelers abroad. Lagoon earns referral commissions for customers directed to the service.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• GoMobile NC / Citicell: Mobile virtual and ISP operator active in New Caledonia. Comparable to Lagoon as a smaller challenger providing mobile and internet services in the same territory.
• Can'L (Canaalink): Competitor ISP in New Caledonia providing fiber internet and telecom services. Most directly comparable peer: competes head-to-head with Lagoon for the same residential and business subscribers in New Caledonia.
• OPT Nouvelle-Calédonie (Office des Postes et Télécommunications): State-owned incumbent telecom operator in New Caledonia providing fixed internet, mobile, and TV services. It is Lagoon's primary direct competitor for the same residential and business customers in the same territory.

Broad incumbents

• Digicel Pacific: Large mobile and broadband operator across multiple Pacific and Caribbean markets. Comparable to Lagoon in providing bundled mobile plus broadband services to consumer and SMB customers in small island territories.
• Orange Caraïbe / Orange Réunion: Major French telecom group operating in overseas territories with broadband, mobile, and TV. Comparable to Lagoon in offering converged telecom services to consumers and businesses in a French overseas jurisdiction.

Regional players

• Vodafone Fiji: Major Pacific Islands telecom operator providing fixed, mobile, and broadband. Comparable to Lagoon as an incumbent ISP plus mobile operator in a small Pacific island market with similar customer profile.
• Vini (Tikiphone / Onati): Largest telecom operator in French Polynesia offering mobile, internet, and TV. Comparable to Lagoon as a tier-1 ISP/mobile operator serving a small French Pacific territory with bundled telecom offerings.
• SFR Caraïbe / Outremer Telecom: Telecom operator serving French overseas territories with fixed, mobile, and broadband services. Comparable business model — ISP plus mobile plus TV bundles — in a small, geographically isolated market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtcHi10DcBO5WOBzj_JPljg
• Facebookfacebook.com/lagoonNC
• LinkedInlinkedin.com/company/offratel
• Instagraminstagram.com/lagoon_nc
• Xx.com/Lagoon_Internet

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lagoon