What SFR Caraïbe does

SFR Caraïbe is the commercial brand used by three operating entities — OUTREMER TELECOM SAS, World Satellite Guadeloupe (WSG), and Martinique TV Câble (MTVC) — to deliver mobile, fixed internet, and pay-TV services across the French Caribbean territories of Martinique, Guadeloupe, and Guyane. Owned by the Altice Group via ALTICE BLUE TWO and licensing the SFR trademark from Société Française de Radiotéléphone SA, the company operates 4G and 5G mobile networks on the 3.5 GHz band together with FTTH fiber-to-the-home infrastructure delivering theoretical speeds up to 8 Gb/s down and 1 Gb/s up. Its product set spans postpaid and prepaid mobile plans (Carré 10Go to 300Go, SFR La Carte, eSIM), fiber and wireless-home internet tiers (Start, Prima, Premium Plus, Box 4G, Box 5G), content bundles (SFR TV with 200+ channels, RMC Sport, Ciné+), and value-added services (SFR Cloud, Cafeyn, Smart WiFi 6, Internet Garanti 4G backup, RogerVoice accessibility). Distribution runs through more than 40 company-owned retail boutiques across the three territories, the sfrcaraibe.fr e-commerce site, the SFR Mon Compte iOS/Android app, and a dedicated SFR Business enterprise sales channel.

The company monetizes primarily through subscription recurring revenue from mobile and fixed plans, supplemented by hardware sales (Apple iPhone, Samsung Galaxy, Xiaomi Redmi devices, including refurbished units), premium content add-ons, and a prepaid usage-based stream (SFR La Carte). Promotional mechanics — two months free on mobile/fiber plans, up to €100 device discounts for number portability, €10–20 referral rewards capped at five referrals per year, and SFR Family! progressive household bundling with savings up to €50/month — drive acquisition and reduce churn. Independent third-party validation is a core positioning pillar: SFR Caraïbe holds nPerf #1 mobile internet rankings across all three territories and is 1st or 1st ex aequo on 40 of 47 ARCEP 2025 mobile quality criteria. Customer mix is dominated by long-tail residential consumers across three territories, with a smaller B2B segment served through SFR Business, and the company is led by Gregory Burlinchon as President / Permanent Representative of Altice Blue Two.

Forward operations emphasize 5G expansion, the August–October 2026 shutdown of legacy 2G infrastructure, and continued ranking defense. The company maintains consistent workplace-equity credentials with an Index Egalité Professionnelle score of 92/100 in 2025 and historical scores between 92–95 since 2018, and pursues a dense portfolio of local social and environmental partnerships (RogerVoice, Cohésion Numérique, DuoDay, Secours Catholique, ONCA wildlife conservation). Revenue, headcount, and detailed financial metrics are not publicly disclosed in available sources.

Name

SFR Caraïbe

Legal name

SFR Caraïbe is the commercial brand used by the entities OUTREMER TELECOM SAS, WORLD SATELLITE GUADELOUPE (WSG) SAS, and MARTINIQUE TV CÂBLE (MTVC) SA

Website

https://sfrcaraibe.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

SFR Caraïbe is the Altice-owned telecommunications operator serving Martinique, Guadeloupe, and Guyane, offering 4G/5G mobile, FTTH fiber, and TV services to residential and business customers through more than 40 retail boutiques and digital channels.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Broadband over Powerline (BPL) Network Operators (HDAIACAI)

akta.pro secondary industries

Set-Top Box, CPE & Home Video Distribution Hardware (STB/Gateways/Remotes) (MPABAGAI), Service Function Chaining (SFC) (HDAFANAH)

Keywords

• Mobile telecommunications services
• Fiber broadband internet
• 4G and 5G mobile plans
• Pay TV entertainment
• Business telecom solutions

Headquarters

HQ city

Fort-de-France

HQ country

Martinique

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile Subscriptions: Monthly recurring revenue from mobile plans (Carré 10Go, 30Go, 150Go, 200Go, 300Go) with 4G and 5G options. Plans include unlimited calls to fixed and mobile in Caribbean, Metropolitan France, and 100+ international destinations. Revenue from add-ons including data sharing (Partage de gigas) and international roaming.
2. Fixed Internet Subscriptions: Monthly recurring revenue from fiber (FTTH), 4G, and 5G home internet packages. Premium Plus includes 200+ TV channels and premium sports content (RMC Sport). Starter and basic tiers provide essential connectivity with included TV services.
3. Device Sales: Revenue from smartphone sales including Apple iPhone, Samsung Galaxy, and Xiaomi Redmi lines. Devices sold at full price or subsidized with 24-month mobile plan commitment (formules GOLD). Refurbished devices also available at lower price points.
4. Television/Content: Premium TV content including RMC Sport (sports channels), Ciné+ cinema packages, and 180+ TV channels bundled with Premium Plus fiber plans. Additional TV services on secondary screens via Multi-TV option.
5. SFR Family Bundling: Family plan revenue combining box and mobile subscriptions. Up to €50/month savings when bundling multiple lines. Multi-line households receive progressive discounts based on number of lines (2-5 lines).
6. Recharge/Carte Prepaid: Prepaid mobile service (SFR La Carte) with airtime recharges starting at €5 for 10GB. Revenue from one-time recharge purchases for mobile users preferring prepaid model.
7. Professional Services (SFR Business): Business telecommunications services including mobile plans, fixed internet, and custom solutions for enterprises. Dedicated business sales channel with tailored offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

SFR Caraïbe delivers mobile voice and data services (4G/5G postpaid and prepaid), fixed broadband internet (FTTH fiber up to 8 Gb/s, Box 4G/5G fixed wireless), and pay-TV entertainment (SFR Connect TV with 180+ channels). The operator sells directly to residential customers and to businesses via its SFR Business division, distributing through its own Caribbean retail network and digital channels.

Product overview

SFR Caraïbe is a telecommunications operator serving Martinique, Guadeloupe, and Guyane in the French Caribbean. The company operates as a single unified brand under the Altice/Outremertelecom group, offering three interconnected service pillars: (1) Mobile services — 5G/4G mobile plans (Forfaits Mobile 5G), prepaid cards (SFR La Carte), eSIM, and mobile device sales spanning Apple iPhone, Samsung Galaxy, and Xiaomi Redmi lines; (2) Fixed internet — fiber-to-the-home (Fibre/FTTH) with speeds up to 8 Gbps, Box 4G (4G-fixed broadband), Box 5G (5G-fixed broadband), Smart Wifi, and Internet Garanti (backup); and (3) TV and entertainment — SFR TV, RMC Sport, and SFR Connect TV. The SFR Family sub-brand bundles mobile and fixed services for household savings. Add-on services include SFR Cloud (cloud storage), Cafeyn (digital press), and Partage de Gigas (data sharing). The company also provides business services through SFR Business and accessibility support including RogerVoice integration.

Differentiator

Problem solved

Functional benefit

Brands

• SFR Family!: Bundle offer combining mobile and fixed internet services with family discounts up to €50/month
• SFR Connect TV
• SFR La Carte
• SFR Business

Products and services

• SFR La Carte Prepaid mobile offering (recharges and pay-as-you-go plans) for consumers in Martinique, Guadeloupe and Guyane who do not want a long-term mobile commitment.
• Forfaits Mobile 5G Postpaid mobile plans with 5G access, generous data envelopes and unlimited calls/SMS, sold with optional 24-month device financing for Caribbean consumers.
• Fibre FTTH Fiber-to-the-home fixed broadband subscription with headline speeds up to 8 Gb/s, sold standalone or as part of a quad-play bundle with mobile and TV for residential customers.
• Box 4G 4G fixed-wireless home internet box for Caribbean households located outside the FTTH footprint or awaiting fiber deployment.
• Box 5G 5G fixed-wireless home internet box offering higher throughput than the 4G version for residential customers in 5G-covered Caribbean areas.
• SFR Connect TV Pay-TV service delivered through a connected set-top box with 180+ channels, integrated OTT apps (including RMC Sport) and replay/VOD functions; sold as a standalone option or bundled with fiber.
• SFR Family Multi-line family mobile bundle that aggregates up to several SFR La Carte or postpaid lines on a single bill with up to €50/month in advertised savings.
• SFR Business Dedicated B2B telecom offering for professionals, SMEs and public-sector entities in Martinique, Guadeloupe and Guyane: business mobile fleets, fixed lines, dedicated internet, cloud and hosting services with contractual SLAs.
• Téléphones SFR Caraïbe Smartphone catalog sold alongside SFR mobile plans, typically financed over a 24-month commitment; offered in both physical boutiques and online.
• eSIM SFR Caraïbe Digital SIM (eSIM) profile provisioning for compatible smartphones and connected devices, enabling activation without a physical SIM card on SFR Caraïbe mobile plans.

Quantifiable outcome

• nPerf #1 ranking in mobile internet for all three Caribbean territories with scores of 99,858 (Guyane), 116,256 (Martinique), 114,715 (Guadeloupe)
• +3 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered minor.

• Why Not / Festival WhycellaminorOthersPartnership for phone and equipment collection during festival events to support recycling and circular economy initiatives. Includes collection points in SFR boutiques.
• GuyaclicminorOthersDonation of computer equipment (printers, scanners, screens) to Guyaclic organization supporting digital inclusion in French Guiana.
• Le Monde des AbeillesminorOthersSponsorship of beehives to support pollinator protection and biodiversity awareness in Caribbean ecosystems.
• ONCA (Organisation Nationale de la Conservation de la Faune Sauvage)minorOthersPartnership for wildlife protection in French Guiana. SFR Caraïbe sells reusable shopping bags (€3) in Guyane boutiques with proceeds supporting ONCA conservation efforts.
• Cohésion NumériqueminorOthersPartnership for beach cleanup and digital waste recycling operations in French Guiana, supporting environmental sustainability.
• Association Amazones GuyaneminorOthersSupport for 'Le Nid' - a dedicated space for welcoming, listening, and supporting women affected by cancer in French Guiana.
• Secours CatholiqueminorOthersAnnual Christmas solidarity collection in Martinique, Guadeloupe, Guyane, and Paris. Gifts donated to adolescents and adults in precarious situations.
• K2 EsportsminorOthersSupport for K2 YOU charitable digital event - 40-hour Twitch streaming marathon by 40 Caribbean streamers. €12,000+ raised for sickle cell disease research. SFR Caraïbe provided connectivity and sponsorship.
• DuoDayminorOthersNovember 2024 participation in DuoDay event allowing disabled persons to shadow SFR Caraïbe teams for professional immersion experience.
• Transat Café L'OrminorOthersSupport for inclusive sailing regatta in Martinique bringing together able-bodied and disabled sailors on the same waters.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bouygues Telecom: Major French mobile and fixed operator with overlapping technology (5G, FTTH) and competitive positioning. Operates broadly in French telecom market with comparable product offerings though no Caribbean presence.
• Free (Iliad): Major French telecom operator providing mobile and fixed broadband services. Comparable technology and competitive pressure dynamic, though primarily metropolitan France focused with limited presence in the Antilles-Guyane zone.
• SFR (Société Française du Radiotéléphone SA): Metropolitan France parent/brand owner offering the same mobile, fiber, and TV portfolio in mainland France. Comparable technology stack and product structure, though SFR Caraïbe operates as a smaller regional licensee within the broader SFR ecosystem.

Direct peers

• Orange Caraïbe: Direct competitor across mobile, fixed internet, and TV services in Martinique, Guadeloupe, and Guyane. Operates the same ARCEP-regulated zone and frequently ties SFR Caraïbe on nPerf and ARCEP quality rankings, making it the closest comparable business.
• Digicel: Caribbean-focused mobile and fixed telecom operator competing in similar geographies with bundled mobile, broadband, and TV offerings. Comparable in business model and target customer base, though primarily focused on English-speaking Caribbean markets.

Regional players

• Zeop: Reunion Island-based fiber and fixed telecom operator serving French overseas territory. Comparable as an Altice/SFR-affiliated regional operator, though serving a different French overseas market (Indian Ocean vs Caribbean).
• Dauphin Telecom: Caribbean-focused telecom operator in Guadeloupe, Saint-Martin, and Saint-Barthélemy. Comparable as a smaller regional competitor offering mobile and fixed services in adjacent Caribbean French overseas territories.

Emerging players

• Canal+: Pay-TV operator providing premium sports and entertainment content that competes with SFR Caraïbe's TV bundles including RMC Sport. Increasingly overlapping in OTT/streaming distribution in overseas French territories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvz2cXF1Rlz_dKbzqj5hxGg
• Facebookfacebook.com/SFRCaraibe
• Instagraminstagram.com/sfrcaraibe.officiel
• LinkedInlinkedin.com/company/sfrcaraibe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFR Caraïbe