Mogo Wildlife Park

Name

Mogo Wildlife Park

Legal name

Australian Wildlife Parks

Website

https://mogowildlifepark.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wildlife Park / Zoo Admissions and Experiences

NAICS

Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industries

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD), Wildlife Safaris & Game Drives (THAJAIAB), Wildlife Conservation & Species Protection (BPAGAGAB)

Keywords

• Wildlife conservation park
• Animal encounters
• Zoo admissions
• Annual memberships
• Educational excursions

Headquarters

HQ city

Mogo

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Admission Tickets: Revenue from general admission tickets to the park, with various pricing tiers including family bundles, individual tickets, and group rates.
2. Animal Encounters: Additional paid experiences including close-up animal encounters, feeding sessions with lions, tigers, meerkats, and other wildlife.
3. Annual Passes: Recurring membership revenue from Explorer Annual Passes offering unlimited park visits, discounts, and member benefits.
4. Gift Shop and Cafe: Retail revenue from gift shop merchandise and food/beverage sales at park cafes.
5. Zookeeper for a Day Programs: School holiday programs for children aged 5-11, offering behind-the-scenes animal care experiences.
6. Wildlife Photography Course: Full-day professional photography workshops at $349 per person.
7. Birthday Parties and Events: Hosted birthday party packages and event bookings for groups.
8. Wildlife Adventure Trail: Self-guided activity trails for children at $19.99 per child.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mogo Wildlife Park operates a wildlife park in Mogo, NSW, housing over 300 animals from endangered and rare species including gorillas, white rhinoceros, lions, tigers, and silvery gibbons. The park sells general admission tickets, annual memberships, close-up animal encounters, school holiday programs, wildlife photography workshops, and education excursions, supported by an on-site gift shop and cafe. As part of the Australian Wildlife Parks group, it offers multi-park annual passes that grant access to a network of three NSW wildlife parks.

Product overview

Mogo Wildlife Park is a wildlife conservation park offering a unified visitor experience centered on its core wildlife park attraction featuring over 300 animals from endangered species. The park operates a modular add-on product strategy, where visitors can enhance their core admission with paid experiences including Animal Encounters (lion feeding, tiger encounters), Zookeeper for a Day school holiday programs for children aged 5-11, Wildlife Adventure Trail self-guided activities for kids, and ZOOm Wildlife Photography workshops. The company also offers tiered annual pass memberships (Ultimate Explorer for all three Australian Wildlife Parks, Classic Explorer for Mogo-only, and Companion Pass for accessibility needs), seasonal package bundles like Winter Family Bundles, birthday party packages, education programs, and a Stay N Play accommodation partnership network. Gift cards and general admission tickets are processed through the Roller third-party ticketing platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mogo Wildlife Park General Admission

Quantifiable outcome

• Over $330 in Ultimate Explorer member benefits included for FREE
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hunter Valley Wildlife ParkcoreStrategic or Co-development PartnerSister park within the Australian Wildlife Parks group, located under two hours from greater Sydney. Both parks share breeding and conservation programs, animal movement resources, and combined annual pass offerings.
• Featherdale Sydney Wildlife ParkcoreStrategic or Co-development PartnerSister park within the Australian Wildlife Parks group. Part of the three-park network offering combined Ultimate Explorer Annual Passes and shared conservation initiatives.
• Lincoln Downs ResortminorGTM or Marketing PartnerStay N Play partner located 13.6km from Mogo Wildlife Park. Boutique country retreat offering restaurant, pool, tennis court, and wedding/conference facilities. Provides accommodation recommendations to park visitors.
• The Bower At BrouleeminorGTM or Marketing PartnerStay N Play partner located 7.5km from Mogo Wildlife Park. Private forest retreat on 100-acre property with villa accommodations and beach access. Provides accommodation recommendations to park visitors.
• Abode Malua BayminorGTM or Marketing PartnerStay N Play partner located 13km from Mogo Wildlife Park. 4-star hotel with restaurant, free WiFi, family rooms, and amenities. Provides accommodation recommendations to park visitors.
• Jaguar Stay MogominorGTM or Marketing PartnerStay N Play partner located only 0.85km from Mogo Wildlife Park. Luxury one-bedroom villas with private plunge pools and architecturally designed finishes. Provides premium accommodation recommendations to park visitors.
• Clyde View Holiday ParkminorGTM or Marketing PartnerStay N Play partner located 13.2km from Mogo Wildlife Park near Batemans Bay. Offers villa accommodations and family-friendly holiday options. Provides accommodation recommendations to park visitors.
• Batemans Bay Holiday Park and YHAminorGTM or Marketing PartnerStay N Play partner located 11km from Mogo Wildlife Park near Batemans Bay. Offers family cabins, powered/unpowered sites, and hostel beds. Provides affordable accommodation recommendations to park visitors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hunter Valley Wildlife Park: Sister park within the Australian Wildlife Parks group located under two hours from greater Sydney. Shares Ultimate Explorer Annual Pass benefits, breeding/conservation programs, and ticketing infrastructure with Mogo.
• Werribee Open Range Zoo: Zoos Victoria-operated safari-style wildlife park near Melbourne featuring open-range animal exhibits and guided safari experiences. Comparable in offering drive-through/safari-style wildlife viewing and conservation messaging, but in the Victorian catchment.
• Monarto Safari Park: Large open-range safari park near Adelaide operated by Zoos South Australia. Comparable in safari/wildlife park format with drive-through experiences and conservation focus, but in the South Australian catchment.
• Featherdale Sydney Wildlife Park: Sister park within the Australian Wildlife Parks group operating in the Sydney catchment. Most direct peer: shares annual pass network, conservation programs, and brand umbrella with Mogo, but serves a far larger urban population within ~1 hour of Sydney.
• Currumbin Wildlife Sanctuary: Established Australian wildlife park on the Gold Coast offering ticketed wildlife encounters, animal experiences, and annual memberships. Operates a similar visitor-facing model with close-up animal encounters and education programs, but in a different regional catchment.

Broad incumbents

• Melbourne Zoo: Major metropolitan zoo operated by Zoos Victoria, offering broad wildlife exhibits, education programs, and annual memberships. Comparable in core offerings but at a much larger scale, with broader species collection and institutional reach.
• WILD LIFE Sydney Zoo: Indoor wildlife attraction in Darling Harbour, Sydney, offering close-up animal encounters in a CBD-tourist setting. Comparable in offering ticketed animal encounters for families and tourists, but operates from an urban aquarium-style footprint rather than a park/conservation model.
• Australia Zoo: Iconic Queensland wildlife park founded by the Irwin family, offering ticketed wildlife encounters, animal experiences, and conservation programs. Significantly larger scale and global brand recognition; comparable in mission (conservation + encounters) but with much broader visitor pull.
• Taronga Zoo Sydney: Australia's flagship zoo in Sydney, operated by a conservation trust. Comparable in offering wildlife experiences and conservation messaging, but at much greater scale, brand recognition, and institutional backing — competing for the same Sydney/N NSW tourist and education segments.

Regional players

• Orana Wildlife Park: New Zealand's only open-range zoo near Christchurch, offering wildlife encounters and conservation programs. Comparable in mission and visitor experience model, but serves a different geography (NZ South Island) rather than directly competing in NSW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mogozoo
• Facebookfacebook.com/mogowildlifepark

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mogo Wildlife Park