Marine Tech

What Marine Tech does

Marine Tech is a family-owned marine retail and service business operating as Russell Marine (Acle) Limited, headquartered at South Walsham on the Norfolk Broads in the United Kingdom. Founded in 1987 and employing between 11 and 50 staff, the company functions as a multi-brand marine dealership serving East Anglia, supplying new and used boats (Maxima Boats, River Boats, AB Inflatables, Honwave Inflatables), outboard engines spanning 2.3 to 350 horsepower from manufacturers including Yamaha, Honda, Tohatsu, Mariner, Mercury, Avator, and Torqeedo (electric), plus trailers (Extreme Trailers), paddle boards, kayaks, moorings, parts, and accessories.

The business operates an integrated sales-and-service model. The South Walsham site houses the boat and outboard showroom alongside a fully equipped workshop, wet dock, and 6-tonne lift, supporting winterisation, GRP repairs and polishing, anti-fouling, RIB and inflatable repairs, marine electronics installation, upholstery, full refits and restorations, and a brokerage service for used boats. Revenue is generated predominantly through unit-priced product sales (boats, engines, trailers, parts) and professional service work, with parts additionally distributed globally via an eBay storefront.

Go-to-market is primarily direct-to-consumer through the physical showroom, supported by a content-led website, telephone and email inquiries, and the eBay e-commerce channel for spares. The customer base is fragmented across individual recreational boaters using the Norfolk Broads and coastal waters, and yacht and marina purchasers of tenders and propulsion. Competitive positioning rests on main-dealer brand appointments across the major outboard and boat marques, in-house service infrastructure, and family-business continuity; no institutional investment, M&A activity, or disclosed financial figures are present in the input.

Name

Marine Tech

Legal name

Russell Marine (Acle) Limited

Website

https://marine-tech.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Marine Tech is a family-owned multi-brand marine dealership on the Norfolk Broads, UK, selling boats, outboard engines, marine services, parts, and accessories to recreational boaters in East Anglia and to global parts customers via an eBay store.

Ownership category

akta.pro rank

Product category

Marine Retail and Services

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Engine & Mechanical Overhaul (Main/Aux Engines, Pumps, Valves, Compressors) (TLAHAMAD), Underwater Hull Inspection, Cleaning & Propeller Services (TLAKAKAJ), Electrical, Automation & Control Systems Repair (TLAKAKAG)

Keywords

• Marine dealership
• Boat sales
• Outboard engines
• Marine services
• Boat brokerage

Headquarters

HQ city

South Walsham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Boat Sales: Sale of new boats including Maxima Boats, River Boats, AB Inflatables, and Honwave Inflatables. Also brokerage/used boat sales.
2. Outboard Engine Sales: Sale of new outboard engines from Yamaha, Honda, Tohatsu, Mariner, Mercury, and Torqeedo electric engines ranging from 2.3hp to 350hp.
3. Marine Services: Workshop services including repair, maintenance, winterisation, storage, GRP repairs, anti-fouling, RIB/inflatable repairs, marine electronics installation, upholstery repairs, and full refits.
4. Parts and Accessories: Spare parts, accessories, and consumables for outboard engines. Sold via website and eBay store with worldwide dispatch.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Marine Tech is a multi-brand marine retailer selling new and used boats (Maxima Boats, River Boats, AB Inflatables, Honwave Inflatables), outboard engines from 2.3hp to 350hp (Yamaha, Honda, Tohatsu, Mariner, Mercury, Torqeedo), trailers, paddle boards, kayaks, and marine parts/accessories. The company also provides marine maintenance, repair, winterisation, storage, and restoration services from a South Walsham showroom and workshop with on-site wet dock and 6 tonne lift, alongside boat brokerage and moorings at Acle Marina.

Product overview

Marine Tech is a family-run marine business based on the Norfolk Broads in South Walsham, operating as Russell Marine (Acle) Limited t/a Marine Tech. The company operates as a multi-brand marine dealership offering boats (new and used), outboard engines (petrol and electric), trailers, paddle boards, kayaks, parts and accessories, and comprehensive marine services. Their boat portfolio includes Maxima Boats (Dutch-style sloops), River Boats, AB Inflatables, and Honwave Inflatables. Outboard engine offerings span Yamaha, Honda, Tohatsu, Mariner, Mercury, Avator, and Torqeedo brands with power ranging from 2.3hp to 350hp. Marine services include maintenance, repairs, winterisation, storage, and restoration. The company also provides brokerage services and moorings at Acle Marina, serving as a one-stop marine shop for East Anglia.

Differentiator

Problem solved

Functional benefit

Products and services

• Outboard Engines Retail sales of new outboard engines from leading manufacturers including Yamaha, Honda, Tohatsu, Mariner, Mercury, Avator, and Torqeedo electric engines, with power ranging from 2.3hp to 350hp. Pricing publicly listed per engine, with repair, replacement, and servicing through fully equipped workshops and worldwide dispatch of genuine parts. Targeted at individual boat owners and marine enthusiasts.
• Boats (New and Used) Sales of new boats from Maxima Boats (Dutch-style sloops from 4.90m to 9.20m), River Boats (compact impact-resistant boats for sports and leisure), AB Inflatables (luxury inflatables with aluminium or GRP hulls), and Honwave Inflatables (lightweight PVC inflatables for inland and coastal use). Package pricing includes boat, engine, delivery, rigging and preparation. Also offers used boats via brokerage.
• Marine Services Full range of marine maintenance, repair, restoration and servicing including winterisation and storage, GRP repairs and polishing, anti-fouling, RIB/inflatable repairs and restoration, marine electronics installation and repair, upholstery/cover repairs and refits, and full refits and restorations. Delivered from the South Walsham workshop with on-site wet dock and 6 tonne lift enabling in-water or out-of-water servicing.
• Extreme Trailers Retail of Extreme Trailers, designed and manufactured in Southampton, offering one of the largest catalogues of boat trailers in the UK. Sold to boat owners needing road transport and slipway launch/recovery solutions.
• Paddle Boards and Kayaks Retail of paddle boards and kayaks for water sports and leisure activities. Stocked at the Marine Tech showroom for individual consumer purchase.
• Parts and Accessories Genuine outboard engine spare parts, accessories, and consumables sold through the Marine Tech website and eBay store, with worldwide dispatch on a daily basis.
• Moorings Mooring facilities available at Acle Marina (Boat Dyke Lane, Acle, Norwich, NR13 3AZ) for boat owners needing secure berthing on the Norfolk Broads.
• Brokerage Service Boat brokerage service assisting customers with buying and selling boats, whether upgrading, downsizing, or entering the boating market for the first time. Sales process managed by an experienced brokerage team.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Maxima BoatscoreChannel Partner/ Reseller/ DistributorMain dealers for Maxima Boats, a Dutch brand of sloops and tenders ranging from 4.90m to 9.20m. Marine Tech offers full sales, delivery, rigging and preparation services for Maxima boats.
• YamahacoreChannel Partner/ Reseller/ DistributorMarine Tech is a main dealer for Yamaha outboard engines in East Anglia.
• Honda MarinecoreChannel Partner/ Reseller/ DistributorMain dealers for Honda Marine outboard engines. Honda engines are featured on Maxima boats and Honwave inflatable packages.
• TohatsucoreChannel Partner/ Reseller/ DistributorMain dealers for Tohatsu outboard motors at South Walsham. Full range from 3.5hp to 115hp available.
• MarinercoreChannel Partner/ Reseller/ DistributorMain dealers for Mariner outboard motors, a brand offering FourStroke power from 2.5hp to 150hp.
• MercurycoreChannel Partner/ Reseller/ DistributorMarine Tech is a first choice dealer for Mercury outboard engines in East Anglia.
• TorqeedocoreChannel Partner/ Reseller/ DistributorAppointed dealers for Torqeedo electric outboard motors.
• AB InflatablescoreChannel Partner/ Reseller/ DistributorStockists of AB Inflatable boats, including Lammina aluminium hull series. Offer bespoke customising service.
• HonwavecoreChannel Partner/ Reseller/ DistributorMain dealers for Honwave inflatable boats at South Walsham. Range of PVC inflatables suitable for tender, fishing, or leisure use.
• River BoatsminorChannel Partner/ Reseller/ DistributorStockists of River Boats, compact, impact resistant boats ideal for sports, fishing and leisure.
• Extreme TrailersminorChannel Partner/ Reseller/ DistributorStockists of Extreme Trailers, designed and manufactured in Southampton, offering one of the largest catalogues of boat trailers in the UK.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunseeker: Major UK luxury yacht manufacturer with an extensive global dealer network and after-sales service operations. Overlaps with Marine Tech's distribution and service capabilities but at a vastly larger scale and in a different price segment.
• Princess Yachts: UK luxury motor yacht manufacturer with its own dealer/sales network. Comparable to Marine Tech only insofar as it operates the brand-and-dealer model in UK marine, but at much higher unit price points and global scale.
• Fairline: Established UK luxury yacht builder with branded dealer and service operations. Indirect overlap with Marine Tech on the dealer distribution side; competes for premium marine service talent and customers in the UK.

Direct peers

• Bates Wharf Marine: Multi-brand UK boat and outboard dealer with showroom, brokerage, and service facilities across multiple locations. Closely comparable to Marine Tech in product breadth (boats, engines, parts) and service-led dealer model, though operating across southern England rather than East Anglia.
• Boats.co.uk: Large UK multi-brand boat retailer combining physical showrooms with a strong online sales platform. Comparable product breadth (new and used boats, outboards, finance) and represents the national-scale competitive model Marine Tech operates against.
• Fox's Marina & Boatyard: Suffolk-based marina, brokerage, and marine services operator on the East Anglian coast. Closely comparable to Marine Tech in geography (East Anglia), customer base (leisure boaters), and combined mooring/service/sales offering.
• Tingdene: UK operator combining boat sales with marina/moorings and marine services across multiple sites. Highly comparable to Marine Tech's mix of new/used boat sales, moorings, and after-sales service under one group umbrella.
• Norfolk Yacht Agency: Norfolk Broads-area marine services and boat sales operator offering similar brokerage, servicing, and mooring services. Directly comparable on geography and overlapping product/service mix.
• Haines Marine Services: UK regional marine services and boat sales business combining brokerage, repairs, and outboard servicing. Comparable mid-scale regional dealer/service hybrid model.
• JD Marine: UK outboard engine specialist and marine services provider offering sales, servicing, and parts. Comparable to Marine Tech on engine-led retail and aftersales service focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/MarineTechUK
• Facebookfacebook.com/marinetechuk
• LinkedInlinkedin.com/company/marine-tech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marine Tech