What INNOVA Longarm does

INNOVA Longarm is a US-based manufacturer of longarm quilting machines and complementary quilting automation systems, operating as a brand and division of ABM International, Inc., a four-generation family-owned industrial sewing conglomerate founded in 1947. The company's core product is the M Series longarm quilting system, available in M20, M24, and M28 configurations with 20", 24", and 28" throat sizes, paired with the INNOVA Pro Frame (5' to 12'). Differentiated technology includes the patented rotating sew head, Lightning Stitch regulator (2-22 stitches per inch), AutoPilot Mach 3 computerized quilting system with 600+ built-in patterns, PantoVision T2 digital pantograph, and Grand Format Embroidery hoop-less embroidery module. All machines are manufactured at ABM's facility in Montgomery, Texas, with rated capacity of 1,000 machines per year and a portfolio of 30+ US patents supporting the product line. The company sells through a nationwide authorized dealer network (including enterprise retailers like Missouri Star Quilt Company), direct quote requests, and an e-commerce store for parts, accessories, and software, supplemented by a 5-day INNOVA Longarm University training program operated from Texas and Georgia.

INNOVA's revenue model is a hybrid of hardware sales (machine systems sold via quote-based pricing through dealers), perpetual software licenses (AutoPilot Mach 3 at $5,990 with PC / $3,495 software only, PantoVision T2 at $4,499, C2 upgrade at $2,495), training services ($2,495 per 5-day workshop), recurring parts and consumables (INNOVATECH thread, notions, replacement parts ranging from $2 to $475), and financing referral fees through partner Synergy Financial. The company primarily targets two segments: hobby quilters seeking professional-grade capability and professional quilting service businesses (longarm service providers, custom quilters), with quilt retailers and authorized dealers as a secondary channel.

The company monetizes a high-touch, multi-revenue-stream model anchored by a 10-year limited warranty and 24/7 US-based technical support, with strategic focus on category leadership (#1 customer-promoted longarm brand recognition in 2026) and piece-proof engagement through quilt shows (Houston Quilt Festival, AQS Paducah), the Discover & Create blog, active social media on Facebook/Instagram/YouTube/Twitter, an extensive video tutorial library, and community projects such as Quilts of Valor. No external funding, institutional investment, or public market activity has been disclosed.

Name

INNOVA Longarm

Legal name

ABM International, Inc.

Website

https://innovalongarm.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

INNOVA Longarm, a brand of family-owned ABM International (founded 1947), manufactures longarm quilting machines and computerized quilting systems (M Series, AutoPilot Mach 3, PantoVision, Grand Format Embroidery) in Montgomery, Texas, serving hobby quilters, professional quilting businesses, and quilt retailers through a nationwide dealer network and 10-year warranty.

Ownership category

akta.pro rank

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Longarm Machine Sales: Sale of INNOVA M Series longarm quilting machines (M20, M24, M28) and Classic models. Machines are sold through authorized dealer network with quote-based pricing.
2. Software Licenses and Upgrades: Sales of AutoPilot Mach 3 software, PantoVision T2, Grand Format Embroidery modules, and C2 upgrades for Classic owners. Digital delivery with license activation.
3. Parts and Accessories: Extensive catalog of replacement parts (sewhead, frame, electrical), accessories, notions, bobbins, needles, and INNOVATECH thread products sold through e-commerce.
4. Training Workshops: INNOVA Longarm University offers 5-day hands-on workshops for AutoPilot Mach 3, Grand Format Embroidery, and maintenance training at locations in Texas and Georgia.
5. Financing Services: Partnership with Synergy Financial providing financing programs for quilting industry customers, generating referral/arrangement fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

INNOVA Longarm designs, manufactures, and sells longarm quilting machines and computerized quilting systems under the INNOVA brand for hobby and professional quilters. The product portfolio centers on the M Series longarm machines (M20, M24, M28) paired with multi-size Pro Frames, complemented by automation software modules (AutoPilot Mach 3, PantoVision T2, Grand Format Embroidery), the Lightning Stitch regulator, replacement parts, accessories, INNOVATECH thread, and hands-on training through INNOVA Longarm University.

Product overview

INNOVA Longarm manufactures a comprehensive portfolio of longarm quilting machines and computerized quilting systems, all proudly made in the USA at their Montgomery, Texas facility. The product line centers on the M Series longarm machines (M20, M24, M28) with varying throat sizes (20", 24", 28"), which can be paired with the INNOVA Pro Frame system available in multiple lengths. The ecosystem includes complementary software modules: AutoPilot Mach 3 provides computerized quilting automation with over 600 built-in patterns; Grand Format Embroidery adds hoop-less embroidery capability; and PantoVision T2 offers digital pantograph quilting on a front-facing tablet. The Lightning Stitch stitch regulator ensures consistent stitch quality. Additional offerings include INNOVATECH thread, replacement parts, accessories, notions, digital quilting patterns, and INNOVA Longarm University training workshops. The company backs its products with a 10-year warranty and 24/7 customer support. INNOVA also offers financing through Synergy Financial and maintains a dealer network across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• M Series: INNOVA M Series Longarm Quilting Machines - designed for quilters who want professional-quality results with smooth performance and precision stitching. Available in M20, M24, and M28 models with multiple throat sizes.
• AutoPilot Mach 3
• Grand Format Embroidery
• PantoVision T2
• Lightning Stitch

Products and services

• INNOVA M20 Longarm Quilting System Compact longarm quilting machine with a 20-inch throat for free-motion quilting or with optional AutoPilot Mach 3 and PantoVision T2 computerized quilting.
• INNOVA M24 Longarm Quilting System Longarm quilting system with a 24-inch throat offering flexible options for free-motion quilting, AutoPilot Mach 3 automation, or PantoVision T2 pantograph quilting.
• INNOVA M28 Longarm Quilting System Flagship longarm quilting machine with a 28-inch throat, fully equipped with AutoPilot Mach 3 for automated precision quilting.
• INNOVA Pro Frame Quilting frame system available in 5', 8', 10', 11', and 12' sizes with gas-assisted fabric lift, super-glide rollers, and precision leveling.
• AutoPilot Mach 3 Computerized quilting system that robotically guides the INNOVA Longarm with precision; includes over 600 built-in patterns, 50+ design tools, and supports edge-to-edge and custom automated quilting.
• PantoVision T2 Patented digital pantograph system that displays patterns on a front-facing touchscreen tablet, eliminating the need for paper pantographs with digital tracing, editing, and resizing.
• Grand Format Embroidery Patented embroidery system that transforms the INNOVA Longarm into a hoop-less embroidery machine, reading .dst embroidery files and producing oversized designs up to the size of the Pro Frame.
• Lightning Stitch Stitch Regulator Intelligent stitch regulator that automatically adjusts machine speed to match hand movements, ensuring consistent stitch length with adjustable settings from 2 to 22 stitches per inch.
• INNOVA Longarm University 5-day hands-on training workshops for AutoPilot Mach 3, Grand Format Embroidery, and machine maintenance, held at INNOVA facilities in Montgomery, TX and Lawrenceville, GA.
• INNOVATECH Thread Premium quilting thread in 63 colors, offered in 3000-yard and 6000-yard spools.
• AutoPilot Simulator Software application that allows operating AutoPilot Mach 3 from a laptop or desktop, enabling design creation and editing away from the quilting machine.

Quantifiable outcome

• Stitch length consistency maintained from 2 to 22 stitches per inch
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• Synergy FinancialcoreChannel Partner/ Reseller/ DistributorFinancing partner offering flexible payment solutions specifically designed for the quilting industry. Synergy Financial provides tailored financing programs for both home quilters and professional quilting businesses, making INNOVA longarm purchases more accessible through installment payment options.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• APQS (Advanced Quilting Systems & Software): APQS manufactures longarm quilting machines (Millennium, Freedom, InSight) and sells directly plus through dealers to the same hobby and professional quilting markets as INNOVA, with comparable computerized quilting automation features.
• Handi Quilter: Handi Quilter is one of the largest US manufacturers of longarm quilting machines (Sweet Sixteen, Avanté, Amara, Forte), directly competing with INNOVA's M Series for the same hobbyist and professional quilter customers through a similar dealer-led model.
• Gammill Quilting Machines: Gammill is a long-established US maker of premium longarm quilting machines (Statler, Longarm, Optimum), competing head-to-head with INNOVA in the professional quilting business segment with comparable computerized automation features and dealer distribution.

Emerging players

• Juki America: Juki's industrial and home sewing machines (including longarm-adjacent models) compete in the high-speed, professional-grade segment overlapping with INNOVA's professional quilting business target customers, with growing presence in US quilt retail channels.

Broad incumbents

• BERNINA of America: BERNINA is a major sewing/embroidery machine incumbent with broad product lines that overlap with INNOVA's embroidery and quilting capabilities through its Q Series longarms. They sell into the same quilt retail and hobbyist channels and partner on industry awards at AQS Paducah.
• Brother International: Brother is a global sewing and embroidery machine incumbent with computerized home sewing products that compete at the lower end of INNOVA's hobbyist customer base, though Brother does not specialize in longarm quilting machines.
• Pfaff (SVP Worldwide): Pfaff is a sewing machine brand under SVP Worldwide whose creative and quilting machines are sold through quilt retail channels that also stock INNOVA longarms, providing partial overlap on computerized sewing and IDT-enabled quilting features.
• Janome America: Janome is a global sewing machine incumbent whose Horizon and longarm-adjacent products compete with INNOVA for hobby quilters transitioning from domestic machines, while offering broader sewing/embroidery product lines at retail quilt shops.
• Baby Lock: Baby Lock is a sewing and embroidery machine brand selling through independent quilt shops that also carry INNOVA machines, competing in the home quilter and embroidery segments with broader product breadth than INNOVA's longarm focus.

Others

• NECCHI USA: NECCHI USA is a wholly-owned subsidiary of ABM International (INNOVA's parent), making it an intra-portfolio adjacent brand in home/computerized sewing. It does not directly compete with INNOVA longarms but shares corporate ownership and potential cross-sell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/innovalongarm
• YouTubeyoutube.com/user/innovalongarm
• Facebookfacebook.com/innovalongarm
• Instagraminstagram.com/innovalongarm
• LinkedInlinkedin.com/company/innova-longarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INNOVA Longarm