Rejuvenating Fertility Center

What Rejuvenating Fertility Center does

Rejuvenating Fertility Center (RFC) is a private, physician-led fertility clinic specializing in high-complexity and advanced-maternal-age cases that other clinics decline — particularly women over 40, those with diminished ovarian reserve or low AMH, premature ovarian insufficiency, and recurrent IVF failure. Founded and led by Dr. Zaher Merhi, the practice operates five clinic locations across New York and Connecticut (Manhattan, Long Island, Brooklyn, Westchester, and Westport) plus an international site, RFC Bahamas, which offers stem cell ovarian rejuvenation and mitochondrial replacement therapy in a regulatory jurisdiction not available on the U.S. mainland. Co-founders include Dr. Marco, Jessica Haroun RN, and Marjorie Beutel.

RFC's core technology platform is regenerative reproductive medicine, centered on ovarian rejuvenation using platelet-rich plasma (PRP), adipose-derived stem cells combined with PRP (Adipose-PRP), bone marrow stem cell-enriched PRP, and a "Super Ovarian Rejuvenation" protocol — alongside three IVF protocol types (Natural, Mini/Gentle, Conventional), reproductive immunology testing and treatment for recurrent implantation failure, donor egg and surrogacy programs, and an outside monitoring program enabling remote treatment nationwide. RFC published the world's first documented live births in women over 45 using their own eggs via Adipose-PRP (American Journal of Stem Cells, 2025). Supporting product lines include the R&S Longevity subscription wellness program, Rejoova supplements, Aphrodite and Adonis at-home kits, ozone sauna therapy, and the RFC Mentor Connect patient peer-support mobile app.

RFC monetizes through one-time per-cycle IVF and regenerative procedure billing ($15,000–$30,000 per IVF cycle; PRP and stem cell procedures priced separately and generally not covered by insurance), per-treatment donor egg and surrogacy services, e-commerce product sales, and a recurring subscription via R&S Longevity. Go-to-market combines direct-to-consumer digital marketing (website blog, Instagram, Facebook, YouTube, Facebook), earned media coverage in Forbes (2025 and 2026), USA Today, and the New York Times, and a 24-hour inquiry-response consultation system. The TrumpRx/EMD Serono partnership (Feb 2026) reduces patient medication costs by up to 84%. A sister clinic, Aurea Fertility, absorbs straightforward IVF cases (women under 40, AMH > 1), allowing RFC to concentrate capacity on the most complex regenerative and advanced-age work.

Name

Rejuvenating Fertility Center

Legal name

Rejuvenating Fertility Center

Website

https://rejuvenatingfertility.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Rejuvenating Fertility Center is a private fertility clinic specializing in hard cases — women over 40, diminished ovarian reserve, recurrent IVF failure — through regenerative ovarian rejuvenation (PRP, Adipose-PRP, stem cell) and three IVF protocols across five NY/CT clinics plus a Bahamas site.

Ownership category

akta.pro rank

Product category

Reproductive Medicine / Fertility Clinic Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Research and Development in Biotechnology (except Nanobiotechnology) (541714), Scientific Research and Development Services (5417)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Reproductive Endocrinology & Infertility (Endocrine) (HLAKADAI), Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ)

Keywords

• Fertility treatments
• In vitro fertilization
• Ovarian rejuvenation
• Donor egg program
• Reproductive immunology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Fertility Treatment Services: IVF procedures (Natural, Mini/Gentle, Conventional), egg freezing, IUI, and reproductive surgeries. Revenue generated per cycle with pricing varying by protocol complexity and location.
2. Ovarian Rejuvenation Procedures: PRP ovarian rejuvenation, adipose-PRP ovarian rejuvenation, bone marrow stem cell-enriched PRP, and super ovarian rejuvenation. Billed per treatment, generally not covered by insurance.
3. Donor Egg Program: Purchase of donor eggs through carefully screened, FDA-compliant egg donors. Industry-leading outcomes: 95% egg thaw survival rate, 82% clinical pregnancy rate.
4. Gestational Surrogacy Program: Surrogacy matching and management services for intended parents.
5. Product Sales: At-home products including Aphrodite Kit, Adonis Kit, Rejoova supplements, and Ozone sauna therapy sessions.
6. R&S Longevity Program: Invite-only reproductive and sexual health program focused on hormonal balance, cellular aging, sexual wellness, and healthy aging.
7. Outside Monitoring: Bloodwork and ultrasound monitoring for patients undergoing treatment with RFC but located elsewhere, enabling geographic flexibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Rejuvenating Fertility Center is a fertility clinic that performs IVF (Natural, Mini/Gentle, and Conventional protocols), egg freezing, intrauterine insemination (IUI), donor egg cycles, and gestational surrogacy services. Its core differentiation is regenerative reproductive medicine — ovarian and uterine rejuvenation using platelet-rich plasma (PRP), adipose-derived stem cells (Adipose-PRP), bone marrow stem cell-enriched PRP, and Super Ovarian Rejuvenation — plus a Reproductive Immunology Program for women with repeated embryo transfer failure, recurrent miscarriage, or endometriosis. RFC operates with no age or weight cutoff and runs five U.S. clinics plus RFC Bahamas for stem cell and mitochondrial replacement therapy (MRT).

Product overview

Rejuvenating Fertility Center (RFC) is a fertility clinic offering a comprehensive portfolio of fertility treatments and regenerative therapies. The core offering consists of three types of IVF (Natural, Mini/Gentle, and Conventional), egg freezing, donor egg programs, surrogacy, and IUI. RFC differentiates through advanced regenerative treatments including Ovarian PRP Rejuvenation, Adipose-PRP Ovarian Rejuvenation (with documented live births in women over 45), Bone Marrow Stem Cell-Enriched PRP, and Super Ovarian Rejuvenation. Supporting offerings include complementary therapies (Acupuncture, Ozone Sauna), at-home products (Aphrodite Kit, Adonis Kit), Rejoova Supplements for mitochondrial support, the R&S Longevity Program for reproductive and sexual wellness, and the RFC Mentor Connect peer support app. The clinic also provides specialized programs for reproductive immunology, breast-safe IVF, and vaginal/sexual health. No age or weight cutoff for treatments.

Differentiator

Problem solved

Functional benefit

Brands

• Rejoova Supplements: Mitochondrial-support fertility supplement line containing CoQ10 for egg and sperm quality.
• Aphrodite Kit
• Adonis Kit
• R&S Longevity Program
• RFC Mentor Connect

Products and services

• Natural IVF Natural cycle IVF with minimal medication intervention, tailored to patients with good ovarian reserve seeking a less invasive approach.
• Mini/Gentle IVF Low-dose stimulation IVF protocol designed for women with low ovarian reserve or those seeking fewer medications.
• Conventional IVF Standard full-dose stimulation IVF protocol for comprehensive fertility treatment.
• Egg Freezing Fertility preservation using personalized ovarian stimulation and egg cryopreservation protocols.
• Breast-Safe IVF IVF protocol designed for breast cancer patients or survivors requiring modified stimulation to protect breast tissue.
• Ovarian PRP Rejuvenation Procedure injecting concentrated autologous platelets and growth factors into the ovaries to support follicle development for women with low AMH, diminished ovarian reserve, or premature ovarian insufficiency.
• Adipose-PRP Ovarian Rejuvenation Advanced procedure combining PRP with mechanically processed adipose-derived stem cells (nanofat) to improve ovarian function and egg quality, particularly for women over 40 or with near-zero AMH. RFC published the first documented live births in women over 45 using this technique.
• Bone Marrow Stem Cell-Enriched PRP Regenerative protocol mobilizing the patient's own bone marrow stem cells combined with PRP to reawaken dormant follicles for women with low ovarian reserve or ovarian failure.
• Super Ovarian Rejuvenation Cutting-edge regenerative therapy combining stem cells and mitochondrial support to restore ovarian and uterine function, improve egg quality, and support fertility even in menopause.
• Uterine Rejuvenation PRP- or Adipose Stem Cell-based therapies to support uterine health and implantation potential.
• Reproductive Immunology Program Program for women with repeated embryo transfer failures, recurrent miscarriage, or endometriosis, identifying underlying immune factors and creating personalized treatment plans to improve implantation and IVF success.
• Donor Egg Program FDA-compliant egg donation program reporting 95% egg thaw survival rate and 82% clinical pregnancy rate, featuring carefully screened donors.
• Gestational Surrogacy Program Gestational surrogacy program providing matching and management services for intended parents.
• Intrauterine Insemination (IUI) More affordable alternative to IVF with prepared sperm placed directly into the uterus at ovulation to support conception.
• Vaginal & Sexual Health Treatments Treatments for vaginal rejuvenation and sexual health issues.
• Tubal Recanalization & Hysteroscopy Minimally invasive procedures to open blocked tubes and evaluate or improve uterine health.
• Ozone Sauna Therapy HOCATT ozone sauna therapy used as a complementary approach to support inflammation balance and fertility.
• Acupuncture Fertility-focused acupuncture to support hormonal balance and reproductive health.
• Rejoova Supplements Fertility supplements designed to improve egg and sperm quality through mitochondrial support, including CoQ10 and other evidence-based nutrients.
• Aphrodite Kit At-home IVF kit mailed to patients for pregnancy support.
• Adonis Kit Male fertility kit for at-home testing and support.
• R&S Longevity Program Personalized physician-led program focused on hormonal balance, fertility longevity, sexual wellness, and healthy aging for women navigating hormonal changes or proactive long-term health.
• Outside Monitoring Program Remote monitoring program allowing patients to complete bloodwork and ultrasounds locally while receiving treatment from RFC, enabling geographic flexibility.
• Hot Flashes Treatment Treatment for hot flashes associated with menopause and hormonal changes.

Quantifiable outcome

• 95% egg thaw survival rate and 82% clinical pregnancy rate in donor egg program
• +6 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• TrumpRx / EMD Serono (Fertility Instant Savings Program)minorGTM or Marketing Partner · 5 February 2026TrumpRx is a federal direct-to-consumer drug pricing platform offering EMD Serono fertility medications (Gonal-F, Cetrotide, Ovidrel) at up to 84% off list prices. RFC guides eligible self-pay patients through the program, saving $2,000-$2,200 per cycle on medications.
• Aurea Fertility (Sister Clinic)coreChannel Partner/ Reseller/ DistributorAurea Fertility is RFC's sister clinic designed for women under 40 with AMH > 1 and good ovarian reserve seeking fast, AI-driven IVF. RFC refers straightforward cases to Aurea while specializing in complex cases (low reserve, advanced maternal age, failed cycles).
• Evernorth Freedom Fertility PharmacyminorOthersParticipating specialty fertility pharmacy in the TrumpRx/Fertility Instant Savings program where patients fill EMD Serono IVF prescriptions.
• VFP Pharmacy GroupminorOthersParticipating specialty fertility pharmacy in the TrumpRx/Fertility Instant Savings program for EMD Serono IVF medication fulfillment.
• CVS Specialty PharmacyminorOthersParticipating specialty pharmacy in the TrumpRx/Fertility Instant Savings program for EMD Serono IVF medication fulfillment.
• EMD Serono Compassionate Care ProgramminorGTM or Marketing PartnerIncome-based medication assistance program offering 25%-75% discounts on EMD Serono fertility medications for qualifying self-pay patients. RFC helps eligible patients apply.
• RFC Bahamas (Related Entity)coreStrategic or Co-development PartnerRFC Bahamas offers stem cell ovarian rejuvenation and mitochondrial replacement therapy (MRT) in a jurisdiction enabling treatments not available in the U.S. mainland. Operated by the same team as RFC.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• New Hope Fertility Center: NYC-based fertility clinic that pioneered Mini-IVF and "no cutoffs" positioning for advanced maternal age patients; directly comparable to RFC on patient segment, NYC geography, and protocol-light IVF philosophy.
• Extend Fertility: NYC-based fertility clinic focused on egg freezing and consumer-friendly IVF pricing; comparable to RFC on Northeast US geography and consumer-oriented fertility positioning, though with narrower egg-freezing specialization.
• Generation Next Fertility: NYC fertility clinic also offering mini-IVF, Natural IVF, and personalized protocols for women over 40; directly comparable to RFC on geographic overlap, "no cutoffs" patient segment, and protocol-light IVF positioning.

Broad incumbents

• Boston IVF: Northeast-based fertility network with multiple clinic locations and academic affiliations; comparable to RFC on regional Northeast US presence and full-service IVF/donor/surrogacy offerings.
• Shady Grove Fertility (now part of US Fertility): Large multi-state fertility practice offering IVF, donor eggs, and shared-risk programs; comparable to RFC on core IVF and donor services, with broader geographic footprint and insurance contracting.
• RMA (Reproductive Medicine Associates): Academic-affiliated fertility network with strong research output and large clinic footprint; comparable to RFC on complex cases and clinical innovation, but with broader service portfolio and payer contracts.
• CCRM Fertility: CCRM operates one of the largest US fertility clinic networks with in-house lab, genomics, and a reputation for difficult cases; comparable to RFC on IVF services and complex patient positioning but at significantly larger national scale.

Emerging players

• Kindbody: Tech-enabled fertility and women's health platform offering IVF, egg freezing, and employer benefits; comparable to RFC on consumer-facing positioning and on-demand fertility services, with broader national roll-out and venture backing.
• Innovative Fertility Center: California-based fertility practice offering individualized IVF protocols and mini-IVF approaches; comparable to RFC on protocol-customization philosophy and treatment-tailored offerings.

Regional players

• Pacific Fertility Center Los Angeles (PFCLA): West Coast fertility clinic offering IVF, donor eggs, and surrogacy with strong success-rate reputation; comparable to RFC on complex-case handling and donor program outcomes, but serving a different US region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dr_merhi?si=h1KFyNMTqtMKwS29
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/rejuvenatingfertilitycenter
• LinkedInlinkedin.com/company/rejuvenating-fertility-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rejuvenating Fertility Center