Motor Trade

Name

Motor Trade

Legal name

株式会社モータートレード

Website

https://motortrade.co.jp

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Vehicle Appraisal Services

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Online car appraisal
• Vehicle valuation services
• Multi-dealer comparison
• Used car marketplace
• Motorcycle quote comparison

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Lead generation / referral fees from partner dealerships: Motor Trade provides lead generation services to a network of partner car and motorcycle dealerships. Dealerships receive appraisal inquiries and customer contact information in exchange for participating in the competitive bidding platform. The service is free for consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Motor Trade operates a free online vehicle appraisal and multi-dealer quote comparison service that connects individual sellers of cars and motorcycles in Japan with a nationwide network of partner dealerships. Sellers submit their vehicle details online and receive competitive bids from up to 10 car dealers or 20 motorcycle dealers, with the option of an on-site inspection by a partner dealer. The valuation incorporates auction-market and export-market price data so that optional equipment and accessories are credited toward the offer.

Product overview

Motor Trade operates a dual-category online vehicle valuation and multi-company quote comparison platform. The core offering consists of two integrated services: the Car Valuation and Multi-Quote Service (車が引く見積もり・車査定サービス) and the Motorcycle Valuation and Multi-Quote Service (バイク壳取り・帜下げサービス). Both services combine a Free Online Appraisal Tool (無料在线帜下げ) that calculates market-based valuations using auto auction and export market data, with competitive multi-company quote comparison features (最大10社一汽車見積もり for cars and 最大20社バイク見積もり for motorcycles) that enable customers to receive simultaneous bids from multiple partnered buyers. An On-Site Appraisal (出張帜下げ) add-on provides physical vehicle inspection by partnered companies. The platform connects users with over 1,000 nationwide dealer partners and has facilitated over 800,000 appraisal transactions since 1998.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Car Appraisal + Multi-Quote Comparison Service Free online appraisal and competitive bidding service that allows individual car sellers in Japan to receive up to 10 dealer offers through a single submission. The valuation incorporates auction and export market data so that optional equipment and accessories are credited toward the offer, and partner dealers can conduct an on-site inspection on request.
• Online Motorcycle Appraisal + Multi-Quote Comparison Service Free online appraisal and competitive bidding service for individual motorcycle sellers in Japan that aggregates up to 20 dealer offers per submission. The valuation incorporates auction and export market price data, and partner dealers can conduct an on-site appraisal of the motorcycle.

Quantifiable outcome

• Users achieve average of 260,000 yen above dealer trade-in prices
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• IDOM (Gulliver)coreChannel Partner/ Reseller/ Distributor · 1 December 1998Major used car dealership chain participating in Motor Trade's online appraisal and multi-dealer comparison service since December 1998. One of the founding partners when online car appraisal services began.
• JAC (now Carchs)coreChannel Partner/ Reseller/ Distributor · 1 December 1998National used car dealer network that partnered with Motor Trade in March 1999 (JAC company, now part of Carchs group) for nationwide online appraisal and purchasing services.
• WECARScoreChannel Partner/ Reseller/ DistributorMajor used car dealer headquartered in Kasumigaseki, Tokyo with nationwide operations and over 240 stores.
• CarchscoreChannel Partner/ Reseller/ DistributorUsed car sales and appraisal chain with 60+ locations nationwide. Parent company of JAC network.
• Apple Auto NetworkcoreChannel Partner/ Reseller/ DistributorNational used car dealer network headquartered in Nihonbashi, Tokyo participating in Motor Trade's appraisal comparison service.
• Rabbit Car NetworkcoreChannel Partner/ Reseller/ DistributorNational car dealer network with access to USS group auctions (2.66 million vehicles annually).
• Big MotorcoreChannel Partner/ Reseller/ DistributorLarge used car chain participating in Motor Trade's multi-dealer comparison network.
• Auto BellcoreChannel Partner/ Reseller/ DistributorShizuoka-based used car dealer with 30-year history and 300,000+ vehicles purchased. Participating partner.
• Car PricecoreChannel Partner/ Reseller/ DistributorUsed car dealer operating own auction system, claiming 15-25% higher purchase prices through direct dealer-to-consumer sales model.
• NextagecoreChannel Partner/ Reseller/ DistributorUsed car dealer with nationwide presence, international export division, and dedicated purchase specialist team.
• Bike O & CompanycoreChannel Partner/ Reseller/ DistributorMajor motorcycle dealer network serving as core partner for motorcycle multi-dealer comparison service since 2002.
• Yu-Poss (Kansai Yu-Poss)coreChannel Partner/ Reseller/ DistributorKansai-area dealer operating Bay Auction venue, with same-day bank transfer capability for completed sales.
• Bike-kencoreChannel Partner/ Reseller/ DistributorMotorcycle dealer network participating in Motor Trade's motorcycle multi-dealer comparison service.
• Budget Holdings (Auto Budget)coreChannel Partner/ Reseller/ DistributorUsed car dealer founded in 1962, operating direct sales model with own JAB inspection system.
• Japan Automobile Appraisal Association (JAAI)minorOthersIndustry association member providing third-party vehicle inspection and appraisal standards.
• Japan Automobile Purchase AssociationminorOthersIndustry association member supporting fair trade practices in vehicle purchases.
• Japan Fair Trade Commission (JFTC)minorOthersRegulatory body ensuring fair trading practices. Company is a member of the automotive fair trade council.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Navikuru (navikuru.jp): Japanese used car valuation and dealer-comparison service operated by Mynavi. Provides online appraisal plus multi-dealer quotes in a similar flow to Motor Trade, with overlap on consumer acquisition and dealer lead generation.
• CarNext (carnext.com): Emerging online used car platform backed by LeasePlan that emphasizes transparency and standardized pricing. Competes with Motor Trade on the consumer side of used vehicle discovery, though with more of a fixed-price than bidding model.

Broad incumbents

• CarGurus (cargurus.com): Global used car marketplace and valuation platform. Not directly operating in Japan, but represents the broader category leader for transparent pricing and dealer-lead generation that defines the space Motor Trade operates in.
• Autobacs (autobacs.com): Large Japanese automotive aftermarket and used car services chain that operates its own used car buying/selling channels. A broad incumbent with overlapping consumer auto services rather than a head-to-head marketplace competitor.

Direct peers

• Goo-net (goo-net.com): Long-standing Japanese used car portal with valuation, listing, and dealer comparison features. Targets the same consumer-seller-to-dealer flow as Motor Trade and is among the most established competitors in this category.
• Carview (carview.co.jp): Major Japanese used car information and marketplace platform that connects individual sellers with dealer buyers. Operates a very similar valuation and dealer-comparison model, with broad coverage of used vehicles in Japan and large consumer traffic.
• CarSensor (carsensor.net): One of Japan's largest used car listing and valuation platforms, operated by Recruit. Provides appraisal estimates and dealer-matching for used vehicle sellers, competing directly with Motor Trade on price discovery and dealer leads.
• UcarPac / ユーカーパック (ucar.com): Japanese used car auction-style platform that lets individual sellers receive bids from multiple dealers in a single transaction. Very similar competitive-bidding mechanic to Motor Trade, targeting the same consumer segment with a unified one-shot auction format.
• MOTA (mota.co.jp): Newer-generation Japanese used car valuation and multi-dealer bidding platform that directly replicates Motor Trade's online appraisal + competitive comparison model with a more modern UX. Operates as a direct head-to-head competitor.

Others

• Car Price Japan / カープライス: Used car export and valuation specialist with its own dealer-to-consumer auction system. Relevant comparable for Motor Trade's export-market pricing angle and dealer-direct auction model, though with more export and less consumer-lead focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor Trade