United Way of Madison County

What United Way of Madison County does

United Way of Madison County (UWMC) is a 501(c)(3) nonprofit organization headquartered at 701 Andrew Jackson Way NE, Huntsville, Alabama, that identifies health and human service needs in Madison County and works with donors, volunteers, and partner agencies to develop and implement solutions. The organization concentrates its work across three pillars — Education, Financial Stability, and Health — and supports a network of over 40 vetted partner nonprofits through 3-year grant cycles. Direct programs include 211 Information & Referral (24/7 hotline, text, online), the SingleCare prescription discount program, RIDE UNITED free transportation, and Free Tax Filing in partnership with AARP and Impact Alabama. Leadership development is delivered through the Youth Leaders Council (high school) and the Next Futures Internship Program (university), and the organization operates periodic community needs assessments every 3-5 years using social science methodology.

The core operating model is fundraising-led, not product-led. Revenue is generated through four recurring streams: corporate workplace giving campaigns with automatic payroll deductions, individual donations (including Alexis de Tocqueville Society at $10,000+ and Feather Society tiers from $1,000 to $9,999), corporate sponsorships and event revenues (e.g., Designer Bag BINGO at $60/ticket and $1,000/table), and grants and program partnerships. UWMC participates in the Combined Federal Campaign (code 60526) and State Combined Campaign (code 031900), and is publicly committed to keeping administrative costs below 18 cents per dollar raised. There is no technology platform, SaaS product, or API-based offering; the technology layer is limited to a website, donation portal, and the 211 contact center.

The organization is governed by a Board of Directors led by Chair Alexis Toney and Past Chair Terri Bentley, with executive leadership headed by President & CEO Daniel Kasambira and CFO Doug Rossetti. UWMC is part of the broader United Way network and affiliated with the Tennessee Valley regional United Ways covering Athens-Limestone, Marshall, Morgan, Cullman, and Northwest Alabama counties. Major corporate partners include Publix Supermarkets (199 leadership-level donors), Redstone Federal Credit Union (71), University of Alabama Huntsville (16), Alabama A&M University (10), Huntsville Hospital (9), Jacobs (9), and Blue Cross Blue Shield (6).

Name

United Way of Madison County

Legal name

United Way Madison County

Website

https://uwmadisoncounty.org

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way of Madison County is a 501(c)(3) nonprofit that funds over 40 partner programs across Education, Financial Stability, and Health in Huntsville and Madison County, Alabama, primarily through corporate workplace giving and individual donations.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Community fundraising campaigns
• Human services coordination
• Workplace giving programs
• Nonprofit grantmaking services
• Volunteer mobilization programs

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Workplace Giving Campaigns: The primary revenue stream comes from annual workplace giving campaigns where employees make automatic payroll deductions to United Way. Donors can give through Combined Federal Campaign (code 60526 for federal employees) and State Combined Campaign (code 031900).
2. Individual Donations: Individual donors contribute through online donations, mail-in checks, stock donations, and memorial/honorarium gifts. Leadership giving societies (Alexis de Tocqueville Society at $10,000+, Feather Society at $1,000+) recognize major individual donors.
3. Corporate Donations and Partnerships: Corporate partners make annual donations and provide in-kind support. Sponsorships for events like Designer Bag BINGO generate additional revenue ($60 individual tickets, $1,000 table sponsorships).
4. Program Fees and Grants: United Way of Madison County operates direct service programs (211 referral, SingleCare prescription discounts, RIDE UNITED, Free Tax Filing) that are funded through grants and program partnerships rather than direct fees to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

United Way of Madison County is a 501(c)(3) community-impact nonprofit that raises charitable contributions through individual giving and corporate workplace campaigns, then deploys those funds as competitive grants to vetted partner agencies while also operating direct-service programs such as 211 information and referral, a prescription-discount program (SingleCare), on-demand transportation (RIDE UNITED), and free tax preparation.

Product overview

United Way of Madison County is a nonprofit health and human services organization rather than a technology product company. Its offerings consist of community service programs organized around three focus areas: Education, Financial Stability, and Health. The core services include 211 Information & Referral (hotline connecting residents to services), SingleCare Prescription Discount Program (partnership for medication savings), RIDE UNITED Transportation (free rides to employment and medical appointments), and Free Tax Filing (AARP/Impact Alabama partnership). Additional programs include the Youth Leaders Council (high school leadership development), Born Learning (early childhood education), Next Futures Internship Program, and periodic Community Needs Assessments conducted every 3-5 years. The organization does not offer a technology platform, SaaS product, or API-based services.

Differentiator

Problem solved

Functional benefit

Brands

• Youth Leaders Council (YLC): A high school student council developing the next generation of community leaders through servant leadership, philanthropic leadership, and needs awareness in Education, Financial Stability, and Health.
• RIDE UNITED
• Born Learning Program
• Next Futures Internship Program
• SingleCare Prescription Discount Program
• Alexis de Tocqueville Giving Society
• Feather Society
• Quality of Life Program

Products and services

• 211 Information and Referral 24/7 free helpline that connects Madison County residents to local health and human services resources; serves individuals and families in need of social-service navigation.
• SingleCare Prescription Discount Free prescription-discount program providing reduced-cost medications; targets uninsured and underinsured residents who struggle with prescription affordability.
• RIDE UNITED On-Demand Transportation App-based, on-demand rideshare serving residents with transportation barriers to reach work, medical appointments, and essential services.
• Free Tax Filing (VITA) Volunteer Income Tax Assistance free tax preparation for low- and moderate-income households, helping filers claim refunds and credits (including EITC) that build financial stability.
• Competitive Grantmaking to Partner Agencies Multi-year and annual grants awarded to vetted local nonprofit partners delivering programs in education, financial stability, and health; for Madison County nonprofits.
• Workplace Giving Campaign Management End-to-end management of employee giving campaigns, payroll deduction administration, and corporate recognition; for Huntsville-area employers seeking a single trusted giving channel.
• Volunteer Mobilization Program Day of Caring and year-round volunteer opportunities matched to individual and corporate volunteers across partner agencies; for residents and companies wanting hands-on community engagement.

Quantifiable outcome

• Over 40 programs supported annually
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

41 partnerships are on record, tiered core, major and minor.

• Publix SupermarketscoreGTM or Marketing PartnerTop corporate supporter with 199 Leadership-Level employee donors giving $1,000+ annually. Collaborated with United Way and other partners on rural school programs serving Madison Cross Roads Elementary School through Mobile Closet initiative.
• Redstone Federal Credit UnioncoreGTM or Marketing PartnerCorporate partner with 71 Leadership-Level employee donors in workplace giving campaign. Major financial institution serving Madison County.
• University of Alabama HuntsvillecoreGTM or Marketing PartnerCorporate partner with 16 Leadership-Level employee donors. Tier-One research university serving as key education stakeholder in Madison County.
• Huntsville HospitalcoreGTM or Marketing PartnerCorporate partner with 9 Leadership-Level employee donors. Major healthcare provider in the region.
• Big Brothers Big Sisters of North AlabamacoreStrategic or Co-development PartnerPartner nonprofit with 'Keep Kids Connected' program providing mentorship to inspire children to graduate from high school with a plan (enrollment, enlistment or employment). Collaborates with other partners on rural school initiatives.
• Christmas Charities Year RoundcoreStrategic or Co-development PartnerPartner nonprofit providing Mobile Closet outreach delivering clothing, hygiene items, and school supplies directly to children in need at rural Madison County schools.
• HEALS Inc.coreStrategic or Co-development PartnerPartner nonprofit providing dental care (Bright Smiles), vision care, and primary healthcare (Healthy Kids/Healthy Eyes) for underprivileged children birth to 19 years in Madison County Schools system.
• AARPcoreStrategic or Co-development PartnerPartnership providing free tax preparation services through trained, IRS-certified community volunteers for qualifying Madison County residents.
• Impact AlabamacoreStrategic or Co-development PartnerPartner organization in the Free Tax Program providing high-quality, free tax preparation and information service.
• SingleCarecoreStrategic or Co-development PartnerPartnership to provide access to affordable prescription medications. SingleCare (formerly FamilyWize) negotiates drug prices directly with major pharmacies like CVS, Walmart, and Walgreens, passing savings onto members free of charge.
• Crisis Services of North AlabamacoreStrategic or Co-development PartnerPartner nonprofit providing HELPline crisis response for sexual assault, domestic violence, depression, anxiety, and suicidal thoughts; intimate partner violence services including shelter, safety planning, and case management.
• Heart of the Valley YMCAcoreStrategic or Co-development PartnerPartner nonprofit providing Early Childhood Education - a safe, affordable, nurturing, and developmentally appropriate high-quality early learning environment for children ages 6 weeks to 5 years.
• Boys and Girls Clubs of North AlabamacoreStrategic or Co-development PartnerPartner nonprofit with 'Academic Success' program engaging children and youth with tools to grow academically and personally through nationally-proven out-of-school-time model.
• Family Services CentercoreStrategic or Co-development PartnerPartner nonprofit providing Family and Schools Together (FAST) school-based prevention program, Counseling Program for mental health, and LIFT Housing for homeless families.
• National Children's Advocacy CentercoreStrategic or Co-development PartnerPartner nonprofit providing Healthy Families of North Alabama home visitation, Stop Child Abuse and Neglect (SCAN) school education, and Child Abuse Response Program.
• Village of PromisecoreStrategic or Co-development PartnerPartner nonprofit providing Promise Preparatory Early Childhood Development - high-quality, affordable, full-day early childhood education for infants through 4-year-olds.
• The Arc of Madison CountycoreStrategic or Co-development PartnerPartner nonprofit providing Stepping Stones to Independence Program for individuals with disabilities, supporting volunteering, community activities, and employment opportunities.
• The Salvation ArmycoreStrategic or Co-development PartnerPartner nonprofit providing Extended Stay program helping individuals move from homeless to self-reliant through tools and training for independence.
• Still Serving VeteranscoreStrategic or Co-development PartnerPartner nonprofit providing Veteran Resource Connection Program connecting veterans and families with community resources, especially employment and financial issues.
• United Cerebral Palsy of Huntsville/Tennessee ValleycoreStrategic or Co-development PartnerPartner nonprofit providing education, therapy, technology, and social services for individuals with developmental, acquired, or aging disabilities to enhance independence and community inclusion.
• ENABLE Madison CountycoreStrategic or Co-development PartnerPartner nonprofit allowing elderly and homebound individuals to age in place through home safety checks, fall prevention, health education, wheelchair ramps, and transportation assistance.
• Alabama A&M UniversitymajorGTM or Marketing PartnerCorporate partner with 10 Leadership-Level employee donors. Historically Black College and University ranked 40th among top HBCUs nationwide.
• JacobsmajorGTM or Marketing PartnerCorporate partner with 9 Leadership-Level employee donors. Global engineering and technical services firm with significant presence in Huntsville defense sector.
• Blue Cross Blue ShieldmajorGTM or Marketing PartnerCorporate partner with 6 Leadership-Level employee donors. Major health insurance provider in Alabama.
• Girls Inc.majorStrategic or Co-development PartnerPartner nonprofit providing Comprehensive Program that educates and empowers girls through research-based programming to be strong, smart, and bold.
• The Care CentermajorStrategic or Co-development PartnerPartner nonprofit providing Fuel Their Hunger to Learn (tutoring, weekend food, technology for rural students) and Ignite Your Potential Program (career/workforce development for teens and young adults).
• Harris Home for ChildrenmajorStrategic or Co-development PartnerPartner nonprofit providing BOOST program closing academic achievement gap for children in foster care to improve academic and life outcomes.
• PhoenixmajorStrategic or Co-development PartnerPartner nonprofit improving quality of life and employability primarily for individuals with disabilities through evaluation services, job coaching, placement, and educational services in high schools.
• Alabama Nonviolent Offenders OrganizationmajorStrategic or Co-development PartnerPartner nonprofit providing Brighter Futures program removing barriers to re-entry for nonviolent offenders through case management support, decreasing recidivism rates.
• North Alabama Coalition for the HomelessmajorStrategic or Co-development PartnerPartner nonprofit providing RISE Program path to financial stability and sustainable housing through case management for homeless or at-risk individuals.
• Manna HousemajorStrategic or Co-development PartnerPartner nonprofit providing PERKS (Personal Emergency Resources for Kids in Schools) program delivering weekend food backpacks for children with inadequate food while not in school.
• Community Free Dental ClinicmajorStrategic or Co-development PartnerPartner nonprofit providing Critical Needs Care for uninsured adults with free emergency dental crisis response coupled with dental health and hygiene education.
• Partnership for a Drug-Free CommunitymajorStrategic or Co-development PartnerPartner nonprofit providing youth drug, alcohol, and tobacco prevention and education, along with adult recovery resources.
• American Red Cross of North AlabamamajorStrategic or Co-development PartnerPartner nonprofit providing Service to the Armed Forces for active-duty military and Disaster Cycle Services for families affected by home fires or natural disasters.
• Catholic Center of ConcernmajorStrategic or Co-development PartnerPartner nonprofit providing Emergency Financial Assistance fostering stability for families in danger of losing housing, medications, clothing, baby essentials, or utility services.
• New Hope Children's ClinicmajorStrategic or Co-development PartnerPartner nonprofit providing NOW Wellness Checks for newborns through 18 years in school-based pediatrician's office setting.
• United Way Athens Limestone CountyminorStrategic or Co-development PartnerArea United Way serving Athens, Alabama (256-233-2323). Part of Tennessee Valley regional network of United Ways.
• United Way Marshall CountyminorStrategic or Co-development PartnerArea United Way serving Albertville, Arab, Boaz, Guntersville, Alabama (256-582-4700). Part of Tennessee Valley regional network.
• United Way Northwest AlabamaminorStrategic or Co-development PartnerArea United Way serving Florence, Muscle Shoals, Alabama (256-764-5892). Part of Tennessee Valley regional network.
• United Way Morgan CountyminorStrategic or Co-development PartnerArea United Way serving Decatur, Alabama. Part of Tennessee Valley regional network of United Ways.
• United Way Cullman CountyminorStrategic or Co-development PartnerArea United Way serving Cullman, Alabama (256-739-2948). Part of Tennessee Valley regional network.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Way Worldwide: National umbrella organization for the United Way network. UWMC operates as a local affiliate within this network, sharing brand standards, fundraising models, and best-practice programs. Comparable as the parent of the same operating model.
• Salvation Army of North Alabama: National faith-based human services nonprofit with a Huntsville/Madison County presence (also a UWMC partner). Comparable as a broader social-services operator serving overlapping populations (housing, emergency assistance, youth) in the same region.

Direct peers

• Community Foundation of Greater Huntsville: Regional philanthropic foundation serving the same Huntsville/Madison County footprint. Operates similar convening and grantmaking functions for local nonprofits, making it the closest local peer in community philanthropy.
• Heart of the Valley YMCA: Huntsville/Madison County YMCA and a current UWMC partner agency. Comparable as a community-based nonprofit serving overlapping populations (youth, families, seniors) in the same geography via program delivery and donor cultivation.

Regional players

• United Way of Marshall County: Tennessee Valley United Way affiliate serving Albertville/Arab/Boaz/Guntersville in Marshall County. Identical fundraising and grantmaking model, separate service area, peer affiliate in the regional network.
• United Way of Morgan County: Neighboring United Way affiliate serving Decatur/Morgan County in the Tennessee Valley. Same operating model, distinct geography, mutual regional coordination referenced in UWMC's partnerships.
• United Way of Athens-Limestone County: Neighboring United Way affiliate serving adjacent Athens/Limestone County, Alabama. Operates an identical model (workplace giving, 211, partner grants) in the same Tennessee Valley region but a separate geography.

Emerging players

• HandsOn Nashville (network of volunteer centers): Volunteer center model organization. UWMC runs a Volunteer Center that matches volunteers with partner nonprofits; HandsOn centers perform a similar function elsewhere, making them peers in the volunteer-matching sub-domain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/uwmadisoncounty
• Facebookfacebook.com/uwmadisoncounty
• LinkedInlinkedin.com/company/united-way-of-madison-county
• Instagraminstagram.com/uwmadisoncounty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Madison County