Aracari Travel

What Aracari Travel does

Aracari Travel is a Peru-headquartered luxury travel specialist founded in 1996 by Marisol Mosquera, designing fully customized, tailor-made private journeys across nine destinations in South America and Antarctica. The company serves affluent individual leisure travelers through a sales-led model in which expert travel designers personally craft each itinerary following a one-on-one consultation, rather than selling standardized packages. Trip pricing ranges from approximately $6,000 to $16,800+ per person based on double occupancy, with deposits of $1,000–$2,000 per passenger and final payment due 60 days before departure.

The core product is bespoke journey planning, with itineraries spanning Peru, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, the Galapagos Islands, and Antarctica. Adjacent offerings include the Aracari Shop e-commerce platform and the Aracari Gallery curation site, both selling Andean artisan goods (textiles, jewelry, fashion, homeware, art), plus free digital resources such as the Peru Food Guide and a Green Stays guide. The technology stack is standard for a boutique operator: the website uses Google Analytics, Zoho for customer management, and YouTube for video content. There is no mobile app, no disclosed APIs, and no proprietary technology or AI/ML capabilities.

Revenue is generated from two streams: professional services revenue from luxury travel planning (dominant) and direct e-commerce sales of artisan goods. Go-to-market is direct-to-consumer via the website and personalized consultation, with no intermediaries or third-party travel agencies. Marketing is content-led, supported by the Travel Journal blog, gated eBooks, email newsletters, social media (Instagram, Facebook, YouTube), and earned media through Condé Nast Traveler, Travel + Leisure, and Wendy Perrin's WOW List. Aracari is privately held and bootstrapped with no disclosed external investment.

Name

Aracari Travel

Legal name

Aracari Travel

Website

https://aracari.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Aracari Travel is a Peru-based luxury travel specialist founded in 1996 that designs bespoke, tailor-made journeys across South America and Antarctica for affluent individual travelers, supplemented by an artisan e-commerce marketplace.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Tour Operators (56152)

akta.pro primary industry

Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG)

akta.pro secondary industry

Luxury Shopping & Personal Styling Experiences (Personal Shopper, Atelier Visits) (THAJALAL)

Keywords

• Luxury travel planning
• Bespoke itineraries
• Private guided tours
• South America travel
• Cultural immersion tours

Headquarters

HQ city

San Isidro

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Luxury Bespoke Travel Planning: Aracari designs and sells fully customized luxury journeys to Peru and South America. Each trip is tailor-made and priced individually based on duration, destinations, accommodations, and activities. Revenue comes from planning fees, deposits, and the full trip cost which includes arrangements for flights, trains, cruises, accommodations, permits, and guiding services.
2. Aracari Shop E-commerce: Separate e-commerce platform selling Andean luxury art, fashion, jewelry, homeware, and gifts sourced from South American artisans. Products include textiles, pillows, fashion items, artwork, and accessories. Revenue from direct online sales of artisan products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aracari Travel designs and sells fully customized luxury private journeys to Peru and South America across nine destinations. Each trip is tailor-made by an in-house expert travel designer around individual traveler preferences, with arrangements covering flights, trains, cruises, accommodations, permits, and guiding services. The company also operates the Aracari Shop, a separate e-commerce and retail line selling curated Andean artisan products (textiles, jewelry, art, fashion, and homeware).

Product overview

Aracari Travel operates as a luxury travel specialist for Peru and South America since 1996, offering bespoke tailor-made journeys as its core product. The company provides personalized travel planning services across multiple South American destinations including Peru, Argentina, Bolivia, Galapagos Islands, Brazil, Chile, Colombia, Ecuador, and Antarctica. The product portfolio includes the main Bespoke Journeys planning service, the Aracari Shop e-commerce platform for Andean artisan products (textiles, jewelry, homeware, art), the Aracari Gallery showcasing South American design, and The Deeper & Different Collection emphasizing conscious and culturally immersive travel experiences. The company also offers free digital resource guides focused on culinary experiences and sustainable travel in Peru.

Differentiator

Problem solved

Functional benefit

Brands

• Aracari Gallery: An online curation of Andean luxury and South American design, offering premium art and design created by master craftspeople inspired by the region's ancient traditions.
• The Deeper & Different Collection

Products and services

• Bespoke Journeys Fully customized luxury private journeys to Peru and South America, with each itinerary personally designed by an expert travel designer around the individual traveler's preferences. The service covers arrangements for flights, trains, cruises, accommodations, permits, and guiding services, and is sold per person based on double occupancy.
• Aracari Shop

Quantifiable outcome

• 30 years of continuous operation since 1996
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• The Long RuncoreStrategic or Co-development Partner · 1 May 2026The Long Run is a global network of nature-based tourism businesses committed to operating across four dimensions of sustainability simultaneously: conservation, community, culture, and commerce. Aracari joined The Long Run in May 2026, bringing their existing sustainability commitments into a structured framework. The decision was influenced by visiting Los Potreros estancia in Córdoba, Argentina, a Long Run member known for its coherent approach to responsible travel.
• Raw Photo Fest / The Raw SocietyminorGTM or Marketing Partner · 1 May 2026Proud sponsors of the inaugural Raw Photo Fest in Menorca (May 7-10, 2026). The Raw Society is a global community of photographers and educators united by documentary storytelling commitment. Founders Jorge Delgado-Ureña and Christelle Enquist share Aracari's values around culture, access, and narrative power. Looking ahead to potential Raw Society photography journeys to Peru in 2027.
• Bakish Mai / Shipibo-KonibocoreStrategic or Co-development Partner · 1 January 2025Non-profit foundation deep in the Peruvian Amazon devoted to preserving the creative ways of life of the Shipibo people. Aracari maintains close ties with the team behind shipibokonibo.org and their Bakish Mai project, working across three areas: art, plants, and territory. In May 2026, Shipibo artist Sara Flores' work was featured at the Venice Biennale, representing years of cultural promotion by Aracari.
• País TextilminorOthersSmall artisan collective founded in 2016 by Marta and Sandra Castañeda, united by passion for weaving. Inspired by intense and ancient Peruvian textile tradition, they aim to preserve traditions alive in the hands of artisans. Aracari Shop features their handwoven products including pillow covers, handbags, and clutch purses made on traditional pre-Hispanic backstrap looms.
• Juan de la PazminorOthersSustainable Bolivian fashion brand created by Juan Carlos Pereira and Andrés Jordan, proposing timeless luxury through contemporary approach to Andean aesthetics. Recognized by Vogue México y Latinoamérica (2021) as one of 15 brands redefining Andean luxury. Works with 30 artisanal communities in the Andes. Featured in Aracari Shop.
• Motché (Maison Motché)minorOthersPeruvian jewelry brand founded in 2010 by Carole Fraresso, focused on recovery and transmission of cultural heritage in Peruvian jewelry. Uses recycled gold, blending archaeology, historical craftsmanship, and modern design. Carole holds doctorate in Archeomaterials and is internationally recognized specialist in pre-Inca cultures. Featured in Aracari Shop.
• EscvdominorOthersLatin American luxury fashion brand committed to Peru's legacy, headed by Peruvian sisters Giuliana and Chiara Macchiavello. Works with rural artisans practicing ancestral weaving techniques using organic Pima cotton and Alpaca wool. Featured in Aracari Shop.
• Poncho RojasminorOthersTextile brand dedicated to preservation of weaving traditions in high Andes. Founded by Ana Catalina Rojas and Greg Merkel, working with Bolivian communities. Mollo community weavers are direct descendants of Tiwanaku civilization, known for triangular patterns representing rivers, mountains, and stars. Featured in Aracari Shop.
• El Albergue OllantaytambominorOthersCharming boutique retreat in Sacred Valley surrounded by Inca history and mountain vistas. Partner property featured in itineraries. Celebrating significant anniversary in 2026 alongside other institutions like Museo Larco and Center for Traditional Textiles of Cusco.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cox & Kings: Long-established luxury travel brand offering high-end tours, including South America. Comparable to Aracari for premium custom tours to Latin America with cultural immersion components, though at significantly larger global scale.
• Abercrombie & Kent: Long-established luxury travel operator offering tailor-made journeys worldwide, including Latin America. Comparable to Aracari in offering fully customized private itineraries with expert local guides, but at significantly greater global scale and brand breadth.
• Lindblad Expeditions: Luxury expedition cruise company operating Galapagos, Antarctica, and Amazon itineraries with expert naturalists. Comparable to Aracari for the expedition and culturally-led cruise portion of its portfolio (Galapagos, Amazon, Antarctica).
• Ker & Downey: Boutique luxury tour operator focused on custom itineraries including Latin America. Comparable to Aracari in operating small-scale, design-led journeys with handpicked guides and exclusive access.

Direct peers

• Audley Travel: Specialist tailor-made travel company with country experts who design fully customized itineraries. Comparable to Aracari in the one-on-one consultation model, country specialization, and luxury bespoke positioning across multiple destinations.
• Micato Safaris: Family-owned luxury bespoke safari and travel operator known for deep local connections, philanthropy, and Condé Nast / T+L recognition. Directly comparable to Aracari as a founder-led boutique luxury specialist with cultural community investment.
• Scott Dunn: Luxury tour operator creating tailor-made holidays worldwide including South America, with expert travel consultants and a focus on high-net-worth families and couples. Comparable in business model, customer segment, and bespoke service positioning.
• Wilderness Safaris: High-end luxury safari and expedition operator known for exclusive wilderness experiences, sustainability credentials, and long-tenured local relationships. Comparable to Aracari in the experiential luxury segment, sustainability positioning, and depth of in-country community engagement.
• Black Tomato: Boutique luxury travel company specializing in bespoke, experience-led itineraries for discerning travelers. Directly comparable to Aracari in custom itinerary design, premium pricing, and curated access to cultural insiders.

Regional players

• Journey Latin America: UK-based specialist tour operator exclusively focused on Latin America, offering bespoke journeys with expert guides. Highly comparable to Aracari in destination focus (South America), bespoke service model, and cultural depth, though primarily serving UK/European travelers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AracariTravel
• Facebookfacebook.com/AracariTravel
• Instagraminstagram.com/aracaritravel
• LinkedInlinkedin.com/company/aracari-travel-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aracari Travel