Peace Tree Brewing
- Company typePrivate
- Founded2009
- HeadquartersKnoxville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Peace Tree Brewing does
Peace Tree Brewing is an Iowa-based craft brewery founded in 2009, currently operating as a brand under the Backpocket Brewing umbrella following its November 2024 acquisition. The company produces a focused portfolio of four core beers: Blonde Fatale (Belgian Style Blonde Ale, 8.4% ABV), Get a Little Hazy (Hazy IPA, 6% ABV, gold medal winner), Red Rambler (Red Ale, 5.8% ABV), and the forthcoming Strawberry Blonde Fatale (5% ABV). The company also sells branded merchandise, including t-shirts, through an e-commerce channel. Brewing operations and a taproom are housed in the historic Wonder Bread Building at 325 Commercial Street in Waterloo, Iowa.
The company serves craft beer enthusiasts and retail beer consumers primarily within Iowa, reaching them through a hybrid go-to-market model. Direct-to-consumer sales occur through on-site taproom visits at the Wonder Bread Building, while packaged beer (bottles and cans) is distributed through grocery stores, convenience stores, and bars/restaurants across Iowa. Wholesale coverage is managed via a partnership with Parallel Brewery Collective, which deploys two regional sales managers covering Des Moines & Western Iowa (Steven McDonald) and Waterloo/Cedar Rapids/Iowa City (Morgan Zeschke). Merchandise is sold online through the Toast Tab platform. Marketing is driven by the company website, Instagram, YouTube, and an email newsletter.
In November 2024, Peace Tree Brewing was acquired by Backpocket Brewing and consolidated with SingleSpeed Brewing into a unified operation rebranded as The Brewery @ WonderBread, with production relocated from Coralville to Waterloo. The combined entity remains lean, with approximately six named individuals in leadership roles covering sales and marketing (Aaron Vargas), taproom and brewery operations (Dave Morgan), head brewing (Skyelar Nauholz and Luke Jipp), marketing and community engagement (Whitney Daniels), and design (Jacky Mills). The company holds no disclosed funding rounds, patents, or certifications, and operates exclusively within the U.S. market.
Peace Tree Brewing firmographics
Firmographics- Name
- Peace Tree Brewing
- Legal name
- Peace Tree Brewing
- Website
- https://peacetreebrewing.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Peace Tree Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (312120)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Peace Tree Brewing is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peace Tree Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Taproom Sales: Direct sales of brewed beer to consumers visiting the taproom at the Wonder Bread Building in Waterloo, Iowa. Revenue generated from on-site pint sales and packaged beer purchases.
- Bottles/Cans Sales: Retail distribution of packaged beer (bottles and cans) through grocery stores, convenience stores, and bars/restaurants across Iowa.
- Merchandise Sales: Sale of branded merchandise including t-shirts. E-commerce sales through Toast Tab platform.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Peace Tree Brewing product offering
Product offeringCore offering
Peace Tree Brewing is a craft brewery that brews and sells a focused portfolio of flagship beers — Blonde Fatale (Belgian Style Blonde Ale), Get a Little Hazy (Hazy IPA), and Red Rambler (Red Ale) — plus seasonal and small-batch releases. Beer is sold directly to consumers at the Wonder Bread Building taproom in Waterloo, Iowa and distributed in bottles and cans through Iowa retailers. The company also sells branded apparel and merchandise.
Product overview
Peace Tree Brewing is a craft brewery operating as part of The Brewery @ WonderBread collective (acquired by Backpocket Brewing in November 2024). The company offers a focused portfolio of four core beers: Blonde Fatale (Belgian Style Blonde Ale), Get a Little Hazy (Hazy IPA), Red Rambler (Red Ale), and Strawberry Blonde Fatale (Strawberry Blonde Ale, forthcoming). Brewing operations and taproom are located in the historic Wonder Bread Building in Waterloo, Iowa. The company also sells merchandise including branded apparel.
Differentiator
Problem solved
Functional benefit
Products and services
- Blonde Fatale Belgian Style Blonde Ale with an unfiltered golden hue, delicate hops for medium aroma, crisp and refreshing bite, and hints of fruity complexity from Belgian yeast. 8.4% ABV. For craft beer consumers of legal drinking age.
- Get a Little Hazy Hazy IPA described as a big, juicy, citrus-forward IPA that is silky smooth without bitterness. Gold medal winner. 6% ABV. For craft beer consumers of legal drinking age.
- Red Rambler Red Ale with deep red color and malty flavor, balanced with three varieties of hops. 5.8% ABV. For craft beer consumers of legal drinking age.
- Strawberry Blonde Fatale Light, easy-drinking Strawberry Blonde Ale with bright strawberry character layered over soft malt sweetness, a fruity yet crisp finish. 5% ABV. For craft beer consumers of legal drinking age.
- Peace Tree Merchandise Brewery-branded apparel such as t-shirts, inspired by Iowa roots and passion for crafting great beer. Available for purchase online via the Toast Tab platform.
Quantifiable outcome
- Gold medal winner - Get a Little Hazy Hazy IPA
Companies that use Peace Tree Brewing
Customer profileSegments2 records
Ideal customer profiles1 record
Peace Tree Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Peace Tree Brewing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Backpocket BrewingcorePeace Tree Brewing was acquired by Backpocket Brewing in November 2024 as part of a consolidation effort. The acquisition brings Peace Tree under the Backpocket umbrella alongside SingleSpeed Brewing, with operations consolidated into The Brewery @ WonderBread in Waterloo.
- SingleSpeed BrewingcoreSingleSpeed Brewing is part of the consolidation effort with Peace Tree Brewing and Backpocket Brewing, with all operations being rebranded as The Brewery @ WonderBread.
- Parallel Brewery CollectiveminorParallel Brewery Collective handles sales management for Peace Tree Brewing, with regional sales managers covering different Iowa territories (Des Moines & Western Iowa, Waterloo/Cedar Rapids/Iowa City).
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Peace Tree Brewing competitors and assessment
Company assessmentDirect peers
- Exile Brewing Co. Des Moines craft brewer operating a brewpub taproom and distributing across Iowa; comparable as an Iowa-focused craft brand with similar mid-strength flagship line-up and taproom-led GTM.
- Confluence Brewing Company: Des Moines craft brewery with regional Iowa distribution and taproom service; same scale tier as Peace Tree and competing for the same grocery and bar accounts in central Iowa.
- SingleSpeed Brewing: Cedar Falls/Iowa craft brewery now consolidated with Peace Tree under Backpocket's WonderBread umbrella; the most directly comparable co-brand in terms of footprint, scale and portfolio.
- Toppling Goliath Brewing Co. Decorah, Iowa craft brewery also founded in the late 2000s and known for premium IPAs and a destination taproom; directly comparable as a high-end Iowa craft producer competing for the same on-premise tap handles and retail shelf space as Peace Tree.
- Millstream Brewing Company: Iowa-based craft brewer (Amana Colonies) selling a comparable portfolio of flagship ales and lagers through Iowa retail; directly comparable in scale, product mix and geographic concentration.
Broad incumbents
- New Belgium Brewing Company: National craft brewer selling flagship lines (Fat Tire, Voodoo Ranger) on similar Iowa retail shelves; useful comparator for category pricing, distribution and shelf-share dynamics that any Iowa craft brewery must compete against.
- Backpocket Brewing: Acquirer of Peace Tree and now its parent company; comparable as a larger Iowa craft player whose broader portfolio and consolidated operations provide the strategic and operational benchmark for Peace Tree.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Peace Tree Brewing social profiles
Digital presencePeace Tree Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peace Tree Brewing leadership team
Management profileNumber of profiles
Profiles6 records
Peace Tree Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peace Tree Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peace Tree Brewing
What does Peace Tree Brewing do?
Peace Tree Brewing is a craft brewery that brews and sells a focused portfolio of flagship beers — Blonde Fatale (Belgian Style Blonde Ale), Get a Little Hazy (Hazy IPA), and Red Rambler (Red Ale) — plus seasonal and small-batch releases. Beer is sold directly to consumers at the Wonder Bread Building taproom in Waterloo, Iowa and distributed in bottles and cans through Iowa retailers. The company also sells branded apparel and merchandise.
Is Peace Tree Brewing a public or private company?
Peace Tree Brewing is a private company. It is classified as corporate owned and is currently operating.
When was Peace Tree Brewing founded?
Peace Tree Brewing was founded in 2009. It employs 1 to 10 people.
Where is Peace Tree Brewing based?
Peace Tree Brewing is headquartered in Knoxville, United States, in the North America region.
How does Peace Tree Brewing make money?
Three revenue lines are on record. Taproom Sales are the primary driver. The others are bottles/Cans Sales and merchandise Sales.
Who are Peace Tree Brewing's main competitors?
Direct peers on record are Exile Brewing Co., Confluence Brewing Company, SingleSpeed Brewing, Toppling Goliath Brewing Co. and Millstream Brewing Company. Broad incumbents are New Belgium Brewing Company and Backpocket Brewing.
Does Peace Tree Brewing have an API?
No public API is recorded for Peace Tree Brewing.
What industry is Peace Tree Brewing in?
Peace Tree Brewing's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 312120 and its SIC code is 2082.