Tyresafe
TyreSafe is a UK-registered road safety charity founded in 2006 that educates drivers, fleet operators, and policymakers on tyre maintenance to reduce tyre-related road incidents. It delivers campaigns, toolkits, and policy advocacy supported by over 250 corporate donors.
- Company typePrivate
- Founded2006
- HeadquartersColchester, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Tyresafe does
TyreSafe is a UK-registered road safety charity (Charity Number 1168354) founded in 2006 and registered as a charity since 2016. Headquartered in White Colne, Colchester, with 1-10 employees, the organisation exists to reduce tyre-related incidents on Britain's roads by educating drivers, fleet operators, and policymakers about tyre maintenance, tread depth, pressure, condition, and the legal requirements governing tyres. Its work is grounded in publicly available DfT, DVSA, and police data and is reinforced by two Prince Michael International Road Safety Awards (2009, 2024) and explicit inclusion in the UK Government's 2026 Road Safety Strategy.
The charity's core products are educational rather than commercial. The digital portfolio centres on the TyreSafe website and resources portal, the Tread Buddy inspection tool, a fleet tyre policy programme, monthly newsletters, and free downloadable toolkits and infographics. Recurring annual campaigns include Tyre Safety Month (October), Young Driver (with THINK!, DVSA, NPCC), The Farmer's Five (with Yellow Wellies), the TLC campaign via the UK Towing Safety Alliance, and a Diabetes Tread Safely initiative. The annual Briefing and Awards Gala at venues such as The Belfry brings together industry, enforcement, and government stakeholders to recognise excellence in tyre safety.
The business model is non-commercial. All educational content and resources are provided free to the public, fleet operators, local authorities, and enforcement agencies. TyreSafe is funded by annual donations from over 250 corporate supporters — primarily tyre manufacturers, retailers, and vehicle companies — whose contributions are tax-deductible against Corporation Tax. Distribution of messaging is amplified through strategic partnerships with RSSB, Sussex Police, Lancashire County Council, RoSPA, On Air Media Group, and numerous local councils, enabling an estimated 350 million annual public impressions.
Tyresafe firmographics
Firmographics- Name
- Tyresafe
- Legal name
- TyreSafe
- Website
- https://tyresafe.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TyreSafe is a UK-registered road safety charity founded in 2006 that educates drivers, fleet operators, and policymakers on tyre maintenance to reduce tyre-related road incidents. It delivers campaigns, toolkits, and policy advocacy supported by over 250 corporate donors.
- Ownership category
- akta.pro rank
Where Tyresafe is headquartered
LocationHeadquarters
- HQ city
- Colchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tyresafe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Charitable donations and supporter contributions: TyreSafe operates as a registered charity (number 1168354) and relies on donations from industry supporters and partners. Supporters pay annual donations determined by their level of support, with donations being fully deductible against Corporation Tax.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Tyresafe product offering
Product offeringCore offering
TyreSafe is a UK registered charity that raises awareness about tyre safety through education, free downloadable resources, awareness campaigns, and partnerships with tyre industry, enforcement, and government stakeholders. It provides structured programs for individual drivers, fleet operators, and specific vehicle categories (cars, vans, motorcycles, HGVs, agricultural, caravans, EVs), along with annual campaigns such as Tyre Safety Month and the Briefing and Awards Gala. The organization's core deliverables are free educational content, tools such as Tread Buddy, and evidence-based guidance drawn from DfT, DVSA, and police data.
Product overview
TyreSafe is a UK-based road safety charity (registered 2016, registration number 1168354) established in 2006 with a mission to eliminate harm from illegal and poorly maintained tyres. Rather than a traditional product company, TyreSafe operates as an awareness and advocacy organization offering a comprehensive digital resource portal (TyreSafe Website and Resources Portal) that provides tyre safety education across multiple vehicle categories (cars, fleets, vans, HGVs, motorcycles, agricultural vehicles, and caravans). The organization's core offerings include recurring annual campaigns such as Tyre Safety Month (October), the Young Driver Campaign, The Farmer's Five agricultural initiative, and the TLC Campaign through the UK Towing Safety Alliance. Supporting services include the monthly TyreSafe Newsletter, the Tread Buddy inspection tool, the Fleet Operators Tyre Policy Program, a Road Safety Calendar coordinated with NPCC enforcement activities, free downloadable resources and toolkits, the Annual Briefing and Awards Gala event, and the TyreSafe Awards Program recognizing excellence across the tyre safety sector. The organization reaches approximately 350 million public impressions annually through its campaigns and partnerships with over 250 supporters and partners including local authorities, enforcement agencies, and industry organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- TyreSafe Website and Resources Portal Primary digital platform providing tyre safety education, downloadable resources, toolkits, and guidance for vehicle owners across cars, fleets, vans, HGVs, motorcycles, agricultural vehicles, caravans, and EVs.
- Tread Buddy Tyre safety tool designed to help drivers monitor and maintain proper tyre tread depth and condition.
- Fleet Operators Tyre Policy Program Guidance and resources for businesses to develop and implement robust tyre safety policies for their fleets, including legal compliance, driver training, and cost management.
- Road Safety Calendar Strategic planning resource aligning tyre safety campaigns and enforcement activity with the NPCC National Roads Partnership Operations Calendar.
- TyreSafe Awards Program Awards program recognising outstanding contributions to tyre safety across sectors including emergency services, retailers, manufacturers, and community initiatives; delivered at the Annual Briefing and Awards Gala.
- TyreSafe Newsletter Monthly newsletter delivering regulatory updates, maintenance guidance, campaign news, event announcements, and research briefings to subscribers and supporters.
- Annual Briefing and Awards Gala Annual flagship event bringing together industry, enforcement, and government stakeholders to discuss tyre safety and recognise excellence; held most recently in 2026 at The Belfry, Warwickshire, marking TyreSafe's 20th Annual Briefing and Awards.
Quantifiable outcome
- 153 people killed or seriously injured annually due to defective tyres (5-year average)
- +4 more outcomes
Companies that use Tyresafe
Customer profileSegments5 records
Ideal customer profiles3 records
Tyresafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tyresafe partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Rail Safety and Standards Board (RSSB)coreTyreSafe announced partnership with RSSB to strengthen occupational road safety across Britain's rail industry. The partnership supports the rail sector's efforts to improve road safety for employees, contractors, and those travelling on behalf of the industry. TyreSafe will work alongside RSSB's Road Risk Group to promote tyre safety education, awareness, and best practice.
- Sheffield City CouncilcoreTyreSafe partnered with Sheffield City Council to strengthen tyre safety awareness across the city, particularly targeting the large student population and newly qualified drivers. The partnership will embed tyre safety messaging into local road safety and engagement activities.
- City of Wolverhampton CouncilcoreCity of Wolverhampton Council partnered with TyreSafe to improve vehicle safety, protect road users, and support responsible driving. The collaboration focuses on tread depth, tyre condition, and regular vehicle checks, with distribution of tyre tread depth checker cards to drivers.
- British Tyre Manufacturers' Association (BTMA)coreFormalized partnership aligning the UK's leading tyre trade associations under a shared safety agenda.
- National Tyre Distributors Association (NTDA)corePartnership with NTDA as part of formalizing relationships with tyre trade associations.
- International Tyre Manufacturers' Association (ITMA)corePartnership with ITMA to align with international tyre manufacturers on safety agenda.
- Sussex PolicecorePartnership with Sussex Police to launch the UK's first digital tyre enforcement tool.
- Lancashire County CouncilcorePartnership to embed tyre safety into fleet operations across Lancashire.
- THINK!coreJoint initiative with THINK! for the Young Driver 2025 campaign highlighting risks of tyre neglect among new motorists.
- DVSAcorePartnership with Driver and Vehicle Standards Agency for Young Driver 2025 campaign.
- NPCCcoreCollaboration with National Police Chiefs' Council for young driver tyre safety campaign.
- Diabetes Safety OrganisationminorPartnership for Tread Safely campaign targeting drivers with diabetes.
- Yellow WelliesminorPartnership for The Farmer's Five campaign supporting Farm Safety Week.
- RoSPAcoreOngoing collaboration with Royal Society for the Prevention of Accidents on road safety initiatives.
- West Mercia PolicecorePartnership with West Mercia Police strengthening roadside enforcement and education activities.
- Good Egg SafetyminorPartnership to deliver groundbreaking Whole Vehicle Safety programme for families.
- On Air Media GroupminorMedia partnership to amplify tyre safety messaging nationwide through creative broadcasting.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Tyresafe competitors and assessment
Company assessmentDirect peers
- Royal Society for the Prevention of Accidents (RoSPA): Long-established UK safety charity covering road, home, and workplace safety. RoSPA is an existing TyreSafe partner and operates in the same awareness-and-policy niche with broader safety coverage.
- Brake: UK road safety charity focused on reducing road deaths and injuries through campaigns, support for victims, and policy advocacy. Directly comparable as a peer road safety NGO operating in the UK with government and corporate partnerships.
- PACTS (Parliamentary Advisory Council for Transport Safety): UK parliamentary advisory body producing evidence-based road safety policy recommendations. Comparable as a UK road safety policy advocacy organisation that informs government strategy.
- IAM RoadSmart: UK driver education and advanced driving charity that delivers training, assessment, and policy advocacy. Comparable as a UK road safety charity targeting driver behaviour and standards.
- THINK!: UK Government road safety awareness campaign run by the Department for Transport. Joint partner with TyreSafe on the Young Driver 2025 campaign; directly comparable as a UK-focused road safety awareness programme.
Broad incumbents
- AA (The Automobile Association): Major UK motoring organisation offering breakdown, insurance, and roadside services while also conducting road safety advocacy. Comparable as a UK organisation combining commercial scale with road safety messaging.
- RAC (Royal Automobile Club): Major UK motoring services organisation with roadside assistance and road safety public affairs function. Comparable to TyreSafe through UK motoring safety advocacy, though primarily a commercial membership business.
Others
- Goodyear Tire & Rubber Company: Global tyre manufacturer and TyreSafe industry supporter. Comparable as a stakeholder in the UK tyre ecosystem rather than a direct competitor; illustrates the supplier/partner relationship TyreSafe manages across the industry.
- National Highway Council / National Highways: UK government-owned company operating, maintaining, and improving motorways and major A-roads. Comparable as a stakeholder with overlapping road safety interests and home of TyreSafe's Chair Stuart Lovatt prior to his appointment.
Regional players
- European Transport Safety Council (ETSC): Brussels-based independent road safety policy organisation covering EU member states. Comparable mission of evidence-based road safety advocacy and policy influence, but operating primarily at European rather than UK level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tyresafe social profiles
Digital presenceTyresafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tyresafe leadership team
Management profileNumber of profiles
Profiles6 records
Tyresafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tyresafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tyresafe
What does Tyresafe do?
TyreSafe is a UK registered charity that raises awareness about tyre safety through education, free downloadable resources, awareness campaigns, and partnerships with tyre industry, enforcement, and government stakeholders. It provides structured programs for individual drivers, fleet operators, and specific vehicle categories (cars, vans, motorcycles, HGVs, agricultural, caravans, EVs), along with annual campaigns such as Tyre Safety Month and the Briefing and Awards Gala. The organization's core deliverables are free educational content, tools such as Tread Buddy, and evidence-based guidance drawn from DfT, DVSA, and police data.
Is Tyresafe a public or private company?
Tyresafe is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tyresafe founded?
Tyresafe was founded in 2006. It employs 1 to 10 people.
Where is Tyresafe based?
Tyresafe is headquartered in Colchester, United Kingdom, in the Europe region.
How does Tyresafe make money?
One revenue line is on record: charitable donations and supporter contributions.
Who are Tyresafe's main competitors?
Direct peers on record are Royal Society for the Prevention of Accidents (RoSPA), Brake, PACTS (Parliamentary Advisory Council for Transport Safety), IAM RoadSmart and THINK!. Broad incumbents are AA (The Automobile Association) and RAC (Royal Automobile Club). Others are Goodyear Tire & Rubber Company and National Highway Council / National Highways. European Transport Safety Council (ETSC) is listed as a regional player.
Does Tyresafe have an API?
No public API is recorded for Tyresafe.