What Hotell Sodra Berget does

Hotell Södra Berget is a privately held destination hotel and conference operator based in Sundsvall, Sweden, founded in 1985 and organised as Hotell Södra Berget AB (org.nr 556660-1240). The property sits on Södra Stadsberget roughly 3 km from Sundsvall city centre and operates an integrated portfolio spanning lodging, a 1,300 sqm VIDA Spa, two sit-down restaurants (fine-dining Restaurang Hundra80° and casual Bistro), breakfast and lunch service, conference facilities, an indoor play room (Lekrum), gym (South Club Gym), and the adjacent Strike Club entertainment centre (bowling, laser game, arcade, Prison Island, billiards). The hotel is fully cash-free since 4 May 2020 and relies on the Techotel Picasso Online platform for room and table reservations plus the Techotel GIFTCARD system for gift cards.

The company's offering is structured around seasonally rotated bundled packages — including Månadens Deal (from 1,295 SEK/person), Weekend Package, Golf Package, Senior (60+) Package, Family Package, Minisemester, Midsummer Package, Murder Mystery event, and Night Spa — that combine accommodation, multi-course dining, and VIDA Spa access. Distinct ancillary lines include a fine-dining tasting menu at 565 SEK plus 459 SEK wine pairing, à la carte Bistro items from 49–295 SEK, and conference catering. Sustainability infrastructure is material: 18 geothermal boreholes installed over the past three years, miljömärkt environmental certification as a spa-/conference-/entertainment hotel, 16 waste sorting stations, 90% eco-labelled cleaning products, Fairtrade coffee, and a multi-year "Top 10 in Europe" ranking for tap water.

Commercial motion is hybrid: direct online booking through the hotel's own site (picassoonline.techotel.dk) coexisting with a lowest-price guarantee against booking.com, hotels.com, and trivago, plus a dedicated conference sales function ([email protected]) for corporate groups. Customer segments span leisure and wellness travellers (primary), corporate conference and meeting groups (primary), families and groups, golf enthusiasts, seniors (60+), and experience-driven event bookers. A formal management team covers hotel, reception, restaurant, kitchen, spa, finance, and marketing functions. The company is privately held with no disclosed VC, PE, or public-market investment and no public revenue figures; a sister property, Hotell Lappland in Lycksele, is cross-promoted as part of a multi-property northern Sweden footprint.

Name

Hotell Sodra Berget

Legal name

Hotell Södra Berget AB

Website

https://sodraberget.se

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotell Södra Berget is a privately held destination hotel and conference operator in Sundsvall, Sweden, integrating lodging, a 1,300 sqm VIDA Spa, three food and beverage venues, conference facilities, and the adjacent Strike Club entertainment centre, serving leisure travellers, corporate conference groups, families, and seniors across Sweden.

Ownership category

akta.pro rank

Product category

Hotel and Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Conference Retreat Hotels (THAGALAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Spa wellness services
• Conference venues
• Destination dining
• Entertainment facilities

Headquarters

HQ city

Sundsvall

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: Room bookings across various room categories (standard rooms, Superior rooms, Twin rooms with double double beds) with dynamic pricing. Check-in from 16:00, check-out by 11:00. Pet-friendly rooms available at 250 SEK/night.
2. VIDA Spa & Wellness: Spa entrance and treatments. VIDA Spa covers 1,300 sqm with pools, saunas, relaxation areas. Age restriction 13+ (Tue–Sun), family sessions on Mondays for children 4-12 years (Minimys concept). Spa is included in all spa packages and available as add-on for room-only bookings.
3. Food & Beverage: Three dining venues: Restaurang Hundra80° (à la carte fine dining, open Mon–Sat 17:00–22:00), Bistro (casual dining, pizzas and steaks), and breakfast buffet (Mon–Fri 06:30–10:00, Sat–Sun 07:00–10:30, 195 SEK for non-residents). Lunch served Mon–Fri 11:30–14:00 at 165 SEK/person. All venues feature local ingredients and wine pairings.
4. Conference & Events: Conference facilities with multiple meeting rooms and event spaces, targeting corporate groups and business meetings. Conference packages include accommodation, dining, and spa access.
5. Packages & Bundled Experiences: Bundled packages combining accommodation, spa, dining, and activities. Examples include Golf Package (green fee + accommodation + dinner + breakfast), Murder Mystery (October 30 & 31), Summer packages, Weekend packages, Senior packages (60+), and Family packages. Gift cards sold with 12-month validity, valid for hotel stays and VIDA SPA treatments (not valid at Strike Club).
6. Strike Club Entertainment: Adjacent entertainment center offering bowling, shuffleboard, laser game, Prison Island (Fort Boyard-style), arcade, racing room, and billiards. Restaurant on-site. Separate booking via strikeclub.se or phone 060-671060. Not included in hotel gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Hotell Södra Berget operates a mountaintop destination hotel offering overnight accommodation in standard and superior rooms, a 1,300 sqm VIDA Spa, three food and beverage venues (Restaurang Hundra80°, Bistro, and breakfast/lunch service), a Strike Club entertainment centre with bowling/shuffleboard, and dedicated conference facilities. The integrated destination combines lodging, wellness, dining, entertainment, and corporate meetings under one property located on Södra Berget in Sundsvall, Sweden.

Product overview

Hotell Södra Berget is a spa hotel and conference destination in Sundsvall, Sweden, offering an integrated hospitality portfolio centered on accommodation, wellness, dining, and entertainment. The core offering consists of hotel lodging (Hotell) with various room categories including pet-friendly options and family rooms with double beds, combined with VIDA Spa (1300 sqm wellness facility) as the primary spa product, and conference services for business events. On-site dining is provided through two distinct restaurants: Restaurang Hundra80° (fine dining) and Bistro (casual), plus breakfast service and room service. Strike Club provides entertainment with bowling, laser game, arcade, and other activities. The hotel packages these core services into value-added offerings including spa packages, golf packages, family packages, senior packages, weekend packages, and seasonal offerings like midsummer and murder mystery events. Additional services include gift cards (presentkort), bike park, ski trails, play room, and parking with EV charging. The property also owns sister hotel Hotell Lappland in Lycksele.

Differentiator

Problem solved

Functional benefit

Brands

• VIDA Spa: Spa and wellness facility on the hotel premises with 1300 sqm of spa area.
• Strike Club
• Restaurang Hundra80°
• Bistro

Products and services

• Hotellrum (Hotel Accommodation) Overnight stays in Standard and Superior rooms with panoramic views, available for leisure travellers, families, and corporate guests.

Quantifiable outcome

• VIDA Spa spans 1,300 sqm
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Hotell Lappland (Lycksele)coreStrategic or Co-development PartnerHotell Lappland in Lycksele is the sister property of Hotell Södra Berget, operated by the same ownership group. Both hotels share brand positioning around spa and destination experiences. Hotell Lappland has undergone a total renovation in recent years and is now positioned as a spa and destination hotel. The two properties cross-promote each other on their respective websites.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotel Tylösand: Iconic Swedish destination spa and conference hotel in Halmstad with integrated wellness, dining, and conference offerings. Closely comparable model as a scenic full-service resort combining spa, conference, and leisure experiences.
• Yasuragi Hasseludden: Japanese-inspired spa hotel in the Stockholm archipelago operated by Nordic Choice. Comparable integrated spa + lodging + dining destination model targeting leisure wellness travellers, though in a more premium/urban-proximate location.
• Stenungsbaden Yacht Club: Full-service destination hotel on the Swedish west coast combining spa, conference, and dining. Comparable business model and integrated resort positioning, though in a coastal rather than mountain setting.
• Selma Spa (Sunne): Swedish destination spa and conference hotel in Värmland. Directly comparable as a regional integrated spa, lodging, dining, and conference property targeting similar leisure, corporate, and family segments in northern Sweden.
• Hotell Lappland: Sister property of Hotell Södra Berget located in Lycksele, Sweden. Operates under the same ownership and brand positioning as a spa and destination hotel, recently fully renovated. Offers the most directly comparable integrated lodging/spa/conference model.

Broad incumbents

• Scandic Hotels: Largest Nordic hotel operator with broad presence across Sweden including northern regions. Competes for both leisure and conference demand; overlapping spa and conference capabilities but at significantly larger scale and with a national loyalty program.
• Elite Hotels of Sweden: Swedish hotel chain operating multiple full-service properties with restaurants, conference facilities, and spa amenities. Direct overlap in the conference + spa + dining integrated model, though at broader geographic scale.
• Clarion Hotel (Nordic Choice Hotels): Major Nordic hotel chain with full-service properties that include spa, conference, and dining. Competes in the same Swedish destination and conference segment, but at national scale with stronger distribution.
• ProfilHotels: Swedish hotel chain operating full-service properties with conference and dining facilities. Competes in similar corporate and leisure segments, especially in northern Sweden where Södra Berget is located.

Others

• Konferensanläggningar.se: Swedish conference venue directory and booking platform. Not a hotel but a key channel partner for conference lead generation; competitors' conference venues also listed here, making it an indirect competitor in the corporate bookings funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hotellsodraberget
• Facebookfacebook.com/hotellsodra

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotell Sodra Berget