What Instituto Opinião does

Instituto Opinião is a privately held Brazilian public opinion and market research institute founded in 2007 by sociologist Arilton Freres and headquartered in Curitiba, Paraná, with regional offices in São Paulo and Porto Alegre. The firm provides custom quantitative and qualitative research — including telephone, in-person and flow-point interviews, focus groups, in-depth interviews, ethnography, and netnography — to political parties, government bodies (federal, state, and municipal), and private-sector clients across Brazil. Its documented project footprint spans practically all Brazilian states and over 300 municipalities.

The company operates a defined portfolio of seven core research products: electoral polling, public policy monitoring (under Brazilian Law 13.460/2017), media and communication research, urban mobility studies (under Federal Law 12.587/2012), market research, customer satisfaction research, and qualitative research. Underlying technology consists of standard survey methodologies augmented by NLP-based social media sentiment analysis. The firm is privately held with no disclosed outside investors, parent entity, subsidiaries, or funding rounds.

Name

Instituto Opinião

Legal name

Instituto Opinião

Website

https://institutoopiniao.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Opinião is a Brazilian public opinion and market research institute, founded in 2007 in Curitiba, delivering quantitative and qualitative polling — including electoral, public policy, media, urban mobility, and satisfaction research — to political parties, government bodies, and corporate clients across all Brazilian states and 300+ municipalities.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

akta.pro secondary industries

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE), Survey, Panel & Fieldwork Services (BPAHALAJ), Electoral Support & Election Observation (BPADAGAA)

Keywords

• Market research services
• Opinion polling
• Electoral research
• Public policy research
• Customer satisfaction surveys

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Research Services: Instituto Opinião generates revenue by providing custom polling, market research, and public opinion services to corporate, political, and government clients. Services include electoral research, public policy monitoring, media research, urban mobility studies, satisfaction surveys, and qualitative research. Pricing is quote-based and project-specific, reflecting the custom nature of each engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Instituto Opinião provides custom opinion research and polling services to corporate, political, and government clients across Brazil. The institute runs quantitative surveys (telephone, door-to-door, flow-point interviews) and qualitative studies (focus groups, in-depth interviews, ethnography, netnography) covering electoral behavior, public policy monitoring, market perception, media and communication, urban mobility, and customer satisfaction.

Product overview

Instituto Opinião is a Brazilian research institute offering a portfolio of seven distinct research products/services. The core offerings include quantitative research (telephone, door-to-door, flow-point interviews, electoral tracking) and qualitative research (focus groups, in-depth interviews, ethnography). The product portfolio covers electoral polling, public policy monitoring, market research, media and communication analysis, urban mobility studies, customer satisfaction, and qualitative research methodologies. The institute serves clients across market, politics, and government sectors throughout Brazil, operating from three offices in São Paulo, Curitiba, and Porto Alegre.

Differentiator

Problem solved

Functional benefit

Products and services

• Monitoramento de Políticas Públicas / Pesquisa Administrativa (Public Policy Monitoring and Administrative Research) Evaluation of public administration image and user perception of public services including health indicators, waste collection, sanitation, education, and infrastructure. Helps optimize resource allocation for government clients and complies with Brazilian Law No. 13.460.
• Pesquisa Eleitoral (Electoral Research) Electoral behavior research to understand voting intentions, trends, opinions, and aspirations of target audiences. Fundamental for strategic planning and management of electoral campaigns for political parties and candidates.
• Pesquisa de Mídia e Comunicação (Media and Communication Research) Quantifies and qualifies audience reach for radio, TV, magazines, and newspapers to help advertisers choose optimal ad placement. Includes media habits analysis, advertising recall measurement, and public concept testing.
• Pesquisas de Transporte e Plano de Mobilidade Urbana (Transport and Urban Mobility Research) Defines complete profile of urban displacement patterns, collecting data on mobility habits and public transportation. Elaborates project portfolios and public policies for urban mobility systems per Federal Law No. 12.587/2012.
• Pesquisa de Mercado (Market Research) Broader market perception studies including customer feedback on service, quality, price, campaign recall, and consumption habits. Produces actionable insights for business decisions.
• Pesquisa de Satisfação (Customer Satisfaction Research) Customer satisfaction research to align client expectations with business operations. Optimizes resources and projects profitability through popularity measurement and valuable insights.
• Pesquisa Qualitativa (Qualitative Research) Qualitative methodology to understand what people think and feel about topics, ideas, or events. Includes focus groups (8-12 participants) led by trained moderators, ethnography, and netnography techniques. Over a decade of experience with national projects.

Quantifiable outcome

• 81% of Paraná residents support democracy according to Instituto Opinião survey (September 2022)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Portal Congresso em FococoreStrategic or Co-development PartnerPartnership for conducting and publishing 2022 election research on Congress National. The collaboration produced significant findings including that 40% of Brazilian voters had not decided on federal deputy candidates less than ten days before elections, and that 64% could not recall their 2018 congressional vote.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PoderData: Brazilian polling arm of Poder360 conducting regular electoral and opinion surveys. Comparable as a competing Brazilian research services firm with similar electoral and public opinion focus, often cited in national media.
• AtlasIntel: Brazilian polling firm specializing in electoral and market research with online methodology focus. Comparable as a competing Brazilian public opinion research provider with overlapping political and corporate client bases.
• MDA Pesquisas: Brazilian polling firm conducting electoral and market research nationwide. Comparable as a similarly-sized national research services provider targeting the same political and corporate client segments.
• Vox Populi Pesquisas de Opinião: Brazilian public opinion research firm conducting electoral, market, and institutional surveys. Comparable as a similarly-sized Brazilian research services provider with overlapping client types and methodological offerings.
• Futura Inteligência: Brazilian public opinion and market research firm serving political and corporate clients. Comparable as a similarly-sized Brazilian research services firm with overlapping quantitative and qualitative methodologies.
• Quaest Pesquisa e Consultoria: Brazilian polling and consulting firm conducting electoral, market, and public opinion research across Brazil. Directly comparable as a national B2B research services firm serving political, corporate, and government clients with similar quantitative and qualitative methodologies.

Broad incumbents

• Ipec (formerly IBOPE Inteligência): Major Brazilian market research and public opinion firm with deep national coverage across consumer, media, electoral, and corporate research. A broad incumbent offering overlapping capabilities but as part of a much larger portfolio.
• Datafolha: One of Brazil's most established polling firms, affiliated with Folha de São Paulo, conducting national electoral, market, and opinion research. A larger incumbent operating broadly in the same research space with much greater scale and brand recognition.

Emerging players

• Ideia Big Data: Brazilian data-driven polling firm combining big data analytics with traditional polling for electoral and market research. An emerging player with overlapping methodology but differentiated through digital data integration.

Regional players

• Paraná Pesquisas: Brazilian polling firm headquartered in Paraná with strong regional presence in the South. Comparable in service offering (electoral and market polling) but primarily regional in geographic focus versus Instituto Opinião's national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/opiniao.instituto
• LinkedInlinkedin.com/company/institutoopiniao
• Instagraminstagram.com/indexa.pesquisas
• TikToktiktok.com/@indexapesquisas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Opinião