What Vox Populi does

Vox Populi Recerca S.L. is a privately held, Barcelona-based market research firm founded in 2004 that delivers customized qualitative, quantitative, and mixed-methodology research to B2B clients across Spain and Portugal. The company operates through four interconnected service pillars: Consultoría (strategic research consulting), Red de Campo (a national and cross-border Iberian fieldwork network combining in-house staff with vetted collaborators), Estudios (full study execution spanning focus groups, in-depth interviews, personal surveys, product tests, audits, mystery shopping, and spy group designs), and Salas Vox Populi (owned, exclusive-use research facilities in Barcelona for Hall-Tests, interviews, and focus groups). It also draws on a partner network of sector-specialized analysts to extend technical coverage. The company is incorporated as a Spanish Sociedad Limitada, employs 11-50 people, and is headquartered at Avenida de Madrid 138 in Barcelona.

The business model is project-based professional services with no disclosed pricing tiers; each engagement is scoped to the client's methodology, geographic coverage, and sample requirements and is delivered under a quote-based, often multi-year contractual cadence. Vox Populi Recerca is a sales-led operation that reaches buyers through its multilingual website (Spanish, Catalan, English), social channels on Facebook and Instagram, and direct outreach via phone and email. There is no proprietary technology platform, no mobile app, no public API, and no disclosed data products; the firm's underlying technology stack consists of standard third-party integrations (Google Analytics, support chat, embedded social widgets).

Strategically, the firm has executed a measured, capability-led build-out over its 19+ years: starting as a Barcelona field network, expanding nationwide across Spain, adding Portugal to become an Iberian operator, and investing in owned research facilities and a partner-analyst ecosystem. There are no disclosed funding rounds, M&A activity, leadership changes, regulatory actions, patents, certifications, or named customer logos in the public record, and the company appears to be founder- or closely-held with no external institutional capital.

Name

Vox Populi

Legal name

Vox Populi Recerca S.L.

Website

https://voxpopulirecerca.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Vox Populi Recerca is a Barcelona-based B2B market research firm, founded in 2004, that delivers customized qualitative and quantitative studies across Spain and Portugal through in-house fieldwork, partner analysts, and owned focus-group facilities.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Telemarketing & Survey/Market Research Calling (BPAAADAD)

Keywords

• Market research services
• Qualitative research
• Quantitative research
• Fieldwork services
• Consumer insights

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Vox Populi Recerca generates revenue through providing customized market research services including consultancy, fieldwork, qualitative and quantitative studies, and facility rentals (Vox Populi Rooms). Services are tailored to each client's specific needs and methodology requirements. The company works with B2B clients in Spain and Portugal, offering personalized research solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vox Populi Recerca is a B2B market research firm that delivers customized research services for businesses operating in Spain and Portugal. Its core offering combines strategic consulting, a national fieldwork network, qualitative and quantitative studies (including focus groups, in-depth interviews, personal interviews, product tests, audits, mystery shopping, and spy group studies), and the rental of its own dedicated research rooms (Vox Populi Rooms) for focus groups, in-depth interviews, and Hall-Tests.

Product overview

Vox Populi Recerca is a market research company offering a unified portfolio of interconnected services rather than a modular software platform. The core offering is organized around four main service pillars: Consultoría (strategic consulting to understand client needs and design research approaches), Red de Campo (an extensive fieldwork network covering Spain and Portugal with in-house staff and trusted collaborators), Estudios (research studies spanning three methodological approaches — qualitative such as focus groups and in-depth interviews, quantitative such as personal surveys and product testing, and mixed approaches such as mystery shopping and spy group studies), and Salas Vox Populi (company-owned exclusive-use research rooms for Hall-Tests, interviews, and focus groups). These services are designed to be flexible and personalized, delivered by specialized analysts and a nationwide fieldwork team, to help companies make strategic marketing decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultoría (Consulting)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Partner Analysts and TechnicianscoreOthersVox Populi Recerca works with partners who provide specialized analysts and technicians across different sectors of activity and study typologies. These partners enable the company to access best-in-class sector and service-specific expertise to complement their fieldwork capabilities.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Regional players

• Sondea: Iberian (Portugal-headquartered) market research firm offering fieldwork, qualitative, and quantitative studies across Portuguese and Spanish-speaking markets. Particularly comparable to Vox Populi given overlapping Iberian geographic footprint and shared methodologies.

Broad incumbents

• Kantar: Worldwide insights and consultancy firm with established Spanish presence serving brand and marketing clients. Overlaps with Vox Populi in brand/perception research, panel data, and quantitative consumer studies at enterprise scale.
• Ipsos: Global market research and consumer insights major with extensive Iberian operations. Offers overlapping qualitative, quantitative, and public opinion services as part of a far broader global portfolio, competing for the same enterprise client RFPs Vox Populi targets in Spain/Portugal.
• GfK (now part of NielsenIQ): Global consumer research firm with historical strong Iberian operations in consumer panels and market intelligence. Comparable to Vox Populi in custom research deliverables for B2B clients, but operating at multinational scale.

Direct peers

• Análisis e Investigación: Spanish market research company offering fieldwork, qualitative, and quantitative studies to B2B clients across Spain. Comparable in scope (full-service research) and customer base (Spanish marketers and consultancies).
• NetQuest: Spain-based online panel and digital market research provider serving the Iberian and Latin American markets. Comparable as a fieldwork/data-collection peer targeting Spanish-speaking B2B clients, though with an online-panel technology emphasis versus Vox Populi's mixed-method traditional model.
• Sigma Dos: Long-established Spanish market research firm headquartered in Madrid, offering qualitative, quantitative, and opinion polling services to B2B clients. Direct Iberian competitor to Vox Populi with similar full-service methodology positioning and a strong domestic fieldwork heritage.
• Feedback Research: Iberian market research and fieldwork provider offering qualitative, quantitative, and mystery shopping services in Spain and Portugal. Closely comparable in scale, service mix, and Iberian geographic focus to Vox Populi.
• IMOP Encuestas: Spanish survey and opinion research firm with national fieldwork network and own CATI infrastructure. Comparable peer offering similar telephone, personal, and online fieldwork services to B2B and public-sector clients in Spain.

Emerging players

• Toluna: Global technology-led consumer insights and online panel company. Comparable as a competitor to Vox Populi's quantitative/panel capabilities, particularly for clients seeking faster, self-serve digital research, though with a much broader technology platform than Vox Populi operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Participa-con-Vox-Populi/100064282354545
• Instagraminstagram.com/voxpopulirecerca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vox Populi