Ogilvy Danmark
Ogilvy Danmark is a Copenhagen-based full-service creative agency operating as the Danish arm of global network Ogilvy (WPP), delivering advertising, PR, consulting, experience, and health communications to enterprise and government clients across the Nordics.
- Company typePrivate
- Founded1948
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Ogilvy Danmark does
Ogilvy Danmark is the Danish operating office of the global Ogilvy advertising network (owned by WPP plc), headquartered in Copenhagen at Rosenborggade 15. Founded in 1948 as part of the Ogilvy brand, the agency is a full-service creative and communications firm offering five core service lines: Advertising, PR, Consulting, Experience, and Health. It serves enterprise and mid-market clients across the Nordics (Denmark, Sweden, Norway, Finland, and Iceland) with a portfolio spanning beverages, healthcare and pharmaceuticals, retail, government, automotive, infrastructure, energy, travel, and nonprofit sectors. Notable engagements include the CokeTV YouTube platform for Coca-Cola, the returpen™ injection pen recycling program for a coalition of seven pharmaceutical companies led by Novo Nordisk, and government recruitment and talent-attraction campaigns for the Danish Defence and the Greater Copenhagen Region.
The agency's business model is project- and retainer-based professional services billing, with revenue earned through creative campaigns, brand strategy engagements, PR retainers, consulting projects, experience design, and healthcare communications. Go-to-market is primarily direct enterprise sales through Client Service Directors, supplemented by client referrals and inbound opportunities generated by the global Ogilvy network. The firm operates no proprietary software or platform product; its primary assets are its creative team, its portfolio of measurable campaign outcomes (e.g., 30% revenue uplift for Royal Canin Nordics, 65% view-through on CokeTV, 8.1M organic impressions for an OCD awareness campaign), and the Ogilvy brand. It maintains a sub-brand, United Minds, focused on public-sector communications, and pursues measurable, KPI-driven outcomes across all engagements.
Ogilvy Danmark firmographics
Firmographics- Name
- Ogilvy Danmark
- Legal name
- Ogilvy Danmark
- Website
- https://ogilvy.dk
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ogilvy Danmark is a Copenhagen-based full-service creative agency operating as the Danish arm of global network Ogilvy (WPP), delivering advertising, PR, consulting, experience, and health communications to enterprise and government clients across the Nordics.
- Ownership category
- akta.pro rank
Ogilvy Danmark industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Influencer Whitelisting, Paid Amplification & Spark Ads (BPAFAHAH)
Keywords
Where Ogilvy Danmark is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Ogilvy Danmark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Advertising and Marketing Services: Ogilvy Denmark generates revenue through professional services fees including advertising campaigns, brand strategy engagements, PR services, consulting projects, experience design, and health communications. Revenue is typically earned through project-based fees, retainer arrangements, and ongoing agency partnerships with clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Ogilvy Danmark product offering
Product offeringCore offering
Ogilvy Danmark presents a contact-based engagement model through a website form collecting prospect name, email, phone, company, and message, handled by named local contacts Emma Petersson and Kathrine Færch at [email protected]. The current public site is marked as under update ("side opdateres"), with no public product or service catalog disclosed on the page itself.
Product overview
Ogilvy Denmark is a full-service advertising and communications agency offering a portfolio of professional services rather than a unified software product. The agency's offerings span five core service lines: Advertising, PR, Consulting, Experience, and Health. Within these, the agency develops bespoke campaigns and content solutions for clients across industries including healthcare, retail, automotive, travel, and government. Notable campaign platforms include CokeTV (a YouTube content channel for Coca-Cola), the returpen™ injection pen recycling program for Novo Nordisk, and the Escape The Loop OCD awareness initiative. The agency's work is organized around capabilities including brand strategy, campaign development, social media, brand activation, concept strategy, and digital production.
Differentiator
Problem solved
Functional benefit
Brands
- United Minds: A strategic communications and consulting sub-brand of Ogilvy Denmark focusing on public sector and governmental communications, as seen in case studies like 'A State of Denmark' for the Danish government
Quantifiable outcome
- 30% revenue increase for Royal Canin across Nordic markets
- +5 more outcomes
Companies that use Ogilvy Danmark
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles1 record
Ogilvy Danmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ogilvy Danmark partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Novo NordiskcoreNovo Nordisk initiated the returpen injection pen recycling program in 2020. Ogilvy partnered with the returpen team to develop the brand identity, communication strategy, and user tools. The program has grown to include 7 pharmaceutical companies covering nearly 90% of injection pens in Denmark. Novo Nordisk is a founding partner of the initiative.
- LillycoreLilly joined the returpen partner group as one of 7 pharmaceutical companies backing the injection pen recycling program covering nearly 90% of the Danish market.
- SanoficoreSanofi is one of 7 pharmaceutical companies in the returpen injection pen recycling partner group.
- MerckcoreMerck is one of 7 pharmaceutical companies in the returpen injection pen recycling partner group.
- GSKcoreGSK is one of 7 pharmaceutical companies in the returpen injection pen recycling partner group.
- NovartiscoreNovartis is one of 7 pharmaceutical companies in the returpen injection pen recycling partner group.
- UCBcoreUCB is one of 7 pharmaceutical companies in the returpen injection pen recycling partner group.
- Alfa FramtakcoreAlfa Framtak, an Icelandic alternative investment firm, partnered with Ogilvy to develop INVIT brand for Icelandic infrastructure. Ogilvy provided full brand strategy and development including brand architecture, narrative, visual identity, and guidelines.
- Grafa & GrjótminorGrafa & Grjót, a successful Icelandic construction company founded by INVIT's founder, partnered with Alfa Framtak and Ogilvy to create INVIT infrastructure alliance.
- Travel ConnectminorIceland Travel is part of global travel agency Travel Connect. Ogilvy helped reposition the brand for B2B market growth within this network.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Ogilvy Danmark competitors and assessment
Company assessmentDirect peers
- DDB Denmark: Omnicom's DDB network operating in the Nordics with full-service creative and brand-strategy capabilities. Directly comparable in scope and target clients to Ogilvy Denmark.
- BBDO Denmark: Omnicom-owned creative network present in the Nordics, providing full-service advertising, brand strategy, and content capabilities. Directly contests enterprise creative briefs with Ogilvy Denmark.
- McCann Denmark: IPG-owned full-service creative and advertising network with a Danish office offering the same Advertising/PR/Consulting scope as Ogilvy Denmark. Directly competes for the same enterprise and government accounts in the Nordics.
- Publicis Denmark: Publicis Groupe's Danish operation, offering the same integrated Advertising/Consulting/Experience proposition. Competes head-to-head with Ogilvy Denmark on Nordic enterprise and government pitches.
- Dentsu Denmark: Dentsu Group's Danish operation providing creative, media, and CX services. Overlaps with Ogilvy Denmark across the full-service enterprise mandate in the Nordics.
- Wunderman Thompson Denmark (now VML): Sister WPP creative network with a Danish office, offering integrated advertising, digital experience, and consulting. Competes with Ogilvy Denmark for the same WPP client and prospect pool in the Nordics.
- Leo Burnett Denmark: Publicis-owned creative network with a Danish office delivering full-service advertising and brand strategy. Comparable to Ogilvy Denmark on scope, customer type, and creative model.
- TBWA Denmark: Omnicom's TBWA network operating in Denmark, offering disruptive creative and brand strategy work. Direct competitor for Ogilvy Denmark on enterprise creative briefs.
- Saatchi & Saatchi Denmark: Publicis-owned creative network with a Danish presence offering brand-building and integrated campaigns. Closely matched to Ogilvy Denmark in terms of capabilities and customer types.
Regional players
- Hjaltelin Stahl (&Co): Independent Danish creative agency known for high-profile brand work and award-winning campaigns. Competes for the same enterprise and public-sector clients in Denmark without the global network reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ogilvy Danmark social profiles
Digital presenceOgilvy Danmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ogilvy Danmark leadership team
Management profileNumber of profiles
Profiles2 records
Ogilvy Danmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ogilvy Danmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ogilvy Danmark
What does Ogilvy Danmark do?
Ogilvy Danmark presents a contact-based engagement model through a website form collecting prospect name, email, phone, company, and message, handled by named local contacts Emma Petersson and Kathrine Færch at [email protected]. The current public site is marked as under update ("side opdateres"), with no public product or service catalog disclosed on the page itself.
Is Ogilvy Danmark a public or private company?
Ogilvy Danmark is a private company. It is classified as corporate owned and is currently operating.
When was Ogilvy Danmark founded?
Ogilvy Danmark was founded in 1948. It employs 51 to 100 people.
Where is Ogilvy Danmark based?
Ogilvy Danmark is headquartered in Copenhagen, Denmark, in the Europe region.
How does Ogilvy Danmark make money?
One revenue line is on record: advertising and Marketing Services.
Who are Ogilvy Danmark's main competitors?
Direct peers on record are DDB Denmark, BBDO Denmark, McCann Denmark, Publicis Denmark, Dentsu Denmark, Wunderman Thompson Denmark (now VML), Leo Burnett Denmark, TBWA Denmark and Saatchi & Saatchi Denmark. Hjaltelin Stahl (&Co) is listed as a regional player.
Does Ogilvy Danmark have an API?
No public API is recorded for Ogilvy Danmark.
What industry is Ogilvy Danmark in?
Ogilvy Danmark's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAHAJ, Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541613 and its SIC code is 7310.