Bleu Fox Cheese Shop

What Bleu Fox Cheese Shop does

Bleu Fox Cheese Shop is a family-owned artisan cheese retail and catering business founded in 2017 by co-owners Jesse and Brittany in downtown Chattanooga, Tennessee. The company operates a single physical storefront at 324 E. Main Street, open Monday through Saturday 11am-7pm and Sunday 12pm-6pm, and curates a catalog of over 100 domestic and international artisan cheeses alongside gourmet provisions, house-made charcuterie boards, and gift items such as chocolate bars, cheese straws, and in-house pimento cheese. Jesse's American Cheese Society certification and relationships with master cheesemakers form the core sourcing and curation capability.

The business runs multiple revenue streams: direct-to-consumer retail sales (individual plates from $18 up to $235 large party platters serving 16-20 people), an online ordering channel for in-store pickup, event catering for corporate and private occasions (grazing tables, sandwich platters, individual boxes, cheese boards, and private cheese classes), and ticketed community events including monthly Trivia & Cheese Nights, Cheese Craft Nights, Mimosa & Mahjong workshops, and a Campfire Concert Series. Seasonal and novelty SKUs such as cheese-infused ice cream and patriotic 4th of July platters extend the core menu.

The technology footprint is minimal — a Wix-based website for online ordering and event management with no proprietary platform, no API, no integrations, and no AI or data capabilities. The company is private, bootstrapped, independently owned by its founders, with no disclosed funding, subsidiaries, or institutional investors. Marketing relies on community events, social media, an email newsletter ('The word on the curd'), and word-of-mouth within the Chattanooga market.

Name

Bleu Fox Cheese Shop

Legal name

Bleu Fox Cheese Shop

Website

https://bleufoxcheeseshop.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bleu Fox Cheese Shop is a family-owned artisan cheese shop in downtown Chattanooga, Tennessee, founded in 2017 by Jesse and Brittany. It serves local consumers and event clients through retail sales, catering, online ordering for pickup, and ticketed community events.

Ownership category

akta.pro rank

Product category

Specialty Food Retail

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)

SIC

Retail-Food Stores (5400), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cheese Shops & Fromageries (CRAHAGAD)

akta.pro secondary industries

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Specialty Wine-Adjacent Food Stores (Cheese/Gourmet Pairings) (CRAHAGAK)

Keywords

• Artisan cheese retail
• Charcuterie platters
• Event catering services
• Cheese education workshops
• Gourmet provisions

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cheese and Charcuterie Sales: Direct sales of artisan cheeses and charcuterie to consumers visiting the retail store or ordering online for pickup. The shop curates over 100 domestic and international artisan cheeses along with gourmet provisions and house-made charcuterie boards.
2. Catering Services: Custom catering for corporate events, weddings, baby showers, and celebrations featuring grazing tables, artisan sandwich platters, individual boxes, and cheese boards. The company works within customer budgets to create memorable spreads.
3. Event Tickets: Ticketed community events including Trivia & Cheese Nights, Cheese Craft Nights, Mimosa & Mahjong workshops, and other experiential gatherings. Events range from free trivia nights to $65 admission workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bleu Fox Cheese Shop is a family-owned artisan cheese shop in downtown Chattanooga that curates 100+ domestic and international artisan cheeses alongside gourmet provisions, house-made charcuterie boards, and custom provisions. The shop sells cheese and charcuterie platters in multiple sizes, offers custom catering services for events, and hosts ticketed community events including trivia nights, cheese classes, and workshops.

Product overview

Bleu Fox Cheese Shop is a family-owned artisan cheese shop in downtown Chattanooga offering a curated selection of domestic and international artisan cheeses alongside gourmet provisions. The core product portfolio consists of customizable cheese and charcuterie platters available in sizes ranging from individual plates ($18) to large party platters serving 16-20 people ($235), supplemented by meat-focused charcuterie platters, antipasto selections, and seasonal offerings like the patriotic United States of Cheeses platter. Additional revenue streams include catering services featuring grazing tables, sandwich platters, and private cheese classes; regularly scheduled events including Cheese Craft Night, Mimosa & Mahjong workshops, and Trivia & Cheese Night; online ordering for pickup; specialty cheesy ice cream for National Ice Cream Day; and gourmet gift items.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheese & Charcuterie Platters

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zingerman's: Ann Arbor-based specialty food retailer with deep assortment, a renowned Deli, mail-order business, and educational experiences — comparable in combining a single dominant specialty category with broader premium provisions and experiential events.
• Di Bruno Bros. Philadelphia-based specialty food retailer specializing in artisan cheese, charcuterie, and gourmet provisions with multiple locations, catering, and tasting events — closely comparable to Bleu Fox's assortment, catering, and event-led GTM.
• Murray's Cheese: Iconic Greenwich Village cheese shop offering a curated assortment of artisan cheeses, charcuterie, and educational classes with nationwide shipping — the prototypical specialty cheese retailer that Bleu Fox most directly resembles in assortment and programming.
• Cowgirl Creamery: Specialty cheese retailer with storefronts, cheese club subscriptions, and farm-direct sourcing positioning; comparable to Bleu Fox in its artisanal branding and direct-curation model.
• Saxelby Cheesemongers: NYC cheese shop focused on American artisan producers with curated assortments, educational events, and online mail-order — a close comparable in curation depth and experiential programming.

Broad incumbents

• Whole Foods Market: National grocery incumbent carrying a curated cheese section, charcuterie platters, and catering-adjacent services — competes for the same premium customer but operates with broader assortment and scale.
• Dean & DeLuca: Iconic premium specialty food retailer selling curated cheese, charcuterie, and gourmet provisions — a heritage comparable to Bleu Fox's premium positioning but operating at a national brand scale.
• Eataly: Large-format Italian marketplace combining retail, foodservice, and educational experiences including artisan cheese — overlapping with Bleu Fox on experiential programming and curated retail, but at much greater scale.
• Williams-Sonoma: Premium kitchen, food, and entertaining brand with curated cheese and charcuterie assortments and an established home-delivery infrastructure — competes for gifting and entertaining-spend budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bleufoxcheeseshop
• LinkedInlinkedin.com/company/bleu-fox-specialties-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bleu Fox Cheese Shop