Holland's Family Cheese

What Holland's Family Cheese does

Holland's Family Cheese is a first-generation farmstead cheese operation founded in 2006 and headquartered in Thorp, Wisconsin. The company specializes in traditional Dutch-style Gouda cheese produced from cow's milk, marketed under the "Marieke" brand across a four-SKU portfolio: Marieke Premium Gouda, Marieke Truffle Gouda, Marieke Smoked Gouda, and Marieke Overjarige (aged) Gouda. Per-unit pricing on its primary retail channel ranges from $13.00 to $18.00, positioning the products in the premium American artisan cheese segment.

The company's go-to-market is wholesale-to-specialty-retail rather than direct-to-consumer. Its primary and most prominently documented distribution relationship is with Saxelby Cheesemongers, a New York-based American artisan cheese retailer founded in 2006, which carries Holland's Family Cheese products through both its Chelsea Market physical storefront in Manhattan and its nationwide e-commerce platform shipping to the contiguous 48 U.S. states. Holland's Family Cheese's website is hosted via the Saxelby Cheese domain, underscoring the channel partner's role in market access. The firm operates with 1–10 employees, consistent with a micro-scale farmstead producer.

The business model is straightforward unit-pricing wholesale with pay-as-you-go billing at the retail layer; no subscription, licensing, or technology-enabled revenue mechanics are evident. Revenue is a function of unit volume through specialty retail channels. The firm received a nominal, non-dilutive grant from the Center for Dairy Research in December 2023, consistent with engagement in dairy R&D infrastructure rather than growth-capital fundraising. No M&A activity, leadership changes, patents, certifications, or third-party awards are documented in the source material.

Name

Holland's Family Cheese

Legal name

Saxelby Cheesemongers

Website

https://saxelbycheese.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Holland's Family Cheese is a Wisconsin-based farmstead cheese producer founded in 2006 that makes traditional Dutch-style Gouda under the Marieke brand, supplying specialty retailers such as Saxelby Cheesemongers with four premium cow's milk Gouda SKUs.

Ownership category

akta.pro rank

Product category

Artisan Farmstead Cheese

NAICS

Cheese Manufacturing (311513), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Cheese Manufacturing (AFAKAKAB)

akta.pro secondary industries

Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB), Cheese Aging/Affineur Services (Maturation & Cave-Aging) (AFAHABAH), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Artisan cheese production
• Farmstead gouda cheese
• Dutch style cheesemaking
• Specialty dairy products
• Aged cow's milk cheese

Headquarters

HQ city

Thorp

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Pricing tiers

Distribution channels2 records

Core offering

Holland's Family Cheese is a first-generation farmstead cheese producer that manufactures and wholesales traditional Dutch-style Gouda cheese made from cow's milk under the Marieke brand. The product line consists of four varieties — Premium Gouda, Truffle Gouda, Smoked Gouda, and Overjarige (aged) Gouda — sold primarily through specialty cheese retailers such as Saxelby Cheese. The company does not sell directly to consumers but supplies premium American-made artisan Gouda to curated retail channels.

Product overview

Holland's Family Cheese is a cheese producer specializing in artisan Gouda cheeses marketed under the Marieke brand. Their product line includes Premium Gouda, Truffle Gouda, Smoked Gouda, and Overjarige (aged) Gouda varieties, all made from cow's milk. These products are distributed through specialty cheese retailers such as Saxelby Cheese, positioning the company as a supplier of premium American artisan Gouda rather than a direct-to-consumer retail platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Marieke Premium Gouda Cow's milk Gouda cheese produced by Holland's Family Cheese using traditional Dutch farmstead methods, available through specialty retail channels such as Saxelby Cheese.
• Marieke Truffle Gouda
• Marieke Smoked Gouda
• Marieke Overjarige Aged Gouda

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Saxelby CheeseprimaryChannel Partner/ Reseller/ DistributorHolland's Family Cheese products including Marieke Premium Gouda, Marieke Truffle Gouda, Marieke Smoked Gouda, and Marieke Overjarige Aged Gouda are distributed through Saxelby Cheese's e-commerce platform and physical retail locations. Saxelby Cheese serves as a key retail partner for distributing these artisan Gouda cheeses to consumers across the United States.

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Cabot Creamery: Large Vermont/New England dairy cooperative with broad cheese and butter product lines in retail and foodservice. Comparable as a dairy producer in overlapping categories but operates at far greater scale and breadth.

Direct peers

• Sartori Cheese: Wisconsin-based artisan and farmstead cheese producer with a multi-SKU specialty line (cheddar, Italian-style, aged varieties) sold through specialty retail and foodservice. Comparable as a similarly-sized Wisconsin artisan operation targeting premium cheese buyers.
• BelGioioso Cheese Company: Wisconsin-based specialty cheese manufacturer producing Italian-style and aged cheeses for retail and foodservice. Comparable in scale, Wisconsin origin, and craft-cheese positioning, though broader in product range.
• Vermont Creamery: Vermont-based artisan dairy (cheese and cultured butter) with national specialty retail distribution. Comparable as a craft dairy producer operating in the premium specialty segment.
• Roth Cheese: Wisconsin specialty cheese maker (Grand Cru, aged alpine-style, Gouda-adjacent) operating at similar artisan scale. Directly comparable as a Midwest premium cheese producer with retail and foodservice distribution.
• Rogue Creamery: Oregon farmstead creamery known for artisan blue and aged cheeses sold through specialty retail nationally. Comparable as a small farmstead operator with premium positioning and award-driven brand.
• Cypress Grove: California-based artisan cheese maker (notably Humboldt Fog) distributed through specialty retail and natural foods channels. Comparable as a craft cheese brand with premium positioning and multi-SKU artisan line.
• Jasper Hill Farm: Vermont-based farmstead creamery producing cave-aged artisan cheeses distributed nationally through specialty channels. Comparable as a farmstead-to-specialty-retail operator with aging-centric product line.
• Point Reyes Farmstead Cheese Company: California farmstead cheese producer with nationally distributed premium SKUs (e.g., Toma, Bay Blue). Directly comparable farmstead-to-specialty-retail model with premium pricing and multi-SKU line.

Others

• Saxelby Cheesemongers: NYC-based artisan cheese retailer and wholesaler serving as Holland's Family Cheese's primary distribution partner. Listed as an 'others' peer because, while not a producer peer, it is the central channel relationship shaping Holland's Family Cheese's commercial reality.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/SaxelbyCheese
• Facebookfacebook.com/saxelbycheese
• Instagraminstagram.com/saxelbycheese
• LinkedInlinkedin.com/company/saxelby-cheesemongers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland's Family Cheese