strategy

Trade Media and Marketing Industry Publishingstrategyonline.ca

Strategy is a Canadian trade media publication, founded in 1987 and operated by Brunico Communications, that covers the marketing, advertising, and branding industries through a daily news website, monthly print magazine, email newsletter, six award programs, executive events, and creative talent rankings.

Company typePrivate
Founded1987
HeadquartersToronto, Canada
Headcount51–100
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What strategy does

Strategy is a Canadian trade media publication covering the marketing, advertising, and branding industries, operated by Brunico Communications Ltd, a privately held Ontario-incorporated media company headquartered in Toronto. Founded in 1987, Strategy serves Canada's national marketing community through an integrated multi-platform offering: a daily news website (strategyonline.ca), a monthly print magazine, a daily email newsletter, and a portfolio of six award programs (AToMiC Awards, Marketing Awards, Strategy Awards, Agency of the Year, Media Innovation Awards). The company also operates the Creative Report Card, an annual ranking of Canadian creative professionals, and the CMO Forum executive networking event.

The underlying platform is a digital publishing stack built on a content management system with supporting digital subscription infrastructure (monthly and annual plans with a 14-day free trial on annual plans) and CPM-based advertising inventory spanning display formats (gif, jpeg, png, html5, third-party tags) and newsletter placements. Strategy distributes through owned digital channels, organic social presence (LinkedIn, Facebook, Twitter/X, Instagram), and event-based channels, monetizing via subscriptions, advertising, and award/event participation.

Strategy is one of several wholly owned media brands operated by Brunico Communications, alongside Playback, Kidscreen, Media in Canada, Realscreen, and the Banff World Media Festival. The company is privately held, has 51–100 employees, and operates exclusively within the Canadian domestic market with no disclosed international expansion, funding rounds, M&A activity, or institutional investment.

strategy firmographics

Firmographics

Name: strategy
Legal name: Brunico Communications, Ltd.
Website: https://strategyonline.ca
Company type: Private
Founded year: 1987
Operating status: Operating
Headcount range: 51–100 employees
Short description: Strategy is a Canadian trade media publication, founded in 1987 and operated by Brunico Communications, that covers the marketing, advertising, and branding industries through a daily news website, monthly print magazine, email newsletter, six award programs, executive events, and creative talent rankings.
Ownership category
akta.pro rank

strategy industry classification

Industry

Product category: Trade Media and Marketing Industry Publishing
NAICS: Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)
SIC: Newspapers: Publishing Or Publishing & Printing (2711)
akta.pro primary industry: Content Strategy & Planning (BPAFAIAG)
akta.pro secondary industries: Brand & Portfolio Strategy Consulting (MPAAAFAB), Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK)

Keywords

Trade media publishing
Marketing industry news
Advertising awards programs
Digital magazine subscriptions
Marketing executive events

Where strategy is headquartered

Location

Headquarters

HQ city: Toronto
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

strategy business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Monthly digital subscription
Subscription	Annual	Annual digital subscription

Distribution channels2 records

Marketing channels13 records

strategy product offering

Product offering

Core offering

Strategy operates a multi-channel Canadian marketing industry media brand anchored by strategyonline.ca, a monthly print and digital magazine, and a daily email newsletter. The brand monetizes through paid digital subscriptions, CPM and time-based digital advertising, award programs (AToMiC, Marketing, Strategy, Agency of the Year, Media Innovation), executive events such as the CMO Forum, and the annual Creative Report Card rankings of top creative professionals.

Product overview

Strategy is a media publication platform serving Canada's marketing community, offering a unified product comprising an online news portal (strategyonline.ca), a print magazine, and a daily email newsletter. The company operates multiple award programs including the Creative Report Card, AToMiC Awards, Marketing Awards, Strategy Awards, Agency of the Year Awards, and Media Innovation Awards, as well as events like the CMO Forum. Subscription-based access provides premium content to marketing professionals.

Differentiator

Problem solved

Functional benefit

Brands

AToMiC Awards: Awards program recognizing advertising and marketing creativity
Marketing Awards
Strategy Awards
Agency of the Year Awards
Media Innovation Awards
CMO Forum
Creative Report Card
Strategy Magazine

Products and services

Strategy Online Online marketing industry publication at strategyonline.ca delivering daily news coverage of Canadian marketing campaigns, agency moves, hires, branding, media, research, retail, and tech for Canada's marketing community.
Strategy Magazine Monthly print and digital magazine covering Canada's national marketing community with feature articles, industry analysis, and creative profiles.
Daily Email Newsletter

Companies that use strategy

Customer profile

Segments3 records

Ideal customer profiles2 records

strategy technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

strategy partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

strategy competitors and assessment

Company assessment

Others

Kidscreen: Kidscreen is a sister Brunico Communications brand covering children's entertainment media. It is highly relevant for understanding Brunico's broader portfolio economics and cross-title sales motion, even though its vertical (kids media) differs from Strategy's marketing vertical.
Folio Magazine: Folio is a US B2B trade publication covering the media and publishing industry. It is comparable as a peer-of-a-peer trade title (media industry coverage) and shares an overlapping advertiser base of media companies and agencies evaluating marketing services.
Playback: Playback is Brunico's Canadian entertainment and media trade title. It is the closest domestic sibling to Strategy in Canada and provides a structural analog for how Brunico monetizes a vertical B2B trade publication with events, awards, and subscriptions.
Realscreen: Realscreen is another Brunico Communications sibling brand covering non-fiction, documentary, and unscripted media. Like Kidscreen, it is not a direct competitor but is a structural comparable for Brunico's B2B trade-media-plus-event model.

Emerging players

Marketing Brew: Marketing Brew is a US-based daily marketing newsletter covering brands, agencies, and ad tech. It represents the newer newsletter-first model of marketing trade media that competes with Strategy's daily newsletter and online news product for the same reader attention.

Direct peers

MediaPost: MediaPost is a US trade publisher covering media, marketing, and advertising across multiple newsletters and verticals. It shares Strategy's diversified multi-newsletter and event-based model serving agency, brand, and media professionals.
Campaign (Campaign Asia / Campaign Canada): Campaign is a Haymarket-owned global marketing trade title with regional editions including Canada. It covers agencies, brands, media, and creativity in the same vein as Strategy and runs parallel awards (Campaign Awards) and ranking franchises.
Adweek: Adweek is a US-based trade publication covering advertising, marketing, media, and technology. It is the most direct functional analog to Strategy: a multi-decade marketing trade brand with a website, print magazine, newsletters, events, and award programs serving agency and brand marketers.
The Drum: The Drum is a global marketing and media trade publication based in the UK. It shares Strategy's content-plus-events model (awards, rankings, editorial coverage of agencies and brands) and targets the same agency and brand marketing buyer.
Ad Age (Advertising Age): Ad Age is one of the oldest US advertising trade publications, covering agencies, brands, campaigns, and the CMO agenda. It mirrors Strategy's mix of news, awards (e.g., A-List, Agency of the Year), and editorial franchises aimed at the marketing community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

strategy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

strategy leadership team

Management profile

Number of profiles

strategy subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

strategy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

strategy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about strategy

What does strategy do?

Is strategy a public or private company?

strategy is a private company. It is classified as unknown and is currently operating.

When was strategy founded?

strategy was founded in 1987. It employs 51 to 100 people.

Where is strategy based?

strategy is headquartered in Toronto, Canada, in the North America region.

Who are strategy's main competitors?

Others on record are Kidscreen, Folio Magazine, Playback and Realscreen. Marketing Brew is listed as an emerging player. Direct peers are MediaPost, Campaign (Campaign Asia / Campaign Canada), Adweek, The Drum and Ad Age (Advertising Age).

Does strategy have an API?

No public API is recorded for strategy.

What industry is strategy in?

strategy's product category is Trade Media and Marketing Industry Publishing. Its primary akta.pro industry code is BPAFAIAG, Content Strategy & Planning, with a secondary code of MPAAAFAB, Brand & Portfolio Strategy Consulting. Its NAICS code is 5131 and its SIC code is 2711.