What FUEL DISTRIBUTORS OF WESTERN AUSTRALIA PTY LTD does

Fuel Distributors of Western Australia Pty Ltd (FDWA) is a regional bulk fuel and lubricants distributor headquartered in Kwinana Beach, Western Australia. Founded in April 1999 by Craig Burrows as a single-truck Gull Petroleum distributor, the company has grown to operate a fleet of 43 trucks and 62 trailers with depot locations spanning Kwinana, Moora, York, Narrogin, Katanning, and Wagin. Its service area covers from Albany to Geraldton and east to Kalgoorlie. FDWA supplies diesel (10ppm sulphur), ULP 91, PULP 95, and 98 RON fuels, Caltex-branded lubricants (Delo, Rando, Starplex lines), AdBlue diesel exhaust fluid, and A-FLO fuel storage equipment to commercial customers across agriculture, transport, commercial fishing, mining, local government, and retail segments. The company also operates six Caltex and Gull branded retail service stations, an FDWA/Phoenix cobranded fuel card network across 19 locations, the Caltex StarCard (accepted at 6,000+ sites nationally), marine refuelling at Albany Marina and Lancelin Jetty, and the wholly-owned Perth Tanker Repairs subsidiary.

Revenue is generated primarily through transactional fuel sales (diesel and petrol delivered in bulk), lubricant and AdBlue product sales, fuel card transaction fees on monthly-billed account customers, retail margins on service station operations, and professional services fees from Perth Tanker Repairs (hydrostatic testing, hatch/vent testing, meter calibration). The go-to-market motion is sales-led, with a dedicated territory-based sales team of eight named regional representatives, a Business Development & Sales Marketing Manager (Andrew Carlson), and a Business Development Manager for Lubricants (George Miller). Pricing is quote-based rather than list-priced, with customers submitting volume and tank-size estimates to receive tailored quotes. Orders placed by 3pm are delivered next business day, supported by a scheduling team working seven days a week. The company is privately held with 50% owned by founder Craig Burrows (General Manager) and 50% owned by Puma Energy under an equity partnership established in January 2016; the affiliated company Phoenix Petroleum (Bunbury, est. 2009) extends coverage into the South West region.

Name

FUEL DISTRIBUTORS OF WESTERN AUSTRALIA PTY LTD

Legal name

Fuel Distributors of Western Australia Pty Ltd

Website

https://fdwa.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

FDWA is a Western Australian bulk fuel and lubricants distributor operating a 43-truck fleet, serving agricultural, transport, mining, fishing, and government customers across regional and metropolitan WA with fuel, lubricants, AdBlue, and fuel card services.

Ownership category

akta.pro rank

Product category

Bulk Fuel Distribution and Lubricant Supply

NAICS

Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Conventional Marine Fuel Bunkering (HFO/VLSFO/MGO/ULSFO) (TLAHAKAA)

akta.pro secondary industries

Flammable Liquids & Gases Transport (Class 3/2; fuels, LPG/LNG) (TLADAIAC), Liquid Hazmat / Chemical Tank Transport (DOT/ADR tankers) (TLADAIAB), Marine Fueling & Engine Fluids Retail (Oil, Additives, Lubricants) (CRAMAIAK)

Keywords

• Bulk fuel distribution
• Lubricant supply
• Marine refuelling
• AdBlue supply
• Fuel cards

Headquarters

HQ city

Rockingham

HQ country

Australia

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bulk Fuel Sales: FDWA generates revenue through the sale and delivery of bulk petroleum products including Diesel, ULP, PULP, and RON98. They supply to commercial customers across Western Australia with delivery across metro and regional areas.
2. Lubricants and Oils: Sale and delivery of Caltex oils, greases, and lubricants as an Authorized Caltex Lubricant Distributor. Products include Delo SLK, Delo MGX, Rando 68, THF, and Delo Starplex EP2.
3. Fuel Card Services: FDWA fuel cards provide 24-hour self-service fuel at nominated sites with consolidated monthly statements. No card fees. Revenue generated through fuel transactions at card locations.
4. AdBlue Supply: Supply and delivery of AdBlue diesel exhaust fluid in bulk, meeting ISO quality standards 22241-1, 2, 3 and 4, DIN70070 and CEFIC standards.
5. Marine Refuelling: Direct-to-vessel fueling services including bunkers, commercial vessels, transport, charter boats, fishing boats, government, defence, and recreational vessels.
6. Perth Tanker Repairs: Owned and operated tanker repair services including degassing, hydrostatic testing, hatch and vent testing, tanker maintenance and repairs, meter check and calibration.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

FDWA distributes bulk petroleum products (Diesel, ULP, PULP, RON98), Caltex-branded oils and lubricants, and AdBlue diesel exhaust fluid to commercial and government customers across Western Australia using its own fleet of 43 trucks and 62 trailers. The company also provides direct-to-vessel marine refuelling at Albany Marina and Lancelin Jetty, tanker testing and repair services through its wholly-owned Perth Tanker Repairs subsidiary, fuel card payment solutions (FDWA Fuel Card and Caltex StarCard), and operates a network of Caltex and Gull-branded retail service stations. As an Authorized Caltex Lubricant Distributor since 2022, FDWA also exclusively distributes A-Flo diesel fuel storage and refuelling equipment within Western Australia.

Product overview

Fuel Distributors of Western Australia (FDWA) is a bulk fuel and lubricant distribution company operating since 1999. The company offers a comprehensive fuel portfolio including Diesel (10ppm sulphur), Unleaded (ULP 91 RON), Premium Unleaded (PULP 95 RON), and 98 RON fuels. As an Authorized Caltex Lubricant Distributor since 2022, FDWA provides Caltex oils, greases, and lubricants including Delo, Rando, and Starplex products. The company operates a fleet of 43 trucks and 62 trailers for bulk fuel delivery across WA, with services including marine refuelling, Perth Tanker Repairs (PTR) for tanker maintenance and testing, and AdBlue supply. FDWA offers proprietary FDWA Fuel Card and Caltex StarCard payment solutions accepted at 19+ locations throughout Western Australia. As exclusive WA distributor of A-Flo fuel storage equipment, the company also manages Caltex and Gull branded retail petrol stations.

Differentiator

Problem solved

Functional benefit

Products and services

• Diesel 10ppm sulphur content diesel fuel supplied in bulk to commercial and domestic clients across Western Australia. Low sulphur content ensures cleaner burning and reduced emissions, suitable for transport fleets, agricultural machinery and mining equipment.
• Unleaded Petrol (ULP) Octane 91 (RON) unleaded fuel supplied in bulk and at retail. The most common form of fuel for commercial and domestic spark ignition vehicles.
• Premium Unleaded (PULP) Premium Unleaded Octane 95 (PULP) providing greater protection from engine wear, designed for modern vehicles requiring higher octane fuels.
• 98 RON Premium Fuel High octane unleaded fuel that maximises engine power and performance while producing fewer emissions.
• Caltex Oils & Lubricants Extensive range of Caltex oils, greases and lubricants including Delo SLK, Delo MGX, Rando 68, THF, and Delo Starplex EP2. Available across Perth metro and regional WA for transport, mining, agriculture and industrial customers.
• AdBlue Diesel exhaust fluid used in trucks and heavy vehicles with selective catalytic reduction systems. Manufactured to meet ISO 22241-1, 2, 3 and 4 standards, also meets DIN70070 and CEFIC standards. Supplied in bulk and via 24/7 bowser at Kwinana Truck Stop.
• Bulk Fuel Delivery Cost effective and timely bulk petroleum product cartage, scheduling and distribution across Western Australia. Orders placed by 3pm receive next-day delivery using FDWA's fleet of 43 trucks and 62 trailers based at Kwinana, Moora, York, Narrogin, Katanning and Wagin.
• Marine Refuelling Direct-to-vessel bunkering services for vessels from small pleasure yachts (20-30K litres) to super ferries. Operating at Albany Marina and Lancelin Jetty using MSIC-approved drivers for access to high-security marine ports. Serves commercial fishing, transport, charter boats, government, defence and recreational vessels.
• Perth Tanker Repairs (PTR) Wholly-owned FDWA subsidiary providing tanker maintenance and certification: degassing, hydrostatic testing (5-year and 2.5-yearly), hatch and vent testing, SLP and hose testing, meter check and calibration. Operates under Motor Vehicle Repair Business Licence MRB4518.
• FDWA Fuel Card Proprietary fuel card providing 24-hour self-service fuel access at 19 FDWA locations across Western Australia. No card fees, PIN security, and consolidated monthly statements for account customers across metro and regional WA.
• Caltex StarCard Fuel card accepted at over 6,000 Caltex service stations and industry partners Australia-wide, providing transaction restrictions, PIN authorisations, security alerts and consolidated monthly billing to FDWA customers.
• A-Flo Fuel Storage and Refuelling Equipment FDWA is the exclusive WA distributor of A-FLO's innovative diesel fuel storage solutions and lubrication/refuelling equipment serving transport, mining, agriculture and automotive industries.
• FDWA Retail Service Station Network Operated and managed Caltex and Gull branded retail petrol stations across regional WA including Caltex Manjimup, Caltex Esperance, Caltex Wagin, Gull York, Caltex Merredin Roadhouse and Caltex Dalwallinu. Open daily, with 24-hour self-service refuelling at selected sites.

Quantifiable outcome

• Orders placed by 3pm receive next day delivery
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Caltex (Chevron)coreChannel Partner/ Reseller/ DistributorFDWA became an Authorized Caltex Lubricant Distributor in 2022. They are also an authorised distributor of Caltex fuel products. The partnership allows FDWA to supply Caltex branded fuels, oils, greases and lubricants including Delo SLK, Delo MGX, Rando 68, THF, and Delo Starplex EP2.
• Gull PetroleumminorChannel Partner/ Reseller/ DistributorFDWA originally started as a Gull Petroleum distributor with a single truck in 1999. The company has since expanded and now operates Gull branded service stations including Gull York and historically Gull Bunbury.
• Phoenix PetroleumcoreStrategic or Co-development PartnerPhoenix Petroleum is an affiliated company of FDWA, established in 2009 in Bunbury WA. Its focus is providing quality fuels and lubricants to WA's South West region. Phoenix carries leading brands such as TOTAL and Mobil Oil. The partnership allows FDWA to extend coverage into the South West region.
• A-FlominorChannel Partner/ Reseller/ DistributorFDWA is the exclusive supplier of A-FLO's innovative and reliable diesel fuel storage solutions in Western Australia. A-FLO products include lubrication and refuelling equipment supporting transport, mining, agriculture, and automotive industries.
• AlemlubeminorGTM or Marketing PartnerFDWA partners with Alemlube for lubrication and refuelling equipment. Alemlube representatives attend FDWA events like Dowerin Field Days to display products. Joint promotions include pump giveaways with oil purchases.
• Australian Trucking Association (ATA)minorStrategic or Co-development PartnerFDWA's Fleet & Workshop Manager, Graham Lock, is a member of the Australian Trucking Association's Industry Technical Council (ITC). The ITC provides technical input and best practice advice to enhance the trucking industry's safety, professionalism and viability.
• Petroleum Industry Contractors Association of WA (PICA WA)minorStrategic or Co-development PartnerFDWA staff attend PICA WA Safety Awareness Courses. PICA WA was established in 1993 to be a voice between members, regulatory bodies and petroleum marketers, promoting the interests of petroleum industry contractors.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Viva Energy: Australia's largest fuel retailer (Shell licensee) and refiner, operating Geelong refinery and a national retail and bulk fuel network. Overlaps with FDWA in bulk fuel, retail service stations and lubricants but at vastly larger scale.
• Puma Energy: Global mid/downstream energy company and 50% owner of FDWA. Operates a global network of bulk fuel terminals, retail stations and bunkering services, with similar product offering but vastly larger scale and geographic reach.
• BP Australia: Major integrated oil major with Australian fuel retail, bulk fuel supply and lubricants (Castrol) operations. Competes with FDWA for bulk fuel, lubricants and retail customers across WA but at much larger scale.
• Ampol: Major Australian fuel retailer and refiner that acquired Caltex Australia; supplies Caltex-branded fuels and lubricants nationwide. Directly comparable as a fuel and lubricant supplier but at national scale and with refining integration.
• Mobil Oil Australia: Major lubricants and fuel supplier in Australia with comparable industrial and commercial lubricant product lines (Mobil 1, Mobilube). Relevant competitor specifically in the lubricant distribution segment.
• TotalEnergies Australia: Global energy major with Australian fuel and lubricants (Total Quartz) operations, including in WA. Direct competitor in the lubricants and bulk fuel segments where FDWA competes for commercial and industrial customers.

Direct peers

• Neumann Petroleum: Family-owned Western Australian fuel and lubricant distributor with comparable bulk fuel delivery, retail service stations and regional WA coverage. Most direct head-to-head competitor in the Perth and wheatbelt markets.
• Coogee Energy: Western Australia-based fuel, energy and logistics company providing bulk fuel supply, lubricants and remote-site energy solutions to mining and industrial customers — directly comparable in geography, customer mix and product range.
• Phoenix Petroleum: Bunbury-based affiliated company of FDWA (est. 2009) supplying quality fuels and lubricants (TOTAL, Mobil) to WA's South West region. Operates as a sister brand with overlapping customer base in regional WA.

Emerging players

• Refuel Australia: Australian fuel card and fleet management provider offering consolidated billing and fuel access across a national network. Closest comparable to FDWA's proprietary fuel card and StarCard offering for fleet customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fueldistributor
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• LinkedInlinkedin.com/fuel-distributors-of-wa
• Instagraminstagram.com/fueldistributorsofwa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUEL DISTRIBUTORS OF WESTERN AUSTRALIA PTY LTD