What Ampol does

Ampol (ASX:ALD) is an Australian integrated downstream energy company operating across fuel refining, fuel retail, convenience retail, fleet services, and electric vehicle charging. The company runs the Lytton oil refinery in Brisbane (~14,500 barrels per day, one of only two domestic refineries covering ~21% of Australia's 1.1 million bpd demand), 1,800+ company-owned and dealer-operated service stations under the Ampol, Ampol Foodary, U-GO, and Z Energy (New Zealand) brands, the AmpCharge EV fast-charging network, and the AmpolCard fleet fuel card accepted at ~1,700 sites with Xero/MYOB accounting integration. Its core technology stack combines physical refining and distribution infrastructure with the Ampol mobile app (FuelPay contactless payments, Everyday Rewards loyalty, AmpCharge EV billing) and an ExxonMobil alliance for Mobil lubricants distribution. Revenue is generated primarily through fuel transaction volumes and crack spreads, convenience store sales (food, coffee, Boost Juice, Krispy Kreme), AmpolCard fleet discounts (2–8 cents per litre), terminal gate pricing for bulk commercial buyers, and AmpCharge usage-based EV charging fees. The customer base spans retail consumers, business fleet operators, EV drivers, the mining/resource sector, and institutional/government accounts including the Qantas SAF Coalition and the Australian federal government's fuel security underwriting. Recent strategic priorities include the AUD 1.1 billion EG Australia acquisition (500 sites, ACCC-approved June 2026 with divestitures), a July 2024 MoU with IFM Investors and GrainCorp to develop 750+ million litres of annual renewable diesel and SAF capacity at Lytton, and AUD 25 million of Queensland government funding for stage-one renewable diesel production by 2028.

Name

Ampol

Legal name

Ampol Australia Petroleum Pty Ltd

Website

https://ampol.com.au

Company type

Public

Founded year

1900

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ampol (ASX:ALD) is Australia's leading integrated transport fuel supplier and convenience retailer, operating 1,800+ service stations, the Lytton refinery, the AmpolCard fleet platform, and the AmpCharge EV network across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Fuel retail and refining

NAICS

Gasoline Stations with Convenience Stores (45711), Petroleum Refineries (32411), Petroleum Bulk Stations and Terminals (424710), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Petroleum Refining (2911), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

Keywords

• Transport fuel retail
• Oil refining services
• Convenience retail stores
• Fleet fuel cards
• EV charging network

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Retail (Petrol, Diesel, Jet Fuel): Ampol earns revenue from the sale of petrol, diesel, and jet fuel through its network of over 1,800 company-owned and dealer-operated service stations across Australia and New Zealand. Revenue is driven by fuel volume and crack spreads.
2. Convenience Retail: Ampol Foodary stores generate revenue from in-store merchandise, food, and beverage sales. Partnerships with Boost Juice, Krispy Kreme, and Everyday Rewards loyalty program drive foot traffic and basket size. The company targets growing non-fuel revenue to 30% of total revenue.
3. AmpolCard Fleet Fuel Cards: AmpolCard is a commercial fuel card product enabling businesses to purchase fuel with centralized billing, reporting, and accounting software integration. Revenue is generated through fuel transactions and standard discount rates on fuel purchases.
4. Refining: The Lytton refinery processes approximately 14,500 barrels per day of crude oil into petrol, diesel, and jet fuel. Refining margins (crack spreads) contribute significantly to earnings, with FY2025 Fuels & Infrastructure segment EBIT more than doubling to AUD 406 million.
5. EV Charging (AmpCharge): Ampol generates revenue from public EV charging sessions via the AmpCharge network, with charging payments processed through the Ampol app using credit card, Apple Pay, or Google Pay.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Ampol refines, imports, and retails transport fuels (petrol, diesel, jet fuel) through a national network of more than 1,800 company-owned and dealer-operated service stations across Australia and New Zealand under the Ampol, Ampol Foodary, U-GO, and Z Energy brands. The company also operates the Ampol Foodary convenience retail format, distributes Mobil lubricants under an ExxonMobil alliance, runs the AmpolCard fleet fuel card product for business customers, and operates the AmpCharge public EV charging network.

Product overview

Ampol is Australia's leading transport fuel supplier and convenience retailer operating an integrated downstream model. The core product portfolio centers on the Ampol App as the digital hub, enabling FuelPay mobile payments, AmpCharge EV charging, and Everyday Rewards integration. Business solutions are delivered through AmpolCard fuel cards with Xero/MYOB accounting integration. Retail operations span Ampol Foodary convenience stores (offering food, Boost Juice, Krispy Kreme), U-GO unmanned stations, and traditional service stations under the Ampol brand. The Lytton Refinery provides domestic fuel production, while the Z Energy brand serves New Zealand. The pending $1.1B EG Australia acquisition (500 sites) would expand the network to over 1,800 sites. Fuels are sold under the Amplify premium brand, with Mobil lubricants distributed through an ExxonMobil alliance.

Differentiator

Problem solved

Functional benefit

Brands

• AmpCharge: Electric vehicle charging network operated by Ampol with fast charging stations across Australia
• Amplify Premium
• Ampol Foodary
• Mobil Lubricants

Products and services

• Ampol App Mobile application enabling retail and business customers to pay for fuel via FuelPay without queuing, locate service stations, charge EVs through AmpCharge, collect Everyday Rewards points, and access exclusive in-app offers.
• AmpolCard Business fuel card offering discounts of 2-4cpl on fuel, 10% off packaged engine oils, ATO-approved monthly statements, fleet management portal, optional roadside assistance, and service and repairs coverage. Integrates natively with Xero and MYOB accounting platforms for reconciliation and reporting.
• AmpCharge Public EV charging service with fast chargers up to 400kW deployed at Ampol service sites. Payments processed through the Ampol app using credit card, Apple Pay, or Google Pay. Targets EV drivers seeking fast, convenient public charging during travel.
• Ampol Foodary Convenience retail format at Ampol service stations offering food, beverages, Krispy Kreme doughnuts delivered fresh daily, Boost Juice, coffee, car wash, and Everyday Rewards point collection. Part of Ampol's strategy to grow non-fuel revenue toward 30% of total revenue.
• U-GO Unmanned, fuel-only station format enabling accelerated rollout with improved fuel volumes and stronger site-level earnings than legacy convenience store formats. Extends Ampol's service station footprint with lower operational cost per site.
• Mobil Lubricants Mobil 1, Mobil Delvac, and other Mobil lubricant brands distributed across Ampol's national service station and B2B network under a marketing alliance with ExxonMobil.
• Amplify Premium Fuels Premium petrol (Amplify 95, Amplify 98) and diesel (Amplify Premium Diesel) fuels marketed at Ampol service stations, targeting drivers seeking higher-performance fuel for their vehicles.

Quantifiable outcome

• U-GO unmanned fuel-only stations deliver over 50% fuel volume uplift and average EBITDA improvements of AUD 350,000 per site compared to legacy formats.
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• QantascoreStrategic or Co-development Partner · 1 May 2025In May 2025, Qantas, Sydney Airport, and Ampol, supported by Qantas' SAF Coalition partners, completed Australia's largest ever sustainable aviation fuel (SAF) import, landing in Sydney. Ampol is part of the coalition working toward Qantas' commitment to source 10% of its fuel from SAF by 2030. Ampol is also developing SAF production capability at its Lytton refinery as part of this collaboration.
• IFM InvestorscoreStrategic or Co-development Partner · 1 July 2024IFM Investors, alongside partners Ampol and GrainCorp, is collaborating under a July 2024 MoU to develop an integrated renewable fuels supply chain in Australia. The three companies are assessing a proposed renewable fuels facility at Ampol's Lytton Refinery with capacity exceeding 750 million litres annually. IFM has warned it may abandon a proposed AUD 3 billion investment for sustainable aviation fuel production unless the government mandates biofuel usage, and needs a policy decision within roughly six months. IFM owns stakes in airports including Sydney, Melbourne, Brisbane, London Stansted, and Vienna.
• GrainCorpcoreStrategic or Co-development Partner · 1 July 2024GrainCorp, Ampol, and IFM Investors are collaborating under a July 2024 MoU to develop an integrated renewable fuels supply chain. GrainCorp is exploring a canola processing facility to supply feedstock domestically for the proposed renewable fuels facility at Ampol's Lytton Refinery. Currently approximately 80% of Australia's canola is exported unprocessed for overseas renewable fuel production; the initiative aims to bring that value-add back to Australia. Feasibility work is assessing infrastructure needs, regulatory requirements, and commercial viability.
• Volkswagen AustraliaminorGTM or Marketing PartnerVolkswagen Australia has partnered with Ampol for charging infrastructure, with Ampol's AmpCharge network providing charging facilities at VW service locations. VW has highlighted Ampol as a key infrastructure partner in its flexible, market-driven approach to electrification, with VW committing to plug-in hybrid variants of its Tiguan and Tayron SUVs.
• ExxonMobilcoreStrategic or Co-development PartnerAmpol and ExxonMobil entered a marketing alliance to blend, distribute, and market Mobil lubricant brands to customers across Australia. ExxonMobil provides world-class lubricant technology while Ampol provides its extensive national distribution network, supply chain expertise, and local production and import capabilities. Mobil is a trademark of Exxon Mobil Corporation used under license by Ampol Australia Petroleum Pty Ltd.
• Sydney AirportminorStrategic or Co-development PartnerSydney Airport partnered with Qantas and Ampol in May 2025 for Australia's largest-ever SAF import, which landed in Sydney. Sydney Airport is part of the broader SAF Coalition working toward aviation fuel decarbonization targets.
• Z Energy (Ampol subsidiary in New Zealand)coreChannel Partner/ Reseller/ DistributorZ Energy is a wholly-owned subsidiary of Ampol operating fuel retail sites across New Zealand. Z Energy signed a deal with the New Zealand government to secure an additional nine days of diesel supply (90 million litres) as part of New Zealand's national fuel security measures following the closure of its Marsden Point refinery in 2022. Z Energy procures and owns the fuel while the government controls its release.
• Queensland GovernmentcoreOthersThe Queensland government provided AUD 25 million in funding to Ampol to produce renewable diesel at the Lytton refinery. Stage one is expected to deliver up to 20 million litres annually by 2028, with stage two potentially expanding production to 750 million litres per year of renewable diesel and aviation fuel by the early 2030s. Queensland has also committed AUD 25 million specifically to support this renewable diesel initiative.
• EnerMechminorImplementation/ SI/ Consulting PartnerEnerMech secured a five-year contract to provide mechanical, electrical, and instrumentation (ME&I) maintenance services at Ampol's Lytton refinery in Brisbane. The agreement expands EnerMech's role at the site, increasing its personnel from 19 electrical staff to a team of 50 covering multiple disciplines, combining existing services with mechanical work including scaffolding and rope access.
• Woolworths (Everyday Rewards)coreGTM or Marketing PartnerAmpol partners with Woolworths on the Everyday Rewards loyalty program, allowing customers to collect 1 point per $1 spent on fuel and in-store at Ampol Foodary. Customers can also save 4c per litre on fuel when they spend $30 or more at Woolworths and scan their Everyday Rewards card at Ampol within 28 days. Tasmania locations are excluded from the program.

Scale indicators15 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Viva Energy: Viva Energy is Australia's other major integrated downstream fuel company (ASX: VEA), operating the Geelong refinery (one of only two domestic refineries alongside Ampol's Lytton) and a nationwide Shell-branded retail network. It is the closest direct competitor in retail fuel, refining, convenience retail, and fleet fuel cards, and co-investigator alongside Ampol in ACCC matters.
• 7-Eleven Australia: 7-Eleven Australia operates one of Australia's largest convenience-and-fuel retail networks (including former Coles Express sites) under ownership of Alimentation Couche-Tard. It competes head-on with Ampol Foodary in convenience-led fuel retail and is the most relevant benchmark for Ampol's integrated convenience-store strategy.
• United Petroleum: United Petroleum is one of Australia's largest independent fuel retailers, operating hundreds of company-owned and dealer sites across the country. It competes with Ampol in regional and price-sensitive fuel retail segments, often leading aggressive price campaigns.

Broad incumbents

• BP Australia: BP Australia operates a national network of BP-branded service stations and is a major participant in wholesale fuel supply, fleet cards, and convenience retail. As a subsidiary of BP plc, it competes directly with Ampol in fuel retail while also being part of the same ACCC investigations, making it a direct competitor at the Australian retail level.
• Mobil Oil Australia: Mobil Oil Australia (ExxonMobil subsidiary) competes in retail fuel and is Ampol's partner for Mobil lubricants — a uniquely dual relationship that mirrors broader competitive dynamics. It is a major participant in Australian fuel supply and part of the same ACCC inquiries as Ampol.
• Chevron Australia: Chevron Australia is a major downstream fuel and lubricants operator as part of global Chevron, with significant wholesale and retail participation. While it is not as retail-heavy in Australia as Ampol, it competes for wholesale supply, fleet, and lubricant customers.
• Alimentation Couche-Tard: Couche-Tard is the Canadian multinational parent of 7-Eleven and Circle K, operating tens of thousands of fuel and convenience sites globally. As the global leader in integrated fuel-and-convenience retail, it is the most relevant global benchmark for Ampol's strategic positioning and M&A multiples.

Emerging players

• EG Group: EG Group is a UK-based fuel and convenience retailer that agreed to sell its 500-site Australian business to Ampol for AUD 1.1B as part of a global divestiture plan. Prior to divestiture, it was a direct competitor in Australian forecourt retail; post-close it remains a model peer for international forecourt convenience formats.

Regional players

• Parkland Corporation: Parkland Corporation is a Canadian convenience store and fuel retailer with a similar integrated downstream model, including food service, fuel cards, and refining partnerships. It serves as a North American benchmark for Ampol's convenience-and-fuel strategy and capital allocation framework.
• Casey's General Stores: Casey's is one of the largest US convenience-store-and-fuel retailers, operating thousands of stores across the Midwest. It is a strong comparitor for Ampol's Ampol Foodary strategy and demonstrates the long-run mix shift toward higher-margin in-store and prepared-food revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/AmpolAustralia
• Facebookfacebook.com/AmpolAustralia
• LinkedInlinkedin.com/company/ampol-australia
• Instagraminstagram.com/ampolaustralia/?hl=en
• TikToktiktok.com/@AmpolAustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ampol