What Ntv-plus does

NTV-Plus (НТВ-ПЛЮС), founded in 1996 and headquartered in Moscow, is the first Russian operator of paid satellite television. The company delivers digital HD satellite TV across all 11 Russian time zones via three regional divisions — НТВ-ПЛЮС Запад (West), НТВ-ПЛЮС Восток (East), and НТВ-ПЛЮС Дальний Восток (Far East) — using Express-AT1 and Express-AMU1 satellite capacity leased from RSCC. NTV-Plus operates a dual-delivery platform combining traditional satellite reception with an internet-based Online TV / Multiscreen streaming service accessible through Samsung (Tizen) and LG (webOS) Smart TV apps, Android and iOS mobile apps, and a web player at ntvplus.tv. The channel lineup spans up to 221 channels in the premium Всё и сразу tier, including proprietary НТВ-branded channels and licensed content from HBO, FOX, Showtime, BBC, and Sony Pictures.

The business model is primarily subscription-recurring, anchored on tiered base packages — Экономный (900 RUB/year, 69 channels), Базовый Онлайн (239 RUB/month, 170 channels), and Всё и сразу (2,499 RUB/year, 221 channels) — supplemented by monthly thematic add-on packages covering sports (Суперспорт, Спорт Плюс, Матч Премьер), cinema (Кино Плюс, viju+, Amedia Premium HD, Настрой Кино!), music, entertainment, and adult content, plus seasonal promotions like the Дачная Акция (1,000 RUB/year for dacha owners). Hardware revenue is generated through sales of proprietary JIUZHOU set-top boxes (J3, J4, J5), CI+ 1.4 TV modules, and LUMAX/GOLDMASTER/Inverto satellite converters via an integrated online store. Customer segments are predominantly individual residential subscribers with a secondary Corporate Clients vertical; distribution is direct-to-consumer through the e-commerce site, mobile apps, Smart TV platforms, physical points of sale, installation partners, and self-employed resellers, supported by autopayment, a bonus loyalty program, and Telegram/MAX messenger bots. The company is associated with the Gazprom-Media holding and currently employs 501-1,000 staff.

Name

Ntv-plus

Legal name

ООО «НТВ-ПЛЮС»

Website

https://ntvplus.ru

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NTV-Plus is Russia's first pay satellite TV operator, founded 1996, delivering 200+ digital HD channels via satellite and online streaming across all 11 Russian time zones to residential subscribers through subscription tiers, add-on packages, and proprietary set-top hardware.

Ownership category

akta.pro rank

Product category

Satellite Television Services

NAICS

Satellite Telecommunications (517410)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Satellite DTH Pay-TV Operators (MPABAGAB)

akta.pro secondary industry

Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG)

Keywords

• Satellite television services
• Pay TV subscription
• Digital TV broadcasting
• Online TV streaming
• Premium channel packages

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Satellite TV Subscription: Monthly and annual subscription fees for satellite TV packages ranging from basic to premium channel bundles. The company offers multiple package tiers with various channel lineups, with annual subscriptions starting from 900 rubles for the economy package.
2. Thematic Channel Packages: Additional revenue from optional thematic packages including sports (Суперспорт, Спорт Плюс, Матч Премьер), cinema (Кино Плюс, viju+, Amedia Premium HD), children's, entertainment, music, and nighttime programming available for additional monthly fees.
3. Equipment Sales: Sale of digital TV set-top boxes (JIUZHOU NTV-PLUS HD J3, J4, J5), CI+ TV modules, satellite dish converters, remote controls, and power supplies through the online store.
4. Online Content Add-ons: Revenue from individual program purchases and broadcasts available through the online TV platform, in addition to the base subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

NTV-Plus (НТВ-ПЛЮС) is the first Russian operator of paid satellite television, providing digital HD satellite TV service across all of Russia's 11 time zones. The company sells monthly and annual subscription packages (ranging from a 69-channel Экономный economy tier to a 221-channel Всё и сразу comprehensive tier) with optional thematic add-on packages for sports, cinema, kids, music, entertainment, and adult content. Subscribers can also access content online via the Онлайн ТВ (Multiscreen) streaming service, supported by JIUZHOU set-top boxes, CI+ 1.4 TV modules, and satellite dish equipment sold through the company's online store.

Product overview

NTV-PLUS is a Russian satellite television provider operating as a unified platform-plus-modules architecture. The core offering is satellite TV reception via dish antenna throughout Russia, supplemented by online streaming (Онлайн ТВ/Мультискрин), Smart TV apps (Samsung Tizen, LG webOS), and mobile apps. The subscription model centers on base packages (Экономный with 69 channels, Базовый Онлайн with 170 channels, Всё и сразу with 221 channels) that can be augmented with themed add-on packages including viju+, Amedia Premium HD, Кино Плюс, Настрой Кино!, Суперспорт, Спорт Плюс, МАТЧ ПРЕМЬЕР, Познавательный, Детский, Развлекательный, Музыкальный, Ночной, and seasonal Дачная акция. Hardware offerings include JIUZHOU set-top boxes (J3, J4, J5), CI+ 1.4 modules, and LUMAX/GOLDMASTER/Inverto satellite converters sold through the integrated internet store. Additional services include personal account management, autopayment, bonus loyalty program, Telegram/Max messenger bots, and SBP fast payment integration.

Differentiator

Problem solved

Functional benefit

Brands

• Онлайн ТВ (Мультискрин): Online TV service allowing subscribers to watch satellite channels on internet-connected devices
• НТВ-ПЛЮС Запад
• НТВ-ПЛЮС Восток
• НТВ-ПЛЮС Дальний Восток

Products and services

• Спутниковое ТВ НТВ-ПЛЮС (Satellite TV service) Core digital HD satellite television subscription service providing reception across all 11 of Russia's time zones via satellite dish and set-top box, with subscription packages ranging from 69 to 221 channels.
• Онлайн ТВ (Multiscreen streaming service) Internet-based streaming add-on allowing satellite TV subscribers to watch their subscribed channels on any internet-connected device, with adaptive bitrate, Catch Up (pause/rewind/archive), cross-device viewing continuation, individual program purchases, and a film/series library; free first month for satellite subscribers, then 199 RUB/month.
• НТВ-ПЛЮС Сервис (Mobile app) Mobile application for Android and iOS devices enabling subscribers to manage their subscriptions, check balance, pay bills, manage channel packages, and access real-time TV program information.
• NTV-PLUS TV (Smart TV application) Smart TV application for Samsung (Tizen) and LG (webOS) televisions (2020–2025 models) enabling live channel streaming, distributed through official Samsung and LG app stores.
• Личный кабинет (Personal Account web portal) Online subscriber portal for managing subscriptions, checking balance, paying bills, registering new contracts, changing subscriptions, and accessing support; integrates social logins via VKontakte, Odnoklassniki, and Gazprom ID.
• Telegram Bot (@ntvplus_bot) Telegram bot for customer communication and support with NTV-Plus subscribers.
• MAX Messenger bot (@НТВ-ПЛЮС бот) MAX messenger bot providing customer support to NTV-Plus subscribers on the MAX platform.
• Автоплатёж (Autopayment service) Free automatic monthly subscription payment service that deducts fees from the subscriber's bank card five business days before renewal.
• Бонусная программа (Bonus loyalty program) Loyalty program allowing subscribers to earn bonus points (1 point = 1 ruble) through payments and subscriptions, redeemable for up to 15% of subscription cost; points valid for 12 months.
• JIUZHOU NTV-PLUS HD set-top boxes (J3, J4, J5) Proprietary cardless digital satellite TV receivers with built-in access chip — J3, J4, and J5 models — supporting auto channel tuning, sleep/wake/switch timers, and automatic software updates; sold through the NTV-Plus online store.
• ТВ-модуль CI+ 1.4 (CI+ 1.4 TV module) Cardless CI+ 1.4 conditional access module for televisions with a CI+ slot, eliminating the need for a separate set-top box; supports channel list saving and ordering.
• Satellite signal converters (LUMAX, GOLDMASTER, Inverto) Satellite signal converters compatible with NTV-Plus broadcasts on Express-AMU1/36D and YAMAL 402 satellites, including single-, dual-, and quad-receiver variants for distributing signal across multiple TVs; priced 400–1,500 RUB.
• НТВ-ПЛЮС Интернет-магазин (Online store) E-commerce platform for purchasing set-top boxes, CI+ modules, satellite converters, remote controls, power supplies, and accessories with delivery across Russia.

Quantifiable outcome

• Access to 221 channels in the premium package
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered critical, core and supporting.

• RSCC (Russian Satellite Communications Company)criticalTechnology or Integration · 4 March 2026RSCC operates the Express-AT1 satellite used by NTV-Plus for broadcasting. On March 4, 2026, the Express-AT1 satellite abruptly stopped functioning, disrupting TV service for approximately 5 million households across Russia's 11 time zones. This outage exposed RSCC's lack of a backup satellite for the affected service, forcing providers including NTV-Plus to seek emergency solutions including leasing capacity from international operators.
• JIUZHOUcoreTechnology or IntegrationJIUZHOU manufactures proprietary set-top boxes for NTV-Plus including the JIUZHOU NTV-PLUS HD J3, J4, and J5 models. These are cardless receivers with built-in access chips. NTV-Plus sells these exclusively as the recommended equipment for its satellite platform.
• International Satellite OperatorssupportingTechnology or IntegrationFollowing the RSCC Express-AT1 satellite failure in March 2026, NTV-Plus and other affected Russian satellite TV providers were forced to seek emergency capacity leasing solutions from international satellite operators to restore service to affected customers.
• Samsung (Smart TV)coreTechnology or IntegrationSamsung provides Smart TV platform (Tizen OS) for NTV-Plus TV application, available for Samsung TVs from 2020-2025 models in official Samsung app store.
• LG (Smart TV)coreTechnology or IntegrationLG provides Smart TV platform (webOS) for NTV-Plus TV application, available for LG TVs from 2020-2025 models in official LG app store.
• Google (Android)coreTechnology or IntegrationGoogle Play distribution for NTV-Plus mobile applications for Android smartphones, tablets, and Android TV devices.
• Apple (iOS)coreTechnology or IntegrationApp Store distribution for NTV-Plus mobile applications for iPhone and iPad devices (note: iOS app was removed from App Store due to reasons beyond company control).
• LUMAXsupportingTechnology or IntegrationLUMAX manufactures satellite signal converters compatible with NTV-Plus satellite platform, including LU-40SCIR HD (for one set-top box), LU-40TCIR HD (for two set-top boxes/modul), and LU-40QDCIR HD (for four set-top boxes/moduls).
• Broadcasting Rights Holders (Content Partners)coreStrategic or Co-development PartnerNTV-Plus distributes channels owned by third parties including Amedia (HBO, FOX, Showtime, BBC, Sony Pictures content), START, KinoPoisk, and other content providers through its platform under licensing agreements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DirecTV: Major US-based satellite pay-TV operator (now under TPG/AT&T ownership) with bundled streaming via DirecTV Stream. Closest international analog to NTV-Plus in combining DTH satellite delivery with a multiscreen OTT layer.
• Sky Deutschland: European satellite pay-TV operator owned by Comcast, offering premium sports, cinema, and entertainment packages with an integrated streaming tier. Comparable to NTV-Plus in business model (DTH + OTT) and premium sports-led positioning.
• Orion Express / Telekarta: Russian satellite TV operator providing DTH services to residential consumers across Russia. Competes with NTV-Plus in the same satellite pay-TV category with similar package-based offerings and Russian-language channel lineups.
• Tricolor TV (Триколор ТВ): The largest satellite TV operator in Russia, also relying on the Express-AT1 satellite affected by the 2026 outage. Directly comparable as a DTH pay-TV competitor serving residential Russian subscribers with similar package-based subscription models.

Broad incumbents

• VimpelCom (Beeline): Russian mobile and fixed telecom operator offering bundled IPTV services. Competes with NTV-Plus in residential pay-TV via telecom-bundled delivery rather than direct satellite broadcast.
• MTS (Mobile TeleSystems): Major Russian mobile and fixed telecom operator offering MTS TV as part of bundled quad-play packages. Competes with NTV-Plus for residential subscribers via hybrid IPTV/OTT rather than satellite, with broader telecom services as parent context.
• Rostelecom: Russia's dominant fixed-line telecom operator offering interactive IPTV ( Wink) and bundled pay-TV services across broadband. Overlaps with NTV-Plus on TV distribution but operates a wireline/OTT model rather than DTH satellite.

Emerging players

• Okko: Russian SVOD streaming service with premium film and series content, including sports. Targets overlapping Russian audiences with on-demand and live content, representing OTT-side competition to NTV-Plus' premium packages.
• IVI: One of the largest Russian OTT streaming services with subscription and ad-supported tiers. Competes with NTV-Plus' online streaming add-on and cinema packages for the same Russian residential viewing audience.
• KinoPoisk (Yandex): Leading Russian SVOD/AVOD streaming platform owned by Yandex. Overlaps with NTV-Plus' premium cinema offerings (Amedia Premium HD, viju+, Кино Плюс) and represents the principal OTT-native competitor for video-on-demand spend in Russia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ntvplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ntv-plus