Agung Toyota

Name

Agung Toyota

Website

https://agungtoyota.co.id

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Agung Toyota is a privately held, authorized Toyota dealership headquartered in Jakarta Pusat, Indonesia, founded in 1972. It sells new and used Toyota vehicles and accessories, operating at a workforce of 1,001-5,000 employees indicative of an established multi-function dealer operation.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Agung Toyota is a Toyota-branded automotive dealership that retails new Toyota vehicles, used/pre-owned vehicles, and vehicle accessories. It serves individual and commercial vehicle buyers in Indonesia, operating from Jakarta Pusat with a workforce of 1,001–5,000 employees under the brand established in 1972.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota vehicles
• Used / pre-owned vehicles
• Vehicle accessories

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Astra International: Astra International is Indonesia's largest diversified conglomerate and the principal distributor of Toyota vehicles in Indonesia. It owns the master franchise arrangement and is a broader incumbent whose automotive division shapes the competitive environment in which Agung Toyota operates as a sub-dealer.
• Honda Prospect Motor dealerships (e.g., Honda Jakarta Center): Authorized Honda dealer networks in Indonesia compete with Toyota dealers like Agung Toyota for the same passenger-vehicle customers. They are comparable as franchised auto-dealer operations selling new/used vehicles, accessories, and aftersales, but represent a competing OEM franchise.
• Mitsubishi Motors dealer networks in Indonesia: Authorized Mitsubishi dealer networks in Indonesia compete directly with Agung Toyota for SUV, MPV, and commercial-vehicle buyers. Comparable as multi-brand franchise dealership competitors in the same market, especially in the popular MPV segment.

Direct peers

• Tunas Toyota: Tunas Toyota is another large multi-branch Toyota dealer group in Indonesia with new vehicle sales, used cars, and service centers. It competes head-to-head with Agung Toyota in major Indonesian cities and is directly comparable in scale, franchise, and customer offering.
• Auto2000: Auto2000 is the largest Toyota authorized dealer network in Indonesia, operating dozens of branches across the country. It is the most direct comparable to Agung Toyota given identical Toyota franchise, new/used vehicle sales, and aftersales service model in the same Indonesian market.
• Nasmoco Toyota: Nasmoco is a Toyota dealer group headquartered in Central Java, Indonesia, with branches across the region selling new and used Toyota vehicles and providing service. It is comparable to Agung Toyota as a regional multi-branch Toyota authorized dealer in Indonesia.
• Setiajaya Toyota: Setiajaya Toyota is a Jakarta-based Toyota dealer offering new vehicles, used vehicles, and aftersales. It directly competes with Agung Toyota in the Jakarta market with a similar authorized-dealer business model.
• Plaza Toyota: Plaza Toyota is a Toyota dealer network operating multiple outlets in Indonesia, offering new and used Toyota vehicles, accessories, and aftersales service. It is a direct competitor in the same authorized-dealer channel as Agung Toyota.

Emerging players

• Carro: Carro is an Indonesia-focused online used-car and new-car marketplace backed by SoftBank. It is an emerging competitive threat to traditional dealer groups like Agung Toyota by offering online discovery, financing, and trade-in flows that could divert customers away from physical dealer showrooms.
• Mobil88: Mobil88 is a major Indonesian used-car retail chain (part of the Astra group) offering certified used vehicles with warranty. It is comparable as a used-vehicle retailer competing with the used-car side of Agung Toyota's business and represents a more modern, scaled used-car retail format.

Market position

Customer concentration

• Xx.com/AgungToyotaID
• Facebookfacebook.com/agungtoyota.id
• LinkedInlinkedin.com/company/pt-agung-toyota

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agung Toyota