Setiajaya Toyota

What Setiajaya Toyota does

Setiajaya Toyota is the trading name of PT. Setiajaya Mobilindo, an Authorized Toyota Dealer in Indonesia that has operated since April 28, 1991, when it was formally inaugurated by the Mayor of Depok and PT. Toyota Astra Motor. The company originated from Depok Motor, founded by Bapak Yusuf Setiawan in 1981, and is headquartered in Depok, West Java. It operates a full vehicle sales and service (VSP) network of six branches across Greater Jakarta and West Java — Depok (Margonda Raya), Bogor, Cibubur, Cimanggis, Parung, and Pamulang — supported by a dedicated Body & Paint workshop in Depok established in 2014.

The dealership retails Toyota's complete Indonesian lineup spanning MPVs (Innova, Zenix, Veloz Hybrid EV, Voxy, Alphard, Vellfire, Avanza, Calya), SUVs and crossovers (bZ4X BEV, Urban Cruiser BEV, Corolla Cross HEV, Yaris Cross HEV, Fortuner, Rush, Land Cruiser, Raize), sedans (Camry HEV, Corolla Altis HEV, Vios), performance/GR models (GR 86, GR Supra, GR Corolla, GR Yaris, Yaris GR Sport), compact hatchbacks (Agya), and commercial vehicles (Hiace, Hilux Rangga/S-Cab/D-Cab, Dyna). Pricing is set OTR (On The Road) for DKI Jakarta, Bekasi, and Banten, ranging from Rp242 million for entry models to over Rp625 million for top hybrids, with financing promotions such as 0% interest, low DP from 10%, and free insurance. The company does not develop proprietary technology; its service operations rely on certified Toyota technicians and TOYOTA SST equipment.

Setiajaya Toyota generates revenue through one-time new vehicle sales, professional services (general repair, periodic maintenance, oil changes, tune-ups), body & paint repairs (often insurance-claim-handled), and hardware sales of genuine Toyota spare parts and accessories. It distributes via direct showroom sales, test-drive programs, a trade-in service with transparent valuation, online consultation, WhatsApp-based inside sales, and digital content marketing through its website and social channels. Customers are primarily Indonesian families and individual buyers seeking fuel-efficient MPVs and SUVs, with a secondary fleet/corporate segment addressed through the commercial vehicle lineup.

Name

Setiajaya Toyota

Legal name

PT. Setiajaya Mobilindo

Website

https://setiajaya.co.id

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Setiajaya Toyota (PT. Setiajaya Mobilindo) is an Authorized Toyota Dealer in Indonesia operating six branches plus a Body & Paint workshop across Greater Jakarta and West Java. It retails Toyota's full passenger and commercial lineup and provides after-sales service, genuine parts, body repair, and trade-in services to individual, family, and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Depok

HQ country

Indonesia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sales of new Toyota vehicles including MPV, SUV, Hatchback, Sedan, and Commercial segments. Revenue generated through one-time vehicle purchases with various financing options available.
2. After-Sales Service & Maintenance: General repair and maintenance services including periodic servicing, oil changes, tune-ups, and general repairs performed by certified Toyota technicians at authorized workshops.
3. Body & Paint Services: Body repair and painting services for vehicle damage ranging from light to heavy repairs, including insurance claim handling.
4. Spare Parts Sales: Sale of Toyota genuine spare parts and accessories for vehicle maintenance and repairs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Setiajaya Toyota (PT. Setiajaya Mobilindo) is an authorized Toyota dealer selling new Toyota vehicles across MPV, SUV, hatchback, sedan, and commercial segments, and providing after-sales services including certified general repair, body & paint, genuine spare parts sales, trade-in valuation, and online service booking. Operations are conducted through six branches and a Body & Paint facility across the Greater Jakarta and West Java region.

Product overview

Setiajaya Toyota is an authorized Toyota dealer (PT. Setiajaya Mobilindo) operating since 1991, serving the Greater Jakarta area including Bogor, Depok, Cibubur, Cimanggis, Pamulang, and Parung. The company offers a comprehensive Toyota vehicle portfolio spanning multiple segments: MPV vehicles (Innova, Zenix, Veloz, Voxy, Alphard, Vellfire, Avanza, Calya), SUV/crossover models (bZ4X, Urban Cruiser, Corolla Cross, Yaris Cross, Fortuner, Rush, Land Cruiser, Raize), sedans (Camry, Corolla Altis, Vios), sports/performance cars (GR 86, GR Supra, GR Corolla, GR Yaris, Yaris), compact hatchbacks (Agya), and commercial vehicles (Hiace, Dyna, Hilux). The company provides full sales, service, and parts (VSP) operations along with body & paint, trade-in, and booking services through multiple dealership branches.

Differentiator

Problem solved

Functional benefit

Products and services

• Kijang Innova (Diesel) Family MPV with diesel engine, updated front grille, sharp headlamp design, and 9-inch head unit with smartphone connectivity. Sold to families and individual buyers through Setiajaya Toyota's authorized dealer network.
• Kijang Innova Zenix Hybrid EV Hybrid MPV with Series-Parallel Hybrid system available in G Hybrid, V Hybrid, V Hybrid Modellista, and Q Hybrid TSS variants. Features panoramic retractable roof, 12.3-inch head unit, power backdoor with kick sensor, and captain seat with ottoman.
• Kijang Innova Zenix (Gasoline) Gasoline MPV with crossover front design, LED headlamp, 16-inch alloy wheel, and 10-12.3 inch head unit with smartphone connectivity.
• Veloz Hybrid EV Full Hybrid EV MPV with V, Q, and Q Hybrid Modelista TSS variants; features EV mode, 10-inch integrated head unit, adaptive cruise control, and two-tone roof options.
• Voxy Premium MPV with dual sliding door and kick sensor, flexible seat arrangement, built on TNGA platform with Toyota Safety Sense 3.0 and T-Intouch.
• Alphard Hybrid EV Luxury hybrid MPV with 2.5L HEV engine, Toyota Safety Sense 3.0, 12.3-inch MID, 14-inch head unit, and advanced power backdoor with voice command.
• Vellfire Hybrid EV Luxury hybrid MPV VIP variant with power long slide seat, multifunctional table, classic luxury interior, 12.3-inch MID, and 14-inch head unit.
• Avanza Popular family MPV with 7-inch dynamic head unit, LED rear combination lamp, 15-inch alloy wheel, comfortable suspension; available in E and G type variants.
• Calya Affordable MPV with smoke headlamp, advanced audio head unit, SRS airbags, rear parking sensor; available in E and G type variants.
• Urban Cruiser Battery EV Pure electric SUV with 128 kW power, 61.1 kWh battery, 426.7 km range; new hammerhead design, premium dashboard with ambient light, panoramic roof, and 8-year battery warranty.
• bZ4X Battery EV Locally produced Toyota battery EV with 165 kW power, 73.11 kWh battery, 525 km range; new hammerhead design and 8-year battery warranty.
• Corolla Cross Hybrid EV Hybrid SUV with new grille bumper design, LED headlamp, 12.3-inch digital display, and electric parking brake.
• Corolla Cross Hybrid EV GR Sport Sport variant of the hybrid SUV with panoramic retractable roof, 10-inch head unit, digital video recorder, and 18-inch GR-S alloy wheel.
• Yaris Cross Hybrid EV Hybrid crossover SUV with seamless electric power back door, panoramic glass roof, 10.1-inch display audio, multicolor ambient illumination, and electric seat adjuster; S HV and GR variants.
• Fortuner G SUV with 2.4L engine, in-car WiFi hotspot, dual zone auto A/C, LED headlamp, and resilient alloy wheel.
• Fortuner GR Sport Premium SUV in SRZ, VRZ, and VRZ TSS variants with new front grille, alloy wheel design, in-car WiFi hotspot, and entertainment system; 2.7L and 2.8L engine options.
• Rush GR Sport Sporty SUV in G and GR Sport variants with smart start button, 6 SRS airbags, rear parking camera, and new black glossy design elements.
• Land Cruiser Premium SUV in VX-R and GR-S variants with power back door (kick sensor), auto terrain select, crawl control, 4x4 A/T drivetrain, and premium color options.
• Camry Executive sedan in V type variant with 2.5L engine and premium features.
• Camry Hybrid EV Hybrid sedan with 2.5L engine, 5th generation hybrid technology, 8-year battery warranty, and Toyota Safety Sense 3.
• Corolla Altis Sedan with 1.8L V type featuring dazzling grille, 17-inch alloy wheels, 9-inch audio display, 12.3-inch TFT MID, wireless charger, and T-Intouch.
• Corolla Altis Hybrid EV Hybrid sedan with 1.8L engine, non-premium and premium color options.
• Altis GR Sport Hybrid EV Sport hybrid sedan with tuned EPS, aggressive bumper, 17-inch GR-S wheels, sporty GR seat with red stitching and red seatbelt.
• Vios Compact sedan with fastback design; G CVT and G TSS variants with 1.5L engine, LED rear lamp, 17-inch wheels, and Toyota Safety Sense.
• GR 86 Sports coupe with 2.4L engine in M/T and A/T options; matte 18-inch alloy wheels, LED headlamp, 7-inch TFT MID, 8-inch head unit, and premium speaker.
• GR Supra Premium sports car with 6-cylinder twin-scroll turbo engine and 8-speed A/T; 19-inch forged aluminum wheels and 12-speaker JBL sound system.
• GR Corolla Performance hatchback with 3-cylinder 1.6L turbo engine (305 PS, 400 Nm), GR-FOUR AWD with LSD, CFRP roof, and 12.3-inch TFT meter.
• GR Yaris High-performance hot hatch with 3-cylinder 1.6L turbo engine, GR-Four AWD system, 8-speed A/T option, Toyota Safety Sense 3.0, and T-Intouch.
• Yaris GR Sport Sporty hatchback with new front look, tape stripes, panoramic view monitor, 9-inch head unit, and sporty GR seat.
• Agya GR Sport Sport variant of compact hatchback with GR aerokit, suspension tuned by Gazoo Racing, premium suede seat, and wireless charging.
• Agya Stylix Compact hatchback in E, G, and Stylix variants with GR parts aeropackage, LED headlamp, hill start assist, and 7-inch floating head unit.
• Raize GR Compact SUV with 1.2L and 1.0L turbo engine options in 1.2 G, 1.0 T G, and 1.0 T GR Sport variants; features 8-inch interactive head unit, VSC, and LED rear lamp.
• Hiace Commuter Commercial van with M/T transmission, new outer mirror, LED foglamp, ergonomic dashboard, and D-4D commonrail engine.
• Hiace Premio Premium commercial van with semi-bonnet body, 2.8L M/T, exclusive dashboard, spacious cabin, and Super GD engine with VNT turbo.
• Dyna Light commercial truck (136 HT Hi-Gear 4x2 6M/T) with new headlamp, brown dashboard, Euro 4 compliance, turbo intercooler, and heavy-truck 6-wheel configuration.
• Hilux Rangga Compact pickup truck with 2.0L gasoline and 2.4L diesel options, short turning radius of 4.9m, and multiple bed configurations (1-way and 3-way opening).
• Hilux Single Cabin Single cabin pickup with 2.4L diesel 4x4 M/T, spacious deck, single cabin dashboard, sun visor, and overhead console.
• Hilux Double Cabin Double cabin pickup with 2.4L E, G, and V 4x4 variants in M/T and A/T; new honeycomb grille, 17-inch wheels, flat head unit design, and parking support alert.
• New Toyota Hilux 2026 Updated model-year pickup truck with retuned 2.8L diesel engine, refreshed design, enhanced ground clearance, TSS 3.0 safety suite, and modern multimedia display.
• General Repair Service Authorized Toyota workshop service with certified technicians (Toyota Technician to Expert Technician), Service Advisors, and TOYOTA SST equipment performing periodic maintenance, tune-up, oil change, and general repairs for Toyota vehicles.
• Body and Paint Service Body repair and painting services for Toyota vehicles ranging from light to heavy repairs, including insurance claim handling. Operated at the Body & Paint workshop in Depok since 2014.
• Trade-In Service Vehicle exchange program allowing customers to trade existing vehicles for new Toyota models with transparent valuation.
• Online Service Booking Online appointment booking system for periodic maintenance, tune-up, oil change, and other Toyota after-sales services.
• Test Drive Program Test drive scheduling experience allowing prospective buyers to drive Toyota vehicles before purchase commitment.
• Sales Consultation Professional sales consultation for Toyota vehicle purchases, providing information on specifications, prices, and current promotions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PT. Toyota Astra MotorcoreChannel Partner/ Reseller/ Distributor · 28 April 1991PT. Toyota Astra Motor (TAM) is the authorized distributor and parent company relationship for Setiajaya Toyota. TAM authorizes Setiajaya to operate as an Authorized Toyota Dealer for vehicle sales, service, and spare parts (VSP). The partnership was formalized on April 28, 1991, when PT. Setiajaya Mobilindo was officially inaugurated by the Mayor of Depok and PT. Toyota Astra Motor.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Astrido Toyota: Astrido is another large authorized Toyota dealer group operating across Greater Jakarta and other Indonesian cities. It competes directly with Setiajaya for Toyota allocations, retail customers, fleet accounts, and after-sales service in overlapping Jakarta-area catchment zones.
• Auto2000: Auto2000 is the largest authorized Toyota dealer network in Indonesia, operating hundreds of branches nationwide. It is the most direct peer to Setiajaya Toyota — same OEM (Toyota-Astra), same authorized dealer model, same new-vehicle-plus-service-plus-parts revenue stack — but at vastly larger national scale and broader geographic footprint.
• Tunas Toyota: Tunas Toyota is an authorized Toyota dealer operating multiple branches in Greater Jakarta and other regions. It is a direct peer — same brand, same authorized dealer economics, same service-plus-sales mix — and competes with Setiajaya for the same suburban Jakarta / West Java retail and service customers.

Emerging players

• Wuling Motors Indonesia dealer network: Wuling has rapidly built authorized dealer coverage in Greater Jakarta and is one of the most aggressive Chinese entrants into the Indonesian MPV market that Toyota dominates. They compete for the same family-MPV buyer segment (Avanza, Calya, Xpander) and represent a fast-growing share threat to Toyota dealers like Setiajaya.

Others

• PT Toyota-Astra Motor (TAM): TAM is the national distributor of Toyota vehicles in Indonesia and Setiajaya's principal/parent counterparty. It is the upstream supplier of all vehicles, parts, and technical certifications that Setiajaya sells and services, and is the indirect controlling entity behind the authorized dealer agreement.

Broad incumbents

• Indomobil eMachine / Honda dealer network: Authorized Honda dealers (e.g., Honda Mobil, HPM outlets) compete with Setiajaya for the same Indonesian new-car retail and after-sales wallet. They are not brand-direct peers but are the largest single-brand competitor in the same authorized-dealer-and-service business model across Greater Jakarta.
• Mitsubishi Motors dealer network (e.g., DIPO, Sun Motor): Authorized Mitsubishi dealers operate the same VSP (Vehicle Sales, Service, Parts) structure as Setiajaya Toyota, particularly strong in the commercial vehicle and SUV segments (Pajero, Triton, L300). They are not direct Toyota competitors but are the closest analogue of an authorized-brand dealer business model in Indonesia.

Regional players

• Nasmoco Toyota: Nasmoco is the dominant authorized Toyota dealer group in Central Java (Semarang, Solo, Yogyakarta). It is a comparable authorized Toyota dealer in business model but operates in a distinct geography, serving as a regional mirror of Setiajaya's West Java franchise rather than a direct overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/setiajaya-toyota

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setiajaya Toyota