PUXdesign

What PUXdesign does

PUXdesign (legal entity BiQ pux a.s.) is a Czech digital agency founded in 2004 in Brno by Petr Kameník and operating as part of BIQ Group since 2023. The firm specializes in custom web development, e-commerce platforms, and complex B2B portals and intranets, primarily for Central European enterprise customers. Marquee clients include Konica Minolta, Škoda Auto, Komerční banka, Agrotec, Carollinum (authorized retailer for Rolex and Patek Philippe), NIVEKO, TASY Market/Pneuboss, and Raiffeisen Leasing; the Konica Minolta engagement alone is disclosed at 75M CZK over 2015-2020 and covers 28 country localizations.

The company is organized into five specialized development teams plus UX/UI design, graphics, copywriting, online marketing, and a long-term-care helpdesk, with a headcount of approximately 55+. Core technology revolves around three platform specializations: Kentico Xperience (licensed DXP, 300+ delivered projects, Kentico Gold Partner since 2011), Orchard Core (open-source CMS rebranded as 'Olive by PUXdesign'), and Smartstore (open-source e-commerce on ASP.NET Core, Entity Framework, and Microsoft SQL Server). A proprietary AI capability layer sits on top, centered on the Balzaq tool for LLM-driven product catalog creation and a Semantic Kernel-based implementation framework supporting semantic search, AI chatbots, OCR, agentic coding, and content generation. Portal and intranet work is delivered on a proprietary 'Portal Foundation' framework built on Orchard Core.

The business model is professional services-led, with project-based pricing on custom engagements (commonly 1,000+ development hours for enterprise builds), supplemented by recurring long-term service agreements for maintenance and 24/7 support. Go-to-market is direct enterprise field sales through named account managers and project managers, with no self-service or marketplace distribution. The customer base is anchored in enterprise B2B across multiple verticals — automotive, banking/finance, manufacturing, agriculture, luxury retail, public sector, and non-profit — with documented international project delivery across Europe and North America.

Name

PUXdesign

Legal name

BiQ pux a.s.

Website

https://puxdesign.cz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

PUXdesign is a Czech digital agency (part of BIQ Group) specializing in custom web development, e-commerce, B2B portals, and AI-enabled digital solutions for enterprise and mid-market clients across Central Europe, leveraging Kentico, Orchard Core, and Smartstore platforms alongside its proprietary Balzaq AI tool.

Ownership category

akta.pro rank

Product category

Custom Web Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Custom web development
• E-commerce platforms
• UX UI design
• Digital marketing services
• AI implementation

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Web Development: Project-based custom web development including presentation websites, e-commerce platforms, and intranet/portal solutions. Pricing based on project scope and complexity.
2. Creative Services: UX/UI design, branding, graphic design, copywriting, and content creation services. Typically bundled with web development projects or sold separately.
3. Marketing Services: SEO, PPC, content marketing, social media management, web analytics, and ORM services. Ongoing retainer or project-based arrangements.
4. AI Implementation Services: Custom AI solution development and integration using Semantic Kernel framework and proprietary tools like Balzaq. AI readiness analysis, implementation, and ongoing optimization.
5. Long-term Servicing and Support: Ongoing maintenance contracts, 24/7 support, and continuous development for deployed solutions. Annual service agreements with dedicated account management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PUXdesign is a Czech digital agency that builds custom presentation websites, e-commerce platforms, intranets, and B2B/B2C portals for enterprise clients. Services span custom development on Kentico, Smartstore, and Orchard Core (branded as Olive by PUXdesign); UX/UI design, branding, graphic design, and copywriting; SEO, PPC, content strategy, and web analytics; plus AI implementation using Semantic Kernel and its proprietary Balzaq AI tool for product catalog automation.

Product overview

PUXdesign is a Czech digital agency (part of BIQ Group) with over 20 years of experience and ~55+ employees. The company operates as a services firm organized into 5 development teams plus UX/UI, graphic design, copywriting, online marketing, and helpdesk specialists. Its portfolio is structured around four core service lines: (1) Custom Development — building presentation websites, e-commerce sites, and intranets/custom portals on leading CMS/DXP platforms; (2) Creative Services — covering UX/UI web design, branding, graphic design, copywriting, and UX research/strategy; (3) Marketing — encompassing website audits, content strategy, SEO, PPC, social media, ORM, and web analytics; and (4) AI Implementation — integrating AI into digital solutions, anchored by the proprietary Balzaq AI tool for product catalog automation. PUXdesign specializes in three CMS/DXP platforms: Kentico (licensed, with 300+ completed projects), Smartstore (open-source e-commerce), and Orchard Core/Olive (open-source, headless CMS the company brands and contributes to). Solutions are delivered as custom-built, client-specific implementations rather than standardized SaaS products.

Differentiator

Problem solved

Functional benefit

Products and services

• Vývoj na míru (Custom Development) Custom development of presentation websites, e-commerce platforms, and intranets tailored to client business needs. Includes consulting, platform selection (licensed or open source), headless solutions, and third-party integrations for enterprise and mid-market clients.
• Kreativa (Creative Services)
• Marketing Services
• Intranety a portály (Intranets and Portals)
• AI implementace (AI Implementation)
• Balzaq PUXdesign's proprietary AI tool for product catalog creation and management. Uses large language models to auto-generate product descriptions, meta text, and localized content from structured product attributes. Supports CSV/XLS import/export for ERP integration and scalable product range management.

Quantifiable outcome

• Traffic increase of 25% for Carollinum e-commerce platform
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BIQ GroupcoreStrategic or Co-development Partner · 1 January 2023PUXdesign became part of BIQ Group in 2023. BIQ Group is the parent company encompassing multiple digital agencies including Kentico specialists, Smartstore, and Orchard CMS partners. The grouping enables larger project capacity and broader service offerings.
• KenticocoreTechnology or IntegrationKentico Gold Partner status since 2011. Team of 40 Kentico-certified developers. Delivered 300+ Kentico projects. Specializes in Xperience by Kentico platform for enterprise web and e-commerce solutions.
• Orchard CorecoreTechnology or IntegrationActive contributor to Orchard Core open-source CMS. Custom implementation called Olive by PUXdesign. Hosts Orchard Harvest conference. Builds headless CMS solutions with JAMStack architecture.
• SmartstorecoreTechnology or IntegrationSmartstore specialist providing open-source e-commerce platform implementation. Expertise in ASP.NET Core, Entity Framework, Microsoft SQL Server. Offers B2B and B2C e-commerce solutions on the Smartstore platform.
• APEK (Association for Electronic Commerce)minorOthersMember of APEK, the Czech Association for Electronic Commerce. Access to seminars, workshops, research, professional consulting, and industry networking. Connects with major Czech e-commerce players including Rohlík, Mall.cz, Albi.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Netglade s.r.o. Czech digital agency offering custom web development, e-commerce, and portal solutions for enterprise clients. Comparable because of similar service mix (custom dev, UX/UI, ongoing support) and Czech/Central European mid-market focus.
• Wedo (Wedo.cz): Czech digital agency delivering websites, e-commerce platforms, and digital marketing services to mid-market and enterprise clients in CZ. Comparable as a direct competitor for custom development + creative + marketing engagements.
• Storm Holding / Storm.cz: Czech digital agency with custom web development, e-commerce, design, and ongoing servicing offerings across Central Europe. Comparable in scale and service portfolio to PUXdesign.
• Madisson (Madisson.cz): Czech digital agency specializing in custom web development, e-commerce, and online marketing for B2B clients. Directly comparable in offering mix and target segment to PUXdesign.

Broad incumbents

• Valtech: Global digital transformation agency focused on commerce, marketing, and connected experiences for enterprise and B2B clients. Comparable on the custom platform/intranet/portal and e-commerce delivery side.
• Huge Inc. Global digital experience agency serving enterprise clients on large-scale customer experience, e-commerce and portal programs. Comparable as a larger incumbent offering overlapping capabilities across custom development, design, and AI/emerging tech.
• Dentsu Creative (formerly Isobar): Global digital/network agency delivering end-to-end digital experience, commerce, and technology services for enterprise brands. Overlaps with PUXdesign on enterprise web/portal + creative + marketing, but at a much larger scale.
• EPAM Systems: Large IT services firm with a substantial custom software, digital platform, and AI engineering practice serving enterprise clients across Europe. Overlaps with PUXdesign on custom web/portal builds and digital engineering, but at much larger scale.
• Deloitte Digital: Global digital transformation arm of Deloitte building enterprise web, commerce, and portal platforms with embedded AI for large B2B/enterprise clients. Comparable as a much larger incumbent competing for the same kind of enterprise custom platform work PUXdesign delivers.

Emerging players

• AITOM: Czech AI-focused consultancy building bespoke AI solutions for Czech enterprises. Comparable as an emerging competitor in the AI implementation service line that PUXdesign is scaling with Balzaq.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/puxtravel-cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUXdesign