Good Deed Investments

What Good Deed Investments does

Good Deed Investments (GDI) is a private commercial real estate lending company headquartered in La Jolla, California, founded in 2004 by Principal Broker Michael J. Flood. The firm operates as a hard money, asset-based lender that matches commercial real estate borrowers with private investors, focusing on Southern California with additional transactions in Nevada and Arizona. Loan products include land development financing (capped at 50% LTV), construction and development loans (up to 70% LTV), income-producing property loans, bridge and mezzanine financing, and 1031 exchange financing, with typical loan sizes of $500,000 to $3 million, terms of 12-18 months, and interest rates of 10-15%.

GDI's operational backbone is two proprietary frameworks: the 'AAA' (Appetite, Affinity, Action) investor evaluation process, which profiles each investor's deal preferences and funding capacity, and the 'Money Matrix' categorization system, which matches investor profiles with deal opportunities. Both are relationship-management tools rather than automated AI systems. The company emphasizes direct, principal-led engagement with investors and borrowers, supported by a partnership network of mortgage companies, brokers, a premier California foreclosure firm, and loan servicing providers.

GDI generates revenue from two streams: loan and processing fees paid by borrowers at origination, and an optional 1.5% annual loan servicing fee (most investors self-service). The minimum investment threshold is $500,000, and the firm serves high net worth individuals, pension plans, real estate investment funds, and trusts. According to the company, GDI has never lost a penny of investor principal or interest across more than 20 years of operation.

Name

Good Deed Investments

Legal name

Good Deed Investments

Website

https://gooddeedinvestments.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Deed Investments is a private, asset-based commercial real estate lender based in La Jolla, California, that matches CRE borrowers with private investors across Southern California, Nevada, and Arizona via trust deed investments with typical 10-15% returns.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Lending

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Other Investment Pools and Funds (5259)

SIC

Loan Brokers (6163)

akta.pro primary industry

Hard Money & Private Mortgage Lending Intermediation (FSAEAEAH)

akta.pro secondary industry

Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE)

Keywords

• Commercial real estate lending
• Trust deed investments
• Hard money lending
• Bridge financing
• Asset-based lending

Headquarters

HQ city

La Jolla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Loan and Processing Fees: GDI charges loan and processing fees which are paid by the borrower at the time of loan origination. Investors are not charged fees to complete the loan.
2. Loan Servicing Fees: GDI performs loan servicing on behalf of investors for a fee of 1.5% of the loan amount per year. This is an optional service as most investors prefer to handle their own loan servicing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Good Deed Investments (GDI) is a private commercial real estate lending company that originates asset-based loans secured by real estate in Southern California, Nevada, and Arizona. The company matches borrowers needing fast, asset-based financing (land, construction, bridge, income-producing property, 1031 exchange) with a curated pool of high net worth investors, pension plans, investment funds, and trusts, funding loans of typically $500,000 to $3 million at interest rates of 10-15%.

Product overview

Good Deed Investments is a private real estate lending company offering a unified platform of commercial real estate financing services. The core offering consists of trust deed investments and loan products including land development loans (up to 50% LTV), construction loans (up to 70% LTV), income-producing property loans, bridge financing, and 1031 exchange financing. The company operates proprietary systems including the 'AAA' investor evaluation process and the 'Money Matrix' categorization platform to match borrowers with investors. Additional services include loan servicing, fund control, and foreclosure management. All loans are asset-based, focused on property value rather than borrower creditworthiness.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Lending Services Private real estate lending and trust deed investment services for commercial properties, including loan origination, underwriting, and funding for borrowers and investors in Southern California, Nevada, and Arizona.
• Land Development Loans

Quantifiable outcome

• Double-digit returns for investors
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Mortgage Companies and Brokers NetworkcoreChannel Partner/ Reseller/ DistributorGDI maintains an alliance with other mortgage companies and brokers that provides additional leverage for their investors and borrowers in the Southern California, Nevada, and Arizona markets.
• Loan Servicing CompaniessupportingOthersGDI has partnerships with several companies specializing in loan servicing, fund control, and foreclosure services. These partners are available to investors who prefer not to handle their own loan servicing.
• Premier Foreclosure Firm (California)supportingOthersGDI has a partnership with one of the premier foreclosure firms in California for handling any foreclosure scenarios that may arise. GDI stays with investors through all issues and typically finds new money, negotiates extensions, or implements other options to protect investor interests.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RCN Capital: RCN Capital provides short-term, asset-based loans to real estate investors and small businesses, competing directly with GDI in the private bridge lending space serving fix-and-flip and CRE investors.
• Visio Lending: Visio Lending specializes in rental portfolio and bridge loans for real estate investors, comparable to GDI in serving HNW and institutional investors with asset-based CRE debt products.
• CoreVest Finance (Redwood Trust subsidiary): CoreVest finances single-family rental investors and small-scale CRE operators with bridge and rental loans, sharing GDI's institutional-investor-funded, asset-based approach to transitional real estate lending.
• LendingOne: LendingOne is a private direct lender focused on fix-and-flip, new construction, and rental loans, sharing GDI's short-term, asset-based, real estate-secured lending profile.
• Anchor Loans: Anchor Loans is one of the largest hard money lenders in the U.S. focused on fix-and-flip and new construction financing, comparable to GDI in product mix and investor-funded origination model.
• Lima One Capital: Lima One Capital is a private/hard money lender specializing in fix-and-flip, new construction, and rental portfolio loans for real estate investors, matching GDI's focus on asset-based, short-term CRE lending to active investors.
• Kiavi (formerly LendingHome): Kiavi operates an online bridge lending marketplace for residential and commercial real estate investors, connecting borrowers with capital from institutional and individual investors — directly analogous to GDI's broker model for hard money CRE loans.
• NewSilver (Berkeley Point Capital): NewSilver is a tech-enabled private CRE lender serving real estate investors with bridge and rental loans, similar to GDI's hard money origination business.

Emerging players

• AHP Servicing / AHL Hard Money: AHL is a smaller hard money/private lending operator serving real estate investors with bridge and rehab financing, overlapping with GDI on product type but with smaller geographic reach.

Others

• Mortgage Capital Trading (MCT): MCT operates as a capital markets intermediary in the mortgage lending ecosystem; included as an adjacent enabler of private/hard money lending infrastructure rather than as a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/good-deed-investments

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Deed Investments