Clean for Good

What Clean for Good does

Clean for Good is a London-based commercial cleaning company that provides contract cleaning, pre/post-event cleaning, and deep cleaning services to offices, shops, community centres, churches, and historic buildings across the London area. The company operates exclusively within approximately 50 miles of its east London headquarters, deliberately excludes domestic cleaning and contracts under 10 hours per week, and employs roughly 50 directly employed cleaners supported by a small management team. All cleaning is delivered using Delphis Eco products independently certified with the EU Ecolabel — plant-based, biodegradable, non-toxic, UK-manufactured chemicals bundled into standard pricing — and the company intentionally avoids operating a vehicle fleet, with staff travelling by public transport, cycling, or walking.

The company was incorporated in 2017 after several years of community-organising-led development by the Parish of St Andrew-by-the-Wardrobe, with the Centre for Theology & Community and Church Mission Society as co-founders. These three founding Christian charities hold the controlling shares, locking the social purpose into the articles of association. Clean for Good pays the London Living Wage or above, provides occupational sick pay from day one, refuses zero-hours contracts, and shares 50% of distributed profits with employees.

Revenue is generated through recurring, quote-based contract cleaning agreements sold via a consultative direct-sales motion (free on-site visits and personalised cleaning schedules). The company has disclosed turnover exceeding £1m per annum for 2023-24, with five consecutive years of profit and a £20,000 profit distribution in 2024 split equally between employees and shareholders. It is accredited as a Living Wage Employer, a Living Pension Employer (the first cleaning company in the UK), a Fair Tax Mark holder (the only cleaning company in the UK), and a B Corp, and is a certified social enterprise and member of Social Enterprise UK.

Name

Clean for Good

Legal name

Clean for Good Ltd

Website

https://cleanforgood.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Clean for Good is a London-based, Living Wage-accredited commercial cleaning company providing contract, pre/post-event, and deep cleaning to offices, charities, churches, and historic buildings, using EU Ecolabel-certified eco products.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Janitorial Services (56172)

SIC

Services-To Dwellings & Other Buildings (7340), Sanitary Services (4950)

akta.pro primary industry

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)

Keywords

• Commercial cleaning services
• Contract cleaning London
• Eco-friendly cleaning
• Living Wage employer
• Office cleaning services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Contract Cleaning Services: Clean for Good earns revenue through recurring contract cleaning agreements with businesses, charities, public bodies, and churches across London. Services include regular contract cleaning (same cleaner, same time, same schedule), pre/post-event cleaning, and deep cleaning. Quotes are personalised and based on site visits. The company does not typically quote for regular contracts under 10 hours per week. The company has disclosed turnover exceeding £1m per annum as of 2023-24, with profits shared 50/50 between employees and shareholders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Clean for Good provides commercial contract cleaning, pre/post-event cleaning, and deep cleaning services to London-based offices, shops, community centres, churches, and other workspaces. Services are delivered by directly employed, uniformed, insured cleaners who are assigned consistently (same cleaner, same time, same schedule), with EU Ecolabel-certified eco-friendly cleaning products included as standard and dedicated account managers conducting regular site visits.

Product overview

Clean for Good is a cleaning services company offering three distinct service offerings: Contract Cleaning (regular scheduled visits with a consistent cleaner), Pre/Post Event Cleaning, and Deep Cleaning. All services are delivered using eco-friendly certified products (Delphis Eco with EU Ecolabel) and are provided exclusively to London-based commercial and community workspaces including offices, shops, community centres, and churches.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Cleaning Regular scheduled cleaning service delivered by the same cleaner at the same time with the same high quality, covering offices, shops, community centres, churches, and any workspace in London. Minimum contract size is 10 hours per week.
• Pre/Post Event Cleaning Specialized cleaning service to prepare London workspaces for special events and to restore them afterwards, suitable for venues hosting guests and visitors.
• Deep Cleaning The most thorough cleaning service offered, suitable for first-time customers or after decluttering, providing intensive cleaning of London workspaces.

Quantifiable outcome

• 87% of cleaners recruited in 2019 received a pay rise by moving to Clean for Good's London Living Wage.
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Delphis EcocoreTechnology or IntegrationDelphis Eco supplies all of Clean for Good's regular cleaning products. These are independently EU Ecolabel-certified, plant-based, biodegradable, animal-friendly, non-toxic, and entirely made in the UK. Clean for Good includes these products as standard in every contract price at no extra charge.
• Corporate TogssupportingOthersCorporate Togs is a UK company that makes work clothes with a high standard of supply chain transparency on social and environmental standards. Clean for Good sources its staff uniforms from Corporate Togs as part of its ethical supply chain.
• The Phone CoopsupportingOthersThe Phone Coop is the UK's only Telecoms Co-operative, owned and controlled by its members. Clean for Good's mobile phone contracts are with The Phone Coop as part of its ethical business practices.
• Eido ResearchsupportingStrategic or Co-development PartnerEido Research collaborated with Clean for Good on its inaugural impact report, providing independent research that documents the challenging conditions faced by cleaning professionals and the impact of Clean for Good's ethical practices.
• Living Wage FoundationcoreOthersClean for Good is a fully accredited Living Wage Employer, licensed by the independent Living Wage Foundation. The Living Wage Foundation oversees the real Living Wage (£14.80/hour in London as stated on the site) and provides independent certification. Clean for Good is also accredited as a Living Pension Employer through the Foundation.
• Fair Tax FoundationcoreOthersThe Fair Tax Foundation is a not-for-profit social enterprise that independently accredits businesses for responsible tax conduct. Clean for Good was the first cleaning company in the UK to achieve the Fair Tax Mark accreditation (2024-25), committing to transparency and paying the correct amount of Corporation Tax.
• Social Enterprise UKsupportingOthersSocial Enterprise UK is the national trade body for social enterprises. Clean for Good is a certified social enterprise and member of Social Enterprise UK, part of a national movement of enterprises tackling social and environmental issues through the marketplace.
• Citizens UKsupportingOthersCitizens UK is a community organising body that has been central to the Living Wage movement since its inception. The movement is backed by Citizens UK and the Mayor of London. Clean for Good emerged from community organising in the City of London and is part of this broader community power movement.
• Rosie Wedderburn PhotographysupportingOthersRosie Wedderburn is a professional photographer who specialises in portraits. She photographed Clean for Good's cleaning team for the 'Face to Face with the cleaners of London' Portrait Exhibition in March 2019. All image copyright is owned by Clean for Good Ltd/Rosie Wedderburn.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nviro: Nviro is a UK-based cleaning and facilities services company serving schools, offices, and commercial clients. Direct peer: similar contract cleaning model for commercial and institutional customers in the UK, overlapping customer types (charities, public bodies), though without Clean for Good's social-enterprise ownership structure.
• OCS Group: OCS Group is one of the largest UK commercial cleaning and facilities services providers, delivering contract cleaning to offices, public buildings, and institutions. Direct peer: same contract-cleaning model, same UK enterprise/charity customer base, but operates at much larger scale without Clean for Good's social-enterprise positioning.
• Cleanology: Cleanology is a London-based commercial cleaning company with a strong sustainability and ethical-employment focus. Closest direct peer: comparable London commercial cleaning offering, similar eco and worker-welfare differentiation, and overlap in target verticals such as offices, heritage buildings, and prestige commercial clients.

Broad incumbents

• Atalian Servest: Atalian Servest is an international facilities services provider with substantial UK contract cleaning operations. Broad incumbent: serves offices, retail, and public sector clients across the UK, providing comparable cleaning services but without Clean for Good's ethical-employment branding.
• ISS A/S: ISS is a global workplace experience and facility services company with cleaning as a core service line. Broad incumbent: serves offices, public buildings, and institutions across the UK, competing primarily on scale, route density, and integrated FM offerings rather than social-enterprise credentials.
• Sodexo: Sodexo is a global food services and facilities management company with significant UK commercial cleaning operations. Broad incumbent: competes in the same commercial cleaning segment across offices, public sector, and institutional clients, but cleaning is part of a much broader services portfolio.
• Compass Group: Compass Group is a global contract services group whose UK cleaning and support services overlap with Clean for Good's office and institutional customers. Broad incumbent: offers contract cleaning as part of a wider support services portfolio, with scale advantages in procurement and cross-selling.
• Mitie: Mitie is one of the UK's largest facilities management and professional services companies, with cleaning as a major service line. Broad incumbent: provides contract cleaning across offices, public sector, and commercial real estate nationally, competing on scale and procurement leverage rather than ethical credentials.

Emerging players

• Maid2Clean: Maid2Clean is a UK domestic cleaning franchise serving residential customers. Emerging player: operates in the same broad cleaning services category with a UK-wide franchise model, but its core customer segment (domestic households) is explicitly outside Clean for Good's commercial-only focus.
• Fantastic Services: Fantastic Services is a UK-based platform offering on-demand domestic and commercial cleaning, plus a range of home services. Emerging player: overlaps in commercial cleaning and uses a different go-to-market (digital platform vs. consultative direct sales), representing a potential alternative for small London commercial customers Clean for Good declines (under 10 hours/week).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Clean4Good
• LinkedInlinkedin.com/company/clean-for-good
• Facebookfacebook.com/profile.php

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean for Good