Dentajoy

What Dentajoy does

Dentajoy is a Bangkok-headquartered dental clinic chain founded in 1983, operating 9 branches across Thailand (six in Bangkok — Thonglor, Chaengwattana, Seacon Square, Pinklao, Rama 2, Ramintra, Bangna — plus Pattaya and Udon Thani), with international branches in Phnom Penh, Cambodia (opened 2020) and the Philippines (expanded 2025). The company provides orthodontic treatments (Invisalign clear aligners, Brava by BRIUS AI-accelerated lingual braces, traditional metal/Damon braces, lingual braces), cosmetic services (veneers, Zoom teeth whitening), and restorative/surgical services (implants, bone grafting, root canal, periodontics, tooth extraction, orthognathic surgery, bruxism and sleep apnea treatment, pediatric dentistry). It claims pioneer status as the first Thailand provider of lingual braces (1983) and Invisalign (2000), and the first Asia provider of Brava by BRIUS outside the US (2019), supported by cumulative volumes of 8,600+ Invisalign cases and 200+ Brava cases.

The business is operated as a family-owned practice under Orthodontist Company Limited, led by founder Dr. Narandr Chevangkul, who is board-certified by the American Board of Orthodontics and serves on the Invisalign APAC Advisory Board. Revenue is generated through one-time treatment fees ranging from roughly 8,900 THB (teeth whitening) to 370,000 THB (complex Brava cases), with recurring retention revenue from the Deara Flexible Retainer program. Distribution is direct-to-consumer via clinic visits, online booking, Line chatbot (@dentajoy), and a dedicated international patient services team for medical tourism.

Dentajoy holds Invisalign Blue Diamond Provider status, NQA ISO 9001 certification, and PDPA compliance, and maintains technology partnerships with Align Technology, BRIUS, and Graphy Inc., alongside academic affiliations with Temple University and Kyung Hee University. The firm employs 51-100 staff, operates without disclosed external investment, and markets through social media (Facebook, Instagram, YouTube, TikTok, Line), educational content, community events at international schools, and conference speaking engagements (AAO, TAAO, IDEM).

Name

Dentajoy

Legal name

บริษัท แพทย์จัดฟัน จำกัด

Website

https://dentajoy.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Dentajoy is a Bangkok-based, family-owned dental clinic chain founded in 1983, operating 9 branches across Thailand plus Cambodia and the Philippines, offering orthodontics (Invisalign, Brava by BRIUS, braces), cosmetic dentistry, and restorative/surgical dental services to mid-market adult patients, children, and international medical tourists.

Ownership category

akta.pro rank

Product category

Orthodontic and Cosmetic Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• Dental clinic services
• Orthodontic treatments
• Clear aligner therapy
• Cosmetic dentistry services
• Dental implant services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: One-time treatment fees for orthodontic procedures including braces, aligners, and related dental services. Revenue generated per treatment course with follow-up appointments included in treatment plan.
2. Cosmetic Dentistry Services: Aesthetic dental procedures including veneers, teeth whitening, and smile makeover services billed per procedure.
3. General Dental Services: Comprehensive dental services including dental implants, root canal treatment, tooth extraction, periodontics, and oral surgery.
4. Retention and Follow-up Care: Ongoing retainer fittings, check-ups, and post-treatment maintenance services generating recurring revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dentajoy operates a network of dental clinics delivering orthodontic treatments (Brava by BRIUS invisible lingual braces, Invisalign and Spark clear aligners, metal/Damon braces, lingual braces), cosmetic dentistry (porcelain veneers, Zoom teeth whitening), and comprehensive general dental services (dental implants, root canal treatment, periodontics, tooth extraction, bone grafting, orthognathic surgery, bruxism treatment, snoring/OSA treatment, pediatric dentistry). Patients purchase these treatments directly at one of the company's 9+ clinic branches across Thailand and international locations in Cambodia and the Philippines.

Product overview

Denta-joy is a dental clinic network offering a comprehensive portfolio of orthodontic treatments and cosmetic dentistry services. The core offering centers on multiple teeth alignment technologies: traditional metal/Damon braces, lingual braces (pioneered in Thailand since 1983), clear aligner systems (Invisalign with Diamond status, Spark), and the innovative Brava by BRIUS AI-powered accelerated invisible braces (first in Asia since 2019). The portfolio also includes the 2023-launched Deara flexible retainer for retention. Cosmetic services encompass porcelain/composite veneers and Zoom professional teeth whitening. Restorative and surgical services include dental implants, bone grafting, root canal treatment, periodontics, tooth extraction including wisdom teeth, orthognathic surgery, bruxism treatment, snoring treatment, and pediatric dentistry. The clinic operates 8+ branches across Thailand including Thonglor, Chaengwattana, Seacon Square, Pin Klao, Pattaya, Rama 2, Ramintra, and Bangna.

Differentiator

Problem solved

Functional benefit

Products and services

• Brava by BRIUS Invisible Lingual Braces AI-powered invisible lingual brace system using independent tooth movers with AI-planned treatment, delivering 40-60% faster results than conventional braces. Treatment price ranges from 220,000 to 370,000 THB. For patients seeking accelerated and discreet orthodontic correction.
• Invisalign Clear Aligners Clear aligner orthodontic system for discreet teeth straightening, delivered by Invisalign Blue Diamond / Lifetime Achievement certified providers. Dentajoy has completed 8,000+ Invisalign cases. Includes 5,000 THB discount and free retainer set worth 7,000 THB with full payment.
• Metal and Damon Braces Traditional fixed orthodontic appliances including metal braces and self-ligating Damon braces for comprehensive teeth alignment, for patients seeking standard orthodontic correction.
• Lingual Braces (Internal Braces) Braces fixed on the inner surface of teeth for completely invisible orthodontic treatment, for patients who require fully hidden braces. Dentajoy pioneered this technique in Thailand since 1983.
• Spark Clear Aligners Alternative clear aligner brand offered by Dentajoy for teeth straightening, with a 10,000 THB discount available for cash/bank transfer payment.
• Dental Veneers Cosmetic dental treatment using porcelain or composite veneers to improve tooth appearance, color, and shape. Promotional pricing from 10,900 THB per unit (from regular 18,000 THB). For patients seeking aesthetic smile improvements.
• Zoom Teeth Whitening Professional in-office teeth whitening treatment using Zoom technology. Promotional price at 8,900 THB (from regular 12,000 THB). For patients seeking tooth color enhancement.
• Dental Implants Artificial tooth root replacement procedure for missing teeth restoration, part of comprehensive restorative dentistry services for patients with missing teeth.
• Endodontics (Root Canal Treatment) Root canal treatment for saving infected or damaged teeth, part of restorative dental services for patients requiring tooth preservation.
• Tooth Extraction Tooth removal procedures including simple and surgical extractions, wisdom tooth extraction, and pre-orthodontic tooth removal.
• Periodontics (Gum Disease Treatment) Treatment for gum disease and periodontal conditions including gingivitis and periodontitis, for patients with gum health concerns.
• Bone Grafting Bone augmentation procedure for jaw bone deficiency, often performed alongside dental implant placement to improve treatment outcomes.
• Orthognathic Surgery (Jaw Surgery) Combined orthodontic and surgical treatment for severe jaw misalignment cases including protruding jaw, underbite, and facial asymmetry correction.
• Bruxism Treatment Treatment for teeth grinding and clenching conditions to prevent tooth damage and jaw pain.
• Snoring and OSA Treatment Treatment for snoring and obstructive sleep apnea conditions, including oral appliance therapy for affected patients.
• Pediatric Dentistry and Orthodontics Specialized dental and orthodontic care for children, including early orthodontic intervention, delivered by specialized pediatric dentists and orthodontists for young patients.

Quantifiable outcome

• 40-60% faster treatment time with Brava by BRIUS compared to conventional methods
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BRIUS (Brava)coreTechnology or Integration · 1 January 2019First clinic in Asia and first outside USA to adopt Brava by BRIUS technology since 2019. Dentists must complete Brius training and certification. AI-powered treatment planning collaboration. Awards for 100+ and 200+ cases completed.
• Align Technology Inc. (Invisalign)coreTechnology or Integration · 1 January 2000Certified Invisalign provider since 2000. Dentists trained and certified by Align Technology for clear aligner treatment. Multiple practitioner certifications and lifetime achievement awards (8,000+ cases). Access to Invisalign's proprietary treatment planning system.
• Temple University (USA)minorStrategic or Co-development PartnerDr. Narandr Chevangkul invited as guest lecturer to teach orthodontics at Temple University dental school. Academic collaboration for knowledge exchange.
• Kyung Hee University (South Korea)minorStrategic or Co-development PartnerDr. Narandr Chevangkul appointed as Adjunct Professor. Academic exchange and educational collaboration.
• PTT (Public Company Limited)minorStrategic or Co-development PartnerAI technology collaboration for dental treatment innovation. Strategic partnership for technology advancement in orthodontic care.
• Taiwan Association of Aligner Orthodontics (TAAO)minorStrategic or Co-development PartnerDr. Narandr Chevangkul invited as speaker at annual international symposium for 3 consecutive years.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners. Direct technology partner of Dentajoy (Blue Diamond Provider) and benchmark for the premium clear-aligner ecosystem in which Dentajoy operates.
• BRIUS Technologies (Brava): Maker of the Brava invisible lingual orthodontic system. Core technology partner of Dentajoy (first in Asia, 200+ cases awarded); strategically critical to Dentajoy's premium accelerated-orthodontics offering.

Emerging players

• SmileDirectClub: Direct-to-consumer clear-aligner brand competing in the broader aligner market Dentajoy serves. A useful contrasting business model for the same orthodontic demand, although Dentajoy remains in the in-clinic, doctor-led premium segment.

Broad incumbents

• Pacific Dental Services (PDS): Large US DSO providing practice support to dental offices across multiple specialties. Useful comparator for what scaled multi-clinic dental operations can look like, though Dentajoy is far smaller and family-owned.
• Heartland Dental: US-based Dental Support Organization (DSO) supporting a large network of dentist-owned offices. Comparable multi-clinic dental operating model at much larger scale; benchmark for DSO-style growth potential.
• IDH (Integrated Dental Holdings) / mydentist: Large UK-based dental clinic group operating multi-site practices. Comparable multi-clinic dental group structure, though geographically distant from Dentajoy's Southeast Asia footprint.

Direct peers

• Bangkok International Dental Center (BIDC): Bangkok-based multi-clinic dental chain offering orthodontics, implants, and cosmetic dentistry to both local and international/medical-tourism patients. Directly comparable Thai DSO-style clinic group with similar premium positioning and international patient focus.
• Bangkok Smile Dental Clinic (BSDC): Bangkok dental group with multiple branches serving domestic and medical-tourism patients across orthodontics, implants, and cosmetic services. Closely comparable clinic chain operating in the same premium Thai segment.

Regional players

• Sea Smile Dental Clinic (Pattaya): Pattaya-based dental clinic catering to Thai and international patients with orthodontics, implants, and cosmetic services. Comparable offering to Dentajoy's own Pattaya branch, making it a regional peer in the same market.
• Phuket Dental Signature: Phuket-based dental clinic chain strong in dental-tourism for orthodontics, implants, and cosmetic work. Comparable service mix and medical-tourism orientation, but in a different Thai region than Dentajoy's Bangkok-centric network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Dentajoy
• Facebookfacebook.com/DentajoyDental
• Instagraminstagram.com/dentajoy
• TikToktiktok.com/@dentajoy
• Xx.com/dentajoy
• LinkedInlinkedin.com/company/dentajoy-international-dental-clinic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentajoy